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Theoretical Framework
Perceived
Usefulness
Perceived
Ease of Use
The above figure shows the theoretical framework of the study, which is
grounded in the Technology Acceptance Model 2 (TAM) that was initially proposed by
Fred D. Davis in the 1980s. The Technology Acceptance Model (TAM) serves as a
valuable tool for comprehending and forecasting individuals' willingness to adopt new
technologies or information systems. It aids in dissecting the factors that shape users'
attitudes and intentions towards technology usage. TAM's focus on variables like
perceived usefulness and perceived ease of use offers insights into the fundamental
drivers of technology adoption behavior. This model is instrumental in informing the
design, implementation, and evaluation of technology-based initiatives across diverse
sectors such as businesses, education, and healthcare.
The TAM model allows researchers to explore the interconnections among these
factors and the challenges encountered by merchandise store owners in integrating
technology into their inventory management practices. By evaluating aspects such as
the perceived benefits of technology integration, and perceived ease of use the
framework facilitates the identification of strategic approaches to address barriers to
technology adoption and enhance inventory management efficiency in the merchandise
sector.
1. What is the Demographic Profile of the business, and respondents in terms of:
1.1. Age;
1.2. Sex;
2.4. Revenues;
3. What is the level of perceived usefulness and perceived ease of use among
merchandise store staff regarding the adoption of technology for inventory management
practices?
4. Is there a significant difference between the level of perceive usefulness, and ease of
use and monitoring inventory in terms of:
4.1. Cost of Purchase;
4.4 Revenues
5. Based on the findings, what enhancements can be suggested for optimizing inventory
management practices within merchandise stores to minimize costs and maximize
profitability?