ASSIGNMENT

APRIL 2023

ECO1013
MICROECONOMICS

TITLE OF ASSIGNMENT : Economic Market Structures

LEVEL : DIPLOMA
COURSE(S) : Diploma in Business Administration (DIBA); Diploma in Digital
Marketing (DIDM); Diploma in Accounting (DIA)
DEADLINE DATE FOR
SUBMISSION BY STUDENTS : TBC
SUBMISSION LOCATION : Turnitin & Electronic copy emailed to Lecturer
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Assignment Brief:
Analysis on a company in Malaysia through Market Structures

Objective:
The primary objective of this assignment is to make sure the students understand about the four major types
of market structures in an economy. Students are asked to identify the type/types of market structures that a
company has applied based on its characteristics such as number of sellers, types of products, entry
condition, control over price and etc.

Assignment Task:
1. Choose a company in Malaysia.
2. Find out the type/types of market structures that company has applied.
3. Do analysis based on the elements below:
 Economy problems that the company faces.
 Demand and supply of the company’s products.
 Elasticity of demand and supply of the company’s products.
 Relationships with other companies either partners or competitors.
 Company’s short run and long run plans.
4. Give your opinions to improve the company’s performance.

Your report should include:

1. Title Page
2. Table of Contents
3. Introduction – Company’s background, mission, vision, etc.
4. Body – Type/Types of market structures, Analysis, Comments.
5. Conclusion
Notes for Students:
The report should be:
 Approximately 1500 words in length excluding contents, bibliography, list of illustrations (if used)
and appendices (if used). The word count is permitted to be +/- 10% of the 1500 words (1250-1750
words).
 You must write in the third person.
Write concisely as you will not score points for irrelevant, padded overlong submissions. Quality, not
quantity is the aim. Use the marking scheme as a guide for structure.

Important:
You must submit an electronic copy via email and Turnitin on or before the dateline date.
Breadth of reading is expected so cite several credible sources. Use academic books and journals as sources
to underpin the arguments you wish to make. All sources must be clearly referenced in the text (using the
Harvard reference system) or you risk being penalized for plagiarism.
Pages must be numbered with use of a cover, contents page, and a bibliography. The report must be
presented in a professional business format/style making effective use of diagrams and charts – either your
own or properly referenced – in communicating key elements and concepts. Format details are as follows:
 Font: Arial/Tahoma 11 pt. Keep the same font throughout.
 Line spacing: 1.5 lines

Presentation
Create a 10-15 minutes duration of PowerPoint presentation that relates to your report.
The content of the presentation will be based upon:
 Company’s background, mission, vision
 Type/Types of market structures, analysis and discussions

Assessment Criteria

Assessment Title: Group Assignment Weighting: 20%

Criteria and
Weighting 70%+ 60-69% 50-59% 40-49% 39% -
Introduction & An excellent A very good A reasonably A limited or less A very poor or
Conclusion, summary of the summary of the summary of the complete summary incomplete
Criteria and
Weighting 70%+ 60-69% 50-59% 40-49% 39% -
company’s summary of the
company’s
background and company’s of the company’s company’s
background and
objectives with background and background and background and
Background & objectives with
clear direction. objectives with objectives with objectives.
Objectives clear direction.
A very good direction. direction. Severe gaps in the
5% An excellent
analysis with few Some gaps in the Key gaps in the analysis or flaws
analysis that
flaws that creates a analysis or flaws analysis or flaws make it disjointed
creates a very good
very good make it disjointed make it disjointed and/or
understanding of
understanding of and/or incomplete. and/or incomplete. incomplete.
the concept.
the concept.
Identification on Identification on
Identification on
type/types of type/types of
type/types of
market structures is market structures is
market structures is Identification on
absolutely precise. contented.
Analysis, precise. Good type/types of Little/no
Extensive and Reasonable analysis
Comments & analysis and market structures is identification on
robust analysis and and evaluation with
Discussions evaluation with less contented. type/types of
evaluation with some use of
relevant use of Some very basic market structures.
relevant use of appropriate
10% appropriate attempts at analysis Little/no analysis
appropriate theoretical tools.
theoretical tools. and evaluation and evaluation.
theoretical tools. Gaps in the analysis
Reasonably well using limited Only descriptive.
Well-structured or flaws may make
structured and theoretical tools.
and complete it disjointed and
complete
discussion incomplete
discussion.
developed. discussion.
Excellent and well- Very good and well- Reasonable and Poor and
Good and well-
Presentation, presented presented adequately inadequately
presented
Format & documentation. documentation. presented presented
documentation.
Referencing Excellent standard Very good standard documentation. documentation.
Good spelling,
5% of spelling, of spelling, Decent standard of Poor standard of
grammar,
grammar, grammar, spelling, grammar, spelling, grammar,
referencing, etc.
referencing, etc. referencing, etc. referencing, etc. referencing, etc.