Digital Lifestyles in The Uk

Statista Content Special: Digital lifestyles
Method Online Survey
Source Statista
Survey name Content Special: Digital lifestyles

Published by Statista
Panel provider Cint
Region United Kingdom
Number of respondents 1049
Age of respondents 16 years and older
Type of respondents UK residential online population
Survey time period 22th September to 30th September 2020
Publication
Contact Statista
Jack Spearman
jack.spearman@statista.com
insights@statista.com
Johannes-Brahms-Platz 1
20355 Hamburg, Germany
Respondents
1049 all respondents
1035 respondents who purchase products online
1030 respondents who know the respective digital communic
1029 respondents who know the respective social media platf
1015 respondents who pursue at least one of the respective h
978 respondents who pursue the respective hobby or intere
953 respondents who regularly use a mobile device
949 respondents who use at least one social media platform
943 respondents who use at least one social media platform
886 respondents who use digital communication methods w
864 respondents who regularly use a computer
843 respondents who do not live in a single household
829 respondents who use at least one digital media service
779 respondents who use digital communication methods w
729 respondents who saw the respective advertisement
727 respondents who use Facebook regularly
718 respondents who use Facebook at least weekly
714 respondents who saw the respective advertisement
711 respondents who use a cloud storage solution
550 respondents who use YouTube regularly
534 respondents who purchase products online and use onl
533 respondents who use YouTube at least weekly
516 respondents who purchase products online and provide
478 respondents who use digital music
468 respondents who use Instagram regularly
461 respondents who use Instagram at least weekly
437 respondents who work from home
424 respondents who use Digital video content at least week
415 respondents who use digital video
401 respondents who use a second device while watching TV
391 respondents who use Digital video content at least week
357 respondents who use eBooks or audiobooks
348 respondents who use tracking devices or fitness apps
344 respondents who regularly use a smart speaker
337 respondents who use Twitter regularly
324 respondents who use Twitter at least weekly
313 respondents who took training courses in the respective
306 respondents who use Online radio
302 respondents who use Podcasts
271 respondents who use eBooks
264 respondents who use Online radio at least weekly
262 respondents who took training courses in the respective
251 respondents who use eNewspapers & eMagazines
239 respondents who use the respective digital media servic
236 respondents who plan to take a training course in the ne
234 respondents who use eNewspapers & eMagazines at lea
202 respondents who use Snapchat regularly
195 respondents who use Snapchat at least weekly
194 respondents who use eBooks at least weekly
185 respondents who use tracking devices
166 respondents who took a training course in the past 12 m
163 respondents who use Pinterest regularly
152 respondents who use LinkedIn regularly
151 respondents who use online dating
144 respondents who use Audiobooks
143 respondents who use TikTok regularly
141 respondents who use Pinterest at least weekly
138 respondents who use TikTok at least weekly
132 respondents who use the respective online dating brand
129 respondents who use LinkedIn at least weekly
122 respondents who use an eReader
120 respondents who use an existing account when logging
110 respondents who use Reddit regularly
104 respondents who use Reddit at least weekly
92 respondents who use Audiobooks at least weekly
40 respondents who use Tumblr regularly
37 respondents who use Tumblr at least weekly
16 respondents who use Flickr at least weekly
16 respondents who use Flickr regularly
13 respondents who use WeChat regularly
11 respondents who use WeChat at least weekly
8 respondents who use Vimeo regularly
6 respondents who use Vimeo at least weekly
6 respondents who use Foursquare regularly
5 respondents who use Foursquare at least weekly
5 respondents who use Yelp regularly
3 respondents who use Yelp at least weekly
ucts online
ective digital communication platform(s)
ective social media platform(s)
one of the respective hobbies or interests in their leisure time
pective hobby or interest in their leisure time
mobile device
e social media platform regularly
e social media platform regularly
mmunication methods which allow video calling
single household
e digital media service
mmunication methods which allow video calling
ctive advertisement
at least weekly
ctive advertisement
orage solution
ucts online and use online payment services

t least weekly
ucts online and provide feedback/reviews online
at least weekly
eo content at least weekly
device while watching TV or video content

eo content at least weekly
audiobooks
evices or fitness apps
smart speaker
east weekly
ourses in the respective fields
io at least weekly
ourses in the respective fields
ers & eMagazines
tive digital media service(s) at least weekly
raining course in the next 12 month
ers & eMagazines at least weekly
at least weekly
least weekly
course in the past 12 month and in the past 12 month
t least weekly
east weekly
tive online dating brand(s)
t least weekly
account when logging into a new digital service, platform or product

east weekly
ks at least weekly
least weekly
least weekly
east weekly
e at least weekly
Link
Digital literacy
Table: 'v0101_literacyGroup'
Table: 'v0102_literacy_routineA1_1'
Table: 'v0103_literacy_training'
Digital socializing
Table: 'v0401_interactionGroup'
Table: 'v0403a_interaction_socialmedia_usage'
Table: 'v0411a_interaction_active_passive'
Table: 'v0405zz_usagefrequency_general'
Table: 'v0405_interaction_usagefrequencyA1_1'
Table: 'v0405a_usagefrequency'
Table: 'v0405b_usagefrequency'
Table: 'v0405c_usagefrequency'
Table: 'v0405d_usagefrequency'
Table: 'v0405e_usagefrequency'
Table: 'v0405f_usagefrequency'
Table: 'v0405g_usagefrequency'
Table: 'v0405h_usagefrequency'
Table: 'v0405i_usagefrequency'
Table: 'v0405j_usagefrequency'
Table: 'v0405k_usagefrequency'
Table: 'v0405l_usagefrequency'
Table: 'v0405m_usagefrequency'
Table: 'v0405n_usagefrequency'
Table: 'v0405r_usagefrequency'
Table: 'v0406zz_usageintensity_general'
Table: 'v0406_interaction_usagetimeA1_1'
Table: 'v0406a_usageintensity'
Table: 'v0406b_usageintensity'
Table: 'v0406c_usageintensity'
Table: 'v0406d_usageintensity'
Table: 'v0406e_usageintensity'
Table: 'v0406f_usageintensity'
Table: 'v0406g_usageintensity'
Table: 'v0406h_usageintensity'
Table: 'v0406i_usageintensity'
Table: 'v0406j_usageintensity'
Table: 'v0406k_usageintensity'
Table: 'v0406l_usageintensity'
Table: 'v0406m_usageintensity'
Table: 'v0406n_usageintensity'
Table: 'v0406r_usageintensity'
Table: 'v0416a_digitalplatform_usage'
Table: 'v0414a_videocalling_usage'
Table: 'v0417b_videocallsfrequency'
Table: 'v0417_interaction_videocallsfrequency'
Digital media consumption

Table: 'v0601_mediaGroup'
Table: 'v0603_media_frequencyA1_1'
Table: 'v0604_media_timeA1_1'
Table: 'v0603a_media_frequency'
Table: 'v0604a_media_intensity'
Table: 'v0603b_media_frequency'
Table: 'v0604b_media_intensity'
Table: 'v0610_media_eReaderbrands'
Table: 'v0603c_media_frequency'
Table: 'v0604c_media_intensity'
Table: 'v0603d_media_frequency'
Table: 'v0604d_media_intensity'
Table: 'v0603e_media_frequency'
Table: 'v0604e_media_intensity'
Table: 'v0605_mediaGroup0001'
Table: 'v0603g_media_frequency'
Table: 'v0604g_media_intensity'
Table: 'v0603f_media_frequency'
Table: 'v0604f_media_intensity'
Table: 'v0618_media_secondscreen'
Digitalization of shopping
Table: 'v1201_consumptionGroup'
Table: 'v1202_consumption_purchasefrequency'
Table: 'v1202a_onlineshopper'
Table: 'v1202b_onlineshopping_frequency'
Table: 'v1204a_consumption_productawarenessGroup'
Table: 'v1205a_consumption_productresearchGroup'
Table: 'v1209a_consumption_feedback_provider'
Table: 'v1210a_consumptionGroup'
Digital hobbies & leisure time

Table: 'v0701_leisureGroup'
Table: 'v0703a_leisure_digitalengagement'
Table: 'v1001a_fitness_digital_interaction'
Table: 'v0901_dating_user'
Table: 'v0902_datingGroup'
Table: 'v0904a_onlinedating_paid'
Table: 'v0801a_masterclass_participant'
Table: 'v0801_educationGroup'
Table: 'v0801a_masterclass_paid'
Table: 'v0802_educationGroup'
Digital welfare
Table: 'v1401_administrationGroup'
Table: 'v1501_WFH_user'
Table: 'v1503_WFHGroup'
Table: 'v1502_WFHGroup'
Table: 'v1502a_covidGroup'
Table: 'v0501_wellbeingGroup'
Table: 'v0502a_wellbeing_impact_tb'
Table: 'v0502_wellbeing_improved'
Table: 'v0503_trustGroup'
Digital interaction with brands

Table: 'v1303a_interaction_onlineadstriggered_react'
Products & devices

Table: 'v0201_devicesGroup'
Table: 'v0201a_life_devicesinternet'
Table: 'v0205_devices_accountssetup'
Table: 'v0206_devices_accountsservice'
Table: 'v0207a_devices_cloudstorage_usage'
Table: 'v0209a_devices_officesuites_usage'
Characteristics & demographics

Table: 'demo_gender'
Table: 'demo_agecat'
Table: 'age_generation'
Table: 'demo_maritalstatus'
Table: 'K3gbr'
Table: 'demo_regiongbr'
Table: 'K10gbr'
Table: 'demo_language'
Table: 'demo_educationgbr'
Table: 'demoeducationint'
Table: 'demo_profession'
Table: 'demo_incomegbr'
Table: 'K4gbr'
Table: 'demo_communitysize'
Table: 'demo_communitytype'
Table: 'demo_housingsituation'
Table: 'demo_householdsize'
Table: 'K8'
Table: 'demo_children'
Table: 'v1619_lifeGroup'
Table: 'demoa_politics'
Table: 'demo_politics'
Thinking about how you engage with the digital world generally, which of the following statements do you agree with? /'
Thinking about your current level of digital expertise, please rate your level of competence/understanding about the follow
Have you taken or are you planning to take any training courses related to digital skills? Please exclude all courses offered
Please select all of the following digital topics you took a course in over the past 12 months. Exclude all courses offered by
And which of these courses did you have to pay for?'
Which of the following topics do you plan to take a course in over the next 12 months?'
Which of the following statements do you agree with?'
When you think about your digital privacy, which of the following apply to you?'
Thinking about the way you interact socially online, which of the following statements do you agree with?'
Which of these digital methods did you use to communicate with friends and family in the past 12 months?'
Social media usage'
In general, what are your reasons for using social media?'
In general, when do you use social media?'
Which of the following have you done on social media in the past 4 weeks?'
Which of the following have you done on social media in the past 4 weeks?'
Have you expressed your opinion about any of the following topics on social media in the past 4 weeks ?'
Social media usage active vs. passive'
Which of the following social media platforms do you know (even if just by name)?'
And which of these social media platforms do you use regularly?'
Overall usage frequency
How often do you normally use the following social media platforms? / Facebook'
How often do you normally use the following social media platforms? / Flickr'
How often do you normally use the following social media platforms? / Instagram'
How often do you normally use the following social media platforms? / LinkedIn'
How often do you normally use the following social media platforms? / Pinterest'
How often do you normally use the following social media platforms? / Reddit'
How often do you normally use the following social media platforms? / Snapchat'
How often do you normally use the following social media platforms? / TikTok'
How often do you normally use the following social media platforms? / Tumblr'
How often do you normally use the following social media platforms? / Twitter'
How often do you normally use the following social media platforms? / WeChat'
How often do you normally use the following social media platforms? / YouTube'
How often do you normally use the following social media platforms? / Foursquare'
How often do you normally use the following social media platforms? / Yelp'
How often do you normally use the following social media platforms? / Quora'
How often do you normally use the following social media platforms? / Xing'
How often do you normally use the following social media platforms? / Jodel'
How often do you normally use the following social media platforms? / Vimeo'
How often do you normally use the following social media platforms? / Baidu Tieba'
How often do you normally use the following social media platforms? / Douban'
How often do you normally use the following social media platforms? / Douyin'
How often do you normally use the following social media platforms? / hupu'
How often do you normally use the following social media platforms? / Meipai'
How often do you normally use the following social media platforms? / Qzone'
How often do you normally use the following social media platforms? / Sina Weibo'
How often do you normally use the following social media platforms? / Tencent Weibo'
How often do you normally use the following social media platforms? / YY'
How often do you normally use the following social media platforms? / Zhihu'
How often do you normally use the following social media platforms? / Kuaishou'
How often do you normally use the following social media platforms? / Xiaohongshu'
Usage frequency Facebook'
Usage frequency Flickr'
Usage frequency Instagram'
Usage frequency LinkedIn'
Usage frequency Pinterest'
Usage frequency Reddit'
Usage frequency Snapchat'
Usage frequency TikTok'
Usage frequency Tumblr'
Usage frequency Twitter'
Usage frequency WeChat'
Usage frequency YouTube'
Usage frequency Foursquare'
Usage frequency Yelp'
Usage frequency Vimeo'
Overall usage intensity
Approximately, how long do you spend on the following social media platforms in an average week? / Facebook'
Approximately, how long do you spend on the following social media platforms in an average week? / Flickr'
Approximately, how long do you spend on the following social media platforms in an average week? / Instagram'
Approximately, how long do you spend on the following social media platforms in an average week? / LinkedIn'
Approximately, how long do you spend on the following social media platforms in an average week? / Pinterest'
Approximately, how long do you spend on the following social media platforms in an average week? / Reddit'
Approximately, how long do you spend on the following social media platforms in an average week? / Snapchat'
Approximately, how long do you spend on the following social media platforms in an average week? / TikTok'
Approximately, how long do you spend on the following social media platforms in an average week? / Tumblr'
Approximately, how long do you spend on the following social media platforms in an average week? / Twitter'
Approximately, how long do you spend on the following social media platforms in an average week? / WeChat'
Approximately, how long do you spend on the following social media platforms in an average week? / YouTube'
Approximately, how long do you spend on the following social media platforms in an average week? / Foursquare'
Approximately, how long do you spend on the following social media platforms in an average week? / Yelp'
Approximately, how long do you spend on the following social media platforms in an average week? / Vimeo'
Usage Intensity Facebook'
Usage Intensity Flickr'
Usage Intensity Instagram'
Usage Intensity LinkedIn'
Usage Intensity Pinterest'
Usage Intensity Reddit'
Usage Intensity Snapchat'
Usage Intensity TikTok'
Usage Intensity Tumblr'
Usage Intensity Twitter'
Usage Intensity WeChat'
Usage Intensity YouTube'
Usage Intensity Foursquare'
Usage Intensity Yelp'
Usage Intensity Vimeo'
Digital platform usage'
Which of the following digital platforms do you know, even if only by name?'
Which of the following digital platforms did you use for personal purposes in the last 4 weeks?'
Video calling usage'
Video calling frequency'
How often do you normally use video calls for personal purposes?'
The following questions are about digital media services. Which of the following statements do you agree with? /'
Which of the following digital media services have you used in the past 12 months?'
When or where do you use your digital media services?'
How often do you normally use these services? / Audiobooks (download/streaming)'
How often do you normally use these services? / eBooks'
How often do you normally use these services? / Digital music content (download/streaming)'
How often do you normally use these services? / Digital video content (download/streaming)'
How often do you normally use these services? / eNewspapers & eMagazines'
How often do you normally use these services? / Online radio'
How often do you normally use these services? / Podcasts'
Approximately, how many hours in an average week do you use these services? / Audiobooks (download/streaming)'
Approximately, how many hours in an average week do you use these services? / eBooks'
Approximately, how many hours in an average week do you use these services? / Digital music content (download/stream
Approximately, how many hours in an average week do you use these services? / Digital video content (download/streami
Approximately, how many hours in an average week do you use these services? / eNewspapers & eMagazines'
Approximately, how many hours in an average week do you use these services? / Online radio'
Approximately, how many hours in an average week do you use these services? / Podcasts'
Media frequency Audiobooks'
Media intensity Audiobooks'
Which platform(s) have you used to listen to audiobooks (streamed/downloaded) in the past 12 months as a paying custom
Media frequency eBooks'
Media intensity eBooks'
Which device(s) do you normally use to read eBooks? /'
Which platform(s) have you used to get eBooks in the past 12 months as a paying customer?'
You said you have an eReader. What brand of eReader is it? If you have more than one, please select the brand you gener
Concerning eBooks and/or audiobooks, what type of content do you consume?'
Media frequency Digital music'
Media intensity Digital music'
Which of these music streaming platform(s) have you used in the past 12 months as a paying customer?'
Concerning digital music (streaming /downloading), which genres do you consume?'
Media frequency Digital video'
Media intensity Digital video'
Which platform(s) have you used to watch video content (streaming/downloading) in the past 12 months as a paying custo
Concerning digital video (streaming/downloading), which genres are you interested in?'
Media frequency eNewspapers'
Media intensity eNewspapers'
Concerning eMagazines and eNewspapers, what type of content do you consume?'
Media frequency Podcasts'
Media intensity Podcasts'
Which platform(s) did you use to stream/download podcasts in the past 12 months as a paying customer?'
Concerning podcasts, what type of content do you consume?'
Media frequency Online radio'
Media intensity Online radio'
Do you use a second device or screen while watching TV or video content?'
If yes, which devices do you normally use in parallel?'
And what do you do on the second device?'

How often do you normally purchase products online?'
Online Shopper'
Online shopping frequency'
Which type of products have you bought online in the past 12 months?'
Before purchasing products online, how did you first become aware of the product(s)? Please think about the past 12 mon
Product awareness'
Before purchasing a product online in the past 12 months, did you do any research into the product?'
Product research'
What were the most important reasons for deciding where to purchase products online? Please think about the past 12 m
How did you pay for the products purchased online in the past 12 months?'
Which online shopping or marketplace websites have you purchased any products from in the past 12 months?'
Which of the following online payment systems have you used in the past 12 months to purchase these products online?'
Feedback provider'
After purchasing a product online in the past 12 months, did you provide any feedback/reviews? If so, where?'
Feedback type'
Which topics did you cover in your feedback/reviews?'
When you are at a physical store, do you use the internet on a device for any of the following? Please think about the past
When you shopped at a physical store, which payment method(s) did you use in the past 12 months?'
The following questions are about your interests and hobbies. Which of the following statements do you agree with?'
Which of the following occupies your leisure time?'
Digital hobby engagement'
Which of your hobbies or interests do you engage digitally with (e.g., use an app, watch online tutorials, discuss on forums
Health and fitness digital engagement'
The following questions are about how digital technology interacts with health and fitness. Which of the following applies
Why do you use fitness apps and tracking devices?'
Which of the following tracking devices / smartwatches with fitness functions do you own?'
Have you used online dating in the past 12 months?'
You said you use online dating; what were the reasons you decided to start online dating?'
Which of the following platforms have you used in the past 12 months?'
Onlinedating paid'
And for which of these services did you pay?'
Online course participant'
Have you taken online training courses (e.g., master classes) in any of these fields in the past 12 months?'
Masterclass paid'
And for which of these courses did you pay for?'

The following questions are about working from home. Have you worked from home in the past 12 months?'
Thinking about working from home, which of the following statements do you agree with?'
What were the reasons you worked from home in the past 12 months?'
Worked from home / ... COVID-19 in the past 12 months'
Which of these statements do you agree with?'
Wellbeing Impact'
How has the growing influence of online and digital technology impacted your mental well-being?'
Which of the following statements do you agree with? /'
How do you prefer to contact brands or companies online?'

When you think about brands and companies on social media, which types of content are you interested in seeing from th
And in what way do you like to receive this content from brands and companies on social media?'
Where have you seen or heard ads online in the past 4 weeks?'
Consumer reaction to advertising'
Which of these advertisements caused you to actively click on them or look up additional information?'
Which devices do you use regularly at home?'

Mobile and stationary user'
Which operating systems do you use on your computer (e.g.,desktop or laptop)?'
Which operating systems do you use on your mobile devices (e.g., tablet or smartphone)?'
Which virtual assistants do you use with your smart speakers?'
The following questions are about which digital services you use. How do you prefer to register when using a new digital s
Which account do you mainly use when logging into a new digital service, platform, or product?'
Do you use any of these cloud storage solutions for personal use?'
Cloud storage usage'
What do you use your cloud storage services for? /'
Do you use any of these services and/or software to create and/or edit word, spreadsheet, and/or presentation files for pe
Office Suite usage'
What is your gender?'

Age, categorial'
Age (generations)'
What is your marital status?'
Ethnicity'
Where do you currently live?'
Region'
What is your primary language?'
What is the highest level of education you have completed?'
What is the highest level of education you have completed?'
Which of the following categories best describes your current employment status?'
How much total combined money do all members of your household earn annually? This includes money from jobs; net in
Income'
How big is the town you live in?'
In what type of community do you live?'
What is your current living situation (main residence)?'
How many people – including yourself and all children – permanently live in your household?'
Household size classification'
How many children and teenagers below 14 years of age permanently live in your household, no matter if they are your na
Out of the following list, which are the 3 most important aspects to you in life? Please choose exactly 3.'
Political orientation'
Politics are sometimes associated with'
Optional Variable(s)
Gender' & 'Age, categorial' & 'Income'








Thinking about how you engage with the digital world generally, which of the following statements do you agree with?
Gender
Grand Total Female
Base 1,049 in % 531 in %

I actively seek to improve my
362 35 142 27
digital/computing skills
I enjoy having so much information at my
651 62 325 61
fingertips
Nowadays, it is important to understand the
591 56 286 54
digital world if you want a career
I feel forced to be online 155 15 74 14
My digital skills give me a greater sense of
466 44 215 40
freedom
Digital skills are essential for everyday life 715 68 356 67
The COVID-19 pandemic and lockdown have

308 29 151 28
pushed me to improve my digital skills
None of the above 64 6 41 8

Survey Name: Content Special: Digital lifestyles
Base n = 1049 all respondents
Question Type: Multi Pick
Sample size n = 1049
Population: UK residential online population
1
Low base: the base for this column contains less than 50 respondents, resulting in an increased margin of error.
Thinking about your current level of digital expertise, please rate your level of competence/understanding about the following digital topics: / S
Gender
Grand Total Female
Base 1,049 in % 531 in %

Very good 623 59 309 58
Good 337 32 176 33
Neither good nor bad 67 6 34 6
Bad 13 1 6 1
Very bad 1 0 1 0
Never tried 4 0 3 1
Don't know 4 0 2 0
Question Type: Matrix
1
Thinking about your current level of digital expertise, please rate your level of competence/understanding about the following digital topics: / U
Gender
Grand Total Female
Base 1,049 in % 531 in %

Very good 242 23 97 18
Good 384 37 190 36
Bad 46 4 25 5
Very bad 12 1 9 2
Never tried 98 9 62 12
Don't know 38 4 24 5
1
Gender
Grand Total Female
Base 1,049 in % 531 in %

Very good 652 62 312 59
Good 313 30 172 32
Bad 7 1 4 1
Very bad 5 0 2 0
Never tried 3 0 2 0
Don't know 4 0 2 0
1
Gender
Grand Total Female
Base 1,049 in % 531 in %

Very good 465 44 234 44
Good 343 33 184 35
Bad 28 3 16 3
Very bad 13 1 5 1
Don't know 10 1 6 1
1
Gender
Grand Total Female
Base 1,049 in % 531 in %

Very good 468 45 241 45
Good 371 35 196 37
Bad 22 2 9 2
Very bad 7 1 3 1
Don't know 7 1 2 0
1
Thinking about your current level of digital expertise, please rate your level of competence/understanding about the following digital topics: / V
Gender
Grand Total Female
Base 1,049 in % 531 in %

Very good 349 33 162 31
Good 392 37 219 41
Bad 28 3 12 2
Very bad 12 1 7 1
Don't know 16 2 8 2
1
Thinking about your current level of digital expertise, please rate your level of competence/understanding about the following digital topics: / S
Gender
Grand Total Female
Base 1,049 in % 531 in %

Very good 422 40 187 35
Good 378 36 201 38
Bad 24 2 16 3
Very bad 9 1 4 1
Don't know 14 1 8 2
1
Thinking about your current level of digital expertise, please rate your level of competence/understanding about the following digital topics: / O
Gender
Grand Total Female
Base 1,049 in % 531 in %

Very good 617 59 312 59
Good 334 32 174 33
Bad 6 1 1 0
Very bad 2 0 1 0
Never tried 6 1 4 1
Don't know 2 0 2 0
1
Thinking about your current level of digital expertise, please rate your level of competence/understanding about the following digital topics: / P
Gender
Grand Total Female
Base 1,049 in % 531 in %

Very good 286 27 121 23
Good 413 39 217 41
Bad 39 4 25 5
Very bad 8 1 6 1
Don't know 14 1 5 1
1
Thinking about your current level of digital expertise, please rate your level of competence/understanding about the following digital topics: / D
Gender
Grand Total Female
Base 1,049 in % 531 in %

Very good 201 19 85 16
Good 420 40 192 36
Bad 54 5 27 5
Very bad 17 2 10 2
1
Thinking about your current level of digital expertise, please rate your level of competence/understanding about the following digital topics: / O
Gender
Grand Total Female
Base 1,049 in % 531 in %

Very good 557 53 273 51
Good 381 36 194 37
Bad 9 1 6 1
Never tried 9 1 6 1
Don't know 4 0 2 0
1
Have you taken or are you planning to take any training courses related to digital skills? Please exclude all courses offered by your school, un
Gender
Grand Total Female
Base 1,049 in % 531 in %

Yes, I have taken a course in the last 12
125 12 54 10
months
Yes, I plan to take a course in the next 12
195 19 92 17
months
Both 41 4 20 4
Neither 688 66 365 69
Question Type: Single Pick
1
Please select all of the following digital topics you took a course in over the past 12 months. Exclude all courses offered by your school, unive
Gender
Grand Total Female
Base 166 in % 74 in %
Applying for jobs 48 29 21 28
Basic computer skills 52 31 19 26
Basic online skills 52 31 23 31
Office suites 53 32 18 24
Online financial management 36 22 13 18
Programming 54 33 17 23
Specific software 48 29 21 28
Website design 38 23 13 18
Other 22 13 13 18
Base n = 166 respondents who took a training course and respondents who took a training course in the past 12 mon
1
And which of these courses did you have to pay for?
Gender
Grand Total Female
Base 166 in % 74 in %
Specific software (e.g., Photoshop) 16 10 8 11
The courses were free 81 49 39 53
Base n = 166 respondents who took a training course and respondents who took a training course in the past 12 mon
1
Which of the following topics do you plan to take a course in over the next 12 months?
Gender
Grand Total Female
Base 236 in % 112 in %

Specific software (e.g., Photoshop) 84 36 39 35
Other 27 11 16 14
Base n = 236 respondents who plan to take a training course in the next 12 month
1
Which of the following statements do you agree with?
Gender
Grand Total Female
Base 1,049 in % 531 in %

I don’t like to provide financial information or
282 27 144 27
payment details online
I am concerned about the amount of personal

568 54 301 57
data that companies collect from me
I feel uncomfortable knowing that digital voice

364 35 194 37
assistants record nearly everything
I don’t think about security or privacy when

106 10 54 10
creating accounts and passwords
I am worried about someone hacking my
520 50 280 53
account and accessing my personal data
I don’t trust the government to protect me

375 36 174 33
online
I worry that I don’t have control over what I
268 26 140 26
have previously posted online
1
When you think about your digital privacy, which of the following apply to you?
Gender
Grand Total Female
Base 1,049 in % 531 in %

I worry about my personal data when using
403 38 214 40
digital services
I delete cookies regularly 440 42 199 37
I use a VPN to protect my privacy 154 15 65 12
I use certain browsers or search engines to
291 28 128 24
protect my privacy
I cover my devices' camera lenses when they
205 20 98 18
are not used
I always pay attention to what kind of
413 39 202 38
information I give to tech companies
I change my passwords and login information
334 32 167 31
regularly
I use the same password and e-mail address
226 22 125 24
for several accounts
I read the terms and conditions before
311 30 164 31
agreeing to them
I don’t mind giving personal information if this
229 22 108 20
leads to improved services
1
ou agree with?
Gender Ag
Male 16 - 24 years 25 - 34 years 35 - 44 years
518 in % 153 in % 226 in % 216
220 42 66 43 101 45 78
326 63 89 58 132 58 136
305 59 86 56 130 58 123
81 16 18 12 38 17 33
251 48 74 48 114 50 85
359 69 92 60 153 68 158
157 30 56 37 95 42 63
23 4 7 5 6 3 17
ng about the following digital topics: / Searching for information online
Gender Ag
518 in % 153 in % 226 in % 216

314 61 86 56 139 62 134
161 31 49 32 67 30 59
33 6 12 8 18 8 15
7 1 5 3 0 0 6
0 0 0 0 1 0 0
1 0 1 1 0 0 0
2 0 0 0 1 0 2
ng about the following digital topics: / Using office packages
Gender Ag
518 in % 153 in % 226 in % 216

145 28 31 20 70 31 62
194 37 57 37 97 43 93
105 20 47 31 39 17 37
21 4 5 3 7 3 8
3 1 0 0 2 1 2
36 7 6 4 4 2 8
14 3 7 5 7 3 6
ng about the following digital topics: / Using e-mail
Gender Ag
518 in % 153 in % 226 in % 216

340 66 97 63 142 63 135
141 27 40 26 65 29 68
28 5 12 8 13 6 8
3 1 2 1 1 0 2
3 1 1 1 2 1 1
1 0 0 0 2 1 0
2 0 1 1 1 0 2
ng about the following digital topics: / Using social media
Gender Ag
518 in % 153 in % 226 in % 216

231 45 100 65 122 54 115
159 31 34 22 70 31 76
69 13 15 10 22 10 12
12 2 1 1 3 1 7
8 2 2 1 2 1 2
35 7 1 1 4 2 2
4 1 0 0 3 1 2
ng about the following digital topics: / Using messenger services
Gender Ag
518 in % 153 in % 226 in % 216

227 44 89 58 128 57 111
175 34 43 28 78 35 82
65 13 16 10 12 5 15
13 3 1 1 3 1 2
4 1 1 1 3 1 1
29 6 3 2 1 0 4
5 1 0 0 1 0 1
ng about the following digital topics: / Video calling apps
Gender Ag
518 in % 153 in % 226 in % 216

187 36 73 48 98 43 86
173 33 50 33 92 41 90
82 16 23 15 23 10 24
16 3 2 1 5 2 4
5 1 1 1 2 1 3
47 9 0 0 5 2 6
8 2 4 3 1 0 3
ng about the following digital topics: / Setting up accounts on websites/services

Gender Ag
518 in % 153 in % 226 in % 216

235 45 75 49 101 45 98
177 34 45 29 85 38 77
75 14 26 17 32 14 29
8 2 4 3 1 0 3
5 1 1 1 1 0 0
12 2 1 1 3 1 6
6 1 1 1 3 1 3
ng about the following digital topics: / Online shopping
Gender Ag
518 in % 153 in % 226 in % 216

305 59 88 58 138 61 135
160 31 48 31 69 31 62
45 9 15 10 15 7 15
5 1 1 1 1 0 3
1 0 1 1 1 0 0
2 0 0 0 2 1 0
0 0 0 0 0 0 1
ng about the following digital topics: / Problem solving i.e., using FAQs/tutorials/chats
Gender Ag
518 in % 153 in % 226 in % 216

