Advance your career in

UX/UI
an event by ITPA
 About me
CEO @ Bearplus
(offices in Saigon & Sydney)
Co-founder @ Emakase
UX Lead @ Codesphere

10 years+ experience in creative and

BARRETT LE
design industry.
 Contents
1 WORKING PROCESS 4 WHICH TO APPLY

2 ROLES & MARKET NEEDS

5 AI APPLICATION IN
UX/UI

3 CAREER PATH 6 AUSTRALIA MARKET

Working Process E A R +
AT B

Website vs Product Design

The former has more roles getting involved.
Cargokite
 1. Research 5. Test & Launch
Client brief
UX audit (heuristic, heatmap &
user analysis)
Market & Competitor research
Website Test UI, UX & functionality
based on checklists
Fix bugs
Launch

PM, Designers & Developers

PM + UX Designer

2. Structure 3. Visual 4. Development

Information Architecture Moodboard & Visual concept Slicing design & CMS setup
Wireframes Stylesheet Creative FE for animations &
UI Design micro-interactions
Illustr, 3D & Motion design Optimized 4 performance & SEO

PM + UX Designer Art Director, UI Designer, Graphic, FE Developer, Art Director, UI Designer,

Illustrator, 3D artist & UI Motion designers Motion Designer
 1. Research 5. Test & Launch
Client brief
UX audit (heuristic, heatmap &
user analysis)
Market & Competitor research
Website Test UI, UX & functionality
based on checklists
Fix bugs
Launch

PM, Designers & Developers

PM + UX Designer

2. Structure 3. Visual 4. Development

Information Architecture Moodboard & Visual concept Slicing design & CMS setup
User flows & stories Stylesheet Creative FE for animations &
Wireframes UI Design micro-interactions
Illustr, 3D & Motion design Optimized 4 performance & SEO

PM + UX Designer Art Director, UI Designer, Graphic, FE Developer, Art Director, UI Designer,

Illustrator, 3D artist & UI Motion designers Motion Designer
 UI Desig
Project ner
Manage
signer Graphic
r UX De

r / Creative
Motion st ra to
2D Illu developer
ar tis t
3 D
 Market Needs
Branding, UI, Motion, Prototype, Illustrators,
Freelancers creative FE or low-code development

One-man team product designer (bigger

Startups startups might need 2-3)

UX/UI designers with additional skills of

Agency/Studio graphic, motion, illustration and 3D modelling

Bigger team of product designers but each will

Big corp cater to just a small part of business/product
 Difference
Not just about skills but more about
responsibilities and level of seniority. uct Designer
Prod

UX/UI Designer
 However...
After all, whoever you are, the most
important skill to designers today is...
 Over
Communication
 Which role to apply for?
W B I E +
NE

UI Designer Creative FE UX Designer

www
awwwards.

1 Intern
It helps if your background is
Graphic Designer.
This level is when you have the
knowledge but have zero or not
enough working experience.
Keep learning different skills,
keep freelancing for UI projects.
UI Career
2 Technical
You can advance from a
supportive role to a role that you
can single-handedly handle a
project.
You can also learn multi-
disciplinary skills: illustration, 3D,
motion, graphic, frontend, etc
It is ok to choose not to advance
to managerial position.
3 Managerial
Not everyone loves to be a
manager.
This is when you love working and
leading people.
It becomes a more business-
oriented role and be involved in
recruitment, resource allocation,
and team motivation.

1 Intern
2 Technical
You know the textbook process
and what to do at each step.
Now you will be in supportive role
to try out each of the steps.
The key points at this stage is to
keep learning, keep asking, keep
testing and iterating.
UX Career
Supportive role to manage a
project.
Could be jack of all trade or
specialist on some particular
skills (usability testing,
interaction design, IA &
wireframing, user interview, etc
It is ok to choose not to advance
to managerial position.
3 Managerial
Not everyone loves to be a
manager.
This is when you love working and
leading people.
It becomes a more business-
oriented role and be involved in
recruitment, resource allocation,
and team motivation.
AI Storm
 2 most used
Midjourney ChatGPT
Stocks mostly all types of content generated
fixing code bugs
unlimited stocks with ability to control generaing interview/testing questions
outputs, what’s better? summarize 1 hour meetings to 30s
 Runway ML Pika

UXpilot.ai Stable Diffusion

Dora.run Galileo.ai
 How to survive
The best AI is you yourself.
AI is just a tool. You have to be the boss.
Command it to make your work more efficient.

Don’t use AI to produce commercial work if you have no idea

whether the results are good or bad.

Now is the good chance to learn multi-disciplinary skills so no AI

can replace you (or the company has to subscribe to many AIs)
 Australia market
High demand for UX/UI, less competition,
median pay similar to US/EU 0 +
0 0
$90,
Multi-cultural
-> better job opportunities for Asian
Design quality standard is slightly lower
than the EU or the US
-> friendlier to junior
Leaning more toward remote/hybrid
-> can have more than 1 job
 Australia market
Centered in Sydney and Melbourne
-> Higher living cost
the bigger companies, the more senior role
-> less opportunities to more junior level
super laid-back working process
-> this is divisive but could be either
frustrated or a + for you