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3/25/2019 10 Basic Interaction Design Principles to Boost the UX Design

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Interaction Design, also known as IxD. These 10


basic interaction design principles can guide you to CATEGORIES
improve the UX design, you can’t find it more Inside Mockplus
UI design
useful.
UX design

Interaction Design, also known as Interactive Design Design and Prototyping tools

(IxD), is the field to design the behavior of human- Web design


Mobile design
computer systems. As an interaction designer, we have
Interaction design
to create the content and functions of products that
Product design
are useful, easy to use, user-friendly, technically
News and Events of UX design
feasible, and of commercial interest. All of these are
UX design guest post
meant to improve the user experience. This article is
going to talk about 10 basic principles of interaction
design. Whether it is for the traditional graphical user
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interface or for any smart electronic devices, you can’t
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find it more useful. Portfolio Design
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Inspiration(Updated...

1. Follow the user's mental model


Top 10 Practical Android
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Most of users are operating the interface just based on Examples for Inspiration

their instinct. In short, when they encounter a button,


they will think this button will be triggered to meet 12 Best Material Design
Website Examples to
their needs. But if this button get triggered in some Draw Inspirations
other operation ratner than user's expectation, it must
be a bad design.
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2. Meet the user's needs Get Started for Free

The most basic principle of interaction design is to


meet the user's needs. To determine the user’s MOCKPLUS IDOC
requirements is a product manager's basic work, there
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3. Consistency Mockplus Rapid


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Team Collaboration

Consistency is a fundamental principle in the product


design process. It requires that within the same or
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familiar functions and scenes, to use the consistent
performance, operation, and feeling in a (or a
category) product. The
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3/25/2019 10 Basic Interaction Design Principles to Boost the UX Design

reduce the user's learning costs, the user's cognitive


costs, and the probability of misuse. Let me show you
an example:

If I told you this is a part of the poster from a famous


company, do you know which one? Ok, a little hint for
you, a beverage company. That’s right, it’s Coca Cola,
here is the original poster.

Why the first picture does not appear Coca-Cola's


logo, product images, product introduction and any
other information, and you still can assure it is Coca-
Cola? Because behind Coca-Cola, there is a system
called VI (Visual Identity System) that guides all of its
external image design. The essence of VI is the visual
consistency through a high degree, to guide users to
be forcibly associated with some kind of visual
information and a business, or products.

The white streamers in the picture are actually the


auxiliary graphics commonly used in the Coca-Cola VI
system. The graphics appear on almost all Coca-Cola
promotional materials. The colors (including the red
background), the shapes, and the twisted angles are
exactly the same, so when we saw the similar graphics
and color, our brain will generate reactions "This is
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Coca-Cola,"immediately. This action drastically reduces


a lot of cognitive costs.

In a certain type of product or an industry that can


form a wider range of "consistent" and get everyone's
recognition. At this time, consistency will become
"standard."

4. Less is More

Originally proposed by architect Ludwig Mies van der


Rohe, it is a design philosophy that promotes
simplicity and opposes over decoration. This principle
has a long history and led to many different
interpretations in many industries. I think "less" is not
to pursue so-called "simple", but is that we should do
our best to reduce the user's cognitive and operational
costs, this is the essence of “less” in the internet
industry.

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In 1979, Sony found that most users had far greater


demand for playing than recording, so they removed
the traditional recording function of the recorder, and
even removed the essential external speakers.
Moreover, they put the remaining part in a small box
with a stereo headset. This is the Walkman.

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In 2007, Apple streamlined the phone's keyboard, and


even cut off the traditional physical keyboard. Then,
they launched the iPhone. Well, you all know the
following story.

5. Use simple language instead of


technical terms

Users are not a designer or a developer, most of them


do not understand the design concept and
development process, the language and text of the
product must be easy to understand and very close to
general user's thoughts. However, we need to think
users are busy people instead of not smart people. So
we have to optimize some functions for middle-class
users.

6. Design for functional than the


aesthetic

Good-looking interface will not only please the user


but also reflect the upgrade iterations of the product.
However, it should be noted that the functionary of
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product design is more important than the aesthetics.

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3/25/2019 10 Basic Interaction Design Principles to Boost the UX Design

We can’t lose the basic operation to achieve


unnecessary beauty. In most cases, we should obey
standard normal operation principles.

When it comes to art, many people are put the


"design" and "art" together. In my opinion, design is
completely different from the art. To put it simply, art
gives people a sense of "feeling", while the designed
products are helping people to solve problems and
needs.

But we have to admit that sometimes a little


"emotional feeling" is needed beyond function. So in
many cases, if a small "design" can make the user
smile, even if it is useless, it is also a “good design”.
Look at New York subway poem below:

Overslept.

So tired.

If late,

Get fired.

Why bother?

Why the pain?

Just go home.

Do it again.

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The poem, by Norman B. Colp, is aptly titled "The


Commuter's Lament. “As swarms of city-dwellers make
their morning and evening trek between the high-
traffic subway stations, they need only to glance up to
see a sympathetic message.” Who can say that is a bad
design?

7. Don’t make me think

This principle is throughout the user experience


design. My understanding is to use the most simple
way to help users achieve their goals in the shortest
time. That is a good user experience product.

8. Intuitive

Correct operating parts must stand out obviously and


can convey the correct information to users. Also, the
user can operate the interface based on his/her life
experience and instinct, no extra learning.

9. Allow user making mistakes

When the user operates the interface, the mistakes


that they made must be allowed. Because this may not
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user's fault but a design problem. And when the user is
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3/25/2019 10 Basic Interaction Design Principles to Boost the UX Design

making a mistake, it should provide effective


information to guide him to the right operation path.
We need to avoid the error-prone situation, or check
and confirm the options before the actual action
prompts to the user.

10. Provide feedback

The "communication" between people and machines is


essentially the process of information transmission.
The process of Information send out and get back will
form an effective interaction and mutual
understanding. So the timely effective feedback and
explanation are particularly important.

When the user performs certain operations in the


human-computer interaction interface, the system
must give the feedback to the user in the form of
discoloration, shape change, vibration, light emission,
etc. immediately. The purpose is to inform the user
that their operation is known by the device. For
example, the design of the control center of iOS 11
design will highlight the clicked icon by the user and
use a different color to let the user know his
operations is completed, and the un-clicked icon will
be grayed out so that the user can see the feedback at
a glance of his operation.

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3/25/2019 10 Basic Interaction Design Principles to Boost the UX Design

Takeaway

In order to convey the user's needs in the prototyping


design, Interaction designers need to clear out the
interaction process and information architecture when
drawing the wireframe. Whether it's a high-fidelity
prototype or a low-fidelity prototype, interaction
design is the key to the entire product design. You
need to follow the above 10 basic principles, but also
need a simple and practical interaction prototype
design tools to improve your design efficiency.
Mockplus, is an interaction prototyping tool that can
achieve a fast interaction with simple drag-and-drop. It
has 200 built-in components, allowing you to quickly
design the menu, navigation, list and so on.

Conclusion

Interaction design is "user-centered design", user


experience plays the most important role in it. To
grasp some interaction design foundation knowledge
is important, but the greatest part is to let user can
operate and master the product easily, also, interact
with it, establish the basic cognitive ability of the
product, so that the product's operating mode can
meet the design intent. In this case, we should pay
more attention to Service design, not just UX design.

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