165 32 44 29 80 35 66
196 38 63 41 96 42 100
112 22 34 22 35 15 38
14 3 6 4 9 4 7
2 0 1 1 0 0 2
20 4 3 2 2 1 2
9 2 2 1 4 2 1
ng about the following digital topics: / Digital privacy
Gender Ag
518 in % 153 in % 226 in % 216

116 22 34 22 50 22 41
228 44 55 36 102 45 96
124 24 49 32 54 24 64
27 5 5 3 11 5 8
7 1 3 2 6 3 1
6 1 3 2 2 1 3
10 2 4 3 1 0 3
ng about the following digital topics: / Online payment
Gender Ag
518 in % 153 in % 226 in % 216

284 55 72 47 128 57 127
187 36 61 40 72 32 74
39 8 18 12 19 8 11
3 1 2 1 3 1 3
3 1 0 0 2 1 0
2 0 0 0 2 1 1
all courses offered by your school, university, and/or workplace.
Gender Ag
518 in % 153 in % 226 in % 216
71 14 29 19 47 21 23
103 20 36 24 55 24 51
21 4 8 5 14 6 8
323 62 80 52 110 49 134
courses offered by your school, university, and/or workplace.
Gender Ag
92 in % 371 in % 61 in % 311
27 29 14 38 21 34 7
33 36 16 43 18 30 8
29 32 12 32 20 33 9
35 38 8 22 23 38 12
23 25 7 19 15 25 8
37 40 14 38 20 33 11
27 29 15 41 18 30 7
25 27 8 22 15 25 9
9 10 2 5 7 11 4
o took a training course in the past 12 month and in the past 12 month and
Gender Ag
92 in % 371 in % 61 in % 311
12 13 6 16 10 16 3
17 18 6 16 9 15 3
11 12 6 16 9 15 1
19 21 4 11 12 20 6
15 16 3 8 11 18 5
17 18 4 11 11 18 6
8 9 4 11 8 13 3
11 12 1 3 8 13 4
42 46 20 54 22 36 13
o took a training course in the past 12 month and in the past 12 month and
Gender Ag
124 in % 441 in % 69 in % 59
30 24 15 34 18 26 8
30 24 13 30 13 19 13
31 25 12 27 17 25 8
29 23 6 14 15 22 19
29 23 9 20 17 25 14
48 39 18 41 30 43 15
45 36 16 36 28 41 21
31 25 15 34 17 25 14
11 9 3 7 7 10 7
Gender Ag
518 in % 153 in % 226 in % 216
138 27 38 25 46 20 51
267 52 69 45 105 46 102
170 33 61 40 72 32 67
52 10 29 19 31 14 21
240 46 75 49 103 46 104
201 39 52 34 71 31 75
128 25 42 27 59 26 55
62 12 18 12 26 12 31
Gender Ag
518 in % 153 in % 226 in % 216
189 36 49 32 79 35 80
241 47 33 22 90 40 83
89 17 34 22 33 15 31
163 31 39 25 55 24 55
107 21 42 27 48 21 36
211 41 56 37 78 35 74
167 32 37 24 61 27 64
101 19 38 25 58 26 44
147 28 41 27 62 27 56
121 23 37 24 51 23 41
35 7 9 6 14 6 21
Age, categorial
35 - 44 years 45 - 54 years 55 - 64 years 65 years and older
in % 186 in % 200 in % 68 in %
36 54 29 45 23 18 26
63 119 64 131 66 44 65
57 108 58 109 55 35 51
15 27 15 34 17 5 7
39 89 48 73 37 31 46
73 136 73 126 63 50 74
29 35 19 46 23 13 19
8 12 6 17 9 5 7
Age, categorial
in % 186 in % 200 in % 68 in %
62 112 60 114 57 38 56
27 65 35 72 36 25 37
7 8 4 12 6 2 3
3 0 0 0 0 2 3
0 0 0 0 0 0 0
0 1 1 1 1 1 1
1 0 0 1 1 0 0
Age, categorial
in % 186 in % 200 in % 68 in %
29 40 22 32 16 7 10
43 72 39 49 25 16 24
17 41 22 49 25 16 24
4 4 2 15 8 7 10
1 3 2 5 3 0 0
4 22 12 39 20 19 28
3 4 2 11 6 3 4
Age, categorial
in % 186 in % 200 in % 68 in %
63 122 66 116 58 40 59
31 58 31 58 29 24 35
4 6 3 24 12 2 3
1 0 0 2 1 0 0
0 0 0 0 0 1 1
0 0 0 0 0 1 1
1 0 0 0 0 0 0
Age, categorial
in % 186 in % 200 in % 68 in %
53 65 35 49 25 14 21
35 74 40 65 33 24 35
6 25 13 42 21 13 19
3 5 3 9 5 3 4
1 3 2 3 2 1 1
1 12 6 29 14 13 19
1 2 1 3 2 0 0
Age, categorial
in % 186 in % 200 in % 68 in %
51 74 40 53 27 13 19
38 70 38 69 35 29 43
7 25 13 47 24 9 13
1 5 3 9 5 2 3
0 0 0 2 1 0 0
2 10 5 18 9 14 21
0 2 1 2 1 1 1
Age, categorial
in % 186 in % 200 in % 68 in %
40 43 23 40 20 9 13
42 77 41 64 32 19 28
11 32 17 47 24 19 28
2 6 3 10 5 1 1
1 2 1 3 2 1 1
3 22 12 33 17 18 26
1 4 2 3 2 1 1
Age, categorial
in % 186 in % 200 in % 68 in %
45 74 40 57 28 17 25
36 70 38 70 35 31 46
13 27 15 40 20 9 13
1 7 4 7 4 2 3
0 1 1 6 3 0 0
3 6 3 16 8 7 10
1 1 1 4 2 2 3
Age, categorial
in % 186 in % 200 in % 68 in %
63 112 60 105 53 39 57
29 59 32 70 35 26 38
7 13 7 22 11 2 3
1 0 0 1 1 0 0
0 0 0 0 0 0 0
0 2 1 1 1 1 1
0 0 0 1 1 0 0
Age, categorial
in % 186 in % 200 in % 68 in %
31 45 24 38 19 13 19
46 72 39 58 29 24 35
18 49 26 71 36 16 24
3 4 2 9 5 4 6
1 2 1 2 1 1 1
1 12 6 18 9 9 13
0 2 1 4 2 1 1
Age, categorial
in % 186 in % 200 in % 68 in %
19 36 19 30 15 10 15
44 78 42 64 32 25 37
30 56 30 70 35 21 31
4 9 5 17 9 4 6
0 1 1 5 3 1 1
1 4 2 3 2 4 6
1 2 1 11 6 3 4
Age, categorial
in % 186 in % 200 in % 68 in %
59 96 52 99 50 35 51
34 78 42 68 34 28 41
5 11 6 28 14 2 3
1 0 0 1 1 0 0
0 1 1 3 2 3 4
0 0 0 1 1 0 0
Age, categorial
in % 186 in % 200 in % 68 in %
11 20 11 5 3 1 1
24 37 20 15 8 1 1
4 10 5 1 1 0 0
62 119 64 179 90 66 97
Age, categorial
in % 301 in % 61 in % 11 in %
23 4 13 2 33 0 0
26 8 27 2 33 0 0
29 10 33 1 17 0 0
39 8 27 2 33 0 0
26 4 13 1 17 1 100
35 7 23 2 33 0 0
23 7 23 1 17 0 0
29 4 13 2 33 0 0
13 8 27 1 17 0 0
Age, categorial
in % 301 in % 61 in % 11 in %
10 2 7 0 0 0 0
10 3 10 0 0 0 0
3 4 13 0 0 0 0
19 2 7 1 17 0 0
16 1 3 1 17 0 0
19 4 13 0 0 0 0
10 1 3 0 0 0 0
13 1 3 1 17 0 0
42 20 67 5 83 1 100
Age, categorial
in % 471 in % 161 in % 11 in %
14 7 15 2 13 0 0
22 11 23 4 25 0 0
14 9 19 8 50 1 100
32 13 28 3 19 0 0
24 8 17 4 25 0 0
25 8 17 5 31 0 0
36 13 28 6 38 0 0
24 5 11 1 6 0 0
12 9 19 1 6 0 0
Age, categorial
in % 186 in % 200 in % 68 in %
24 44 24 86 43 17 25
47 113 61 136 68 43 63
31 71 38 76 38 17 25
10 8 4 14 7 3 4
48 86 46 115 57 37 54
35 66 35 84 42 27 40
25 46 25 52 26 14 21
14 29 16 20 10 12 18
Age, categorial
in % 186 in % 200 in % 68 in %
37 77 41 94 47 24 35
38 97 52 105 53 32 47
14 28 15 22 11 6 9
25 65 35 60 30 17 25
17 33 18 32 16 14 21
34 75 40 92 46 38 56
30 63 34 91 46 18 26
20 38 20 32 16 16 24
26 58 31 69 35 25 37
19 43 23 41 21 16 24
10 16 9 10 5 5 7
Income
Less than £35,000 £35,000 to less than £75,000 £75,000 or more Prefer not to say
729 in % 198 in % 311 in % 91
248 34 80 40 12 39 22
450 62 136 69 19 61 46
403 55 121 61 18 58 49
114 16 30 15 3 10 8
317 43 101 51 12 39 36
487 67 149 75 21 68 58
203 28 74 37 13 42 18
44 6 7 4 3 10 10
Income
729 in % 198 in % 311 in % 91

426 58 125 63 19 61 53
243 33 57 29 6 19 31
47 6 10 5 5 16 5
8 1 5 3 0 0 0
0 0 0 0 1 3 0
4 1 0 0 0 0 0
1 0 1 1 0 0 2
Income
729 in % 198 in % 311 in % 91

153 21 67 34 11 35 11
260 36 81 41 12 39 31
167 23 32 16 5 16 25
34 5 5 3 2 6 5
10 1 2 1 0 0 0
80 11 7 4 0 0 11
25 3 4 2 1 3 8
Income
729 in % 198 in % 311 in % 91

446 61 130 66 21 68 55
220 30 57 29 5 16 31
53 7 5 3 4 13 3
6 1 0 0 0 0 1
3 0 2 1 0 0 0
0 0 2 1 1 3 0
1 0 2 1 0 0 1
Income
729 in % 198 in % 311 in % 91

318 44 99 50 8 26 40
246 34 56 28 11 35 30
88 12 20 10 9 29 12
19 3 8 4 1 3 0
9 1 4 2 0 0 0
46 6 7 4 1 3 7
3 0 4 2 1 3 2
Income
729 in % 198 in % 311 in % 91

313 43 103 52 13 42 39
277 38 59 30 8 26 27
79 11 23 12 8 26 14
16 2 3 2 1 3 2
3 0 3 2 1 3 0
38 5 5 3 0 0 7
3 0 2 1 0 0 2
Income
729 in % 198 in % 311 in % 91

216 30 89 45 14 45 30
282 39 68 34 9 29 33
121 17 27 14 6 19 14
21 3 5 3 1 3 1
8 1 3 2 0 0 1
68 9 5 3 1 3 10
13 2 1 1 0 0 2
Income
729 in % 198 in % 311 in % 91

281 39 94 47 13 42 34
264 36 70 35 11 35 33
126 17 15 8 5 16 17
17 2 6 3 1 3 0
7 1 0 0 1 3 1
28 4 7 4 0 0 4
6 1 6 3 0 0 2
Income
729 in % 198 in % 311 in % 91

424 58 126 64 19 61 48
239 33 54 27 7 23 34
60 8 12 6 4 13 6
1 0 4 2 1 3 0
1 0 1 1 0 0 0
4 1 1 1 0 0 1
0 0 0 0 0 0 2
Income
729 in % 198 in % 311 in % 91

179 25 74 37 10 32 23
287 39 80 40 13 42 33
180 25 37 19 6 19 20
32 4 3 2 1 3 3
7 1 0 0 0 0 1
37 5 1 1 0 0 8
7 1 3 2 1 3 3
Income
729 in % 198 in % 311 in % 91

128 18 49 25 7 23 17
289 40 82 41 13 42 36
226 31 50 25 11 35 27
45 6 7 4 0 0 2
14 2 3 2 0 0 0
11 2 5 3 0 0 3
16 2 2 1 0 0 6
Income
729 in % 198 in % 311 in % 91

381 52 117 59 17 55 42
272 37 66 33 6 19 37
64 9 11 6 6 19 8
6 1 2 1 1 3 0
5 1 2 1 0 0 2
1 0 0 0 1 3 2
Income
729 in % 198 in % 311 in % 91
77 11 32 16 6 19 10
134 18 45 23 6 19 10
24 3 13 7 2 6 2
494 68 108 55 17 55 69
Income
101 in % 451 in % 81 in % 121

31 31 13 29 2 25 2
33 33 14 31 1 13 4
38 38 9 20 1 13 4
29 29 20 44 3 38 1
20 20 11 24 4 50 1
27 27 24 53 3 38 0
26 26 15 33 3 38 4
17 17 15 33 3 38 3
11 11 6 13 0 0 5
Income
101 in % 451 in % 81 in % 121

15 15 6 13 0 0 0
12 12 9 20 0 0 0
16 16 4 9 0 0 0
14 14 9 20 2 25 0
12 12 6 13 3 38 0
8 8 17 38 0 0 0
7 7 9 20 0 0 0
6 6 7 16 1 13 1
51 50 16 36 3 38 11
Income
158 in % 58 in % 81 in % 121
38 24 9 16 1 13 2
41 26 12 21 1 13 0
44 28 8 14 2 25 1
36 23 18 31 1 13 1
30 19 19 33 2 25 1
50 32 21 36 2 25 3
54 34 27 47 2 25 1
33 21 15 26 2 25 2
20 13 3 5 0 0 4
Income
729 in % 198 in % 311 in % 91
195 27 56 28 4 13 27
415 57 96 48 13 42 44
250 34 78 39 11 35 25
67 9 25 13 5 16 9
371 51 98 49 9 29 42
270 37 64 32 7 23 34
184 25 63 32 6 19 15
88 12 23 12 6 19 19
Income
729 in % 198 in % 311 in % 91
290 40 77 39 7 23 29
311 43 80 40 8 26 41
103 14 35 18 5 16 11
196 27 59 30 8 26 28
135 19 45 23 6 19 19
285 39 78 39 8 26 42
231 32 68 34 7 23 28
155 21 41 21 10 32 20
222 30 60 30 6 19 23
165 23 45 23 7 23 12
48 7 8 4 5 16 14
Prefer not to say
in %
24
51
54
40
64
20
11
Prefer not to say
in %
58
34
5
0
0
0
2
Prefer not to say
in %
12
34
27
5
0
12
9
Prefer not to say
in %
60
34
3
1
0
0
1
Prefer not to say
in %
44
33
13
0
0
8
2
Prefer not to say
in %
43
30
15
2
0
8
2
Prefer not to say
in %
33
36
15
1
1
11
2
Prefer not to say
in %
37
36
19
0
1
4
2
Prefer not to say
in %
53
37
7
0
0
1
2
Prefer not to say
in %
25
36
22
3
1
9
3
Prefer not to say
in %
19
40
30
2
0
3
7
Prefer not to say
in %
46
41
9
0
2
2
Prefer not to say
in %
11
11
2
76
Prefer not to say
in %
17
33
33
8
8
0
33
25
42
Prefer not to say
in %
0
0
0
0
0
0
0
8
92
Prefer not to say
in %
17
0
8
8
8
25
8
17
33
Prefer not to say
in %
30
48
27
10
46
37
16
21
Prefer not to say
in %
32
45
12
31
21
46
31
22
25
13
15
Thinking about the way you interact socially online, which of the following statements do you agree with?
Gender
Grand Total Female
Base 1,049 in % 531 in %
Increased digitalization has made me lonely 92 9 41 8
I have more friends online than I do offline 253 24 142 27
The more “likes” I get, the more valued I feel 167 16 91 17
More needs to be done by tech companies to

411 39 217 41
tackle cyberbullying
I am more likely to express controversial
132 13 46 9
opinions online
The internet has been essential for my

394 38 222 42
mental health during the COVID-19 pandemic
I like it when politicians use social media

133 13 59 11
channels to communicate with people
People should not be allowed to use
282 27 140 26
anonymized accounts
1
Which of these digital methods did you use to communicate with friends and family in the past 12 months?
Gender
Grand Total Female
Base 1,049 in % 531 in %

Telephone via internet (without video) 294 28 157 30
Video calling 514 49 272 51
Messenger apps (e.g., WhatsApp) 702 67 382 72
Social media 557 53 304 57
Forums 58 6 17 3
E-mail 538 51 256 48
In-game messaging 112 11 42 8
Digital hangouts (e.g., Discord) 79 8 34 6
Other 21 2 12 2
I did not use digital methods to contact my
61 6 31 6
friends and family
1
In general, what are your reasons for using social media?
Gender
Grand Total Female
Base 949 in % 487 in %

To stay connected with colleagues &
192 20 96 20
business partners
To stay informed about what happens in the
438 46 241 49
world
To keep in touch with friends & family 613 65 345 71
To feel part of a community 253 27 121 25
To distract myself from my daily routine 347 37 186 38
To see fun and exciting content 432 46 222 46
To share my opinions and ideas 245 26 101 21
To show a different side of me 91 10 45 9
To show people what I do/own 131 14 60 12
To compare myself with others 53 6 22 5
Other 39 4 25 5
Don’t know 23 2 7 1
Base n = 949 respondents who use at least one social media platform regularly
1
In general, when do you use social media?
Gender
Grand Total Female
Base 949 in % 487 in %

During breaks at work/school/university 238 25 131 27
During meals 140 15 80 16
During my morning routine 310 33 174 36
During work and/or lesson time 107 11 59 12
In bed/before going to sleep 357 38 192 39
In the bathroom/on the toilet 209 22 97 20
In the evening/after coming home 434 46 229 47
On my way to work/school/university 136 14 72 15
Whenever I need to kill time 510 54 280 57
While visiting a café/bar/restaurant 141 15 74 15
While watching TV 474 50 266 55
1
Which of the following have you done on social media in the past 4 weeks?
Gender
Grand Total Female
Base 949 in % 487 in %

Commented on posts 470 50 258 53
Followed companies 170 18 88 18
Followed people 363 38 176 36
Liked company posts 226 24 123 25
Liked posts by other users 535 56 294 60
Posted pictures/videos 344 36 196 40
Posted texts/status updates 275 29 152 31
Connected with colleagues 190 20 87 18
Connected with friends 514 54 276 57
Sent private messages 534 56 291 60
Shared company posts 105 11 58 12
Shared posts by other users 313 33 179 37
1
Which of the following have you done on social media in the past 4 weeks?
Gender
Grand Total Female
Base 949 in % 487 in %
Expressed my opinion about current topics 179 19 76 16
Researched products 249 26 125 26

Wrote a recommendation/review 101 11 50 10
Booked a table at a restaurant/a leisure time
82 9 45 9
activity
Shared photos or videos or live videos 281 30 156 32
Took part in a live event 62 7 27 6
Watched a live video 309 33 155 32
Read news 459 48 237 49
Stayed up-to-date with current events 359 38 186 38
Made an appointment 94 10 53 11
Found information about a
192 20 104 21
product/service/conditions
Made a complaint to a company or brand 64 7 28 6
Asked specific questions about an order or
74 8 44 9
other issue for a company or brand
Ordered a product or service 171 18 90 18
1
Have you expressed your opinion about any of the following topics on social media in the past 4 weeks ?
Gender
Grand Total Female
Base 949 in % 487 in %

Arts and culture 85 9 47 10
Beauty and personal care 73 8 51 10
Cars and motorcycles 57 6 17 3
Celebrities 106 11 57 12
Computers, smartphones, and/or technology 106 11 31 6
Family and kids 126 13 80 16

Fashion 111 12 66 14
Food and drinks 166 17 93 19
Health and medicine 100 11 49 10
Household chores 47 5 24 5
Life-hacks/How-tos 81 9 36 7
Media (e.g., books, music, movies and TV
172 18 76 16
series)
Politics and societal topics 142 15 61 13
Jobs 68 7 25 5
Sports 169 18 38 8
Vacation and travel 104 11 48 10
Video games 148 16 41 8
I have not expressed an opinion about any of
386 41 232 48
these topics
1
Social media usage active vs. passive
Gender
Grand Total Female
Base 949 in % 487 in %

Acitve social media user 907 96 466 96
Passive social media user 42 4 21 4
1
Which of the following social media platforms do you know (even if just by name)?
Gender
Grand Total Female
Base 1,049 in % 531 in %

Facebook 960 92 496 93
Flickr 474 45 238 45
Instagram 870 83 461 87
LinkedIn 686 65 350 66
Pinterest 709 68 401 76
Reddit 614 59 314 59
Snapchat 772 74 412 78
TikTok 743 71 398 75
Tumblr 564 54 294 55
Twitter 792 76 410 77
WeChat 272 26 129 24
YouTube 852 81 432 81
Foursquare 226 22 109 21
Yelp 270 26 137 26
Vimeo 330 31 156 29
1
And which of these social media platforms do you use regularly?
Gender
Grand Total Female
Base 1,029 in % 522 in %

Facebook 727 71 400 77
Flickr 16 2 6 1
Instagram 468 45 265 51
LinkedIn 152 15 69 13
Pinterest 163 16 117 22
Reddit 110 11 35 7
Snapchat 202 20 111 21
TikTok 143 14 83 16
Tumblr 40 4 23 4
Twitter 337 33 151 29
WeChat 13 1 6 1
YouTube 550 53 256 49
Foursquare 6 1 2 0
Yelp 5 0 4 1
Vimeo 8 1 2 0
I don’t use social media regularly 80 8 35 7
Base n = 1029 respondents who know the respective social media platform(s)
1
How often do you normally use the following social media platforms? / Overall usage frequency
Gender
Grand Total Female
Base 949 in % 487 in %

Frequent 866 91 451 93
Occasional 83 9 36 7
1
How often do you normally use the following social media platforms? / Facebook
Gender
Grand Total Female
Base 727 in % 400 in %

Several times a day 460 63 266 67
Once a day 150 21 81 20
Several times a week 70 10 31 8
Once a week 38 5 17 4
Less often 8 1 5 1
Don't know 1 0 0 0
Base n = 727 respondents who use Facebook regularly
1
How often do you normally use the following social media platforms? / Flickr
Gender
Grand Total Female

Base 161 in % 61 in %
Once a day 6 38 4 67
Base n = 16 respondents who use Flickr regularly
1
How often do you normally use the following social media platforms? / Instagram
Gender
Grand Total Female
Base 468 in % 265 in %

Once a day 111 24 56 21
Less often 6 1 4 2
Don't know 1 0 0 0
Base n = 468 respondents who use Instagram regularly
1
How often do you normally use the following social media platforms? / LinkedIn
Gender
Grand Total Female
Base 152 in % 69 in %
Once a day 30 20 14 20
Once a week 30 20 14 20
Less often 23 15 11 16
Base n = 152 respondents who use LinkedIn regularly
1
How often do you normally use the following social media platforms? / Pinterest
Gender
Grand Total Female
Base 163 in % 117 in %

Once a day 31 19 22 19
Once a week 30 18 17 15
Base n = 163 respondents who use Pinterest regularly
1
How often do you normally use the following social media platforms? / Reddit
Gender
Grand Total Female
Base 110 in % 351 in %

Once a day 28 25 8 23
Less often 5 5 0 0
Don't know 1 1 1 3
Base n = 110 respondents who use Reddit regularly
1
How often do you normally use the following social media platforms? / Snapchat
Gender
Grand Total Female
Base 202 in % 111 in %

Once a day 39 19 18 16
Less often 6 3 4 4
Don't know 1 0 1 1
Base n = 202 respondents who use Snapchat regularly
1
How often do you normally use the following social media platforms? / TikTok
Gender
Grand Total Female
Base 143 in % 83 in %
Once a day 38 27 26 31
Once a week 4 3 1 1
Less often 5 3 3 4
Base n = 143 respondents who use TikTok regularly
1
How often do you normally use the following social media platforms? / Tumblr
Gender
Grand Total Female
Base 401 in % 231 in %

Once a day 12 30 7 30
Less often 3 8 3 13
Base n = 40 respondents who use Tumblr regularly
1
How often do you normally use the following social media platforms? / Twitter
Gender
Grand Total Female
Base 337 in % 151 in %

Once a day 81 24 41 27
Less often 12 4 8 5
Don't know 1 0 0 0
Base n = 337 respondents who use Twitter regularly
1
How often do you normally use the following social media platforms? / WeChat
Gender
Grand Total Female
Base 131 in % 61 in %
Less often 2 15 0 0
Base n = 13 respondents who use WeChat regularly
1
How often do you normally use the following social media platforms? / YouTube
Gender
Grand Total Female
Base 550 in % 256 in %

Once a day 119 22 58 23
Base n = 550 respondents who use YouTube regularly
1
How often do you normally use the following social media platforms? / Foursquare
Gender
Grand Total Female
Base 61 in % 21 in %
Once a day 3 50 2 100
Less often 1 17 0 0
Base n = 6 respondents who use Foursquare regularly
1
How often do you normally use the following social media platforms? / Yelp
Gender
Grand Total Female
Base n = 5 respondents who use Yelp regularly
1
How often do you normally use the following social media platforms? / Vimeo
Gender
Grand Total Female
Base n = 8 respondents who use Vimeo regularly
1
How often do you normally use the following social media platforms? / Usage frequency Facebook
Gender
Grand Total Female
Base 727 in % 400 in %

Frequent (daily) 610 84 347 87
Don't know 1 0 0 0
Base n = 727 respondents who use Facebook regularly
1
How often do you normally use the following social media platforms? / Usage frequency Flickr
Gender
Grand Total Female
Base 161 in % 61 in %
Base n = 16 respondents who use Flickr regularly
1
How often do you normally use the following social media platforms? / Usage frequency Instagram
Gender
Grand Total Female
Base 468 in % 265 in %

Don't know 1 0 0 0
Base n = 468 respondents who use Instagram regularly
1
How often do you normally use the following social media platforms? / Usage frequency LinkedIn
Gender
Grand Total Female
Base 152 in % 69 in %
Base n = 152 respondents who use LinkedIn regularly
1
How often do you normally use the following social media platforms? / Usage frequency Pinterest
Gender
Grand Total Female
Base 163 in % 117 in %

Base n = 163 respondents who use Pinterest regularly
1
How often do you normally use the following social media platforms? / Usage frequency Reddit
Gender
Grand Total Female
Base 110 in % 351 in %

Don't know 1 1 1 3
Base n = 110 respondents who use Reddit regularly
1
How often do you normally use the following social media platforms? / Usage frequency Snapchat
Gender
Grand Total Female
Base 202 in % 111 in %

Don't know 1 0 1 1
Base n = 202 respondents who use Snapchat regularly
1
How often do you normally use the following social media platforms? / Usage frequency TikTok
Gender
Grand Total Female
Base 143 in % 83 in %
Base n = 143 respondents who use TikTok regularly
1
How often do you normally use the following social media platforms? / Usage frequency Tumblr
Gender
Grand Total Female
Base 401 in % 231 in %

Base n = 40 respondents who use Tumblr regularly
1
How often do you normally use the following social media platforms? / Usage frequency Twitter
Gender
Grand Total Female
Base 337 in % 151 in %

Don't know 1 0 0 0
Base n = 337 respondents who use Twitter regularly
1
How often do you normally use the following social media platforms? / Usage frequency WeChat
Gender
Grand Total Female
Base 131 in % 61 in %
Base n = 13 respondents who use WeChat regularly
1
How often do you normally use the following social media platforms? / Usage frequency YouTube
Gender
Grand Total Female
Base 550 in % 256 in %

Base n = 550 respondents who use YouTube regularly
1
How often do you normally use the following social media platforms? / Usage frequency Foursquare
Gender
Grand Total Female
Occasional 3 50 0 0
Base n = 6 respondents who use Foursquare regularly
1
How often do you normally use the following social media platforms? / Usage frequency Yelp
Gender
Grand Total Female
Base n = 5 respondents who use Yelp regularly
1
How often do you normally use the following social media platforms? / Usage frequency Vimeo
Gender
Grand Total Female
Base n = 8 respondents who use Vimeo regularly
1
Approximately, how long do you spend on the following social media platforms in an average week? / Overall usage intensity
Gender
Grand Total Female
Base 943 in % 485 in %

Light 783 83 410 85
Moderate 114 12 50 10
High 37 4 21 4
Don't know 9 1 4 1
1
Approximately, how long do you spend on the following social media platforms in an average week? / Facebook
Gender
Grand Total Female
Base 718 in % 395 in %

Less than 1 hour 228 32 121 31
1 to 5 hours 277 39 153 39
6 to 10 hours 104 14 55 14
11 to 15 hours 44 6 22 6
16 to 20 hours 22 3 15 4
More than 20 hours 33 5 23 6
Don't know 10 1 6 2
Base n = 718 respondents who use Facebook at least weekly
1
Approximately, how long do you spend on the following social media platforms in an average week? / Flickr
Gender
Grand Total Female

Base 161 in % 61 in %
1 to 5 hours 8 50 3 50
6 to 10 hours 2 13 1 17
16 to 20 hours 1 6 0 0
Base n = 16 respondents who use Flickr at least weekly
1
Approximately, how long do you spend on the following social media platforms in an average week? / Instagram
Gender
Grand Total Female
Base 461 in % 261 in %

1 to 5 hours 183 40 113 43
6 to 10 hours 51 11 31 12
11 to 15 hours 29 6 13 5
16 to 20 hours 15 3 5 2
Don't know 7 2 4 2
Base n = 461 respondents who use Instagram at least weekly
1
Approximately, how long do you spend on the following social media platforms in an average week? / LinkedIn
Gender
Grand Total Female
Base 129 in % 58 in %
1 to 5 hours 36 28 15 26
6 to 10 hours 15 12 6 10
11 to 15 hours 1 1 0 0
16 to 20 hours 1 1 0 0
Don't know 2 2 0 0
Base n = 129 respondents who use LinkedIn at least weekly
1
Approximately, how long do you spend on the following social media platforms in an average week? / Pinterest
Gender
Grand Total Female
Base 141 in % 99 in %
1 to 5 hours 49 35 36 36
6 to 10 hours 8 6 7 7
11 to 15 hours 3 2 2 2
16 to 20 hours 3 2 1 1
Don't know 2 1 0 0
Base n = 141 respondents who use Pinterest at least weekly
1
Approximately, how long do you spend on the following social media platforms in an average week? / Reddit
Gender
Grand Total Female
Base 104 in % 341 in %

1 to 5 hours 46 44 14 41
6 to 10 hours 15 14 7 21
11 to 15 hours 7 7 1 3
16 to 20 hours 3 3 0 0
Don't know 1 1 0 0
Base n = 104 respondents who use Reddit at least weekly
1
Approximately, how long do you spend on the following social media platforms in an average week? / Snapchat
Gender
Grand Total Female
Base 195 in % 106 in %

1 to 5 hours 76 39 45 42
6 to 10 hours 24 12 8 8
11 to 15 hours 5 3 3 3
16 to 20 hours 11 6 7 7
Don't know 4 2 2 2
Base n = 195 respondents who use Snapchat at least weekly
1
Approximately, how long do you spend on the following social media platforms in an average week? / TikTok
Gender
Grand Total Female
Base 138 in % 80 in %
1 to 5 hours 59 43 37 46
6 to 10 hours 23 17 14 18
11 to 15 hours 9 7 3 4
16 to 20 hours 5 4 4 5
Don't know 2 1 0 0
Base n = 138 respondents who use TikTok at least weekly
1
Approximately, how long do you spend on the following social media platforms in an average week? / Tumblr
Gender
Grand Total Female
Base 371 in % 201 in %

1 to 5 hours 13 35 7 35
6 to 10 hours 3 8 1 5
11 to 15 hours 3 8 2 10
16 to 20 hours 2 5 1 5
Don't know 1 3 0 0
Base n = 37 respondents who use Tumblr at least weekly
1
Approximately, how long do you spend on the following social media platforms in an average week? / Twitter
Gender
Grand Total Female
Base 324 in % 143 in %

1 to 5 hours 123 38 56 39
6 to 10 hours 40 12 13 9
11 to 15 hours 14 4 4 3
16 to 20 hours 10 3 5 3
Don't know 4 1 2 1
Base n = 324 respondents who use Twitter at least weekly
1
Approximately, how long do you spend on the following social media platforms in an average week? / WeChat
Gender
Grand Total Female
Base 111 in % 61 in %
1 to 5 hours 3 27 1 17
11 to 15 hours 1 9 1 17
16 to 20 hours 1 9 0 0
Don't know 1 9 1 17
Base n = 11 respondents who use WeChat at least weekly
1
Approximately, how long do you spend on the following social media platforms in an average week? / YouTube
Gender
Grand Total Female
Base 533 in % 244 in %

1 to 5 hours 242 45 117 48
6 to 10 hours 95 18 38 16
11 to 15 hours 53 10 26 11
16 to 20 hours 25 5 10 4
Don't know 5 1 2 1
Base n = 533 respondents who use YouTube at least weekly
1
Approximately, how long do you spend on the following social media platforms in an average week? / Foursquare
Gender
Grand Total Female
1 to 5 hours 1 20 1 50
11 to 15 hours 1 20 0 0
Base n = 5 respondents who use Foursquare at least weekly
1
Approximately, how long do you spend on the following social media platforms in an average week? / Yelp
Gender
Grand Total Female
6 to 10 hours 1 33 1 33
16 to 20 hours 1 33 1 33
Base n = 3 respondents who use Yelp at least weekly
1
Approximately, how long do you spend on the following social media platforms in an average week? / Vimeo
Gender
Grand Total Female
1 to 5 hours 2 33 1 100
11 to 15 hours 1 17 0 0
Base n = 6 respondents who use Vimeo at least weekly
1
Approximately, how long do you spend on the following social media platforms in an average week? / Usage intensity Facebook
Gender
Grand Total Female
Base 718 in % 395 in %

Light 505 70 274 69
Moderate 148 21 77 19
High 55 8 38 10
Don't know 10 1 6 2
Base n = 718 respondents who use Facebook at least weekly
1
Approximately, how long do you spend on the following social media platforms in an average week? / Usage intensity Flickr
Gender
Grand Total Female
Base 161 in % 61 in %
Light 13 81 5 83
Moderate 2 13 1 17
High 1 6 0 0
Base n = 16 respondents who use Flickr at least weekly
1
Approximately, how long do you spend on the following social media platforms in an average week? / Usage intensity Instagram
Gender
Grand Total Female
Base 461 in % 261 in %

Light 351 76 202 77
Moderate 80 17 44 17
High 23 5 11 4
Don't know 7 2 4 2
Base n = 461 respondents who use Instagram at least weekly
1
Approximately, how long do you spend on the following social media platforms in an average week? / Usage intensity LinkedIn
Gender
Grand Total Female
Base 129 in % 58 in %
Light 109 84 51 88
Moderate 16 12 6 10
High 2 2 1 2
Don't know 2 2 0 0
Base n = 129 respondents who use LinkedIn at least weekly
1
Approximately, how long do you spend on the following social media platforms in an average week? / Usage intensity Pinterest
Gender
Grand Total Female
Base 141 in % 99 in %
Light 125 89 89 90
Moderate 11 8 9 9
High 3 2 1 1
Don't know 2 1 0 0
Base n = 141 respondents who use Pinterest at least weekly
1
Approximately, how long do you spend on the following social media platforms in an average week? / Usage intensity Reddit
Gender
Grand Total Female
Base 104 in % 341 in %

Light 77 74 25 74
Moderate 22 21 8 24
High 4 4 1 3
Don't know 1 1 0 0
Base n = 104 respondents who use Reddit at least weekly
1
Approximately, how long do you spend on the following social media platforms in an average week? / Usage intensity Snapchat
Gender
Grand Total Female
Base 195 in % 106 in %

Light 144 74 83 78
High 18 9 10 9
Don't know 4 2 2 2
Base n = 195 respondents who use Snapchat at least weekly
1
Approximately, how long do you spend on the following social media platforms in an average week? / Usage intensity TikTok
Gender
Grand Total Female
Base 138 in % 80 in %
Light 93 67 55 69
High 11 8 8 10
Don't know 2 1 0 0
Base n = 138 respondents who use TikTok at least weekly
1
Approximately, how long do you spend on the following social media platforms in an average week? / Usage intensity Tumblr
Gender
Grand Total Female
Base 371 in % 201 in %

Light 28 76 16 80
Moderate 6 16 3 15
High 2 5 1 5
Don't know 1 3 0 0
Base n = 37 respondents who use Tumblr at least weekly
1
Approximately, how long do you spend on the following social media platforms in an average week? / Usage intensity Twitter
Gender
Grand Total Female
Base 324 in % 143 in %

Light 249 77 115 80
High 17 5 9 6
Don't know 4 1 2 1
Base n = 324 respondents who use Twitter at least weekly
1
Approximately, how long do you spend on the following social media platforms in an average week? / Usage intensity WeChat
Gender
Grand Total Female

Base 111 in % 61 in %
Light 8 73 4 67
Moderate 1 9 1 17
High 1 9 0 0
Don't know 1 9 1 17
Base n = 11 respondents who use WeChat at least weekly
1
Approximately, how long do you spend on the following social media platforms in an average week? / Usage intensity YouTube
Gender
Grand Total Female
Base 533 in % 244 in %

Light 328 62 159 65
Moderate 148 28 64 26
High 52 10 19 8
Don't know 5 1 2 1
Base n = 533 respondents who use YouTube at least weekly
1
Approximately, how long do you spend on the following social media platforms in an average week? / Usage intensity Foursquare
Gender
Grand Total Female
Light 3 60 1 50
Moderate 1 20 0 0
High 1 20 1 50
Base n = 5 respondents who use Foursquare at least weekly
1
Approximately, how long do you spend on the following social media platforms in an average week? / Usage intensity Yelp
Gender
Grand Total Female
Moderate 1 33 1 33
High 2 67 2 67
Base n = 3 respondents who use Yelp at least weekly
1
Approximately, how long do you spend on the following social media platforms in an average week? / Usage intensity Vimeo
Gender
Grand Total Female
Light 5 83 1 100
Moderate 1 17 0 0
Base n = 6 respondents who use Vimeo at least weekly
1
Which of the following digital platforms did you use for personal purposes in the last 4 weeks? / Digital platform usage
Gender
Grand Total Female
Base 1,049 in % 531 in %

Digital platform user 928 88 480 90
Non-user 121 12 51 10
1
Which of the following digital platforms do you know, even if only by name?
Gender
Grand Total Female
Base 1,049 in % 531 in %

Discord 210 20 82 15
Facebook Messenger 893 85 473 89
Facetime 723 69 400 75
Google Duo 197 19 77 15
Google Hangouts 422 40 207 39
Houseparty 295 28 177 33
Kik 188 18 87 16
Skype 762 73 393 74
Slack 121 12 44 8
Snapchat 710 68 382 72
Telegram 164 16 63 12
Viber 250 24 120 23
WeChat 262 25 124 23
WhatsApp 840 80 447 84
Zoom 648 62 352 66
Jitsi 12 1 7 1
1
Which of the following digital platforms did you use for personal purposes in the last 4 weeks?
Gender
Grand Total Female
Base 1,030 in % 520 in %

Discord 75 7 20 4
Facebook Messenger 582 57 328 63
Facetime 180 17 106 20
Google Duo 24 2 10 2
Google Hangouts 41 4 18 3
Houseparty 32 3 13 3
Kik 18 2 12 2
Skype 124 12 57 11
Slack 12 1 4 1
Snapchat 162 16 81 16
Telegram 32 3 10 2
Viber 18 2 8 2
WeChat 14 1 5 1
WhatsApp 595 58 314 60
Zoom 157 15 83 16
Jitsi 3 0 2 0
I did not use any of these platforms for
102 10 40 8
personal purposes
Base n = 1030 respondents who know the respective digital communication platform(s)
1
Video calling usage
Gender
Grand Total Female
Base 1,049 in % 531 in %

Video calling user 779 74 410 77
Non-user 270 26 121 23
1
How often do you normally use video calls for personal purposes? / Video calling frequency
Gender
Grand Total Female
Base 779 in % 410 in %

Frequent (at least weekly) 445 57 222 54
Don't know 4 1 1 0
Base n = 779 respondents who use digital communication methods which allow video calling
1
How often do you normally use video calls for personal purposes?
Gender
Grand Total Female
Base 886 in % 470 in %

Once a week 124 14 64 14
Several times a month 104 12 55 12
Once a month 78 9 43 9
Less often 148 17 89 19
I Don't use video calling for personal
107 12 60 13
purposes
Base n = 886 respondents who use digital communication methods which allow video calling
1
h?
Gender Ag
518 in % 153 in % 226 in % 216
51 10 22 14 32 14 14
111 21 43 28 75 33 51
76 15 41 27 64 28 34
194 37 52 34 90 40 83
86 17 31 20 36 16 24
172 33 67 44 98 43 79
74 14 28 18 42 19 25
142 27 27 18 61 27 66
103 20 17 11 21 9 44
hs?
Gender Ag
518 in % 153 in % 226 in % 216

137 26 52 34 68 30 67
242 47 88 58 121 54 109
320 62 107 70 154 68 157
253 49 103 67 140 62 126
41 8 12 8 19 8 13
282 54 49 32 97 43 108
70 14 39 25 33 15 19
45 9 31 20 35 15 7
9 2 2 1 6 3 4
30 6 5 3 8 4 13
Gender Ag
462 in % 151 in % 221 in % 208
96 21 33 22 52 24 46
197 43 88 58 109 49 93
268 58 96 64 133 60 133

132 29 48 32 83 38 52
161 35 64 42 98 44 82
210 45 93 62 118 53 91
144 31 43 28 65 29 56
46 10 28 19 31 14 21
71 15 33 22 36 16 38
31 7 13 9 21 10 13
14 3 2 1 3 1 13
16 3 2 1 3 1 7
Gender Ag
462 in % 151 in % 221 in % 208

107 23 70 46 66 30 59
60 13 40 26 43 19 35
136 29 53 35 79 36 72
48 10 21 14 37 17 28
165 36 91 60 108 49 89
112 24 56 37 81 37 46
205 44 85 56 92 42 97
64 14 49 32 43 19 27
230 50 94 62 137 62 115
67 15 41 27 47 21 33
208 45 68 45 122 55 123
19 4 6 4 2 1 6
Gender Ag
462 in % 151 in % 221 in % 208

212 46 72 48 98 44 115
82 18 36 24 57 26 40
187 40 92 61 110 50 86
103 22 49 32 65 29 56
241 52 87 58 122 55 113
148 32 66 44 86 39 85
123 27 42 28 72 33 74
103 22 26 17 59 27 50
238 52 96 64 118 53 114
243 53 86 57 126 57 118
47 10 19 13 37 17 26
134 29 47 31 70 32 80
44 10 8 5 15 7 15
Gender Ag
462 in % 151 in % 221 in % 208
103 22 35 23 41 19 36
124 27 48 32 76 34 52
51 11 19 13 32 14 22
37 8 24 16 26 12 12
125 27 50 33 76 34 71
35 8 18 12 17 8 15
154 33 64 42 86 39 70
222 48 71 47 104 47 112
173 37 62 41 90 41 85
41 9 21 14 28 13 28
88 19 38 25 49 22 38
36 8 13 9 23 10 17
30 6 21 14 27 12 11
81 18 37 25 46 21 34
74 16 17 11 22 10 33
?
Gender Ag
462 in % 151 in % 221 in % 208

38 8 15 10 28 13 17
22 5 14 9 29 13 15
40 9 10 7 20 9 11
49 11 31 21 35 16 18
75 16 30 20 31 14 25
46 10 25 17 29 13 32
45 10 34 23 43 19 22
73 16 32 21 53 24 36
51 11 17 11 31 14 22
23 5 7 5 18 8 12
45 10 23 15 27 12 17
96 21 45 30 50 23 43
81 18 20 13 37 17 30
43 9 20 13 22 10 14
131 28 27 18 51 23 37
56 12 18 12 29 13 24
107 23 43 28 59 27 38
154 33 45 30 60 27 85
Gender Ag
462 in % 151 in % 221 in % 208

441 95 149 99 214 97 200
21 5 2 1 7 3 8
Gender Ag
518 in % 153 in % 226 in % 216

464 90 132 86 207 92 200
236 46 67 44 93 41 78
409 79 137 90 197 87 169
336 65 90 59 130 58 138
308 59 103 67 150 66 126
300 58 97 63 133 59 113
360 69 136 89 163 72 141
345 67 124 81 159 70 137
270 52 93 61 115 51 94
382 74 118 77 155 69 164
143 28 37 24 61 27 51
420 81 132 86 183 81 162
117 23 26 17 51 23 42
133 26 45 29 70 31 58
174 34 52 34 81 36 63
11 2 1 1 0 0 1
Gender Ag
507 in % 152 in % 226 in % 215

327 64 89 59 171 76 165
10 2 2 1 5 2 2
203 40 118 78 147 65 93
83 16 23 15 45 20 34
46 9 32 21 50 22 28
75 15 34 22 50 22 13
91 18 96 63 55 24 35
60 12 61 40 44 19 19
17 3 15 10 16 7 4
186 37 62 41 89 39 80
7 1 4 3 6 3 1
294 58 115 76 142 63 117
4 1 1 1 3 1 0
1 0 1 1 2 1 2
6 1 1 1 4 2 0
45 9 1 1 5 2 7
Gender Ag
462 in % 151 in % 221 in % 208

415 90 145 96 215 97 197
47 10 6 4 6 3 11
Gender Ag
327 in % 89 in % 171 in % 165

194 59 47 53 109 64 128
69 21 21 24 39 23 20
39 12 12 13 17 10 11
21 6 7 8 6 4 5
3 1 1 1 0 0 1
1 0 1 1 0 0 0
Gender Ag

101 in % 21 in % 51 in % 21
3 30 0 0 1 20 0
2 20 1 50 2 40 1
2 20 0 0 2 40 0
3 30 1 50 0 0 1
Gender Ag
203 in % 118 in % 147 in % 93

105 52 76 64 93 63 55
55 27 30 25 30 20 21
26 13 9 8 18 12 12
14 7 2 2 4 3 4
2 1 0 0 2 1 1
1 0 1 1 0 0 0
Gender Ag
83 in % 231 in % 451 in % 341

15 18 3 13 8 18 6
16 19 7 30 9 20 9
24 29 8 35 13 29 9
16 19 3 13 10 22 3
12 14 2 9 5 11 7
Gender Ag
461 in % 321 in % 50 in % 281

6 13 4 13 12 24 5
9 20 7 22 9 18 2
14 30 11 34 19 38 13
13 28 6 19 5 10 7
4 9 4 13 5 10 1
Gender Ag
75 in % 341 in % 50 in % 131
27 36 15 44 17 34 7
20 27 6 18 18 36 2
16 21 8 24 10 20 2
7 9 4 12 2 4 2
5 7 1 3 2 4 0
0 0 0 0 1 2 0
Gender Ag
91 in % 96 in % 55 in % 351
51 56 68 71 29 53 14
21 23 14 15 12 22 8
15 16 8 8 9 16 8
2 2 3 3 2 4 4
2 2 2 2 3 5 1
0 0 1 1 0 0 0
Gender Ag
60 in % 61 in % 441 in % 191
32 53 38 62 18 41 7
12 20 13 21 16 36 3
11 18 8 13 5 11 7
3 5 1 2 2 5 1
2 3 1 2 3 7 1
Gender Ag
171 in % 151 in % 161 in % 41

4 24 4 27 5 31 1
5 29 5 33 6 38 1
6 35 3 20 2 13 1
2 12 1 7 2 13 1
0 0 2 13 1 6 0
Gender Ag
186 in % 62 in % 89 in % 80
109 59 35 56 60 67 45
40 22 17 27 19 21 17
24 13 5 8 9 10 11
8 4 1 2 1 1 4
4 2 3 5 0 0 3
1 1 1 2 0 0 0
Gender Ag
71 in % 41 in % 61 in % 11
1 14 0 0 2 33 1
2 29 1 25 2 33 0
2 29 2 50 0 0 0
0 0 1 25 0 0 0
2 29 0 0 2 33 0
Gender Ag
294 in % 115 in % 142 in % 117

158 54 80 70 89 63 47
61 21 17 15 32 23 28
62 21 14 12 17 12 34
8 3 3 3 4 3 6
5 2 1 1 0 0 2
Gender Ag
41 in % 11 in % 31 in % in %
1 25 1 100 1 33 0
1 25 0 0 1 33 0
1 25 0 0 1 33 0
1 25 0 0 0 0 0
Gender Ag
11 in % 11 in % 21 in % 21
0 0 1 100 1 50 0
0 0 0 0 1 50 0
1 100 0 0 0 0 2
Gender Ag
61 in % 11 in % 41 in % in %
1 17 1 100 0 0 0
3 50 0 0 2 50 0
1 17 0 0 1 25 0
1 17 0 0 1 25 0
Gender Ag
327 in % 89 in % 171 in % 165

263 80 68 76 148 87 148
63 19 20 22 23 13 17
1 0 1 1 0 0 0
Gender Ag
101 in % 21 in % 51 in % 21
5 50 1 50 3 60 1
5 50 1 50 2 40 1
Gender Ag
203 in % 118 in % 147 in % 93

160 79 106 90 123 84 76
42 21 11 9 24 16 17
1 0 1 1 0 0 0
Gender Ag
83 in % 231 in % 451 in % 341

31 37 10 43 17 38 15
52 63 13 57 28 62 19
Gender Ag
461 in % 321 in % 50 in % 281

15 33 11 34 21 42 7
31 67 21 66 29 58 21
Gender Ag
75 in % 341 in % 50 in % 131
47 63 21 62 35 70 9
28 37 13 38 14 28 4
0 0 0 0 1 2 0
Gender Ag
91 in % 96 in % 55 in % 351
72 79 82 85 41 75 22
19 21 13 14 14 25 13
0 0 1 1 0 0 0
Gender Ag
60 in % 61 in % 441 in % 191
44 73 51 84 34 77 10
16 27 10 16 10 23 9
Gender Ag
171 in % 151 in % 161 in % 41

9 53 9 60 11 69 2
8 47 6 40 5 31 2
Gender Ag
186 in % 62 in % 89 in % 80
149 80 52 84 79 89 62
36 19 9 15 10 11 18
1 1 1 2 0 0 0
Gender Ag
71 in % 41 in % 61 in % 11
3 43 1 25 4 67 1
4 57 3 75 2 33 0
Gender Ag
294 in % 115 in % 142 in % 117

219 74 97 84 121 85 75
75 26 18 16 21 15 42
Gender Ag
41 in % 11 in % 31 in % in %
1 25 1 100 1 33 0
3 75 0 0 2 67 0
Gender Ag
11 in % 11 in % 21 in % 21
0 0 1 100 2 100 0
1 100 0 0 0 0 2
Gender Ag
61 in % 11 in % 41 in % in %
1 17 1 100 0 0 0
5 83 0 0 4 100 0
verall usage intensity
Gender Ag
458 in % 151 in % 221 in % 208

373 81 129 85 175 79 176
64 14 15 10 36 16 22
16 3 4 3 9 4 9
5 1 3 2 1 0 1
acebook
Gender Ag
323 in % 87 in % 171 in % 164

107 33 34 39 47 27 42
124 38 38 44 60 35 69
49 15 6 7 37 22 26
22 7 2 2 13 8 16
7 2 1 1 6 4 4
10 3 3 3 6 4 6
4 1 3 3 2 1 1
lickr
Gender Ag

101 in % 21 in % 51 in % 21
3 30 0 0 1 20 1
5 50 1 50 3 60 1
1 10 1 50 1 20 0
1 10 0 0 0 0 0
nstagram
Gender Ag
200 in % 117 in % 145 in % 92

79 40 26 22 39 27 42
70 35 62 53 58 40 29
20 10 11 9 22 15 12
16 8 9 8 11 8 6
10 5 3 3 10 7 1
2 1 2 2 3 2 2
3 2 4 3 2 1 0
inkedIn
Gender Ag
71 in % 211 in % 401 in % 271

37 52 13 62 19 48 12
21 30 3 14 15 38 10
9 13 3 14 5 13 4
1 1 1 5 0 0 0
1 1 0 0 0 0 1
0 0 0 0 0 0 0
2 3 1 5 1 3 0
interest
Gender Ag
421 in % 281 in % 451 in % 271

23 55 13 46 25 56 15
13 31 13 46 14 31 8
1 2 1 4 1 2 4
1 2 1 4 1 2 0
2 5 0 0 3 7 0
2 5 0 0 1 2 0
eddit
Gender Ag
70 in % 331 in % 471 in % 131

20 29 11 33 11 23 5
32 46 16 48 18 38 7
8 11 3 9 9 19 1
6 9 2 6 5 11 0
3 4 1 3 2 4 0
0 0 0 0 1 2 0
1 1 0 0 1 2 0
napchat
Gender Ag
89 in % 93 in % 52 in % 341
30 34 29 31 14 27 15
31 35 34 37 24 46 13
16 18 13 14 7 13 3
2 2 3 3 1 2 1
4 4 6 6 4 8 1
4 4 6 6 0 0 1
2 2 2 2 2 4 0
ikTok
Gender Ag
58 in % 60 in % 411 in % 181
16 28 10 17 11 27 6
22 38 27 45 14 34 8
9 16 11 18 10 24 1
6 10 4 7 2 5 2
1 2 3 5 1 2 1
2 3 4 7 2 5 0
2 3 1 2 1 2 0
umblr
Gender Ag
171 in % 131 in % 151 in % 41

6 35 4 31 6 40 2
6 35 7 54 4 27 0
2 12 1 8 1 7 1
1 6 0 0 2 13 1
1 6 1 8 1 7 0
1 6 0 0 1 7 0
witter
Gender Ag
181 in % 58 in % 89 in % 77
67 37 22 38 26 29 30
67 37 23 40 34 38 31
27 15 7 12 15 17 9
10 6 3 5 6 7 4
5 3 1 2 4 4 3
3 2 2 3 1 1 0
2 1 0 0 3 3 0
WeChat
Gender Ag
51 in % 41 in % 41 in % 11
2 40 3 75 0 0 1
2 40 0 0 2 50 0
0 0 0 0 1 25 0
1 20 0 0 1 25 0
0 0 1 25 0 0 0
ouTube
Gender Ag
289 in % 114 in % 142 in % 115

44 15 8 7 12 8 22
125 43 50 44 57 40 61
57 20 22 19 35 25 15
27 9 15 13 18 13 9
15 5 11 10 9 6 3
18 6 6 5 9 6 5
3 1 2 2 2 1 0
oursquare
Gender Ag
31 in % 11 in % 31 in % in %
2 67 0 0 2 67 0
0 0 1 100 0 0 0
1 33 0 0 0 0 0
0 0 0 0 1 33 0
elp
Gender Ag
in % in % 11 in % 21 in % in %
0 -- 1 100 0 0 0
0 -- 0 0 1 50 0
0 -- 0 0 1 50 0
imeo
Gender Ag
51 in % 11 in % 31 in % in %
3 60 0 0 1 33 0
1 20 1 100 1 33 0
1 20 0 0 1 33 0
sage intensity Facebook
Gender Ag
323 in % 87 in % 171 in % 164

231 72 72 83 107 63 111
71 22 8 9 50 29 42
17 5 4 5 12 7 10
4 1 3 3 2 1 1
sage intensity Flickr
Gender Ag
101 in % 21 in % 51 in % 21
8 80 1 50 4 80 2
1 10 1 50 1 20 0
1 10 0 0 0 0 0
sage intensity Instagram
Gender Ag
200 in % 117 in % 145 in % 92

149 75 88 75 97 67 71
36 18 20 17 33 23 18
12 6 5 4 13 9 3
3 2 4 3 2 1 0
sage intensity LinkedIn
Gender Ag
71 in % 211 in % 401 in % 271

58 82 16 76 34 85 22
10 14 4 19 5 13 4
1 1 0 0 0 0 1
2 3 1 5 1 3 0
sage intensity Pinterest
Gender Ag
421 in % 281 in % 451 in % 271

36 86 26 93 39 87 23
2 5 2 7 2 4 4
2 5 0 0 3 7 0
2 5 0 0 1 2 0
sage intensity Reddit
Gender Ag
70 in % 331 in % 471 in % 131

52 74 27 82 29 62 12
14 20 5 15 14 30 1
3 4 1 3 3 6 0
1 1 0 0 1 2 0
sage intensity Snapchat
Gender Ag
89 in % 93 in % 52 in % 341
61 69 63 68 38 73 28
18 20 16 17 8 15 4
8 9 12 13 4 8 2
2 2 2 2 2 4 0
sage intensity TikTok
Gender Ag
58 in % 60 in % 411 in % 181
38 66 37 62 25 61 14
15 26 15 25 12 29 3
3 5 7 12 3 7 1
2 3 1 2 1 2 0
sage intensity Tumblr
Gender Ag
171 in % 131 in % 151 in % 41

12 71 11 85 10 67 2
3 18 1 8 3 20 2
1 6 1 8 1 7 0
1 6 0 0 1 7 0
sage intensity Twitter
Gender Ag
181 in % 58 in % 89 in % 77
134 74 45 78 60 67 61
37 20 10 17 21 24 13
8 4 3 5 5 6 3
2 1 0 0 3 3 0
sage intensity WeChat
Gender Ag

51 in % 41 in % 41 in % 11
4 80 3 75 2 50 1
0 0 0 0 1 25 0
1 20 0 0 1 25 0
0 0 1 25 0 0 0
sage intensity YouTube
Gender Ag
289 in % 114 in % 142 in % 115

169 58 58 51 69 49 83
84 29 37 32 53 37 24
33 11 17 15 18 13 8
3 1 2 2 2 1 0
sage intensity Foursquare
Gender Ag
31 in % 11 in % 31 in % in %
2 67 1 100 2 67 0
1 33 0 0 0 0 0
0 0 0 0 1 33 0
sage intensity Yelp

Gender Ag
in % in % 11 in % 21 in % in %
0 -- 1 100 0 0 0
0 -- 0 0 2 100 0
sage intensity Vimeo
Gender Ag
51 in % 11 in % 31 in % in %
4 80 1 100 2 67 0
1 20 0 0 1 33 0
platform usage
Gender Ag
518 in % 153 in % 226 in % 216

448 86 147 96 214 95 202
70 14 6 4 12 5 14
Gender Ag
518 in % 153 in % 226 in % 216

128 25 78 51 72 32 34
420 81 119 78 194 86 193
323 62 113 74 157 69 132
120 23 37 24 59 26 39
215 42 63 41 97 43 90
118 23 72 47 80 35 59
101 19 67 44 53 23 32
369 71 98 64 146 65 142
77 15 16 10 45 20 29
328 63 117 76 144 64 131
101 19 28 18 49 22 21
130 25 41 27 60 27 58
138 27 36 24 62 27 50
393 76 118 77 175 77 172
296 57 88 58 125 55 120
5 1 1 1 5 2 4
8 2 2 1 1 0 5
Gender Ag
510 in % 151 in % 225 in % 211

55 11 40 26 28 12 3
254 50 77 51 143 64 149
74 15 44 29 55 24 29
14 3 6 4 10 4 6
23 5 8 5 14 6 7
19 4 9 6 14 6 4
6 1 6 4 5 2 2
67 13 17 11 35 16 24
8 2 1 1 6 3 2
81 16 77 51 41 18 28
22 4 11 7 12 5 0
10 2 3 2 6 3 7
9 2 3 2 9 4 0
281 55 78 52 137 61 137
74 15 24 16 32 14 35
1 0 0 0 1 0 2
62 12 4 3 11 5 9
Gender Ag
518 in % 153 in % 226 in % 216

369 71 132 86 190 84 173
149 29 21 14 36 16 43
Gender Ag
369 in % 132 in % 190 in % 173

223 60 85 64 126 66 104
143 39 45 34 64 34 67
3 1 2 2 0 0 2
allow video calling
Gender Ag
416 in % 139 in % 201 in % 189

41 10 15 11 31 15 22
41 10 21 15 24 12 24
81 19 30 22 43 21 32
60 14 19 14 28 14 26
49 12 17 12 27 13 18
35 8 9 6 15 7 16
59 14 19 14 22 11 33
47 11 7 5 11 5 16
3 1 2 1 0 0 2
allow video calling

Age, categorial
in % 186 in % 200 in % 68 in %
6 13 7 10 5 1 1
24 33 18 37 19 14 21
16 14 8 10 5 4 6
38 71 38 90 45 25 37
11 16 9 20 10 5 7
37 68 37 64 32 18 26
12 21 11 15 8 2 3
31 48 26 64 32 16 24
20 57 31 50 25 19 28
Age, categorial
in % 186 in % 200 in % 68 in %
31 47 25 51 26 9 13
50 78 42 93 47 25 37
73 126 68 120 60 38 56
58 89 48 77 39 22 32
6 10 5 3 2 1 1
50 109 59 130 65 45 66
9 15 8 4 2 2 3
3 6 3 0 0 0 0
2 4 2 4 2 1 1
6 8 4 19 10 8 12
Age, categorial
in % 165 in % 156 in % 481 in %
22 27 16 27 17 7 15
45 73 44 57 37 18 38
64 103 62 112 72 36 75
25 37 22 28 18 5 10
39 54 33 40 26 9 19
44 60 36 55 35 15 31
27 36 22 34 22 11 23
10 9 5 2 1 0 0
18 16 10 7 4 1 2
6 5 3 1 1 0 0
6 10 6 8 5 3 6
3 5 3 4 3 2 4
Age, categorial
in % 165 in % 156 in % 481 in %

28 32 19 11 7 0 0
17 15 9 7 4 0 0
35 49 30 42 27 15 31
13 14 8 6 4 1 2
43 38 23 29 19 2 4
22 21 13 3 2 2 4
47 81 49 69 44 10 21
13 14 8 3 2 0 0
55 77 47 67 43 20 42
16 13 8 5 3 2 4
59 72 44 69 44 20 42
3 6 4 6 4 5 10
Age, categorial
in % 165 in % 156 in % 481 in %

55 80 48 78 50 27 56
19 19 12 17 11 1 2
41 42 25 27 17 6 13
27 33 20 22 14 1 2
54 81 49 100 64 32 67
41 52 32 42 27 13 27
36 42 25 37 24 8 17
24 23 14 26 17 6 13
55 80 48 75 48 31 65
57 94 57 83 53 27 56
13 13 8 10 6 0 0
38 49 30 48 31 19 40
7 22 13 20 13 5 10
Age, categorial
in % 165 in % 156 in % 481 in %
17 31 19 28 18 8 17
25 37 22 29 19 7 15
11 17 10 9 6 2 4
6 7 4 10 6 3 6
34 43 26 32 21 9 19
7 8 5 4 3 0 0
34 43 26 38 24 8 17
54 78 47 76 49 18 38
41 62 38 46 29 14 29
13 4 2 10 6 3 6
18 29 18 31 20 7 15
8 5 3 5 3 1 2
5 6 4 8 5 1 2
16 25 15 24 15 5 10
16 38 23 38 24 20 42
Age, categorial
in % 165 in % 156 in % 481 in %

8 12 7 12 8 1 2
7 9 5 6 4 0 0
5 8 5 6 4 2 4
9 13 8 7 4 2 4
12 14 8 5 3 1 2
15 22 13 14 9 4 8
11 10 6 2 1 0 0
17 26 16 19 12 0 0
11 15 9 12 8 3 6
6 6 4 4 3 0 0
8 7 4 7 4 0 0
21 16 10 12 8 6 13
14 27 16 22 14 6 13
7 8 5 3 2 1 2
18 29 18 19 12 6 13
12 19 12 8 5 6 13
18 6 4 2 1 0 0
41 76 46 89 57 31 65
Age, categorial
in % 165 in % 156 in % 481 in %

96 153 93 148 95 43 90
4 12 7 8 5 5 10
Age, categorial
in % 186 in % 200 in % 68 in %
93 176 95 181 91 64 94
36 97 52 104 52 35 51
78 159 85 158 79 50 74
64 134 72 147 74 47 69
58 135 73 144 72 51 75
52 110 59 119 60 42 62
65 140 75 146 73 46 68
63 135 73 143 72 45 66
44 105 56 118 59 39 57
76 151 81 154 77 50 74
24 48 26 57 28 18 26
75 153 82 168 84 54 79
19 49 26 45 23 13 19
27 45 24 41 21 11 16
29 62 33 53 27 19 28
0 2 1 13 7 3 4
Age, categorial
in % 184 in % 187 in % 65 in %
77 134 73 125 67 43 66
1 4 2 3 2 0 0
43 57 31 42 22 11 17
16 25 14 20 11 5 8
13 16 9 27 14 10 15
6 10 5 3 2 0 0
16 10 5 5 3 1 2
9 11 6 8 4 0 0
2 0 0 4 2 1 2
37 59 32 39 21 8 12
0 1 1 1 1 0 0
54 82 45 76 41 18 28
0 2 1 0 0 0 0
1 0 0 0 0 0 0
0 2 1 1 1 0 0
3 19 10 31 17 17 26
Age, categorial
in % 165 in % 156 in % 481 in %

95 136 82 133 85 40 83
5 29 18 23 15 8 17
Age, categorial
in % 134 in % 125 in % 431 in %

78 78 58 73 58 25 58
12 30 22 30 24 10 23
7 10 7 14 11 6 14
3 12 9 6 5 2 5
1 4 3 2 2 0 0
0 0 0 0 0 0 0
Age, categorial

in % 41 in % 31 in % in % in %
0 3 75 0 0 0 --
50 1 25 1 33 0 --
0 0 0 0 0 0 --
50 0 0 2 67 0 --
Age, categorial
in % 57 in % 421 in % 111 in %
59 26 46 11 26 2 18
23 13 23 12 29 5 45
13 11 19 11 26 1 9
4 5 9 8 19 2 18
1 2 4 0 0 1 9
0 0 0 0 0 0 0
Age, categorial
in % 251 in % 201 in % 51 in %
18 4 16 4 20 0 0
26 2 8 2 10 1 20
26 9 36 3 15 2 40
9 7 28 7 35 0 0
21 3 12 4 20 2 40
Age, categorial
in % 161 in % 271 in % 101 in %

18 2 13 5 19 1 10
7 2 13 8 30 3 30
46 2 13 4 15 2 20
25 4 25 5 19 3 30
4 6 38 5 19 1 10
Age, categorial
in % 101 in % 31 in % in % in %
54 4 40 0 0 0 --
15 1 10 1 33 0 --
15 2 20 1 33 0 --
15 1 10 1 33 0 --
0 2 20 0 0 0 --
0 0 0 0 0 0 --
Age, categorial
in % 101 in % 51 in % 11 in %
40 3 30 2 40 0 0
23 3 30 2 40 0 0
23 3 30 0 0 1 100
11 1 10 1 20 0 0
3 0 0 0 0 0 0
0 0 0 0 0 0 0
Age, categorial
in % 111 in % 81 in % in % in %
37 4 36 1 13 0 --
16 4 36 2 25 0 --
37 3 27 5 63 0 --
5 0 0 0 0 0 --
5 0 0 0 0 0 --
Age, categorial
in % in % in % 41 in % 11 in %
25 0 -- 1 25 0 0
25 0 -- 0 0 0 0
25 0 -- 3 75 0 0
25 0 -- 0 0 1 100
0 0 -- 0 0 0 0
Age, categorial
in % 59 in % 391 in % 81 in %
56 24 41 16 41 2 25
21 15 25 10 26 3 38
14 14 24 8 21 1 13
5 1 2 5 13 1 13
4 5 8 0 0 1 13
0 0 0 0 0 0 0
Age, categorial
in % 11 in % 11 in % in % in %
100 0 0 0 0 0 --
0 0 0 1 100 0 --
0 1 100 0 0 0 --
0 0 0 0 0 0 --
0 0 0 0 0 0 --
Age, categorial
in % 82 in % 76 in % 181 in %
40 23 28 18 24 7 39
24 20 24 18 24 4 22
29 27 33 23 30 3 17
5 8 10 8 11 3 17
2 4 5 9 12 1 6
Age, categorial
in % 21 in % in % in % in % in %
-- 1 50 0 -- 0 --
-- 0 0 0 -- 0 --
-- 0 0 0 -- 0 --
-- 1 50 0 -- 0 --
Age, categorial
in % in % in % in % in % in % in %
0 0 -- 0 -- 0 --
0 0 -- 0 -- 0 --
100 0 -- 0 -- 0 --
Age, categorial
in % 21 in % 11 in % in % in %
-- 1 50 0 0 0 --
-- 1 50 0 0 0 --
-- 0 0 0 0 0 --
-- 0 0 1 100 0 --
Age, categorial
in % 134 in % 125 in % 431 in %

90 108 81 103 82 35 81
10 26 19 22 18 8 19
0 0 0 0 0 0 0
Age, categorial
in % 41 in % 31 in % in % in %
50 4 100 1 33 0 --
50 0 0 2 67 0 --
Age, categorial
in % 57 in % 421 in % 111 in %
82 39 68 23 55 7 64
18 18 32 19 45 4 36
0 0 0 0 0 0 0
Age, categorial
in % 251 in % 201 in % 51 in %
44 6 24 6 30 1 20
56 19 76 14 70 4 80
Age, categorial
in % 161 in % 271 in % 101 in %

25 4 25 13 48 4 40
75 12 75 14 52 6 60
Age, categorial
in % 101 in % 31 in % in % in %
69 5 50 1 33 0 --
31 5 50 2 67 0 --
0 0 0 0 0 0 --
Age, categorial
in % 101 in % 51 in % 11 in %
63 6 60 4 80 0 0
37 4 40 1 20 1 100
0 0 0 0 0 0 0
Age, categorial
in % 111 in % 81 in % in % in %
53 8 73 3 38 0 --
47 3 27 5 63 0 --
Age, categorial
in % in % in % 41 in % 11 in %
50 0 -- 1 25 0 0
50 0 -- 3 75 1 100
Age, categorial
in % 59 in % 391 in % 81 in %
78 39 66 26 67 5 63
23 20 34 13 33 3 38
0 0 0 0 0 0 0
Age, categorial
in % 11 in % 11 in % in % in %
100 0 0 1 100 0 --
0 1 100 0 0 0 --
Age, categorial
in % 82 in % 76 in % 181 in %
64 43 52 36 47 11 61
36 39 48 40 53 7 39
Age, categorial
in % 21 in % in % in % in % in %
-- 1 50 0 -- 0 --
-- 1 50 0 -- 0 --
Age, categorial
0 0 -- 0 -- 0 --
100 0 -- 0 -- 0 --
Age, categorial
in % 21 in % 11 in % in % in %
-- 1 50 0 0 0 --
-- 1 50 1 100 0 --
Age, categorial
in % 159 in % 156 in % 481 in %

85 132 83 131 84 40 83
11 16 10 19 12 6 13
4 9 6 4 3 2 4
0 2 1 2 1 0 0
Age, categorial
in % 130 in % 123 in % 431 in %

26 48 37 42 34 15 35
42 46 35 49 40 15 35
16 13 10 15 12 7 16
10 4 3 7 6 2 5
2 6 5 3 2 2 5
4 11 8 5 4 2 5
1 2 2 2 2 0 0
Age, categorial

in % 41 in % 31 in % in % in %
50 1 25 2 67 0 --
50 2 50 1 33 0 --
0 0 0 0 0 0 --
0 1 25 0 0 0 --
Age, categorial
in % 55 in % 421 in % 101 in %
46 28 51 26 62 7 70
32 18 33 13 31 3 30
13 5 9 1 2 0 0
7 3 5 0 0 0 0
1 0 0 1 2 0 0
2 1 2 0 0 0 0
0 0 0 1 2 0 0
Age, categorial
in % 221 in % 161 in % 31 in %
44 14 64 13 81 2 67
37 4 18 3 19 1 33
15 3 14 0 0 0 0
0 0 0 0 0 0 0
4 0 0 0 0 0 0
0 1 5 0 0 0 0
0 0 0 0 0 0 0
Age, categorial
in % 101 in % 221 in % 91 in %
56 6 60 12 55 5 56
30 3 30 7 32 4 44
15 1 10 1 5 0 0
0 0 0 1 5 0 0
0 0 0 0 0 0 0
0 0 0 1 5 0 0
Age, categorial
in % 81 in % 31 in % in % in %
38 3 38 1 33 0 --
54 3 38 2 67 0 --
8 2 25 0 0 0 --
0 0 0 0 0 0 --
0 0 0 0 0 0 --
0 0 0 0 0 0 --
0 0 0 0 0 0 --
Age, categorial
in % 101 in % 51 in % 11 in %
44 7 70 2 40 1 100
38 2 20 3 60 0 0
9 1 10 0 0 0 0
3 0 0 0 0 0 0
3 0 0 0 0 0 0
3 0 0 0 0 0 0
0 0 0 0 0 0 0
Age, categorial
in % 111 in % 81 in % in % in %
33 4 36 3 38 0 --
44 6 55 4 50 0 --
6 0 0 1 13 0 --
11 1 9 0 0 0 --
6 0 0 0 0 0 --
0 0 0 0 0 0 --
0 0 0 0 0 0 --
Age, categorial
in % in % in % 41 in % 11 in %
50 0 -- 2 50 1 100
0 0 -- 2 50 0 0
25 0 -- 0 0 0 0
25 0 -- 0 0 0 0
0 0 -- 0 0 0 0
0 0 -- 0 0 0 0
Age, categorial
in % 54 in % 391 in % 71 in %
39 23 43 20 51 5 71
40 21 39 12 31 2 29
12 4 7 5 13 0 0
5 1 2 0 0 0 0
4 1 2 1 3 0 0
0 4 7 0 0 0 0
0 0 0 1 3 0 0
Age, categorial
in % 11 in % 11 in % in % in %
100 1 100 0 0 0 --
0 0 0 1 100 0 --
0 0 0 0 0 0 --
0 0 0 0 0 0 --
0 0 0 0 0 0 --
Age, categorial
in % 78 in % 67 in % 171 in %
19 25 32 15 22 4 24
53 33 42 33 49 8 47
13 10 13 10 15 3 18
8 5 6 5 7 1 6
3 2 3 0 0 0 0
4 3 4 3 4 1 6
0 0 0 1 1 0 0
Age, categorial
in % 11 in % in % in % in % in %
-- 0 0 0 -- 0 --
-- 0 0 0 -- 0 --
-- 1 100 0 -- 0 --
-- 0 0 0 -- 0 --
Age, categorial
-- 0 -- 0 -- 0 --
-- 0 -- 0 -- 0 --
-- 0 -- 0 -- 0 --
Age, categorial
in % 21 in % in % in % in % in %
-- 2 100 0 -- 0 --
-- 0 0 0 -- 0 --
-- 0 0 0 -- 0 --
Age, categorial
in % 130 in % 123 in % 431 in %

68 94 72 91 74 30 70
26 17 13 22 18 9 21
6 17 13 8 7 4 9
1 2 2 2 2 0 0
Age, categorial
in % 41 in % 31 in % in % in %
100 3 75 3 100 0 --
0 0 0 0 0 0 --
0 1 25 0 0 0 --
Age, categorial
in % 55 in % 421 in % 101 in %
77 46 84 39 93 10 100
20 8 15 1 2 0 0
3 1 2 1 2 0 0
0 0 0 1 2 0 0
Age, categorial
in % 221 in % 161 in % 31 in %
81 18 82 16 100 3 100
15 3 14 0 0 0 0
4 1 5 0 0 0 0
0 0 0 0 0 0 0
Age, categorial
in % 101 in % 221 in % 91 in %
85 9 90 19 86 9 100
15 1 10 2 9 0 0
0 0 0 0 0 0 0
0 0 0 1 5 0 0
Age, categorial
in % 81 in % 31 in % in % in %
92 6 75 3 100 0 --
8 2 25 0 0 0 --
0 0 0 0 0 0 --
0 0 0 0 0 0 --
Age, categorial
in % 101 in % 51 in % 11 in %
82 9 90 5 100 1 100
12 1 10 0 0 0 0
6 0 0 0 0 0 0
0 0 0 0 0 0 0
Age, categorial
in % 111 in % 81 in % in % in %
78 10 91 7 88 0 --
17 1 9 1 13 0 --
6 0 0 0 0 0 --
0 0 0 0 0 0 --
Age, categorial
in % in % in % 41 in % 11 in %
50 0 -- 4 100 1 100
50 0 -- 0 0 0 0
0 0 -- 0 0 0 0
0 0 -- 0 0 0 0
Age, categorial
in % 54 in % 391 in % 71 in %
79 44 81 32 82 7 100
17 5 9 5 13 0 0
4 5 9 1 3 0 0
0 0 0 1 3 0 0
Age, categorial

in % 11 in % 11 in % in % in %
100 1 100 1 100 0 --
0 0 0 0 0 0 --
0 0 0 0 0 0 --
0 0 0 0 0 0 --
Age, categorial
in % 78 in % 67 in % 171 in %
72 58 74 48 72 12 71
21 15 19 15 22 4 24
7 5 6 3 4 1 6
0 0 0 1 1 0 0
Age, categorial
in % 11 in % in % in % in % in %
-- 0 0 0 -- 0 --
-- 1 100 0 -- 0 --
-- 0 0 0 -- 0 --
Age, categorial
-- 0 -- 0 -- 0 --
-- 0 -- 0 -- 0 --
Age, categorial
in % 21 in % in % in % in % in %
-- 2 100 0 -- 0 --
-- 0 0 0 -- 0 --
Age, categorial
in % 186 in % 200 in % 68 in %
94 159 85 157 79 49 72
6 27 15 43 22 19 28
Age, categorial
in % 186 in % 200 in % 68 in %
16 16 9 9 5 1 1
89 164 88 168 84 55 81
61 126 68 150 75 45 66
18 29 16 26 13 7 10
42 83 45 71 36 18 26
27 40 22 33 17 11 16
15 22 12 11 6 3 4
66 151 81 163 82 62 91
13 15 8 13 7 3 4
61 128 69 141 71 49 72
10 27 15 30 15 9 13
27 46 25 36 18 9 13
23 48 26 51 26 15 22
80 156 84 163 82 56 82
56 126 68 133 67 56 82
2 0 0 1 1 1 1
2 1 1 8 4 2 3
Age, categorial
in % 185 in % 192 in % 66 in %
1 2 1 1 1 1 2
71 95 51 89 46 29 44
14 23 12 23 12 6 9
3 1 1 1 1 0 0
3 12 6 0 0 0 0
2 4 2 1 1 0 0
1 3 2 2 1 0 0
11 20 11 19 10 9 14
1 2 1 0 0 1 2
13 12 6 4 2 0 0
0 7 4 2 1 0 0
3 1 1 1 1 0 0
0 1 1 1 1 0 0
65 107 58 110 57 26 39
17 26 14 31 16 9 14
1 0 0 0 0 0 0
4 26 14 35 18 17 26
Age, categorial
in % 186 in % 200 in % 68 in %
80 120 65 124 62 40 59
20 66 35 76 38 28 41
Age, categorial
in % 120 in % 124 in % 401 in %

60 61 51 52 42 17 43
39 59 49 72 58 23 57
1 0 0 0 0 0 0
Age, categorial
in % 155 in % 153 in % 491 in %

12 10 6 1 1 0 0
13 6 4 1 1 3 6
17 21 14 29 19 8 16
14 24 15 21 14 6 12
10 16 10 22 14 4 8
8 17 11 16 10 5 10
17 26 17 34 22 14 29
8 35 23 29 19 9 18
1 0 0 0 0 0 0
Income
729 in % 198 in % 311 in % 91
66 9 21 11 2 6 3
188 26 45 23 1 3 19
115 16 38 19 4 13 10
277 38 90 45 14 45 30
100 14 21 11 6 19 5
284 39 81 41 10 32 19
91 12 33 17 4 13 5
198 27 55 28 9 29 20
138 19 34 17 3 10 33
Income
729 in % 198 in % 311 in % 91

202 28 66 33 7 23 19
346 47 112 57 14 45 42
483 66 134 68 22 71 63
383 53 112 57 16 52 46
36 5 16 8 4 13 2
364 50 113 57 17 55 44
84 12 17 9 1 3 10
52 7 20 10 2 6 5
15 2 5 3 0 0 1
45 6 5 3 2 6 9
Income
664 in % 179 in % 291 in % 77
119 18 54 30 9 31 10
313 47 80 45 9 31 36
431 65 118 66 12 41 52
166 25 57 32 4 14 26
232 35 78 44 8 28 29
293 44 86 48 10 34 43
162 24 55 31 4 14 24
64 10 20 11 2 7 5
83 13 31 17 5 17 12
31 5 16 9 2 7 4
30 5 6 3 1 3 2
12 2 5 3 3 10 3
Income
664 in % 179 in % 291 in % 77

147 22 59 33 5 17 27
95 14 31 17 5 17 9
223 34 60 34 4 14 23
72 11 31 17 2 7 2
249 38 71 40 9 31 28
145 22 43 24 4 14 17
302 45 85 47 8 28 39
78 12 38 21 5 17 15
357 54 95 53 9 31 49
93 14 36 20 0 0 12
334 50 94 53 12 41 34
18 3 4 2 4 14 5
Income
664 in % 179 in % 291 in % 77

327 49 97 54 8 28 38
119 18 41 23 2 7 8
252 38 74 41 7 24 30
147 22 54 30 8 28 17
374 56 109 61 10 34 42
238 36 74 41 4 14 28
195 29 55 31 5 17 20
117 18 57 32 5 17 11
357 54 109 61 10 34 38
375 56 107 60 10 34 42
74 11 23 13 1 3 7
224 34 56 31 8 28 25
56 8 12 7 6 21 11
Income
664 in % 179 in % 291 in % 77
123 19 38 21 6 21 12
171 26 56 31 5 17 17
66 10 26 15 3 10 6
51 8 20 11 5 17 6
197 30 58 32 6 21 20
37 6 21 12 1 3 3
218 33 55 31 9 31 27
328 49 88 49 5 17 38
239 36 85 47 8 28 27
54 8 31 17 7 24 2
141 21 39 22 2 7 10
39 6 20 11 1 3 4
48 7 21 12 1 3 4
114 17 40 22 3 10 14
116 17 24 13 8 28 20
Income
664 in % 179 in % 291 in % 77

57 9 19 11 2 7 7
53 8 13 7 3 10 4
39 6 13 7 3 10 2
72 11 22 12 4 14 8
68 10 26 15 4 14 8
87 13 29 16 4 14 6
74 11 26 15 3 10 8
108 16 40 22 4 14 14
71 11 23 13 3 10 3
31 5 11 6 2 7 3
55 8 18 10 3 10 5
121 18 32 18 4 14 15
95 14 37 21 2 7 8
47 7 17 9 1 3 3
116 17 40 22 3 10 10
66 10 28 16 5 17 5
101 15 30 17 8 28 9
276 42 63 35 9 31 38
Income
664 in % 179 in % 291 in % 77

635 96 174 97 27 93 71
29 4 5 3 2 7 6
Income
729 in % 198 in % 311 in % 91

674 92 178 90 25 81 83
323 44 95 48 15 48 41
600 82 163 82 27 87 80
462 63 144 73 21 68 59
481 66 137 69 21 68 70
422 58 123 62 15 48 54
531 73 144 73 23 74 74
508 70 142 72 22 71 71
389 53 107 54 16 52 52
547 75 151 76 22 71 72
190 26 55 28 8 26 19
594 81 156 79 24 77 78
146 20 58 29 8 26 14
178 24 56 28 6 19 30
214 29 76 38 9 29 31
12 2 4 2 0 0 4
Income
717 in % 194 in % 311 in % 87

512 71 144 74 17 55 54
12 2 4 2 0 0 0
308 43 102 53 14 45 44
88 12 45 23 10 32 9
106 15 39 20 4 13 14
75 10 24 12 0 0 11
129 18 41 21 7 23 25
79 11 37 19 8 26 19
26 4 6 3 2 6 6
225 31 75 39 11 35 26
9 1 4 2 0 0 0
388 54 96 49 14 45 52
2 0 3 2 0 0 1
1 0 3 2 1 3 0
4 1 3 2 1 3 0
53 7 15 8 2 6 10
Income
664 in % 179 in % 291 in % 77

603 91 168 94 22 76 73
61 9 11 6 7 24 4
Income
512 in % 144 in % 171 in % 54

328 64 84 58 10 59 38
104 20 34 24 2 12 10
51 10 15 10 1 6 3
24 5 10 7 2 12 2
5 1 1 1 2 12 0
0 0 0 0 0 0 1
Income
121 in % 41 in % in % in % in %
3 25 1 25 0 -- 0
4 33 2 50 0 -- 0
2 17 0 0 0 -- 0
3 25 1 25 0 -- 0
Income
308 in % 102 in % 141 in % 441

171 56 62 61 8 57 22
75 24 19 19 4 29 13
38 12 16 16 2 14 6
19 6 4 4 0 0 2
5 2 1 1 0 0 0
0 0 0 0 0 0 1
Income
88 in % 451 in % 101 in % 91
12 14 7 16 3 30 3
16 18 11 24 2 20 1
26 30 14 31 2 20 2
18 20 8 18 2 20 2
16 18 5 11 1 10 1
Income
106 in % 391 in % 41 in % 141

18 17 5 13 3 75 3
21 20 6 15 0 0 4
33 31 15 38 0 0 3
19 18 7 18 1 25 3
15 14 6 15 0 0 1
Income
75 in % 241 in % in % in % 111
37 49 4 17 0 -- 2
14 19 10 42 0 -- 4
13 17 8 33 0 -- 2
6 8 2 8 0 -- 2
4 5 0 0 0 -- 1
1 1 0 0 0 -- 0
Income
129 in % 411 in % 71 in % 251

70 54 23 56 5 71 18
25 19 10 24 1 14 3
22 17 5 12 0 0 2
9 7 2 5 0 0 0
3 2 1 2 1 14 1
0 0 0 0 0 0 1
Income
79 in % 371 in % 81 in % 191
41 52 15 41 3 38 9
23 29 10 27 2 25 3
11 14 9 24 3 38 5
1 1 3 8 0 0 0
3 4 0 0 0 0 2
Income
261 in % 61 in % 21 in % 61
7 27 1 17 1 50 2
8 31 3 50 0 0 1
7 27 1 17 0 0 1
3 12 0 0 1 50 1
1 4 1 17 0 0 1
Income
225 in % 75 in % 111 in % 261

125 56 42 56 5 45 10
56 25 13 17 3 27 9
30 13 13 17 3 27 2
7 3 6 8 0 0 0
7 3 1 1 0 0 4
0 0 0 0 0 0 1
Income
91 in % 41 in % in % in % in %
2 22 1 25 0 -- 0
3 33 1 25 0 -- 0
1 11 2 50 0 -- 0
1 11 0 0 0 -- 0
2 22 0 0 0 -- 0
Income
388 in % 96 in % 141 in % 52
186 48 43 45 6 43 29
86 22 22 23 5 36 6
82 21 21 22 2 14 13
20 5 7 7 1 7 4
14 4 3 3 0 0 0
Income
21 in % 31 in % in % in % 11
1 50 2 67 0 -- 0
0 0 0 0 0 -- 1
1 50 0 0 0 -- 0
0 0 1 33 0 -- 0
Income
11 in % 31 in % 11 in % in %
0 0 2 67 0 0 0
0 0 1 33 0 0 0
1 100 0 0 1 100 0
Income
41 in % 31 in % 11 in % in %
0 0 1 33 1 100 0
1 25 2 67 0 0 0
1 25 0 0 0 0 0
2 50 0 0 0 0 0
Income
512 in % 144 in % 171 in % 54

432 84 118 82 12 71 48
80 16 26 18 5 29 5
0 0 0 0 0 0 1
Income
121 in % 41 in % in % in % in %
7 58 3 75 0 -- 0
5 42 1 25 0 -- 0
Income
308 in % 102 in % 141 in % 441

246 80 81 79 12 86 35
62 20 21 21 2 14 8
0 0 0 0 0 0 1
Income
88 in % 451 in % 101 in % 91
28 32 18 40 5 50 4
60 68 27 60 5 50 5
Income
106 in % 391 in % 41 in % 141

39 37 11 28 3 75 7
67 63 28 72 1 25 7
Income
75 in % 241 in % in % in % 111
51 68 14 58 0 -- 6
23 31 10 42 0 -- 5
1 1 0 0 0 -- 0
Income
129 in % 411 in % 71 in % 251

95 74 33 80 6 86 21
34 26 8 20 1 14 3
0 0 0 0 0 0 1
Income
79 in % 371 in % 81 in % 191
64 81 25 68 5 63 12
15 19 12 32 3 38 7
Income
261 in % 61 in % 21 in % 61
15 58 4 67 1 50 3
11 42 2 33 1 50 3
Income
225 in % 75 in % 111 in % 261

181 80 55 73 8 73 19
44 20 20 27 3 27 6
0 0 0 0 0 0 1
Income
91 in % 41 in % in % in % in %
5 56 2 50 0 -- 0
4 44 2 50 0 -- 0
Income
388 in % 96 in % 141 in % 52
272 70 65 68 11 79 35
116 30 31 32 3 21 17
Income
21 in % 31 in % in % in % 11
1 50 2 67 0 -- 0
1 50 1 33 0 -- 1
Income
11 in % 31 in % 11 in % in %
0 0 3 100 0 0 0
1 100 0 0 1 100 0
Income
41 in % 31 in % 11 in % in %
0 0 1 33 1 100 0
4 100 2 67 0 0 0
Income
661 in % 177 in % 281 in % 77

553 84 143 81 20 71 67
80 12 24 14 3 11 7
23 3 9 5 4 14 1
5 1 1 1 1 4 2
Income
507 in % 143 in % 151 in % 53

155 31 50 35 7 47 16
197 39 52 36 3 20 25
79 16 20 14 0 0 5
30 6 9 6 3 20 2
15 3 5 3 0 0 2
25 5 5 3 2 13 1
6 1 2 1 0 0 2
Income
121 in % 41 in % in % in % in %
4 33 1 25 0 -- 0
6 50 2 50 0 -- 0
1 8 1 25 0 -- 0
1 8 0 0 0 -- 0
Income
303 in % 101 in % 141 in % 431

116 38 33 33 6 43 13
115 38 40 40 2 14 26
31 10 14 14 4 29 2
21 7 7 7 0 0 1
9 3 4 4 2 14 0
7 2 1 1 0 0 0
4 1 2 2 0 0 1
Income
72 in % 401 in % 91 in % 81
37 51 26 65 5 56 5
21 29 12 30 1 11 2
12 17 1 3 1 11 1
1 1 0 0 0 0 0
0 0 0 0 1 11 0
1 1 0 0 0 0 0
0 0 1 3 1 11 0
Income
91 in % 331 in % 41 in % 131
49 54 18 55 2 50 7
32 35 11 33 0 0 6
6 7 2 6 0 0 0
2 2 0 0 1 25 0
1 1 1 3 1 25 0
1 1 1 3 0 0 0
Income
70 in % 241 in % in % in % 101
20 29 7 29 0 -- 4
29 41 11 46 0 -- 6
13 19 2 8 0 -- 0
5 7 2 8 0 -- 0
3 4 0 0 0 -- 0
0 0 1 4 0 -- 0
0 0 1 4 0 -- 0
Income
126 in % 401 in % 61 in % 231

47 37 12 30 1 17 8
53 42 16 40 1 17 6
14 11 5 13 2 33 3
3 2 0 0 1 17 1
4 3 3 8 1 17 3
4 3 2 5 0 0 1
1 1 2 5 0 0 1
Income
76 in % 371 in % 81 in % 171
22 29 8 22 2 25 2
36 47 12 32 3 38 8
11 14 10 27 1 13 1
3 4 3 8 0 0 3
3 4 0 0 1 13 1
1 1 3 8 1 13 1
0 0 1 3 0 0 1
Income
251 in % 51 in % 21 in % 51
11 44 1 20 0 0 3
11 44 1 20 0 0 1
2 8 1 20 0 0 0
1 4 1 20 1 50 0
0 0 0 0 1 50 1
0 0 1 20 0 0 0
Income
218 in % 74 in % 111 in % 211

85 39 28 38 6 55 7
85 39 29 39 0 0 9
28 13 8 11 1 9 3
7 3 4 5 2 18 1
6 3 3 4 1 9 0
5 2 0 0 1 9 1
2 1 2 3 0 0 0
Income
71 in % 41 in % in % in % in %
3 43 2 50 0 -- 0
2 29 1 25 0 -- 0
0 0 1 25 0 -- 0
1 14 0 0 0 -- 0
1 14 0 0 0 -- 0
Income
374 in % 93 in % 141 in % 52
55 15 20 22 5 36 6
174 47 41 44 4 29 23
72 19 13 14 1 7 9
37 10 9 10 1 7 6
14 4 3 3 2 14 6
19 5 6 6 1 7 1
3 1 1 1 0 0 1
Income
21 in % 21 in % in % in % 11
1 50 0 0 0 -- 1
0 0 1 50 0 -- 0
1 50 0 0 0 -- 0
0 0 1 50 0 -- 0
Income
in % in % 31 in % in % in % in %
0 -- 1 33 0 -- 0
0 -- 1 33 0 -- 0
0 -- 1 33 0 -- 0
Income
21 in % 31 in % 11 in % in %
1 50 1 33 1 100 0
1 50 1 33 0 0 0
0 0 1 33 0 0 0
Income
507 in % 143 in % 151 in % 53

352 69 102 71 10 67 41
109 21 29 20 3 20 7
40 8 10 7 2 13 3
6 1 2 1 0 0 2
Income
121 in % 41 in % in % in % in %
10 83 3 75 0 -- 0
1 8 1 25 0 -- 0
1 8 0 0 0 -- 0
Income
303 in % 101 in % 141 in % 431

231 76 73 72 8 57 39
52 17 21 21 4 29 3
16 5 5 5 2 14 0
4 1 2 2 0 0 1
Income
72 in % 401 in % 91 in % 81
58 81 38 95 6 67 7
13 18 1 3 1 11 1
1 1 0 0 1 11 0
0 0 1 3 1 11 0
Income
91 in % 331 in % 41 in % 131
81 89 29 88 2 50 13
8 9 2 6 1 25 0
1 1 1 3 1 25 0
1 1 1 3 0 0 0
Income
70 in % 241 in % in % in % 101
49 70 18 75 0 -- 10
18 26 4 17 0 -- 0
3 4 1 4 0 -- 0
0 0 1 4 0 -- 0
Income
126 in % 401 in % 61 in % 231

100 79 28 70 2 33 14
17 13 5 13 3 50 4
8 6 5 13 1 17 4
1 1 2 5 0 0 1
Income
76 in % 371 in % 81 in % 171
58 76 20 54 5 63 10
14 18 13 35 1 13 4
4 5 3 8 2 25 2
0 0 1 3 0 0 1
Income
251 in % 51 in % 21 in % 51
22 88 2 40 0 0 4
3 12 2 40 1 50 0
0 0 0 0 1 50 1
0 0 1 20 0 0 0
Income
218 in % 74 in % 111 in % 211

170 78 57 77 6 55 16
35 16 12 16 3 27 4
11 5 3 4 2 18 1
2 1 2 3 0 0 0
Income
71 in % 41 in % in % in % in %
5 71 3 75 0 -- 0
0 0 1 25 0 -- 0
1 14 0 0 0 -- 0
1 14 0 0 0 -- 0
Income
374 in % 93 in % 141 in % 52
229 61 61 66 9 64 29
109 29 22 24 2 14 15
33 9 9 10 3 21 7
3 1 1 1 0 0 1
Income
21 in % 21 in % in % in % 11
1 50 1 50 0 -- 1
1 50 0 0 0 -- 0
0 0 1 50 0 -- 0
Income
in % in % 31 in % in % in % in %
0 -- 1 33 0 -- 0
0 -- 2 67 0 -- 0
Income
21 in % 31 in % 11 in % in %
2 100 2 67 1 100 0
0 0 1 33 0 0 0
Income
729 in % 198 in % 311 in % 91

639 88 185 93 28 90 76
90 12 13 7 3 10 15
Income
729 in % 198 in % 311 in % 91

150 21 34 17 6 19 20
633 87 165 83 21 68 74
501 69 145 73 19 61 58
132 18 46 23 6 19 13
281 39 93 47 15 48 33
189 26 69 35 12 39 25
135 19 30 15 4 13 19
528 72 148 75 19 61 67
71 10 36 18 9 29 5
487 67 139 70 20 65 64
118 16 32 16 6 19 8
167 23 54 27 8 26 21
181 25 55 28 6 19 20
582 80 165 83 22 71 71
447 61 125 63 16 52 60
9 1 3 2 0 0 0
14 2 1 1 0 0 4
Income
715 in % 197 in % 311 in % 87

53 7 14 7 1 3 7
406 57 117 59 13 42 46
108 15 51 26 5 16 16
11 2 9 5 2 6 2
22 3 13 7 4 13 2
15 2 9 5 5 16 3
13 2 2 1 1 3 2
86 12 25 13 5 16 8
8 1 3 2 0 0 1
101 14 36 18 6 19 19
23 3 7 4 2 6 0
10 1 6 3 1 3 1
10 1 4 2 0 0 0
399 56 127 64 20 65 49
95 13 41 21 7 23 14
1 0 2 1 0 0 0
76 11 12 6 3 10 11
Income
729 in % 198 in % 311 in % 91

533 73 160 81 26 84 60
196 27 38 19 5 16 31
Income
533 in % 160 in % 261 in % 60

292 55 103 64 18 69 32
238 45 57 36 8 31 27
3 1 0 0 0 0 1
Income
616 in % 170 in % 281 in % 72

48 8 21 12 5 18 5
55 9 15 9 3 11 6
102 17 41 24 6 21 14
87 14 26 15 4 14 7
70 11 21 12 5 18 8
56 9 14 8 2 7 6
112 18 22 13 1 4 13
83 13 10 6 2 7 12
3 0 0 0 0 0 1
Prefer not to say
in %
21
11
33
21
22
36
Prefer not to say
in %
21
46
69
51
2
48
11
5
1
10
Prefer not to say
in %
13
47
68
34
38
56
31
6
16
5
3
4
Prefer not to say
in %
35
12
30
3
36
22
51
19
64
16
44
6
Prefer not to say
in %
49
10
39
22
55
36
26
14
49
55
9
32
14
Prefer not to say
in %
16
22
8
26
4
35
49
35
3
13
18
26
Prefer not to say
in %
9
5
3
10
10
8
10
18
4
4
6
19
10
4
13
6
12
49
Prefer not to say
in %
92
8
Prefer not to say
in %
91
45
88
65
77
59
81
78
57
79
21
86
15
33
34
4
Prefer not to say
in %
62
0
51
10
16
13
29
22
7
30
0
60
1
0
0
11
Prefer not to say
in %
95
5
Prefer not to say
in %
70
19
6
4
0
2
Prefer not to say

in %
--
--
--
--
Prefer not to say
in %
50
30
14
5
0
2
Prefer not to say
in %
33
11
22
22
11
Prefer not to say
in %
21
29
21
21
7
Prefer not to say
in %
18
36
18
18
9
0
Prefer not to say
in %
72
12
8
0
4
4
Prefer not to say
in %
47
16
26
0
11
Prefer not to say
in %
33
17
17
17
17
Prefer not to say
in %
38
35
8
0
15
4
Prefer not to say
in %
--
--
--
--
--
Prefer not to say
in %
56
12
25
8
0
Prefer not to say
in %
0
100
0
0
Prefer not to say
in %
--
--
--
Prefer not to say
in %
--
--
--
--
Prefer not to say
in %
89
9
2
Prefer not to say
in %
--
--
Prefer not to say
in %
80
18
2
Prefer not to say
in %
44
56
Prefer not to say
in %
50
50
Prefer not to say
in %
55
45
0
Prefer not to say
in %
84
12
4
Prefer not to say
in %
63
37
Prefer not to say
in %
50
50
Prefer not to say
in %
73
23
4
Prefer not to say
in %
--
--
Prefer not to say
in %
67
33
Prefer not to say
in %
0
100
Prefer not to say
in %
--
--
Prefer not to say
in %
--
--
Prefer not to say
in %
87
9
1
3
Prefer not to say
in %
30
47
9
4
4
2
4
Prefer not to say

in %
--
--
--
--
Prefer not to say
in %
30
60
5
2
0
0
2
Prefer not to say
in %
63
25
13
0
0
0
0
Prefer not to say
in %
54
46
0
0
0
0
Prefer not to say
in %
40
60
0
0
0
0
0
Prefer not to say
in %
35
26
13
4
13
4
4
Prefer not to say
in %
12
47
6
18
6
6
6
Prefer not to say
in %
60
20
0
0
20
0
Prefer not to say
in %
33
43
14
5
0
5
0
Prefer not to say
in %
--
--
--
--
--
Prefer not to say
in %
12
44
17
12
12
2
2
Prefer not to say
in %
100
0
0
0
Prefer not to say
in %
--
--
--
Prefer not to say
in %
--
--
--
Prefer not to say
in %
77
13
6
4
Prefer not to say
in %
--
--
--
Prefer not to say
in %
91
7
0
2
Prefer not to say
in %
88
13
0
0
Prefer not to say
in %
100
0
0
0
Prefer not to say
in %
100
0
0
0
Prefer not to say
in %
61
17
17
4
Prefer not to say
in %
59
24
12
6
Prefer not to say
in %
80
0
20
0
Prefer not to say
in %
76
19
5
0
Prefer not to say

in %
--
--
--
--
Prefer not to say
in %
56
29
13
2
Prefer not to say
in %
100
0
0
Prefer not to say
in %
--
--
Prefer not to say
in %
--
--
Prefer not to say
in %
84
16
Prefer not to say
in %
22
81
64
14
36
27
21
74
5
70
9
23
22
78
66
0
4
Prefer not to say
in %
8
53
18
2
2
3
2
9
1
22
0
1
0
56
16
0
13
Prefer not to say
in %
66
34
Prefer not to say
in %
53
45
2
Prefer not to say
in %
7
8
19
10
11
8
18
17
1
The following questions are about digital media services. Which of the following statements do you agree with?
Gender
Grand Total Female
Base 1,049 in % 531 in %

Digital services allow me to discover new and
411 39 195 37
exciting content
I prefer digital content as it is easier to
320 31 141 27
manage
I want to access my music/movies on all my

379 36 198 37
devices (TV, smartphone, tablet, etc.)
It is important to me to get the best image

326 31 139 26
and sound quality
It is too expensive to afford all the streaming
295 28 149 28
services that I want
I am willing to pay for extra content on news
86 8 32 6
websites
Traditional and print media do not play a role
231 22 107 20
in my personal life anymore
1
Which of the following digital media services have you used in the past 12 months?
Gender
Grand Total Female
Base 1,049 in % 531 in %

Audiobooks (download/streaming) 144 14 69 13
eBooks 271 26 150 28
Digital music content (download/streaming) 478 46 227 43
Digital video content (download/streaming) 415 40 182 34
eNewspapers & eMagazines 251 24 125 24

Online radio 306 29 147 28
Podcasts 302 29 143 27
Other 25 2 15 3
I Don't use any digital media services 209 20 118 22
1
When or where do you use your digital media services?
Gender
Grand Total Female
Base 829 in % 405 in %

In the bathroom/on the toilet 135 16 60 15
While doing sports 89 11 40 10
During my morning routine 276 33 140 35
On my way to work/school/university 153 18 71 18
During meals 124 15 62 15
During breaks at work/school/university 162 20 87 21
During work and/or lesson time 116 14 59 15
Whenever I need to kill time 427 52 208 51
While watching TV 298 36 148 37
While visiting a café/bar/restaurant 110 13 47 12
In the evening/after coming home 372 45 188 46
In bed/before going to sleep 329 40 167 41
Other 55 7 29 7
Base n = 829 respondents who use at least one digital media service
1
How often do you normally use these services? / Audiobooks (download/streaming)
Gender
Grand Total Female
Base 144 in % 69 in %
Once a day 23 16 11 16
Base n = respondents who use Audiobooks
1
How often do you normally use these services? / eBooks
Gender
Grand Total Female
Base 271 in % 150 in %

Once a day 62 23 32 21
Base n = 271 respondents who use eBooks
1
How often do you normally use these services? / Digital music content (download/streaming)
Gender
Grand Total Female
Base 478 in % 227 in %

Once a day 98 21 52 23
Once a week 51 11 26 11
Base n = 478 respondents who use digital music
1
How often do you normally use these services? / Digital video content (download/streaming)
Gender
Grand Total Female
Base 415 in % 182 in %

Once a day 90 22 41 23
Base n = 415 respondents who use digital video
1
How often do you normally use these services? / eNewspapers & eMagazines
Gender
Grand Total Female
Base 251 in % 125 in %

Once a day 86 34 36 29
Once a week 24 10 13 10
Less often 16 6 9 7
Base n = 251 respondents who use eNewspapers & eMagazines
1
How often do you normally use these services? / Online radio
Gender
Grand Total Female
Base 306 in % 147 in %

Once a day 72 24 33 22
Once a week 38 12 22 15
Base n = 306 respondents who use Online radio
1
How often do you normally use these services? / Podcasts
Gender
Grand Total Female
Base 302 in % 143 in %

Once a day 49 16 23 16
Once a week 63 21 28 20
Base n = 302 respondents who use Podcasts
1
Approximately, how many hours in an average week do you use these services? / Audiobooks (download/streaming)
Gender
Grand Total Female
Base 92 in % 361 in %
1 to 5 hours 43 47 18 50
6 to 10 hours 21 23 9 25
11 to 15 hours 11 12 3 8
Don't know 2 2 0 0
Base n = 92 respondents who use Audiobooks at least weekly
1
Approximately, how many hours in an average week do you use these services? / eBooks
Gender
Grand Total Female
Base 194 in % 106 in %

1 to 5 hours 84 43 43 41
6 to 10 hours 47 24 25 24
11 to 15 hours 26 13 18 17
16 to 20 hours 7 4 5 5
Don't know 4 2 3 3
Base n = 194 respondents who use eBooks at least weekly
1
Approximately, how many hours in an average week do you use these services? / Digital music content (download/streaming)
Gender
Grand Total Female
Base 424 in % 199 in %

1 to 5 hours 182 43 90 45
6 to 10 hours 95 22 42 21
11 to 15 hours 43 10 14 7
16 to 20 hours 28 7 16 8
I do not use this weekly 1 0 0 0
Don't know 5 1 2 1
Base n = 424 respondents who use Digital video content at least weekly
1
Approximately, how many hours in an average week do you use these services? / Digital video content (download/streaming)
Gender
Grand Total Female
Base 391 in % 166 in %

1 to 5 hours 148 38 61 37
6 to 10 hours 94 24 40 24
11 to 15 hours 57 15 25 15
16 to 20 hours 27 7 11 7
Don't know 7 2 4 2
1
Approximately, how many hours in an average week do you use these services? / eNewspapers & eMagazines
Gender
Grand Total Female
Base 234 in % 116 in %

1 to 5 hours 89 38 38 33
6 to 10 hours 37 16 17 15
11 to 15 hours 13 6 7 6
16 to 20 hours 8 3 6 5
Don't know 8 3 5 4
Base n = 234 respondents who use eNewspapers & eMagazines at least weekly
1
Approximately, how many hours in an average week do you use these services? / Online radio
Gender
Grand Total Female
Base 264 in % 121 in %

1 to 5 hours 117 44 61 50
6 to 10 hours 48 18 19 16
11 to 15 hours 27 10 9 7
16 to 20 hours 13 5 5 4
Don't know 3 1 2 2
Base n = 264 respondents who use Online radio at least weekly
1
Approximately, how many hours in an average week do you use these services? / Podcasts
Gender
Grand Total Female
Base 239 in % 107 in %

1 to 5 hours 137 57 61 57
6 to 10 hours 36 15 18 17
11 to 15 hours 18 8 6 6
16 to 20 hours 8 3 3 3
Don't know 3 1 2 2
Base n = 239 respondents who use the respective digital media service(s) at least weekly
1
How often do you normally use these services? / Media frequency Audiobooks
Gender
Grand Total Female
Base 144 in % 69 in %
Frequent 92 64 36 52
1
Approximately, how many hours in an average week do you use these services? / Media intensity Audiobooks
Gender
Grand Total Female
Base 92 in % 361 in %
Light 56 61 24 67
High 2 2 0 0
Don't know 2 2 0 0
Base n = 92 respondents who use Audiobooks at least weekly
1
Which platform(s) have you used to listen to audiobooks (streamed/downloaded) in the past 12 months as a paying customer?
Gender
Grand Total Female
Base 144 in % 69 in %
Apple Books 24 17 9 13
Audible 93 65 45 65
Audiobooks.com 18 13 9 13
Downpour 8 6 0 0
Google Play Books 34 24 14 20
Rakuten Kobo/Kobo Audiobooks 14 10 6 9
Other 10 7 5 7
I did not pay for audiobooks 18 13 10 14
1
How often do you normally use these services? / Media frequency eBooks
Gender
Grand Total Female
Base 271 in % 150 in %

Frequent 194 72 106 71
Don't know 1 0 0 0
1
Approximately, how many hours in an average week do you use these services? / Media intensity eBooks
Gender
Grand Total Female
Base 194 in % 106 in %

Light 103 53 52 49
High 14 7 8 8
Don't know 4 2 3 3
Base n = 194 respondents who use eBooks at least weekly
1
Which device(s) do you normally use to read eBooks?
Gender
Grand Total Female
Base 271 in % 150 in %

Laptop/PC 49 18 24 16
Tablet 110 41 61 41
Smartphone 105 39 63 42
eReader 122 45 68 45
1
Which platform(s) have you used to get eBooks in the past 12 months as a paying customer?
Gender
Grand Total Female
Base 271 in % 150 in %

AbeBooks 12 4 4 3
alibris 16 6 7 5
Amazon 197 73 105 70
Apple Books 34 13 21 14
Blackwell's 11 4 4 3
Foyles 14 5 7 5
Golden Hare Books 11 4 5 3
Google Play Books 29 11 16 11
hive 8 3 2 1
London Review BOOK SHOOP 6 2 4 3
mostly Books 6 2 4 3
Rakuten Kobo/Kobo Audiobooks 16 6 11 7
The great british book shop 10 4 5 3
The white horse bookshop 5 2 4 3
Watersones 20 7 7 5
wordery 6 2 3 2
Other 9 3 4 3
I did not pay for eBooks 32 12 22 15
1
You said you have an eReader. What brand of eReader is it? If you have more than one, please select the brand you generally use more often.
Gender
Grand Total Female
Base 122 in % 68 in %
Amazon Kindle 107 88 58 85
Kobo 7 6 6 9
Nook 3 2 0 0
Onyx Boox 4 3 4 6
Other 1 1 0 0
Base n = 122 respondents who use an eReader
1
Concerning eBooks and/or audiobooks, what type of content do you consume?
Gender
Grand Total Female
Base 357 in % 188 in %

Fantasy/science fiction/dystopian 123 34 63 34
Adventure 94 26 47 25
Romance 75 21 61 32
Contemporary 69 19 39 21
Horror 78 22 32 17
Thriller/crime/mystery 189 53 109 58
Historical fiction 100 28 49 26
Memoir/autobiography 77 22 45 24
Self-help/personal development/motivational 74 21 41 22
History 93 26 41 22
Travel 63 18 32 17
Humor/comedy 92 26 42 22
Advice/how-to 48 13 19 10
Other 23 6 15 8
Base n = 357 respondents who use eBooks or audiobooks
1
How often do you normally use these services? / Media frequency Digital music
Gender
Grand Total Female
Base 478 in % 227 in %

Frequent 424 89 199 88
Don't know 1 0 0 0
1
Approximately, how many hours in an average week do you use these services? / Media intensity Digital music
Gender
Grand Total Female
Base 424 in % 199 in %

Light 233 55 117 59
Moderate 138 33 56 28
High 48 11 24 12
Don't know 5 1 2 1
1
Which of these music streaming platform(s) have you used in the past 12 months as a paying customer?
Gender
Grand Total Female
Base 478 in % 227 in %

Amazon Music 167 35 75 33
Apple Music 68 14 36 16
Deezer 27 6 10 4
Google Play Music 50 10 21 9
iTunes Store 45 9 24 11
Napster 9 2 5 2
Qobuz 11 2 6 3
SoundCloud 39 8 13 6
Spotify 239 50 105 46
Tidal 8 2 3 1
Youtube Music 86 18 39 17
Other 6 1 4 2
I did not pay for digital music content 73 15 41 18
1
Concerning digital music (streaming /downloading), which genres do you consume?
Gender
Grand Total Female
Base 478 in % 227 in %

Classical music 115 24 51 22
Dance/electronic 152 32 61 27
Jazz and blues 95 20 42 19
Pop/adult contemporary 262 55 150 66
Religious 33 7 19 8
Rock/alternative/indie 250 52 115 51
Urban music (hip hop, R&B, etc.) 160 33 86 38
Hardrock/punk/metal 119 25 58 26
Techno/house 88 18 30 13
Country/folk/world music 96 20 43 19
Oldies 147 31 78 34
Other 48 10 25 11
Don't know 7 1 2 1
1
How often do you normally use these services? / Media frequency Digital video
Gender
Grand Total Female
Base 415 in % 182 in %

Frequent 391 94 166 91
Don't know 3 1 2 1
1
Approximately, how many hours in an average week do you use these services? / Media intensity Digital video
Gender
Grand Total Female
Base 391 in % 166 in %

Light 171 44 73 44
Moderate 151 39 65 39
High 62 16 24 14
Don't know 7 2 4 2
1
Which platform(s) have you used to watch video content (streaming/downloading) in the past 12 months as a paying customer?
Gender
Grand Total Female
Base 415 in % 182 in %

Amazon Prime Video 255 61 111 61
Apple TV+ 41 10 20 11
Britbox 22 5 7 4
Crunchyroll 26 6 11 6
Disney+ 122 29 55 30
Google Play Movies and TV shows 30 7 10 5
Hayu 13 3 9 5
HBO 15 4 8 4
HBO GO 5 1 4 2
HBO NOW 2 0 1 1
iTunes Store 13 3 5 3
Netflix 276 67 130 71
Now TV 61 15 28 15
Pantaflix 4 1 2 1
Playstation Store 21 5 10 5
Sky 88 21 32 18
Sling TV 4 1 2 1
Vudu 3 1 2 1
Xbox Games Store / Microsoft Store 17 4 5 3
YouTube 123 30 51 28
Other 6 1 3 2
I did not pay for digital video content 30 7 15 8
1
Concerning digital video (streaming/downloading), which genres are you interested in?
Gender
Grand Total Female
Base 415 in % 182 in %

Animation (cartoons, anime, etc.) 108 26 44 24
Comedies 204 49 96 53
Documentaries 243 59 107 59
Dramas 205 49 102 56
Game shows 92 22 39 21
Horror 133 32 51 28
Kids shows 47 11 22 12
Music videos & shows 141 34 61 34
News (local or national) 116 28 49 27
Reality TV 97 23 57 31
Religious 30 7 14 8
Science fiction and fantasy 192 46 72 40
Soap operas & telenovelas 57 14 38 21
Sports 143 34 35 19
Talk shows 66 16 31 17
Thriller/mystery/crime 226 54 101 55
Other 29 7 13 7
Don't know 5 1 3 2
1
How often do you normally use these services? / Media frequency eNewspapers
Gender
Grand Total Female
Base 251 in % 125 in %

Frequent 234 93 116 93
Occasional 16 6 9 7
Don't know 1 0 0 0
1
Approximately, how many hours in an average week do you use these services? / Media intensity eNewspapers
Gender
Grand Total Female
Base 234 in % 116 in %

Light 165 71 80 69
High 11 5 7 6
Don't know 8 3 5 4
Base n = 234 respondents who use eNewspapers & eMagazines at least weekly
1
Concerning eMagazines and eNewspapers, what type of content do you consume?
Gender
Grand Total Female
Base 251 in % 125 in %

Arts & crafts magazines 28 11 14 11
Automotive magazines 24 10 6 5
Comics & manga magazines 16 6 5 4
Computers & electronics magazines 34 14 11 9
Cooking & food magazines 52 21 36 29
Entertainment & television magazines 54 22 29 23
Fashion, style, or beauty magazines 45 18 33 26
Financial & business magazines 28 11 7 6
Health, fitness, or sports magazines 47 19 22 18
House & gardening magazines (incl. interior
44 18 28 22
design)
Music magazines 41 16 17 14
Political magazines 45 18 12 10
Religious magazines 10 4 5 4
Technology, science, nature, or medical
53 21 18 14
magazines
Travel magazines 38 15 18 14
Women's magazines 48 19 43 34
Daily financial newspapers 32 13 11 9
Evening newspapers 56 22 31 25
Free newspapers (e.g., Washington
33 13 17 14
Examiner)
Morning newspapers 108 43 52 42
Newspaper inserts (e.g., TV guides) 33 13 15 12
Other 12 5 8 6
1
How often do you normally use these services? / Media frequency Podcasts
Gender
Grand Total Female
Base 302 in % 143 in %

Frequent 239 79 107 75
Don't know 1 0 0 0
1
Approximately, how many hours in an average week do you use these services? / Media intensity Podcasts
Gender
Grand Total Female
Base 239 in % 107 in %

Light 170 71 76 71
High 12 5 5 5
Don't know 3 1 2 2
Base n = 239 respondents who use the respective digital media service(s) at least weekly
1
Which platform(s) did you use to stream/download podcasts in the past 12 months as a paying customer?
Gender
Grand Total Female
Base 302 in % 143 in %

Acast 9 3 5 3
Apple Podcasts 72 24 43 30
Audioboom 17 6 9 6
BBC Sounds 68 23 28 20
Blubrry 5 2 3 2
BuzzSprout 9 3 3 2
Castbox 13 4 6 4
Castro 4 1 2 1
Google Podcasts 35 12 16 11
libsyn 5 2 3 2
Pocket Casts 5 2 2 1
Podbean 8 3 5 3
Soundcloud 30 10 11 8
Spotify 105 35 44 31
Stitcher 7 2 5 3
Other 19 6 10 7
I did not pay for podcasts 76 25 34 24
1
Concerning podcasts, what type of content do you consume?
Gender
Grand Total Female
Base 302 in % 143 in %

Arts, crafts, & design 22 7 12 8
Automotive 17 6 7 5
Entertainment & comedy 121 40 61 43
Technology & electronics 51 17 16 11
Cooking & food 47 16 26 18
Fashion, style, & beauty 30 10 17 12
Finance & business 38 13 12 8
Health, fitness, & sports 80 26 35 24
History 68 23 30 21
Interior decorating, house, & gardening 19 6 13 9
Music 67 22 31 22
Movie & TV series 71 24 30 21
Daily news updates 52 17 28 20
Parenting & partnership 17 6 11 8
Politics 67 22 27 19
Religion 19 6 9 6
Science, nature, or medical 77 25 31 22
Traveling 43 14 25 17
True crime 54 18 33 23
Other 33 11 16 11
1
How often do you normally use these services? / Media frequency Online radio
Gender
Grand Total Female
Base 306 in % 147 in %

Frequent 264 86 121 82
Don't know 2 1 0 0
Base n = 306 respondents who use Online radio
1
Approximately, how many hours in an average week do you use these services? / Media intensity Online radio
Gender
Grand Total Female
Base 264 in % 121 in %

Light 160 61 78 64
High 26 10 13 11
Don't know 3 1 2 2
Base n = 264 respondents who use Online radio at least weekly
1
Do you use a second device or screen while watching TV or video content?
Gender
Grand Total Female
Base 1,049 in % 531 in %

Yes 401 38 220 41
No 612 58 289 54
1
If yes, which devices do you normally use in parallel?
Gender
Grand Total Female
Base 401 in % 220 in %

Desktop PC 56 14 19 9
Gaming console (e.g., PS4, Xbox) 44 11 14 6
Laptop with touch screen 40 10 19 9
Regular laptop (without touch screen) 110 27 63 29
Tablet 137 34 81 37
Other 3 1 2 1
Base n = 401 respondents who use a second device while watching TV or video content
1
And what do you do on the second device?
Gender
Grand Total Female
Base 401 in % 220 in %

Chat to / message friends 188 47 114 52
Use social media 236 59 134 61
Play games 152 38 82 37
Read my e-mails 217 54 133 60
Read the news 141 35 75 34
Search for products to buy 119 30 66 30
Search for information related to what I'm
112 28 54 25
watching
Share my opinion of a TV show 34 8 14 6
Interact with the online content of the TV
31 8 16 7
show
Other 27 7 14 6
Base n = 401 respondents who use a second device while watching TV or video content
1
ee with?
Gender Age, ca
518 in % 153 in % 226 in % 216
216 42 61 40 92 41 88
179 35 59 39 87 38 68
181 35 79 52 102 45 79
187 36 65 42 76 34 65
146 28 45 29 65 29 66
54 10 20 13 32 14 18
124 24 34 22 52 23 47
64 12 13 8 12 5 35
Gender Age, ca
518 in % 153 in % 226 in % 216

75 14 27 18 53 23 24
121 23 31 20 65 29 51
251 48 88 58 109 48 97
233 45 67 44 112 50 85
126 24 26 17 55 24 47
159 31 38 25 59 26 77
159 31 50 33 90 40 58
10 2 4 3 9 4 4
91 18 26 17 22 10 49
Gender Age, ca
424 in % 126 in % 200 in % 166

75 18 39 31 46 23 25
49 12 24 19 36 18 16
136 32 46 37 62 31 60
82 19 54 43 42 21 32
62 15 30 24 41 21 28
75 18 46 37 50 25 37
57 13 24 19 40 20 23
219 52 73 58 102 51 90
150 35 39 31 70 35 71
63 15 22 17 37 19 23
184 43 68 54 71 36 85
162 38 62 49 84 42 71
26 6 5 4 6 3 7
1 0 0 0 1 1 1
Gender Age, ca
75 in % 271 in % 53 in % 241
9 12 4 15 5 9 0
12 16 4 15 8 15 3
19 25 7 26 14 26 7
16 21 4 15 9 17 3
19 25 8 30 17 32 11
Gender Age, ca
121 in % 311 in % 65 in % 51
15 12 2 6 16 25 7
30 25 6 19 14 22 9
27 22 6 19 10 15 15
16 13 6 19 6 9 7
32 26 11 35 18 28 13
1 1 0 0 1 2 0
Gender Age, ca
251 in % 88 in % 109 in % 97
84 33 38 43 43 39 23
46 18 17 19 23 21 19
70 28 24 27 30 28 30
25 10 7 8 7 6 12
25 10 1 1 6 6 13
1 0 1 1 0 0 0
Gender Age, ca
233 in % 67 in % 112 in % 85
73 31 29 43 45 40 22
49 21 9 13 29 26 20
79 34 21 31 32 29 27
24 10 5 7 5 4 13
7 3 0 0 1 1 3
1 0 3 4 0 0 0
Gender Age, ca
126 in % 261 in % 55 in % 471

28 22 3 12 16 29 13
50 40 9 35 15 27 18
29 23 9 35 14 25 8
11 9 3 12 6 11 5
7 6 2 8 4 7 2
1 1 0 0 0 0 1
Gender Age, ca
159 in % 381 in % 59 in % 77
37 23 4 11 12 20 17
39 25 10 26 12 20 19
51 32 11 29 19 32 21
16 10 6 16 6 10 10
14 9 6 16 10 17 9
2 1 1 3 0 0 1
Gender Age, ca
159 in % 50 in % 90 in % 58
23 14 3 6 15 17 9
26 16 9 18 11 12 15
48 30 18 36 27 30 17
35 22 8 16 25 28 8
26 16 12 24 11 12 9
1 1 0 0 1 1 0
d/streaming)
Gender Age, ca
56 in % 191 in % 361 in % 131

7 13 6 32 3 8 3
25 45 7 37 18 50 5
12 21 4 21 10 28 3
8 14 2 11 3 8 2
2 4 0 0 1 3 0
2 4 0 0 1 3 0
Gender Age, ca
88 in % 201 in % 461 in % 381

10 11 4 20 5 11 3
41 47 11 55 22 48 21
22 25 4 20 7 15 6
8 9 1 5 3 7 7
2 2 0 0 3 7 1
4 5 0 0 4 9 0
1 1 0 0 2 4 0
(download/streaming)
Gender Age, ca
225 in % 86 in % 103 in % 84
23 10 10 12 7 7 8
92 41 27 31 45 44 40
53 24 22 26 23 22 19
29 13 11 13 12 12 9
12 5 10 12 10 10 3
12 5 5 6 4 4 3
1 0 0 0 0 0 1
3 1 1 1 2 2 1
download/streaming)
Gender Age, ca
225 in % 64 in % 111 in % 82
11 5 3 5 3 3 8
87 39 18 28 40 36 31
54 24 17 27 26 23 15
32 14 13 20 17 15 15
16 7 3 5 13 12 4
22 10 9 14 10 9 7
0 0 0 0 0 0 0
3 1 1 2 2 2 2
azines
Gender Age, ca
118 in % 241 in % 51 in % 441

34 29 8 33 15 29 15
51 43 9 38 20 39 13
20 17 4 17 9 18 9
6 5 1 4 2 4 3
2 2 1 4 2 4 2
2 2 0 0 1 2 0
3 3 1 4 2 4 2
Gender Age, ca
143 in % 311 in % 491 in % 67

25 17 8 26 7 14 11
56 39 12 39 19 39 27
29 20 7 23 10 20 15
18 13 2 6 6 12 5
8 6 1 3 3 6 5
5 3 0 0 2 4 3
1 1 1 3 0 0 0
1 1 0 0 2 4 1
Gender Age, ca
132 in % 381 in % 78 in % 491

17 13 6 16 5 6 6
76 58 19 50 44 56 29
18 14 8 21 15 19 5
12 9 3 8 8 10 4
5 4 1 3 2 3 3
2 2 1 3 1 1 1
1 1 0 0 1 1 0
1 1 0 0 2 3 1
at least weekly
Gender Age, ca
75 in % 271 in % 53 in % 241
56 75 19 70 36 68 13
19 25 8 30 17 32 11
books
Gender Age, ca
56 in % 191 in % 361 in % 131

32 57 13 68 21 58 8
20 36 6 32 13 36 5
2 4 0 0 1 3 0
2 4 0 0 1 3 0
as a paying customer?
Gender Age, ca
75 in % 271 in % 53 in % 241
15 20 4 15 13 25 3
48 64 18 67 36 68 15
9 12 6 22 7 13 3
8 11 2 7 4 8 2
20 27 10 37 13 25 6
8 11 4 15 6 11 2
5 7 1 4 2 4 2
0 0 1 4 0 0 0
8 11 4 15 4 8 4
Gender Age, ca
121 in % 311 in % 65 in % 51
88 73 20 65 46 71 38
32 26 11 35 18 28 13
1 1 0 0 1 2 0
ks
Gender Age, ca
88 in % 201 in % 461 in % 381

51 58 15 75 27 59 24
30 34 5 25 10 22 13
6 7 0 0 7 15 1
1 1 0 0 2 4 0
Gender Age, ca
121 in % 311 in % 65 in % 51
25 21 11 35 18 28 9
49 40 12 39 28 43 22
42 35 21 68 31 48 28
54 45 6 19 25 38 17
Gender Age, ca
121 in % 311 in % 65 in % 51
8 7 4 13 5 8 1
9 7 4 13 9 14 3
92 76 14 45 51 78 36
13 11 9 29 13 20 6
7 6 3 10 5 8 2
7 6 5 16 7 11 2
6 5 1 3 6 9 3
13 11 8 26 12 18 3
6 5 2 6 5 8 0
2 2 0 0 3 5 2
2 2 1 3 4 6 0
5 4 2 6 6 9 4
5 4 1 3 6 9 2
1 1 1 3 4 6 0
13 11 2 6 12 18 3
3 2 0 0 5 8 1
5 4 3 10 2 3 1
1 1 0 0 0 0 0
10 8 6 19 2 3 7
e brand you generally use more often.
Gender Age, ca
54 in % 61 in % 251 in % 171
49 91 4 67 22 88 15
1 2 1 17 0 0 1
3 6 1 17 0 0 0
0 0 0 0 3 12 1
1 2 0 0 0 0 0
Gender Age, ca
169 in % 50 in % 99 in % 62
60 36 18 36 40 40 20
47 28 15 30 32 32 14
14 8 12 24 23 23 17
30 18 6 12 20 20 11
46 27 11 22 30 30 17
80 47 19 38 43 43 29
51 30 13 26 22 22 18
32 19 11 22 14 14 19
33 20 15 30 21 21 19
52 31 14 28 26 26 12
31 18 13 26 20 20 11
50 30 18 36 25 25 16
29 17 9 18 19 19 13
8 5 5 10 8 8 0
3 2 0 0 3 3 1
Gender Age, ca
251 in % 88 in % 109 in % 97
225 90 86 98 103 94 84
25 10 1 1 6 6 13
1 0 1 1 0 0 0
l music
Gender Age, ca
225 in % 86 in % 103 in % 84
116 52 37 43 52 50 49
82 36 33 38 35 34 28
24 11 15 17 14 14 6
3 1 1 1 2 2 1
Gender Age, ca
251 in % 88 in % 109 in % 97
92 37 15 17 34 31 42
32 13 18 20 27 25 9
17 7 5 6 12 11 4
29 12 12 14 14 13 12
21 8 7 8 12 11 5
4 2 1 1 5 5 2
5 2 5 6 4 4 2
26 10 12 14 12 11 9
134 53 55 63 63 58 46
5 2 1 1 5 5 1
47 19 21 24 27 25 18
2 1 1 1 2 2 1
0 0 1 1 0 0 0
32 13 9 10 8 7 13
Gender Age, ca
251 in % 88 in % 109 in % 97
64 25 17 19 17 16 21
91 36 27 31 42 39 31
53 21 16 18 17 16 16
112 45 49 56 62 57 52
14 6 11 13 9 8 8
135 54 31 35 60 55 49
74 29 52 59 52 48 27
61 24 16 18 30 28 26
58 23 18 20 23 21 23
53 21 9 10 24 22 15
69 27 16 18 24 22 25
23 9 15 17 5 5 9
5 2 1 1 2 2 1
Gender Age, ca
233 in % 67 in % 112 in % 85
225 97 64 96 111 99 82
7 3 0 0 1 1 3
1 0 3 4 0 0 0
l video
Gender Age, ca
225 in % 64 in % 111 in % 82
98 44 21 33 43 39 39
86 38 30 47 43 39 30
38 17 12 19 23 21 11
3 1 1 2 2 2 2
s as a paying customer?
Gender Age, ca
233 in % 67 in % 112 in % 85
144 62 37 55 76 68 56
21 9 8 12 18 16 8
15 6 2 3 12 11 2
15 6 13 19 10 9 3
67 29 25 37 48 43 23
20 9 4 6 14 13 8
4 2 2 3 6 5 4
7 3 5 7 6 5 2
1 0 1 1 3 3 1
1 0 0 0 2 2 0
8 3 2 3 8 7 0
146 63 52 78 84 75 63
33 14 8 12 22 20 10
2 1 0 0 4 4 0
11 5 6 9 6 5 5
56 24 9 13 30 27 19
2 1 1 1 3 3 0
1 0 0 0 2 2 0
12 5 3 4 7 6 2
72 31 25 37 35 31 24
3 1 2 3 2 2 1
15 6 3 4 4 4 2
Gender Age, ca
233 in % 67 in % 112 in % 85
64 27 33 49 39 35 20
108 46 40 60 63 56 34
136 58 33 49 64 57 46
103 44 27 40 54 48 39
53 23 23 34 28 25 19
82 35 22 33 44 39 34
25 11 7 10 19 17 17
80 34 30 45 32 29 30
67 29 12 18 31 28 22
40 17 22 33 34 30 19
16 7 8 12 10 9 5
120 52 31 46 49 44 41
19 8 8 12 17 15 15
108 46 20 30 42 38 27
35 15 11 16 25 22 10
125 54 29 43 53 47 46
16 7 8 12 6 5 5
2 1 1 1 1 1 2
Gender Age, ca
126 in % 261 in % 55 in % 471

118 94 24 92 51 93 44
7 6 2 8 4 7 2
1 1 0 0 0 0 1
spapers
Gender Age, ca
118 in % 241 in % 51 in % 441

85 72 17 71 35 69 28
26 22 5 21 11 22 12
4 3 1 4 3 6 2
3 3 1 4 2 4 2
Gender Age, ca
126 in % 261 in % 55 in % 471

14 11 8 31 7 13 8
18 14 3 12 5 9 6
11 9 2 8 7 13 4
23 18 5 19 12 22 8
16 13 5 19 11 20 10
25 20 9 35 12 22 13
12 10 9 35 7 13 12
21 17 5 19 7 13 5
25 20 8 31 14 25 9
16 13 7 27 5 9 10
24 19 6 23 13 24 8
33 26 5 19 15 27 7
5 4 2 8 4 7 3
35 28 5 19 14 25 14
20 16 5 19 7 13 9
5 4 8 31 8 15 9
21 17 0 0 10 18 9
25 20 4 15 8 15 11
16 13 4 15 9 16 9
56 44 4 15 19 35 17
18 14 1 4 5 9 8
4 3 1 4 1 2 2
3 2 0 0 1 2 0
Gender Age, ca
159 in % 50 in % 90 in % 58
132 83 38 76 78 87 49
26 16 12 24 11 12 9
1 1 0 0 1 1 0
asts
Gender Age, ca
132 in % 381 in % 78 in % 491

94 71 25 66 50 64 35
30 23 11 29 23 29 9
7 5 2 5 3 4 4
1 1 0 0 2 3 1
at least weekly
r?
Gender Age, ca
159 in % 50 in % 90 in % 58
4 3 4 8 4 4 1
29 18 15 30 29 32 12
8 5 4 8 10 11 1
40 25 7 14 16 18 12
2 1 0 0 3 3 2
6 4 1 2 5 6 2
7 4 3 6 8 9 1
2 1 0 0 2 2 2
19 12 5 10 11 12 8
2 1 1 2 4 4 0
3 2 1 2 2 2 1
3 2 2 4 3 3 2
19 12 6 12 14 16 7
61 38 25 50 41 46 20
2 1 1 2 4 4 2
9 6 5 10 3 3 3
0 0 1 2 0 0 1
42 26 11 22 15 17 12
Gender Age, ca
159 in % 50 in % 90 in % 58
10 6 4 8 4 4 6
10 6 4 8 6 7 4
60 38 20 40 44 49 25
35 22 10 20 18 20 10
21 13 7 14 16 18 10
13 8 9 18 9 10 5
26 16 7 14 12 13 4
45 28 10 20 23 26 21
38 24 9 18 22 24 16
6 4 3 6 7 8 3
36 23 10 20 20 22 19
41 26 11 22 29 32 19
24 15 7 14 19 21 7
6 4 5 10 7 8 4
40 25 6 12 22 24 11
10 6 3 6 8 9 4
46 29 8 16 18 20 19
18 11 6 12 19 21 7
21 13 11 22 15 17 12
17 11 8 16 9 10 3
1 1 0 0 2 2 0
Gender Age, ca
159 in % 381 in % 59 in % 77
143 90 31 82 49 83 67
14 9 6 16 10 17 9
2 1 1 3 0 0 1
e radio
Gender Age, ca
143 in % 311 in % 491 in % 67

82 57 21 68 26 53 38
47 33 9 29 16 33 20
13 9 1 3 5 10 8
1 1 0 0 2 4 1
Gender Age, ca
518 in % 153 in % 226 in % 216

181 35 75 49 98 43 84
323 62 70 46 118 52 125
14 3 8 5 10 4 7
Gender Age, ca
181 in % 75 in % 98 in % 84
37 20 7 9 30 31 8
30 17 15 20 17 17 8
21 12 7 9 15 15 7
47 26 26 35 23 23 22
128 71 55 73 76 78 66
56 31 11 15 34 35 28
1 1 1 1 0 0 1
Gender Age, ca
181 in % 75 in % 98 in % 84
74 41 40 53 43 44 46
102 56 46 61 61 62 56
70 39 39 52 42 43 36
84 46 35 47 38 39 49
66 36 18 24 41 42 31
53 29 12 16 34 35 29
58 32 17 23 25 26 30
20 11 8 11 10 10 12
15 8 7 9 12 12 7
13 7 4 5 7 7 2
2 1 0 0 0 0 1
Age, categorial
in % 186 in % 200 in % 68 in %
41 65 35 80 40 25 37
31 51 27 41 21 14 21
37 60 32 46 23 13 19
30 48 26 54 27 18 26
31 56 30 49 25 14 21
8 6 3 7 4 3 4
22 44 24 40 20 14 21
16 45 24 48 24 20 29
Age, categorial
in % 186 in % 200 in % 68 in %
11 18 10 15 8 7 10
24 42 23 59 30 23 34
45 81 44 79 40 24 35
39 70 38 62 31 19 28
22 47 25 55 28 21 31
36 56 30 56 28 20 29
27 50 27 36 18 18 26
2 3 2 5 3 0 0
23 43 23 52 26 17 25
Age, categorial
in % 143 in % 143 in % 51 in %
15 17 12 6 4 2 4
10 8 6 5 3 0 0
36 39 27 47 33 22 43
19 18 13 6 4 1 2
17 16 11 7 5 2 4
22 22 15 6 4 1 2
14 20 14 9 6 0 0
54 66 46 74 52 22 43
43 44 31 60 42 14 27
14 13 9 14 10 1 2
51 61 43 66 46 21 41
43 46 32 49 34 17 33
4 13 9 17 12 7 14
1 1 1 1 1 0 0
Age, categorial
in % 181 in % 151 in % 71 in %
0 2 11 0 0 0 0
13 4 22 2 13 2 29
29 4 22 1 7 2 29
13 2 11 5 33 0 0
46 6 33 7 47 3 43
Age, categorial
in % 421 in % 59 in % 231 in %
14 5 12 12 20 7 30
18 15 36 12 20 6 26
29 11 26 11 19 3 13
14 2 5 2 3 4 17
25 9 21 22 37 3 13
0 0 0 0 0 0 0
Age, categorial
in % 81 in % 79 in % 241 in %
24 10 12 12 15 6 25
20 23 28 12 15 4 17
31 28 35 26 33 5 21
12 12 15 11 14 2 8
13 8 10 18 23 7 29
0 0 0 0 0 0 0
Age, categorial
in % 70 in % 62 in % 191 in %
26 14 20 6 10 6 32
24 15 21 14 23 3 16
32 26 37 28 45 5 26
15 8 11 6 10 3 16
4 7 10 8 13 2 11
0 0 0 0 0 0 0
Age, categorial
in % 471 in % 55 in % 211 in %
28 13 28 12 22 4 19
38 15 32 21 38 8 38
17 12 26 15 27 5 24
11 5 11 3 5 2 10
4 2 4 4 7 2 10
2 0 0 0 0 0 0
Age, categorial
in % 56 in % 56 in % 201 in %
22 16 29 10 18 6 30
25 15 27 11 20 5 25
27 15 27 18 32 5 25
13 7 13 8 14 1 5
12 3 5 9 16 3 15
1 0 0 0 0 0 0
Age, categorial
in % 50 in % 361 in % 181 in %
16 3 6 2 6 3 17
26 8 16 4 11 2 11
29 14 28 12 33 4 22
14 12 24 7 19 3 17
16 13 26 11 31 6 33
0 0 0 0 0 0 0
Age, categorial
in % 121 in % 81 in % 41 in %
23 0 0 0 0 1 25
38 8 67 4 50 1 25
23 1 8 2 25 1 25
15 2 17 1 13 1 25
0 1 8 0 0 0 0
0 0 0 1 13 0 0
Age, categorial
in % 331 in % 371 in % 201 in %

8 4 12 1 3 2 10
55 15 45 9 24 6 30
16 9 27 14 38 7 35
18 2 6 8 22 5 25
3 1 3 2 5 0 0
0 2 6 1 3 0 0
0 0 0 2 5 0 0
Age, categorial
in % 73 in % 61 in % 171 in %
10 12 16 11 18 2 12
48 34 47 30 49 6 35
23 15 21 10 16 6 35
11 5 7 3 5 3 18
4 2 3 3 5 0 0
4 5 7 3 5 0 0
1 0 0 0 0 0 0
1 0 0 1 2 0 0
Age, categorial
in % 63 in % 54 in % 171 in %
10 5 8 3 6 0 0
38 26 41 26 48 7 41
18 18 29 12 22 6 35
18 5 8 5 9 2 12
5 4 6 3 6 0 0
9 5 8 2 4 2 12
0 0 0 1 2 0 0
2 0 0 2 4 0 0
Age, categorial
in % 451 in % 51 in % 191 in %
34 18 40 16 31 4 21
30 14 31 22 43 11 58
20 4 9 8 16 3 16
7 4 9 3 6 0 0
5 3 7 0 0 0 0
0 1 2 1 2 0 0
5 1 2 1 2 1 5
Age, categorial
in % 53 in % 471 in % 171 in %
16 6 11 9 19 1 6
40 25 47 24 51 10 59
22 4 8 8 17 4 24
7 9 17 3 6 2 12
7 3 6 1 2 0 0
4 6 11 2 4 0 0
0 0 0 0 0 0 0
1 0 0 0 0 0 0
Age, categorial
in % 371 in % 251 in % 121 in %

12 5 14 7 28 3 25
59 24 65 16 64 5 42
10 5 14 1 4 2 17
8 1 3 1 4 1 8
6 1 3 0 0 1 8
2 1 3 0 0 0 0
0 0 0 0 0 0 0
2 0 0 0 0 0 0
Age, categorial
in % 181 in % 151 in % 71 in %
54 12 67 8 53 4 57
46 6 33 7 47 3 43
Age, categorial
in % 121 in % 81 in % 41 in %
62 8 67 4 50 2 50
38 3 25 3 38 2 50
0 1 8 0 0 0 0
0 0 0 1 13 0 0
Age, categorial
in % 181 in % 151 in % 71 in %
13 2 11 1 7 1 14
63 12 67 10 67 2 29
13 1 6 1 7 0 0
8 0 0 0 0 0 0
25 4 22 0 0 1 14
8 1 6 1 7 0 0
8 1 6 3 20 1 14
0 0 0 0 0 0 0
17 3 17 1 7 2 29
Age, categorial
in % 421 in % 59 in % 231 in %
75 33 79 37 63 20 87
25 9 21 22 37 3 13
0 0 0 0 0 0 0
Age, categorial
in % 331 in % 371 in % 201 in %

63 19 58 10 27 8 40
34 11 33 22 59 12 60
3 3 9 3 8 0 0
0 0 0 2 5 0 0
Age, categorial
in % 421 in % 59 in % 231 in %
18 2 5 7 12 2 9
43 16 38 25 42 7 30
55 11 26 11 19 3 13
33 21 50 34 58 19 83
Age, categorial
in % 421 in % 59 in % 231 in %
2 0 0 2 3 0 0
6 0 0 0 0 0 0
71 32 76 45 76 19 83
12 2 5 3 5 1 4
4 1 2 0 0 0 0
4 0 0 0 0 0 0
6 1 2 0 0 0 0
6 4 10 2 3 0 0
0 1 2 0 0 0 0
4 1 2 0 0 0 0
0 0 0 1 2 0 0
8 2 5 1 2 1 4
4 1 2 0 0 0 0
0 0 0 0 0 0 0
6 2 5 1 2 0 0
2 0 0 0 0 0 0
2 3 7 0 0 0 0
0 0 0 0 0 1 4
14 5 12 10 17 2 9
Age, categorial
in % 211 in % 341 in % 191 in %

88 19 90 31 91 16 84
6 2 10 2 6 1 5
0 0 0 1 3 1 5
6 0 0 0 0 0 0
0 0 0 0 0 1 5
Age, categorial
in % 51 in % 70 in % 251 in %
32 16 31 20 29 9 36
23 14 27 14 20 5 20
27 6 12 9 13 8 32
18 15 29 13 19 4 16
27 6 12 11 16 3 12
47 33 65 47 67 18 72
29 16 31 20 29 11 44
31 12 24 14 20 7 28
31 12 24 6 9 1 4
19 15 29 19 27 7 28
18 7 14 9 13 3 12
26 13 25 13 19 7 28
21 3 6 2 3 2 8
0 5 10 5 7 0 0
2 0 0 0 0 0 0
Age, categorial
in % 81 in % 79 in % 241 in %
87 73 90 61 77 17 71
13 8 10 18 23 7 29
0 0 0 0 0 0 0
Age, categorial
in % 73 in % 61 in % 171 in %
58 46 63 41 67 8 47
33 20 27 13 21 9 53
7 7 10 6 10 0 0
1 0 0 1 2 0 0
Age, categorial
in % 81 in % 79 in % 241 in %
43 34 42 35 44 7 29
9 7 9 6 8 1 4
4 4 5 2 3 0 0
12 7 9 3 4 2 8
5 15 19 6 8 0 0
2 1 1 0 0 0 0
2 0 0 0 0 0 0
9 4 5 1 1 1 4
47 38 47 28 35 9 38
1 0 0 1 1 0 0
19 10 12 7 9 3 13
1 1 1 1 1 0 0
0 0 0 0 0 0 0
13 11 14 22 28 10 42
Age, categorial
in % 81 in % 79 in % 241 in %
22 26 32 23 29 11 46
32 31 38 13 16 8 33
16 20 25 22 28 4 17
54 47 58 37 47 15 63
8 3 4 2 3 0 0
51 50 62 44 56 16 67
28 14 17 13 16 2 8
27 24 30 19 24 4 17
24 16 20 6 8 2 8
15 19 23 20 25 9 38
26 29 36 40 51 13 54
9 11 14 8 10 0 0
1 1 1 1 1 1 4
Age, categorial
in % 70 in % 62 in % 191 in %
96 63 90 54 87 17 89
4 7 10 8 13 2 11
0 0 0 0 0 0 0
Age, categorial
in % 63 in % 54 in % 171 in %
48 31 49 30 56 7 41
37 23 37 17 31 8 47
13 9 14 5 9 2 12
2 0 0 2 4 0 0
Age, categorial
in % 70 in % 62 in % 191 in %
66 42 60 32 52 12 63
9 3 4 2 3 2 11
2 2 3 3 5 1 5
4 0 0 0 0 0 0
27 19 27 5 8 2 11
9 4 6 0 0 0 0
5 1 1 0 0 0 0
2 2 3 0 0 0 0
1 0 0 0 0 0 0
0 0 0 0 0 0 0
0 3 4 0 0 0 0
74 42 60 27 44 8 42
12 10 14 7 11 4 21
0 0 0 0 0 0 0
6 4 6 0 0 0 0
22 19 27 10 16 1 5
0 0 0 0 0 0 0
0 1 1 0 0 0 0
2 5 7 0 0 0 0
28 18 26 17 27 4 21
1 0 0 0 0 1 5
2 8 11 10 16 3 16
Age, categorial
in % 70 in % 62 in % 191 in %
24 8 11 5 8 3 16
40 37 53 24 39 6 32
54 41 59 47 76 12 63
46 37 53 35 56 13 68
22 9 13 11 18 2 11
40 15 21 15 24 3 16
20 3 4 1 2 0 0
35 21 30 24 39 4 21
26 20 29 27 44 4 21
22 12 17 10 16 0 0
6 3 4 3 5 1 5
48 37 53 25 40 9 47
18 8 11 8 13 1 5
32 24 34 22 35 8 42
12 13 19 6 10 1 5
54 44 63 40 65 14 74
6 4 6 6 10 0 0
2 0 0 1 2 0 0
Age, categorial
in % 471 in % 55 in % 211 in %
94 45 96 51 93 19 90
4 2 4 4 7 2 10
2 0 0 0 0 0 0
Age, categorial
in % 451 in % 51 in % 191 in %
64 32 71 38 75 15 79
27 8 18 11 22 3 16
5 4 9 1 2 0 0
5 1 2 1 2 1 5
Age, categorial
in % 471 in % 55 in % 211 in %
17 3 6 2 4 0 0
13 4 9 3 5 3 14
9 2 4 1 2 0 0
17 4 9 3 5 2 10
21 8 17 18 33 0 0
28 11 23 8 15 1 5
26 7 15 10 18 0 0
11 5 11 4 7 2 10
19 9 19 6 11 1 5
21 8 17 13 24 1 5
17 8 17 3 5 3 14
15 8 17 5 9 5 24
6 1 2 0 0 0 0
30 8 17 7 13 5 24
19 7 15 9 16 1 5
19 8 17 14 25 1 5
19 5 11 6 11 2 10
23 15 32 14 25 4 19
19 4 9 7 13 0 0
36 30 64 28 51 10 48
17 7 15 11 20 1 5
4 5 11 1 2 2 10
0 1 2 0 0 1 5
Age, categorial
in % 50 in % 361 in % 181 in %
84 37 74 25 69 12 67
16 13 26 11 31 6 33
0 0 0 0 0 0 0
Age, categorial
in % 371 in % 251 in % 121 in %

71 29 78 23 92 8 67
18 6 16 2 8 3 25
8 2 5 0 0 1 8
2 0 0 0 0 0 0
Age, categorial
in % 50 in % 361 in % 181 in %
2 0 0 0 0 0 0
21 11 22 4 11 1 6
2 2 4 0 0 0 0
21 14 28 13 36 6 33
3 0 0 0 0 0 0
3 1 2 0 0 0 0
2 1 2 0 0 0 0
3 0 0 0 0 0 0
14 7 14 3 8 1 6
0 0 0 0 0 0 0
2 1 2 0 0 0 0
3 0 0 1 3 0 0
12 2 4 1 3 0 0
34 8 16 8 22 3 17
3 0 0 0 0 0 0
5 4 8 4 11 0 0
2 0 0 1 3 0 0
21 16 32 12 33 10 56
Age, categorial
in % 50 in % 361 in % 181 in %
10 5 10 3 8 0 0
7 1 2 1 3 1 6
43 20 40 6 17 6 33
17 9 18 2 6 2 11
17 6 12 6 17 2 11
9 3 6 3 8 1 6
7 10 20 4 11 1 6
36 15 30 8 22 3 17
28 9 18 11 31 1 6
5 4 8 2 6 0 0
33 6 12 10 28 2 11
33 8 16 3 8 1 6
12 9 18 8 22 2 11
7 1 2 0 0 0 0
19 16 32 9 25 3 17
7 2 4 1 3 1 6
33 15 30 13 36 4 22
12 7 14 4 11 0 0
21 10 20 4 11 2 11
5 5 10 4 11 4 22
0 1 2 0 0 2 11
Age, categorial
in % 56 in % 56 in % 201 in %
87 53 95 47 84 17 85
12 3 5 9 16 3 15
1 0 0 0 0 0 0
Age, categorial
in % 53 in % 471 in % 171 in %
57 31 58 33 70 11 65
30 13 25 11 23 6 35
12 9 17 3 6 0 0
1 0 0 0 0 0 0
Age, categorial
in % 186 in % 200 in % 68 in %
39 68 37 62 31 14 21
58 114 61 135 68 50 74
3 4 2 3 2 4 6
Age, categorial
in % 68 in % 62 in % 141 in %
10 8 12 3 5 0 0
10 3 4 1 2 0 0
8 7 10 3 5 1 7
26 19 28 16 26 4 29
79 51 75 31 50 7 50
33 23 34 32 52 9 64
1 0 0 1 2 0 0
Age, categorial
in % 68 in % 62 in % 141 in %
55 30 44 24 39 5 36
67 42 62 26 42 5 36
43 17 25 14 23 4 29
58 41 60 42 68 12 86
37 24 35 23 37 4 29
35 21 31 20 32 3 21
36 19 28 18 29 3 21
14 4 6 0 0 0 0
8 5 7 0 0 0 0
2 8 12 6 10 0 0
1 2 3 0 0 0 0
Income
729 in % 198 in % 311 in % 91
296 41 82 41 7 23 26
217 30 76 38 6 19 21
265 36 77 39 8 26 29
225 31 66 33 11 35 24
227 31 41 21 8 26 19
55 8 25 13 5 16 1
168 23 45 23 7 23 11
105 14 29 15 7 23 32
Income
729 in % 198 in % 311 in % 91

101 14 33 17 1 3 9
194 27 49 25 7 23 21
331 45 98 49 11 35 38
284 39 93 47 9 29 29
171 23 53 27 11 35 16
205 28 71 36 7 23 23
193 26 84 42 10 32 15
15 2 3 2 1 3 6
149 20 24 12 5 16 31
Income
574 in % 172 in % 261 in % 57

96 17 28 16 3 12 8
54 9 27 16 4 15 4
210 37 47 27 5 19 14
96 17 39 23 6 23 12
88 15 26 15 3 12 7
101 18 41 24 7 27 13
77 13 30 17 1 4 8
299 52 83 48 7 27 38
216 38 63 37 3 12 16
74 13 24 14 4 15 8
259 45 79 46 9 35 25
228 40 68 40 9 35 24
39 7 7 4 2 8 7
3 1 1 1 0 0 0
Income
101 in % 331 in % 11 in % 91
7 7 3 9 0 0 1
18 18 4 12 0 0 1
26 26 9 27 0 0 0
15 15 7 21 0 0 1
35 35 10 30 1 100 6
Income
194 in % 491 in % 71 in % 211

32 16 10 20 2 29 5
45 23 11 22 1 14 5
40 21 10 20 3 43 3
19 10 5 10 0 0 3
58 30 12 24 1 14 5
0 0 1 2 0 0 0
Income
331 in % 98 in % 111 in % 381

87 26 34 35 3 27 8
72 22 21 21 1 9 4
94 28 29 30 5 45 15
36 11 8 8 2 18 5
42 13 6 6 0 0 5
0 0 0 0 0 0 1
Income
284 in % 93 in % 91 in % 291
84 30 26 28 3 33 9
60 21 24 26 2 22 4
97 34 29 31 2 22 11
23 8 13 14 1 11 3
18 6 1 1 1 11 1
2 1 0 0 0 0 1
Income
171 in % 53 in % 111 in % 161

36 21 16 30 5 45 4
56 33 21 40 4 36 5
48 28 11 21 2 18 2
18 11 4 8 0 0 2
12 7 1 2 0 0 3
1 1 0 0 0 0 0
Income
205 in % 71 in % 71 in % 231
48 23 14 20 1 14 2
44 21 22 31 2 29 4
59 29 22 31 4 57 4
25 12 8 11 0 0 5
29 14 4 6 0 0 7
0 0 1 1 0 0 1
Income
193 in % 84 in % 101 in % 151

25 13 7 8 1 10 2
29 15 16 19 2 20 2
56 29 30 36 3 30 3
40 21 19 23 3 30 1
42 22 12 14 1 10 7
1 1 0 0 0 0 0
Income
66 in % 231 in % in % in % 31
10 15 2 9 0 -- 1
32 48 10 43 0 -- 1
15 23 6 26 0 -- 0
8 12 3 13 0 -- 0
1 2 1 4 0 -- 0
0 0 1 4 0 -- 1
Income
136 in % 361 in % 61 in % 161

13 10 4 11 0 0 2
63 46 14 39 2 33 5
32 24 9 25 2 33 4
16 12 6 17 2 33 2
4 3 0 0 0 0 3
5 4 2 6 0 0 0
3 2 1 3 0 0 0
Income
289 in % 92 in % 111 in % 321

39 13 5 5 1 9 5
120 42 43 47 4 36 15
62 21 23 25 3 27 7
36 12 5 5 1 9 1
16 6 9 10 1 9 2
14 5 4 4 1 9 1
0 0 1 1 0 0 0
2 1 2 2 0 0 1
Income
264 in % 92 in % 81 in % 271
13 5 5 5 0 0 4
109 41 27 29 3 38 9
59 22 27 29 0 0 8
36 14 17 18 1 13 3
19 7 5 5 3 38 0
23 9 9 10 1 13 2
1 0 0 0 0 0 0
4 2 2 2 0 0 1
Income
158 in % 52 in % 111 in % 131

53 34 17 33 2 18 4
60 38 19 37 4 36 6
24 15 10 19 2 18 1
9 6 2 4 1 9 1
5 3 1 2 2 18 0
3 2 0 0 0 0 0
4 3 3 6 0 0 1
Income
176 in % 66 in % 71 in % 151
27 15 13 20 0 0 2
80 45 26 39 4 57 7
30 17 12 18 1 14 5
20 11 5 8 1 14 1
8 5 4 6 1 14 0
8 5 5 8 0 0 0
1 1 0 0 0 0 0
2 1 1 2 0 0 0
Income
150 in % 72 in % 91 in % 81
25 17 6 8 0 0 1
85 57 42 58 6 67 4
18 12 15 21 2 22 1
11 7 6 8 0 0 1
5 3 1 1 1 11 1
4 3 0 0 0 0 0
1 1 0 0 0 0 0
1 1 2 3 0 0 0
Income
101 in % 331 in % 11 in % 91
66 65 23 70 0 0 3
35 35 10 30 1 100 6
Income
66 in % 231 in % in % in % 31
42 64 12 52 0 -- 2
23 35 9 39 0 -- 0
1 2 1 4 0 -- 0
0 0 1 4 0 -- 1
Income
101 in % 331 in % 11 in % 91
15 15 9 27 0 0 0
65 64 22 67 1 100 5
11 11 7 21 0 0 0
5 5 3 9 0 0 0
27 27 7 21 0 0 0
10 10 4 12 0 0 0
4 4 5 15 0 0 1
1 1 0 0 0 0 0
13 13 2 6 0 0 3
Income
194 in % 491 in % 71 in % 211

136 70 36 73 6 86 16
58 30 12 24 1 14 5
0 0 1 2 0 0 0
Income
136 in % 361 in % 61 in % 161

76 56 18 50 2 33 7
48 35 15 42 4 67 6
9 7 2 6 0 0 3
3 2 1 3 0 0 0
Income
194 in % 491 in % 71 in % 211

38 20 9 18 1 14 1
77 40 24 49 3 43 6
77 40 19 39 3 43 6
81 42 22 45 5 71 14
Income
194 in % 491 in % 71 in % 211

10 5 0 0 1 14 1
10 5 5 10 1 14 0
138 71 37 76 5 71 17
18 9 12 24 2 29 2
6 3 4 8 1 14 0
8 4 5 10 0 0 1
4 2 6 12 1 14 0
21 11 6 12 1 14 1
5 3 2 4 0 0 1
3 2 2 4 1 14 0
4 2 2 4 0 0 0
11 6 4 8 0 0 1
3 2 6 12 1 14 0
2 1 3 6 0 0 0
11 6 6 12 0 0 3
4 2 2 4 0 0 0
6 3 2 4 0 0 1
1 1 0 0 0 0 0
28 14 3 6 0 0 1
Income
81 in % 221 in % 51 in % 141
71 88 18 82 4 80 14
6 7 1 5 0 0 0
2 2 1 5 0 0 0
1 1 2 9 1 20 0
1 1 0 0 0 0 0
Income
250 in % 72 in % 81 in % 271
83 33 28 39 2 25 10
65 26 22 31 1 13 6
51 20 16 22 0 0 8
41 16 22 31 3 38 3
60 24 11 15 0 0 7
133 53 36 50 3 38 17
63 25 25 35 3 38 9
53 21 19 26 1 13 4
48 19 17 24 5 63 4
62 25 21 29 4 50 6
43 17 16 22 2 25 2
65 26 14 19 5 63 8
32 13 12 17 1 13 3
15 6 4 6 0 0 4
1 0 2 3 0 0 1
Income
331 in % 98 in % 111 in % 381

289 87 92 94 11 100 32
42 13 6 6 0 0 5
0 0 0 0 0 0 1
Income
289 in % 92 in % 111 in % 321

159 55 49 53 5 45 20
98 34 28 30 4 36 8
30 10 13 14 2 18 3
2 1 2 2 0 0 1
Income
331 in % 98 in % 111 in % 381

119 36 31 32 5 45 12
46 14 18 18 1 9 3
22 7 3 3 2 18 0
37 11 9 9 1 9 3
28 8 9 9 3 27 5
5 2 2 2 1 9 1
6 2 4 4 1 9 0
26 8 8 8 3 27 2
155 47 64 65 5 45 15
5 2 3 3 0 0 0
62 19 14 14 3 27 7
4 1 0 0 0 0 2
0 0 0 0 0 0 1
57 17 9 9 0 0 7
Income
331 in % 98 in % 111 in % 381

76 23 25 26 3 27 11
109 33 30 31 2 18 11
64 19 20 20 1 9 10
170 51 61 62 8 73 23
24 7 7 7 1 9 1
180 54 46 47 6 55 18
104 31 43 44 3 27 10
86 26 20 20 4 36 9
65 20 19 19 2 18 2
73 22 18 18 2 18 3
106 32 27 28 2 18 12
33 10 8 8 0 0 7
3 1 1 1 0 0 3
Income
284 in % 93 in % 91 in % 291
264 93 92 99 8 89 27
18 6 1 1 1 11 1
2 1 0 0 0 0 1
Income
264 in % 92 in % 81 in % 271
123 47 32 35 3 38 13
95 36 44 48 1 13 11
42 16 14 15 4 50 2
4 2 2 2 0 0 1
Income
284 in % 93 in % 91 in % 291
172 61 64 69 4 44 15
25 9 13 14 1 11 2
17 6 4 4 1 11 0
16 6 7 8 1 11 2
73 26 38 41 2 22 9
16 6 12 13 2 22 0
6 2 3 3 2 22 2
9 3 6 6 0 0 0
0 0 4 4 1 11 0
0 0 2 2 0 0 0
4 1 7 8 1 11 1
196 69 60 65 6 67 14
45 16 13 14 1 11 2
0 0 4 4 0 0 0
12 4 6 6 1 11 2
48 17 27 29 3 33 10
1 0 3 3 0 0 0
1 0 2 2 0 0 0
10 4 5 5 0 0 2
92 32 18 19 0 0 13
3 1 2 2 0 0 1
21 7 6 6 0 0 3
Income
284 in % 93 in % 91 in % 291
75 26 24 26 2 22 7
141 50 51 55 2 22 10
172 61 52 56 4 44 15
141 50 50 54 4 44 10
59 21 25 27 1 11 7
101 36 20 22 1 11 11
27 10 14 15 3 33 3
99 35 31 33 3 33 8
87 31 25 27 1 11 3
62 22 28 30 0 0 7
19 7 10 11 1 11 0
139 49 35 38 2 22 16
42 15 12 13 2 22 1
96 34 35 38 3 33 9
45 16 17 18 3 33 1
161 57 50 54 4 44 11
22 8 4 4 0 0 3
3 1 1 1 0 0 1
Income
171 in % 53 in % 111 in % 161

158 92 52 98 11 100 13
12 7 1 2 0 0 3
1 1 0 0 0 0 0
Income
158 in % 52 in % 111 in % 131

113 72 36 69 6 55 10
33 21 12 23 3 27 2
8 5 1 2 2 18 0
4 3 3 6 0 0 1
Income
171 in % 53 in % 111 in % 161

15 9 8 15 1 9 4
15 9 9 17 0 0 0
11 6 4 8 0 0 1
16 9 12 23 3 27 3
32 19 13 25 4 36 3
34 20 13 25 3 27 4
29 17 10 19 1 9 5
20 12 5 9 1 9 2
28 16 16 30 1 9 2
28 16 11 21 2 18 3
31 18 7 13 0 0 3
30 18 12 23 1 9 2
6 4 3 6 1 9 0
25 15 18 34 4 36 6
21 12 10 19 4 36 3
35 20 7 13 3 27 3
16 9 13 25 2 18 1
36 21 16 30 4 36 0
23 13 7 13 1 9 2
72 42 26 49 5 45 5
20 12 11 21 1 9 1
8 5 3 6 0 0 1
2 1 1 2 0 0 0
Income
193 in % 84 in % 101 in % 151

150 78 72 86 9 90 8
42 22 12 14 1 10 7
1 1 0 0 0 0 0
Income
150 in % 72 in % 91 in % 81
111 74 48 67 6 67 5
29 19 21 29 2 22 2
9 6 1 1 1 11 1
1 1 2 3 0 0 0
Income
193 in % 84 in % 101 in % 151

5 3 4 5 0 0 0
39 20 25 30 5 50 3
8 4 9 11 0 0 0
37 19 25 30 2 20 4
2 1 2 2 1 10 0
5 3 4 5 0 0 0
6 3 7 8 0 0 0
2 1 1 1 1 10 0
24 12 9 11 2 20 0
2 1 3 4 0 0 0
2 1 3 4 0 0 0
5 3 3 4 0 0 0
16 8 14 17 0 0 0
63 33 34 40 3 30 5
2 1 5 6 0 0 0
15 8 4 5 0 0 0
2 1 1 1 0 0 0
55 28 14 17 2 20 5
Income
193 in % 84 in % 101 in % 151

17 9 5 6 0 0 0
12 6 5 6 0 0 0
75 39 38 45 2 20 6
29 15 18 21 3 30 1
31 16 12 14 2 20 2
16 8 14 17 0 0 0
26 13 12 14 0 0 0
52 27 26 31 2 20 0
44 23 19 23 2 20 3
9 5 9 11 1 10 0
48 25 18 21 0 0 1
47 24 19 23 2 20 3
36 19 14 17 1 10 1
9 5 8 10 0 0 0
43 22 20 24 2 20 2
14 7 4 5 1 10 0
49 25 20 24 4 40 4
29 15 12 14 0 0 2
37 19 15 18 0 0 2
23 12 5 6 1 10 4
3 2 1 1 0 0 1
Income
205 in % 71 in % 71 in % 231
176 86 66 93 7 100 15
29 14 4 6 0 0 7
0 0 1 1 0 0 1
Income
176 in % 66 in % 71 in % 151
108 61 39 59 4 57 9
50 28 17 26 2 29 6
16 9 9 14 1 14 0
2 1 1 2 0 0 0
Income
729 in % 198 in % 311 in % 91

273 37 79 40 12 39 37
432 59 115 58 19 61 46
24 3 4 2 0 0 8
Income
273 in % 79 in % 121 in % 371

34 12 14 18 3 25 5
24 9 11 14 4 33 5
20 7 15 19 4 33 1
75 27 21 27 3 25 11
194 71 57 72 8 67 27
91 33 30 38 4 33 12
1 0 0 0 0 0 2
Income
273 in % 79 in % 121 in % 371

128 47 36 46 7 58 17
165 60 46 58 2 17 23
103 38 26 33 7 58 16
151 55 43 54 2 17 21
93 34 34 43 5 42 9
79 29 27 34 4 33 9
79 29 26 33 2 17 5
22 8 10 13 1 8 1
21 8 8 10 1 8 1
17 6 5 6 0 0 5
2 1 1 1 0 0 0
Prefer not to say
in %
29
23
32
26
21
12
35
Prefer not to say
in %
10
23
42
32
18
25
16
7
34
Prefer not to say
in %
14
7
25
21
12
23
14
67
28
14
44
42
12
0
Prefer not to say
in %
11
11
0
11
67
Prefer not to say
in %
24
24
14
14
24
0
Prefer not to say
in %
21
11
39
13
13
3
Prefer not to say
in %
31
14
38
10
3
3
Prefer not to say
in %
25
31
13
13
19
0
Prefer not to say
in %
9
17
17
22
30
4
Prefer not to say
in %
13
13
20
7
47
0
Prefer not to say
in %
33
33
0
0
0
33
Prefer not to say
in %
13
31
25
13
19
0
0
Prefer not to say
in %
16
47
22
3
6
3
0
3
Prefer not to say
in %
15
33
30
11
0
7
0
4
Prefer not to say
in %
31
46
8
8
0
0
8
Prefer not to say
in %
13
47
33
7
0
0
0
0
Prefer not to say
in %
13
50
13
13
13
0
0
0
Prefer not to say
in %
33
67
Prefer not to say
in %
67
0
0
33
Prefer not to say
in %
0
56
0
0
0
0
11
0
33
Prefer not to say
in %
76
24
0
Prefer not to say
in %
44
38
19
0
Prefer not to say
in %
5
29
29
67
Prefer not to say
in %
5
0
81
10
0
5
0
5
5
0
0
5
0
0
14
0
5
0
5
Prefer not to say
in %
100
0
0
0
0
Prefer not to say
in %
37
22
30
11
26
63
33
15
15
22
7
30
11
15
4
Prefer not to say
in %
84
13
3
Prefer not to say
in %
63
25
9
3
Prefer not to say
in %
32
8
0
8
13
3
0
5
39
0
18
5
3
18
Prefer not to say
in %
29
29
26
61
3
47
26
24
5
8
32
18
8
Prefer not to say
in %
93
3
3
Prefer not to say
in %
48
41
7
4
Prefer not to say
in %
52
7
0
7
31
0
7
0
0
0
3
48
7
0
7
34
0
0
7
45
3
10
Prefer not to say
in %
24
34
52
34
24
38
10
28
10
24
0
55
3
31
3
38
10
3
Prefer not to say
in %
81
19
0
Prefer not to say
in %
77
15
0
8
Prefer not to say
in %
25
0
6
19
19
25
31
13
13
19
19
13
0
38
19
19
6
0
13
31
6
6
0
Prefer not to say
in %
53
47
0
Prefer not to say
in %
63
25
13
0
Prefer not to say
in %
0
20
0
27
0
0
0
0
0
0
0
0
0
33
0
0
0
33
Prefer not to say
in %
0
0
40
7
13
0
0
0
20
0
7
20
7
0
13
0
27
13
13
27
7
Prefer not to say
in %
65
30
4
Prefer not to say
in %
60
40
0
0
Prefer not to say
in %
41
51
9
Prefer not to say
in %
14
14
3
30
73
32
5
Prefer not to say
in %
46
62
43
57
24
24
14
14
0
Gender
Grand Total Female
Base 1,049 in % 531 in %

Since COVID-19 began, I have started
472 45 257 48
shopping online more
Being able to rent products from online stores
that I wouldn’t have been able to afford 99 9 57 11
otherwise is appealing to me
I don’t think artificial intelligence can replace
387 37 197 37
human customer service
I prefer to use cash or debit/credit cards over
313 30 156 29
online or mobile payments
Paying by cash should be replaced with
175 17 78 15
digital alternatives
When I shop online, I miss the element of
143 14 82 15
social interaction with friends
1
How often do you normally purchase products online?
Gender
Grand Total Female
Base 1,049 in % 531 in %

Once per week or more often 228 22 123 23
2-3 times per month 389 37 201 38
Once per month 237 23 111 21
Several times per year 131 12 67 13
I do not purchase anything online 14 1 9 2
1
Online Shopper
Gender
Grand Total Female
Base 1,049 in % 531 in %

Online shopper 1,035 99 522 98
Non-online shopper 14 1 9 2
1
Online shopping frequency
Gender
Grand Total Female
Base 1,035 in % 522 in %

Frequent (At least weekly) 228 22 123 24
Don't know 11 1 3 1
Base n = 1035 respondents who purchase products online
1
Which type of products have you bought online in the past 12 months?
Gender
Grand Total Female
Base 1,035 in % 522 in %

FMCG (e.g., food and cosmetics) 379 37 219 42
Apparel (e.g., clothes, shoes, and
665 64 363 70
accessories)
Media and recreational supplies (e.g., films,
390 38 180 34
music, hobby equipment)
Household and garden items (e.g., furniture) 378 37 197 38
Consumer electronics and household

423 41 171 33
appliances (e.g., TVs, laptops)
Other 167 16 91 17
1
Before purchasing products online, how did you first become aware of the product(s)? Please think about the past 12 months
Gender
Grand Total Female
Base 1,035 in % 522 in %

Blog post 43 4 15 3
Digital media advertising 119 11 55 11
E-mail advertising/newsletter/promotion 164 16 86 16
Featured in a TV program/movie/series 89 9 45 9
From friends and/or family 255 25 142 27
Online advertising 165 16 92 18
Online media articles 67 6 23 4
Online review 216 21 90 17
Online store 382 37 202 39
Physical store 246 24 133 25
Print media articles 69 7 26 5
TV/movie advertising 180 17 91 17
Other 80 8 41 8
Don’t know 153 15 87 17
1
Product awareness
Gender
Grand Total Female
Base 1,035 in % 522 in %

Online 702 68 343 66
Offline 518 50 267 51
Other 80 8 41 8
Don't know 153 15 87 17
1
Before purchasing a product online in the past 12 months, did you do any research into the product?
Gender
Grand Total Female
Base 1,035 in % 522 in %

Discussed with friends or family 236 23 129 25
Engaged in online discussions about the
58 6 25 5
product
Read online reviews from consumers 535 52 284 54
Read online reviews from experts 322 31 146 28
Read print media reviews from experts 83 8 35 7
Visited a physical store to see or test the
129 12 58 11
product
Visited the company or brand website 355 34 188 36
Watched YouTube reviews 204 20 87 17
Watched unboxing videos 80 8 31 6
Other 30 3 13 2
I did not do any research about the product
191 18 110 21
before purchasing
1
Product research
Gender
Grand Total Female
Base 1,035 in % 522 in %

Online 770 74 383 73
Offline 365 35 183 35
Other 30 3 13 2
Did not research product 191 18 110 21
1
What were the most important reasons for deciding where to purchase products online? Please think about the past 12 months
Gender
Grand Total Female
Base 1,035 in % 522 in %

Advertising 92 9 41 8
Availability 519 50 273 52
Best delivery/shipping 468 45 262 50
Best price 744 72 379 73
Policy on returns 223 22 127 24
Preferred website 272 26 137 26
Recommendation from experts 158 15 79 15
Recommendation from family or friends 179 17 106 20
Other 45 4 28 5
1
How did you pay for the products purchased online in the past 12 months?
Gender
Grand Total Female
Base 1,035 in % 522 in %

By invoice 31 3 12 2
Cash in advance 36 3 16 3
Cash on delivery 40 4 22 4
Credit card 371 36 175 34
Debit card 541 52 289 55
Direct debit 166 16 76 15
Online payment (e.g., PayPal, Amazon Pay) 534 52 290 56
Prepaid cards/vouchers 107 10 53 10

Other 17 2 11 2
1
Which online shopping or marketplace websites have you purchased any products from in the past 12 months?
Gender
Grand Total Female
Base 1,035 in % 522 in %

Amazon 868 84 440 84
apple 77 7 35 7
Argos 335 32 178 34
Asda 183 18 103 20
Asos 114 11 67 13
Boohoo 88 9 66 13
Currys PC World 147 14 63 12
eBay UK 451 44 242 46
Farfetch 15 1 8 2
John Lewis & Partners 117 11 68 13
Marks & Spencer 129 12 92 18
Next 112 11 69 13
ocado 34 3 23 4
Sainsbury's 131 13 74 14
Screwfix 78 8 31 6
Tesco 216 21 126 24
1
Which of the following online payment systems have you used in the past 12 months to purchase these products online?
Gender
Grand Total Female
Base 534 in % 290 in %

2Checkout 4 1 2 1
Adyen 6 1 5 2
Amazon Pay 50 9 27 9
Apple Pay 84 16 46 16
Braintree 5 1 2 1
Google Pay 60 11 25 9
Klarna 32 6 25 9
Masterpass 16 3 9 3
Neteller 5 1 2 1
payoneer 5 1 5 2
PayPal 473 89 256 88
Skrill 3 1 1 0
Square 4 1 4 1
Stripe 3 1 1 0
Trustly 3 1 3 1
Visa Checkout 118 22 69 24
wepay 2 0 2 1
WorldPay Online 39 7 26 9
Other 9 2 4 1
Don't know 9 2 8 3
Base n = 534 respondents who purchase products online and use online payment services
1
Feedback provider
Gender
Grand Total Female
Base 1,035 in % 522 in %
Provided feedback / review of the product 516 50 256 49
No feedback or review 519 50 266 51

1
After purchasing a product online in the past 12 months, did you provide any feedback/reviews? If so, where?
Gender
Grand Total Female
Base 1,035 in % 522 in %

Contacted the product company or brand
48 5 20 4
directly via website or e-mail
Contacted the website where I purchased the

58 6 25 5
product directly via website or e-mail
Discussed with friends and family 130 13 80 15

Online forums 83 8 35 7
Publicly on the product company or brand
60 6 31 6
website
Publicly on the website where I purchased
146 14 76 15
the product
Review sites 193 19 89 17
I went to a physical store 58 6 24 5
Other 21 2 16 3
I did not provide any reviews or feedback 519 50 266 51

1
Feedback type
Gender
Grand Total Female
Base 516 in % 256 in %

Positive 422 82 205 80
Negative 180 35 81 32
Practical 66 13 34 13
Other 29 6 19 7
Base n = 516 respondents who purchase products online and provide feedback/reviews online
1
Which topics did you cover in your feedback/reviews?
Gender
Grand Total Female
Base 516 in % 256 in %
Negative feedback about customer service 57 11 30 12
Negative feedback about delivery or shipping 60 12 30 12
Negative feedback about the product 81 16 37 14

Negative feedback about the website
47 9 18 7
usability
Positive feedback about customer service 178 34 89 35
Positive feedback about delivery or shipping 173 34 93 36

Positive feedback about the product 307 59 157 61
Positive feedback about the website usability 87 17 42 16
Practical feedback on how to use or what to

66 13 34 13
expect from the product
Other 29 6 19 7
Base n = 516 respondents who purchase products online and provide feedback/reviews online
1
When you are at a physical store, do you use the internet on a device for any of the following? Please think about the past 12 months
Gender
Grand Total Female
Base 1,049 in % 531 in %

Comparing prices online 341 33 153 29
Searching information about a product 188 18 94 18
Talking with friends/family 137 13 77 15
Taking notes of a product to buy it online later 137 13 63 12
When an item is out of stock, purchasing it

170 16 89 17
online
Following a QR code on a shelf/product 59 6 26 5
1
When you shopped at a physical store, which payment method(s) did you use in the past 12 months?
Gender
Grand Total Female
Base 1,049 in % 531 in %

Cash 544 52 280 53
Credit card 380 36 176 33
Debit card 700 67 383 72
Prepaid cards/vouchers 79 8 44 8
Payment via smartphone 143 14 69 13
Payment via smartwatch 28 3 16 3
Other 10 1 6 1
1
Gender Age, ca
518 in % 153 in % 226 in % 216
215 42 77 50 106 47 97
42 8 19 12 26 12 29
190 37 38 25 53 23 81
157 30 38 25 58 26 60
97 19 25 16 61 27 37
61 12 35 23 34 15 24
71 14 25 16 25 11 26
Gender Age, ca
518 in % 153 in % 226 in % 216

105 20 18 12 54 24 40
188 36 57 37 86 38 94
126 24 39 25 47 21 53
64 12 22 14 23 10 22
22 4 11 7 10 4 3
5 1 3 2 2 1 2
8 2 3 2 4 2 2
Gender Age, ca
518 in % 153 in % 226 in % 216

513 99 150 98 224 99 214
5 1 3 2 2 1 2
Gender Age, ca
513 in % 150 in % 224 in % 214

105 20 18 12 54 24 40
400 78 129 86 166 74 172
8 2 3 2 4 2 2
Gender Age, ca
513 in % 150 in % 224 in % 214

160 31 45 30 80 36 75
302 59 93 62 142 63 140
210 41 53 35 85 38 89
181 35 31 21 81 36 86
252 49 49 33 86 38 89
76 15 13 9 19 8 27
21 4 5 3 6 3 10
ut the past 12 months
Gender Age, ca
513 in % 150 in % 224 in % 214

28 5 10 7 19 8 12
64 12 22 15 40 18 23
78 15 19 13 40 18 31
44 9 12 8 27 12 19
113 22 38 25 56 25 52
73 14 36 24 32 14 33
44 9 9 6 21 9 14
126 25 19 13 49 22 45
180 35 49 33 77 34 81
113 22 31 21 56 25 57
43 8 10 7 15 7 18
118 23 66 44 74 33 58
89 17 27 18 44 20 40
39 8 9 6 10 4 14
66 13 20 13 24 11 37
Gender Age, ca
513 in % 150 in % 224 in % 214

359 70 111 74 168 75 150
251 49 79 53 124 55 110
39 8 9 6 10 4 14
66 13 20 13 24 11 37
Gender Age, ca
513 in % 150 in % 224 in % 214

107 21 43 29 49 22 48
33 6 12 8 25 11 12
251 49 75 50 105 47 103

176 34 37 25 78 35 66
48 9 10 7 26 12 20
71 14 19 13 31 14 29
167 33 46 31 70 31 72
117 23 48 32 49 22 40
49 10 18 12 21 9 16
17 3 4 3 8 4 5
81 16 22 15 35 16 52
Gender Age, ca
513 in % 150 in % 224 in % 214

387 75 117 78 171 76 149
182 35 60 40 86 38 77
17 3 4 3 8 4 5
81 16 22 15 35 16 52
bout the past 12 months
Gender Age, ca
513 in % 150 in % 224 in % 214

51 10 23 15 31 14 19
246 48 66 44 92 41 106
206 40 65 43 97 43 87
365 71 100 67 149 67 155
96 19 30 20 50 22 35
135 26 41 27 62 28 49
79 15 24 16 42 19 32
73 14 29 19 36 16 38
17 3 2 1 7 3 8
25 5 12 8 13 6 10
Gender Age, ca
513 in % 150 in % 224 in % 214

19 4 9 6 10 4 5
20 4 11 7 17 8 5
18 4 14 9 14 6 11
196 38 30 20 69 31 68
252 49 94 63 125 56 111
90 18 25 17 55 25 44
244 48 73 49 103 46 117
54 11 13 9 23 10 19
6 1 1 1 2 1 2
11 2 2 1 4 2 6
months?
Gender Age, ca
513 in % 150 in % 224 in % 214

428 83 115 77 162 72 191
42 8 16 11 35 16 14
157 31 31 21 71 32 78
80 16 26 17 55 25 39
47 9 28 19 51 23 18
22 4 22 15 43 19 11
84 16 18 12 42 19 31
209 41 53 35 77 34 98
7 1 5 3 7 3 2
49 10 8 5 32 14 19
37 7 2 1 16 7 27
43 8 11 7 27 12 29
11 2 4 3 13 6 8
57 11 13 9 36 16 26
47 9 4 3 11 5 14
90 18 19 13 55 25 44
13 3 8 5 3 1 4
products online?
Gender Age, ca
244 in % 73 in % 103 in % 117

2 1 1 1 3 3 0
1 0 1 1 5 5 0
23 9 9 12 12 12 13
38 16 28 38 27 26 18
3 1 1 1 3 3 1
35 14 14 19 20 19 10
7 3 7 10 12 12 6
7 3 3 4 9 9 4
3 1 1 1 3 3 0
0 0 2 3 3 3 0
217 89 56 77 84 82 99
2 1 2 3 1 1 0
0 0 2 3 2 2 0
2 1 1 1 0 0 1
0 0 1 1 2 2 0
49 20 22 30 26 25 28
0 0 1 1 1 1 0
13 5 5 7 9 9 7
5 2 1 1 1 1 1
1 0 2 3 1 1 5
ayment services
Gender Age, ca
513 in % 150 in % 224 in % 214
260 51 80 53 139 62 98
253 49 70 47 85 38 116
where?
Gender Age, ca
513 in % 150 in % 224 in % 214
28 5 5 3 20 9 10
33 6 9 6 18 8 14
50 10 21 14 44 20 24
48 9 14 9 28 13 23
77 15 36 24 48 21 28
29 6 11 7 17 8 13
70 14 17 11 29 13 24
104 20 21 14 58 26 36
34 7 12 8 23 10 11
5 1 4 3 2 1 3
253 49 70 47 85 38 116
Gender Age, ca
260 in % 80 in % 139 in % 98
217 83 64 80 110 79 73
99 38 34 43 62 45 36
32 12 10 13 11 8 11
10 4 2 3 8 6 9
back/reviews online
Gender Age, ca
260 in % 80 in % 139 in % 98
27 10 8 10 24 17 12
30 12 20 25 17 12 13
44 17 16 20 26 19 8
29 11 5 6 19 14 18
89 34 28 35 40 29 33
80 31 23 29 39 28 27
150 58 39 49 71 51 50
45 17 11 14 30 22 15
32 12 10 13 11 8 11
10 4 2 3 8 6 9
back/reviews online
ink about the past 12 months
Gender Age, ca
518 in % 153 in % 226 in % 216

188 36 56 37 102 45 84
94 18 43 28 47 21 35
60 12 32 21 48 21 22
74 14 23 15 36 16 36
81 16 34 22 47 21 40
33 6 15 10 20 9 13
232 45 43 28 76 34 91
Gender Age, ca
518 in % 153 in % 226 in % 216

264 51 79 52 98 43 111
204 39 30 20 65 29 84
317 61 93 61 152 67 157
35 7 13 8 25 11 17
74 14 37 24 50 22 25
12 2 7 5 10 4 9
4 1 2 1 4 2 0
11 2 5 3 6 3 6
Age, categorial
in % 186 in % 200 in % 68 in %
45 78 42 86 43 28 41
13 14 8 8 4 3 4
38 77 41 103 52 35 51
28 60 32 73 37 24 35
17 27 15 14 7 11 16
11 20 11 22 11 8 12
12 25 13 29 14 12 18
Age, categorial
in % 186 in % 200 in % 68 in %
19 49 26 48 24 19 28
44 67 36 63 32 22 32
25 36 19 46 23 16 24
10 24 13 32 16 8 12
1 5 3 8 4 2 3
1 5 3 1 1 1 1
1 0 0 2 1 0 0
Age, categorial
in % 186 in % 200 in % 68 in %
99 181 97 199 100 67 99
1 5 3 1 1 1 1
Age, categorial
in % 181 in % 199 in % 67 in %
19 49 27 48 24 19 28
80 132 73 149 75 48 72
1 0 0 2 1 0 0
Age, categorial
in % 181 in % 199 in % 67 in %
35 81 45 72 36 26 39
65 123 68 122 61 45 67
42 75 41 66 33 22 33
40 76 42 80 40 24 36
42 88 49 86 43 25 37
13 31 17 60 30 17 25
5 3 2 4 2 3 4
Age, categorial
in % 181 in % 199 in % 67 in %
6 2 1 0 0 0 0
11 22 12 9 5 3 4
14 31 17 29 15 14 21
9 14 8 14 7 3 4
24 35 19 60 30 14 21
15 29 16 25 13 10 15
7 14 8 4 2 5 7
21 42 23 44 22 17 25
38 67 37 75 38 33 49
27 41 23 49 25 12 18
8 11 6 11 6 4 6
27 27 15 19 10 5 7
19 24 13 33 17 12 18
7 22 12 23 12 2 3
17 32 18 32 16 8 12
Age, categorial
in % 181 in % 199 in % 67 in %
70 112 62 115 58 46 69
51 75 41 102 51 28 42
7 22 12 23 12 2 3
17 32 18 32 16 8 12
Age, categorial
in % 181 in % 199 in % 67 in %
22 33 18 49 25 14 21
6 7 4 2 1 0 0
48 103 57 110 55 39 58
31 63 35 57 29 21 31
9 17 9 6 3 4 6
14 18 10 22 11 10 15
34 66 36 75 38 26 39
19 28 15 28 14 11 16
7 11 6 9 5 5 7
2 5 3 7 4 1 1
24 33 18 37 19 12 18
Age, categorial
in % 181 in % 199 in % 67 in %
70 141 78 143 72 49 73
36 55 30 65 33 22 33
2 5 3 7 4 1 1
24 33 18 37 19 12 18
Age, categorial
in % 181 in % 199 in % 67 in %
9 13 7 3 2 3 4
50 99 55 113 57 43 64
41 86 48 93 47 40 60
72 133 73 150 75 57 85
16 44 24 49 25 15 22
23 58 32 43 22 19 28
15 27 15 23 12 10 15
18 25 14 39 20 12 18
4 11 6 16 8 1 1
5 9 5 4 2 2 3
Age, categorial
in % 181 in % 199 in % 67 in %
2 6 3 1 1 0 0
2 3 2 0 0 0 0
5 1 1 0 0 0 0
32 81 45 91 46 32 48
52 95 52 86 43 30 45
21 23 13 16 8 3 4
55 105 58 102 51 34 51
9 21 12 25 13 6 9
1 4 2 7 4 1 1
3 1 1 5 3 0 0
Age, categorial
in % 181 in % 199 in % 67 in %
89 169 93 168 84 63 94
7 7 4 4 2 1 1
36 71 39 64 32 20 30
18 25 14 28 14 10 15
8 13 7 4 2 0 0
5 6 3 6 3 0 0
14 24 13 25 13 7 10
46 96 53 97 49 30 45
1 1 1 0 0 0 0
9 22 12 30 15 6 9
13 31 17 42 21 11 16
14 19 10 19 10 7 10
4 5 3 4 2 0 0
12 31 17 19 10 6 9
7 19 10 21 11 9 13
21 45 25 37 19 16 24
2 2 1 6 3 0 0
Age, categorial
in % 105 in % 102 in % 341 in %

0 0 0 0 0 0 0
0 0 0 0 0 0 0
11 10 10 3 3 3 9
15 8 8 1 1 2 6
1 0 0 0 0 0 0
9 13 12 3 3 0 0
5 5 5 2 2 0 0
3 0 0 0 0 0 0
0 1 1 0 0 0 0
0 0 0 0 0 0 0
85 103 98 100 98 31 91
0 0 0 0 0 0 0
0 0 0 0 0 0 0
1 1 1 0 0 0 0
0 0 0 0 0 0 0
24 26 25 11 11 5 15
0 0 0 0 0 0 0
6 13 12 4 4 1 3
1 1 1 3 3 2 6
4 1 1 0 0 0 0
Age, categorial
in % 181 in % 199 in % 67 in %
46 75 41 87 44 37 55
54 106 59 112 56 30 45
Age, categorial
in % 181 in % 199 in % 67 in %
5 3 2 8 4 2 3
7 4 2 6 3 7 10
11 17 9 18 9 6 9
11 12 7 5 3 1 1
13 13 7 6 3 0 0
6 6 3 8 4 5 7
11 24 13 35 18 17 25
17 32 18 32 16 14 21
5 7 4 3 2 2 3
1 5 3 6 3 1 1
54 106 59 112 56 30 45
Age, categorial
in % 75 in % 87 in % 371 in %
74 69 92 73 84 33 89
37 23 31 18 21 7 19
11 17 23 10 11 7 19
9 2 3 8 9 0 0
Age, categorial
in % 75 in % 87 in % 371 in %
12 7 9 4 5 2 5
13 4 5 4 5 2 5
8 13 17 14 16 4 11
18 5 7 0 0 0 0
34 29 39 30 34 18 49
28 30 40 33 38 21 57
51 52 69 65 75 30 81
15 13 17 11 13 7 19
11 17 23 10 11 7 19
9 2 3 8 9 0 0
Age, categorial
in % 186 in % 200 in % 68 in %
39 52 28 35 18 12 18
16 34 18 21 11 8 12
10 20 11 10 5 5 7
17 20 11 17 9 5 7
19 27 15 18 9 4 6
6 8 4 3 2 0 0
42 102 55 134 67 51 75
Age, categorial
in % 186 in % 200 in % 68 in %
51 106 57 114 57 36 53
39 80 43 88 44 33 49
73 122 66 132 66 44 65
8 10 5 10 5 4 6
12 20 11 7 4 4 6
4 2 1 0 0 0 0
0 2 1 1 1 1 1
3 2 1 3 2 0 0
Income
729 in % 198 in % 311 in % 91
336 46 94 47 10 32 32
60 8 28 14 8 26 3
275 38 63 32 12 39 37
229 31 44 22 8 26 32
122 17 42 21 4 13 7
99 14 32 16 3 10 9
88 12 27 14 5 16 22
Income
729 in % 198 in % 311 in % 91

150 21 50 25 11 35 17
261 36 86 43 11 35 31
178 24 36 18 4 13 19
97 13 20 10 2 6 12
32 4 4 2 0 0 3
6 1 1 1 2 6 5
5 1 1 1 1 3 4
Income
729 in % 198 in % 311 in % 91

723 99 197 99 29 94 86
6 1 1 1 2 6 5
Income
723 in % 197 in % 291 in % 86

150 21 50 25 11 38 17
568 79 146 74 17 59 65
5 1 1 1 1 3 4
Income
723 in % 197 in % 291 in % 86

251 35 89 45 12 41 27
455 63 137 70 19 66 54
265 37 79 40 16 55 30
262 36 83 42 13 45 20
301 42 81 41 15 52 26
121 17 23 12 5 17 18
18 2 4 2 1 3 8
Income
723 in % 197 in % 291 in % 86

24 3 15 8 3 10 1
76 11 34 17 3 10 6
119 16 36 18 6 21 3
65 9 18 9 4 14 2
168 23 59 30 8 28 20
121 17 32 16 2 7 10
41 6 20 10 3 10 3
154 21 45 23 5 17 12
278 38 71 36 6 21 27
175 24 45 23 7 24 19
37 5 20 10 7 24 5
171 24 50 25 8 28 20
137 19 33 17 5 17 5
51 7 19 10 3 10 7
104 14 21 11 4 14 24
Income
723 in % 197 in % 291 in % 86

499 69 136 69 18 62 49
361 50 104 53 16 55 37
51 7 19 10 3 10 7
104 14 21 11 4 14 24
Income
723 in % 197 in % 291 in % 86

161 22 53 27 6 21 16
36 5 17 9 3 10 2
376 52 108 55 11 38 40
215 30 69 35 12 41 26
56 8 19 10 5 17 3
90 12 26 13 5 17 8
248 34 75 38 10 34 22
141 20 39 20 7 24 17
54 7 15 8 4 14 7
17 2 7 4 0 0 6
140 19 28 14 3 10 20
Income
723 in % 197 in % 291 in % 86

534 74 153 78 23 79 60
251 35 82 42 11 38 21
17 2 7 4 0 0 6
140 19 28 14 3 10 20
Income
723 in % 197 in % 291 in % 86

63 9 22 11 3 10 4
368 51 97 49 16 55 38
328 45 93 47 12 41 35
528 73 140 71 16 55 60
149 21 55 28 5 17 14
185 26 59 30 8 28 20
109 15 29 15 5 17 15
116 16 42 21 4 14 17
33 5 6 3 1 3 5
32 4 8 4 0 0 10
Income
723 in % 197 in % 291 in % 86

20 3 9 5 2 7 0
23 3 9 5 3 10 1
28 4 11 6 0 0 1
226 31 102 52 15 52 28
396 55 95 48 12 41 38
111 15 40 20 6 21 9
385 53 97 49 11 38 41
72 10 21 11 5 17 9
14 2 1 1 1 3 1
12 2 2 1 0 0 4
Income
723 in % 197 in % 291 in % 86

617 85 158 80 23 79 70
49 7 19 10 4 14 5
248 34 66 34 7 24 14
132 18 37 19 6 21 8
63 9 36 18 4 14 11
55 8 24 12 4 14 5
98 14 33 17 8 28 8
330 46 79 40 9 31 33
7 1 8 4 0 0 0
60 8 40 20 6 21 11
74 10 39 20 5 17 11
72 10 31 16 2 7 7
18 2 10 5 3 10 3
82 11 37 19 3 10 9
47 7 22 11 2 7 7
139 19 57 29 5 17 15
12 2 4 2 0 0 7
Income
385 in % 97 in % 111 in % 411

2 1 2 2 0 0 0
2 1 3 3 1 9 0
37 10 12 12 0 0 1
54 14 23 24 1 9 6
2 1 3 3 0 0 0
43 11 11 11 2 18 4
21 5 8 8 1 9 2
8 2 7 7 0 0 1
3 1 2 2 0 0 0
2 1 3 3 0 0 0
341 89 86 89 10 91 36
3 1 0 0 0 0 0
1 0 3 3 0 0 0
1 0 2 2 0 0 0
0 0 3 3 0 0 0
81 21 29 30 1 9 7
0 0 2 2 0 0 0
26 7 8 8 1 9 4
7 2 1 1 0 0 1
7 2 0 0 0 0 2
Income
723 in % 197 in % 291 in % 86
374 52 101 51 18 62 23
349 48 96 49 11 38 63
Income
723 in % 197 in % 291 in % 86
33 5 14 7 1 3 0
40 6 17 9 0 0 1
76 11 38 19 9 31 7
55 8 22 11 3 10 3
98 14 23 12 5 17 5
41 6 13 7 5 17 1
109 15 27 14 5 17 5
143 20 35 18 6 21 9
37 5 17 9 2 7 2
13 2 5 3 1 3 2
349 48 96 49 11 38 63
Income
374 in % 101 in % 181 in % 231

305 82 81 80 16 89 20
126 34 39 39 8 44 7
51 14 8 8 2 11 5
22 6 4 4 0 0 3
Income
374 in % 101 in % 181 in % 231
39 10 14 14 3 17 1
41 11 17 17 2 11 0
64 17 11 11 0 0 6
30 8 11 11 5 28 1
129 34 34 34 7 39 8
131 35 27 27 6 33 9
226 60 59 58 7 39 15
71 19 12 12 1 6 3
51 14 8 8 2 11 5
22 6 4 4 0 0 3
Income
729 in % 198 in % 311 in % 91

233 32 69 35 11 35 28
128 18 35 18 10 32 15
77 11 38 19 5 16 17
91 12 33 17 3 10 10
110 15 39 20 5 16 16
45 6 10 5 2 6 2
363 50 78 39 11 35 45
Income
729 in % 198 in % 311 in % 91

392 54 88 44 11 35 53
240 33 99 50 16 52 25
509 70 126 64 14 45 51
56 8 15 8 4 13 4
90 12 34 17 9 29 10
15 2 11 6 1 3 1
7 1 2 1 0 0 1
9 1 2 1 2 6 9
Prefer not to say
in %
35
41
35
10
24
Prefer not to say
in %
19
34
21
13
3
5
4
Prefer not to say
in %
95
5
Prefer not to say
in %
20
76
5
Prefer not to say
in %
31
63
35
23
30
21
9
Prefer not to say
in %
1
7
3
2
23
12
3
14
31
22
6
23
6
8
28
Prefer not to say
in %
57
43
8
28
Prefer not to say
in %
19
47
30
3
26
20
8
7
23
Prefer not to say
in %
70
24
7
23
Prefer not to say
in %
5
44
41
70
16
23
17
20
6
12
Prefer not to say
in %
0
1
1
33
44
10
48
10
1
5
Prefer not to say
in %
81
6
16
9
13
6
9
38
0
13
13
8
3
10
8
17
8
Prefer not to say
in %
0
0
2
15
0
10
5
2
0
0
88
0
0
0
0
17
0
10
2
5
Prefer not to say
in %
27
73
Prefer not to say
in %
8
3
6
1
6
10
2
2
73
Prefer not to say
in %
87
30
22
13
Prefer not to say
in %
26
35
39
65
13
22
13
Prefer not to say
in %
31
16
19
11
18
2
49
Prefer not to say
in %
58
27
56
4
11
1
1
10
The following questions are about your interests and hobbies. Which of the following statements do you agree with?
Gender
Grand Total Female
Base 1,049 in % 531 in %

I discuss my hobby with others in online
167 16 67 13
communities
I go online to find people to take part in
107 10 49 9
hobbies with me offline
Apps provide new ways for me to enhance
190 18 79 15
my offline hobbies
I regularly visit websites to keep up to date
297 28 117 22
with my hobby
I first discovered/heard about my hobby
106 10 45 8
online
I order specialist equipment for my hobby
152 14 61 11
exclusively online
1
Which of the following occupies your leisure time?
Gender
Grand Total Female
Base 1,049 in % 531 in %

Arts and crafts 204 19 146 27
Charity work 75 7 41 8
Dancing 98 9 66 12
Dating 58 6 28 5
eSports 89 8 23 4
Food 386 37 219 41
Gardening 313 30 183 34
Health and fitness 303 29 156 29
Music 464 44 242 46
Pets 238 23 154 29
Photography 128 12 67 13
Playing sports 143 14 26 5
Reading/writing 377 36 237 45
Socializing 212 20 124 23
Technology/computers 202 19 50 9
Travel 247 24 122 23
Video games 291 28 89 17
Volunteering 73 7 49 9
Watching sports 278 27 66 12
Other 68 6 33 6
1
Digital hobby engagement
Gender
Grand Total Female
Base 1,015 in % 514 in %

Engages digitally 727 72 348 68
Does not engage digitally 288 28 166 32
Base n = 1015 respondents who pursue at least one of the respective hobbies or interests in their leisure time
1
Which of your hobbies or interests do you engage digitally with (e.g., use an app, watch online tutorials, discuss on forums, etc.)?
Gender
Grand Total Female
Base 978 in % 507 in %

Arts and crafts 92 9 66 13
Charity work 25 3 13 3
Dancing 41 4 30 6
Dating 39 4 17 3
Food 170 17 100 20
Gardening 83 8 52 10
Health and fitness 153 16 79 16
Music 264 27 125 25
Pets 50 5 32 6
Photography 56 6 26 5
Playing sports 50 5 11 2
Reading/writing 107 11 65 13
Socializing 76 8 42 8
Travel 86 9 40 8
Volunteering 19 2 10 2
Watching sports 135 14 22 4
I don’t engage with any of my hobbies
288 29 166 33
digitally
Base n = 978 respondents who pursue the respective hobby or interest in their leisure time
1
Health and fitness digital engagement
Gender
Grand Total Female
Base 1,049 in % 531 in %

Engages digitally 561 53 301 57
Does not engage digitally 488 47 230 43
1
The following questions are about how digital technology interacts with health and fitness. Which of the following applies to you?
Gender
Grand Total Female
Base 1,049 in % 531 in %
I use tracking devices (e.g., smartwatch) 185 18 94 18
I use free fitness apps 224 21 121 23

I use paid fitness apps 53 5 23 4
I use free online workout videos 220 21 143 27
I pay for online fitness classes 48 5 25 5
I follow sport/fitness influencers on social
114 11 67 13
media
I research new training methods online 122 12 61 11
I use the digital technology provided at my
63 6 24 5
gym
I use computer programs to monitor my
90 9 32 6
health fitness
I work out using video games 56 5 27 5
Other 20 2 13 2
I Don't engage with my health and fitness in a
488 47 230 43
digital way
1
Why do you use fitness apps and tracking devices?
Gender
Grand Total Female
Base 348 in % 181 in %

They allow me to better understand my body
and to advance my physical health 128 37 63 35
specifically
It allows me to challenge myself 174 50 84 46
It allows me to keep track of /record my
206 59 107 59
workouts
It motivates me to compare my results to
89 26 50 28
others
In-app games and rewards make exercising
49 14 27 15
more fun
Other 12 3 7 4
Base n = 348 respondents who use tracking devices or fitness apps
1
Which of the following tracking devices / smartwatches with fitness functions do you own?
Gender
Grand Total Female
Base 185 in % 94 in %
Amazfit 4 2 1 1
Apple 49 26 23 24
Asus 3 2 1 1
Fitbit 76 41 41 44
Garmin 21 11 7 7
Honor 5 3 0 0
Huawei 13 7 5 5
LG 6 3 0 0
Misfit 1 1 1 1
Polar 2 1 1 1
Samsung 27 15 9 10
TomTom 2 1 0 0
Xiaomi/Mi 2 1 0 0
Other 19 10 16 17
Base n = 185 respondents who use tracking devices
1
Have you used online dating in the past 12 months?
Gender
Grand Total Female
Base 1,049 in % 531 in %

Yes 151 14 61 11
No 892 85 467 88
Prefer not to say 6 1 3 1
1
You said you use online dating; what were the reasons you decided to start online dating?
Gender
Grand Total Female
Base 151 in % 61 in %
Just to have a good time/fun/distraction 47 31 18 30
I was curious 54 36 20 33
To find intimate partners 36 24 13 21
To have fun with no strings attached 34 23 12 20
To lift my self-esteem 41 27 18 30
To find someone to go through everyday life
50 33 18 30
with
To find love/emotional connection 61 40 29 48
To get romance back in my life 53 35 24 39
I was just looking for friends 39 26 10 16
Other 3 2 1 2
Base n = 151 respondents who use online dating
1
Which of the following platforms have you used in the past 12 months?
Gender
Grand Total Female
Base 151 in % 61 in %
Badoo 35 23 14 23
Beautifulpeople.com 14 9 6 10
Bumble 37 25 17 28
C-date 11 7 4 7
christianmingle.com 12 8 3 5
Coffee meets Bagel 15 10 5 8
Dating direct 17 11 7 11
eHarmony 17 11 7 11
Elite Singles 5 3 2 3
Grindr 12 8 3 5
Happn 11 7 2 3
Her 4 3 2 3
Hinge 9 6 6 10
Lumen 1 1 1 2
Match 13 9 6 10
mysinglefriend.com 3 2 2 3
OKCupid 12 8 6 10
Tinder 62 41 26 43
Other 28 19 10 16
Don't know 3 2 3 5
Base n = 151 respondents who use online dating
1
Onlinedating paid
Gender
Grand Total Female
Base 132 in % 52 in %
Paid for online dating services 67 51 23 44
Did not pay 65 49 29 56
Base n = 132 respondents who use the respective online dating brand(s)
1
And for which of these services did you pay?
Gender
Grand Total Female
Base 132 in % 52 in %
Badoo 13 10 3 6
Beautifulpeople.com 8 6 4 8
Bumble 12 9 4 8
C-date 7 5 3 6
christianmingle.com 7 5 1 2
Coffee meets Bagel 4 3 2 4
Dating direct 7 5 5 10
eHarmony 4 3 2 4
Elite Singles 4 3 1 2
Grindr 1 1 0 0
Happn 2 2 1 2
Her 2 2 1 2
Hinge 1 1 1 2
Match 7 5 2 4
mysinglefriend.com 1 1 1 2
OKCupid 3 2 1 2
Tinder 15 11 7 13
I did not pay for an online dating platform 65 49 29 56
Base n = 132 respondents who use the respective online dating brand(s)
1
Online course participant
Gender
Grand Total Female
Base 1,049 in % 531 in %

Online course participant 302 29 140 26
Did not take part in an online course 747 71 391 74
1
Have you taken online training courses (e.g., master classes) in any of these fields in the past 12 months?
Gender
Grand Total Female
Base 1,049 in % 531 in %

Lifestyle (e.g., makeup, interior design) 45 4 24 5
Culinary arts 37 4 14 3
Language courses 66 6 35 7
Music & entertainment (e.g., instruments,
55 5 20 4
comedy)
Writing 53 5 23 4
Film & TV (e.g., filmmaking, directing) 61 6 23 4
Science & technology 84 8 34 6
Business, politics & society 52 5 19 4
Sports & games (e.g., poker, game design,
36 3 8 2
tennis)
Design, photography, & fashion 41 4 22 4
Other 48 5 34 6
I have not taken any online training courses 747 71 391 74

1
Masterclass paid
Gender
Grand Total Female
Base 262 in % 110 in %

Paid for online course 171 65 70 64
Did not pay 91 35 40 36
Base n = 262 respondents who took training courses in the respective fields
1
And for which of these courses did you pay for?

Gender
Grand Total Female
Base 313 in % 146 in %

Lifestyle (e.g., makeup, interior design) 23 7 10 7
Culinary arts 13 4 6 4
Language courses 26 8 11 8
Music & entertainment (e.g., instruments,
27 9 10 7
comedy)
Writing 27 9 16 11
Film & TV (e.g., filmmaking, directing) 29 9 11 8
Science & technology 36 12 15 10
Business, politics, & society 28 9 9 6
Sports & games (e.g., poker, game design,
19 6 4 3
tennis)
Design, photography, & fashion 16 5 6 4
Other 3 1 2 1
I did not pay for any course or training 102 33 46 32
Base n = 313 respondents who took training courses in the respective fields
1
u agree with?
Gender Age, ca
518 in % 153 in % 226 in % 216
100 19 38 25 49 22 45
58 11 30 20 35 15 22
111 21 42 27 58 26 42
180 35 52 34 76 34 63
61 12 31 20 35 15 26
91 18 22 14 45 20 28
201 39 46 30 66 29 98
Gender Age, ca
518 in % 153 in % 226 in % 216

58 11 39 25 36 16 38
34 7 10 7 19 8 19
32 6 23 15 31 14 16
30 6 13 8 19 8 14
66 13 34 22 30 13 21
167 32 61 40 98 43 78
130 25 18 12 40 18 57
147 28 50 33 72 32 62
222 43 66 43 103 46 93
84 16 31 20 43 19 40
61 12 19 12 29 13 28
117 23 31 20 40 18 31
140 27 38 25 61 27 68
88 17 28 18 49 22 49
152 29 40 26 38 17 40
125 24 19 12 48 21 50
202 39 66 43 86 38 63
24 5 10 7 15 7 12
212 41 22 14 63 28 56
35 7 2 1 13 6 13
11 2 4 3 3 1 10
Gender Age, ca
501 in % 149 in % 222 in % 206

379 76 132 89 184 83 164
122 24 17 11 38 17 42
ies or interests in their leisure time
discuss on forums, etc.)?
Gender Age, ca
471 in % 136 in % 214 in % 195

26 6 22 16 16 7 19
12 3 5 4 6 3 8
11 2 8 6 16 7 6
22 5 6 4 10 5 11
70 15 27 20 52 24 36
31 7 8 6 17 8 19
74 16 31 23 42 20 34
139 30 50 37 68 32 56
18 4 11 8 9 4 11
30 6 10 7 14 7 12
39 8 9 7 13 6 17
42 9 16 12 22 10 23
34 7 12 9 23 11 23
46 10 7 5 24 11 19
9 2 3 2 5 2 4
113 24 17 13 37 17 32
122 26 17 13 38 18 42
heir leisure time

Gender Age, ca
518 in % 153 in % 226 in % 216

260 50 107 70 171 76 121
258 50 46 30 55 24 95
e following applies to you?
Gender Age, ca
518 in % 153 in % 226 in % 216
91 18 28 18 49 22 46
103 20 52 34 62 27 53
30 6 12 8 22 10 9
77 15 46 30 74 33 47
23 4 7 5 20 9 13
47 9 33 22 41 18 25
61 12 25 16 39 17 22
39 8 16 10 28 12 12
58 11 21 14 33 15 15
29 6 19 12 16 7 13
7 1 4 3 6 3 6
258 50 46 30 55 24 95
Gender Age, ca
167 in % 69 in % 101 in % 80
65 39 25 36 37 37 31
90 54 37 54 52 51 44
99 59 40 58 51 50 52
39 23 22 32 32 32 24
22 13 16 23 17 17 9
5 3 2 3 4 4 3
5 3 3 4 3 3 0
Gender Age, ca
91 in % 281 in % 491 in % 461

3 3 2 7 1 2 0
26 29 12 43 16 33 9
2 2 1 4 1 2 1
35 38 11 39 23 47 17
14 15 1 4 4 8 4
5 5 0 0 1 2 4
8 9 2 7 2 4 5
6 7 2 7 2 4 1
0 0 0 0 1 2 0
1 1 1 4 0 0 0
18 20 3 11 10 20 9
2 2 0 0 0 0 0
2 2 0 0 1 2 0
3 3 1 4 2 4 4
0 0 1 4 0 0 0
Gender Age, ca
518 in % 153 in % 226 in % 216

90 17 32 21 42 19 41
425 82 121 79 182 81 174
3 1 0 0 2 1 1
Gender Age, ca
90 in % 321 in % 421 in % 411

29 32 9 28 16 38 6
34 38 13 41 15 36 15
23 26 4 13 8 19 9
22 24 6 19 7 17 11
23 26 9 28 14 33 6
32 36 8 25 16 38 12
32 36 10 31 20 48 17
29 32 7 22 14 33 18
29 32 12 38 5 12 8
2 2 1 3 0 0 0
0 0 1 3 0 0 1
Gender Age, ca
90 in % 321 in % 421 in % 411

21 23 6 19 11 26 12
8 9 2 6 8 19 3
20 22 5 16 15 36 9
7 8 3 9 4 10 3
9 10 2 6 5 12 5
10 11 4 13 6 14 3
10 11 2 6 10 24 4
10 11 5 16 8 19 3
3 3 1 3 2 5 0
9 10 3 9 2 5 5
9 10 2 6 3 7 4
2 2 0 0 3 7 0
3 3 1 3 5 12 1
0 0 0 0 1 2 0
7 8 2 6 2 5 3
1 1 0 0 2 5 0
6 7 1 3 5 12 4
36 40 16 50 18 43 17
18 20 4 13 3 7 7
0 0 1 3 0 0 1
Gender Age, ca
80 in % 271 in % 411 in % 401

44 55 11 41 30 73 18
36 45 16 59 11 27 22
Gender Age, ca
80 in % 271 in % 411 in % 401

10 13 2 7 7 17 4
4 5 2 7 4 10 2
8 10 1 4 8 20 2
4 5 3 11 2 5 1
6 8 1 4 3 7 3
2 3 2 7 1 2 1
2 3 1 4 5 12 1
2 3 0 0 3 7 1
3 4 1 4 1 2 0
1 1 0 0 0 0 1
1 1 1 4 0 0 1
1 1 0 0 2 5 0
0 0 0 0 1 2 0
5 6 0 0 2 5 2
0 0 0 0 1 2 0
2 3 0 0 2 5 1
8 10 4 15 7 17 3
36 45 16 59 11 27 22
Gender Age, ca
518 in % 153 in % 226 in % 216

162 31 61 40 95 42 74
356 69 92 60 131 58 142
s?
Gender Age, ca
518 in % 153 in % 226 in % 216

21 4 8 5 19 8 11
23 4 5 3 22 10 8
31 6 12 8 26 12 13
35 7 10 7 21 9 16
30 6 10 7 22 10 13
38 7 15 10 23 10 15
50 10 24 16 26 12 18
33 6 11 7 21 9 11
28 5 8 5 17 8 10
19 4 11 7 18 8 6
14 3 2 1 12 5 12
356 69 92 60 131 58 142
Gender Age, ca
152 in % 59 in % 89 in % 64
101 66 35 59 64 72 46
51 34 24 41 25 28 18
Gender Age, ca
167 in % 66 in % 96 in % 77
13 8 5 8 11 11 4
7 4 1 2 8 8 3
15 9 4 6 10 10 6
17 10 4 6 9 9 11
11 7 7 11 11 11 3
18 11 7 11 13 14 7
21 13 8 12 13 14 9
19 11 4 6 11 11 7
15 9 6 9 7 7 6
10 6 5 8 7 7 2
1 1 0 0 2 2 1
56 34 29 44 26 27 21
Age, categorial
in % 186 in % 200 in % 68 in %
21 21 11 9 5 5 7
10 11 6 7 4 2 3
19 23 12 19 10 6 9
29 47 25 42 21 17 25
12 7 4 5 3 2 3
13 17 9 30 15 10 15
45 107 58 134 67 44 65
Age, categorial
in % 186 in % 200 in % 68 in %
18 33 18 43 22 15 22
9 13 7 11 6 3 4
7 14 8 14 7 0 0
6 7 4 4 2 1 1
10 4 2 0 0 0 0
36 74 40 61 31 14 21
26 65 35 103 52 30 44
29 59 32 50 25 10 15
43 88 47 83 42 31 46
19 50 27 63 32 11 16
13 23 12 23 12 6 9
14 15 8 23 12 3 4
31 79 42 100 50 31 46
23 35 19 40 20 11 16
19 37 20 30 15 17 25
23 50 27 62 31 18 26
29 41 22 30 15 5 7
6 16 9 18 9 2 3
26 55 30 62 31 20 29
6 17 9 16 8 7 10
5 5 3 2 1 2 3
Age, categorial
in % 177 in % 195 in % 66 in %
80 111 63 102 52 34 52
20 66 37 93 48 32 48
Age, categorial
in % 174 in % 195 in % 64 in %
10 15 9 14 7 6 9
4 1 1 5 3 0 0
3 4 2 7 4 0 0
6 7 4 4 2 1 2
18 26 15 25 13 4 6
10 17 10 18 9 4 6
17 26 15 18 9 2 3
29 40 23 38 19 12 19
6 6 3 11 6 2 3
6 12 7 5 3 3 5
9 3 2 7 4 1 2
12 17 10 21 11 8 13
12 8 5 8 4 2 3
10 14 8 16 8 6 9
2 4 2 2 1 1 2
16 24 14 16 8 9 14
22 66 38 93 48 32 50
Age, categorial
in % 186 in % 200 in % 68 in %
56 72 39 74 37 16 24
44 114 61 126 63 52 76
Age, categorial
in % 186 in % 200 in % 68 in %
21 28 15 26 13 8 12
25 25 13 28 14 4 6
4 7 4 3 2 0 0
22 23 12 24 12 6 9
6 3 2 4 2 1 1
12 9 5 6 3 0 0
10 22 12 13 7 1 1
6 6 3 1 1 0 0
7 11 6 7 4 3 4
6 6 3 2 1 0 0
3 2 1 2 1 0 0
44 114 61 126 63 52 76
Age, categorial
in % 441 in % 441 in % 101 in %
39 18 41 14 32 3 30
55 19 43 17 39 5 50
65 29 66 28 64 6 60
30 8 18 2 5 1 10
11 3 7 3 7 1 10
4 1 2 2 5 0 0
0 1 2 2 5 1 10
Age, categorial
in % 281 in % 261 in % 81 in %
0 1 4 0 0 0 0
20 5 18 6 23 1 13
2 0 0 0 0 0 0
37 10 36 12 46 3 38
9 6 21 5 19 1 13
9 0 0 0 0 0 0
11 2 7 2 8 0 0
2 0 0 1 4 0 0
0 0 0 0 0 0 0
0 1 4 0 0 0 0
20 3 11 2 8 0 0
0 1 4 1 4 0 0
0 1 4 0 0 0 0
9 4 14 5 19 3 38
0 0 0 0 0 0 0
Age, categorial
in % 186 in % 200 in % 68 in %
19 16 9 17 9 3 4
81 168 90 183 92 64 94
0 2 1 0 0 1 1
Age, categorial
in % 161 in % 171 in % 31 in %
15 7 44 7 41 2 67
37 5 31 4 24 2 67
22 7 44 7 41 1 33
27 4 25 5 29 1 33
15 6 38 4 24 2 67
29 7 44 5 29 2 67
41 6 38 7 41 1 33
44 6 38 7 41 1 33
20 6 38 8 47 0 0
0 0 0 2 12 0 0
2 0 0 0 0 0 0
Age, categorial
in % 161 in % 171 in % 31 in %
29 3 19 3 18 0 0
7 1 6 0 0 0 0
22 6 38 2 12 0 0
7 1 6 0 0 0 0
12 0 0 0 0 0 0
7 2 13 0 0 0 0
10 1 6 0 0 0 0
7 1 6 0 0 0 0
0 1 6 1 6 0 0
12 0 0 2 12 0 0
10 1 6 1 6 0 0
0 1 6 0 0 0 0
2 2 13 0 0 0 0
0 0 0 0 0 0 0
7 1 6 5 29 0 0
0 0 0 1 6 0 0
10 2 13 0 0 0 0
41 7 44 4 24 0 0
17 3 19 8 47 3 100
2 0 0 1 6 0 0
Age, categorial
in % 141 in % 101 in % in % in %
45 5 36 3 30 0 --
55 9 64 7 70 0 --
Age, categorial
in % 141 in % 101 in % in % in %
10 0 0 0 0 0 --
5 0 0 0 0 0 --
5 1 7 0 0 0 --
3 1 7 0 0 0 --
8 0 0 0 0 0 --
3 0 0 0 0 0 --
3 0 0 0 0 0 --
3 0 0 0 0 0 --
0 1 7 1 10 0 --
3 0 0 0 0 0 --
3 0 0 0 0 0 --
0 0 0 0 0 0 --
0 0 0 0 0 0 --
5 1 7 2 20 0 --
0 0 0 0 0 0 --
3 0 0 0 0 0 --
8 1 7 0 0 0 --
55 9 64 7 70 0 --
Age, categorial
in % 186 in % 200 in % 68 in %
34 40 22 25 13 7 10
66 146 78 175 88 61 90
Age, categorial
in % 186 in % 200 in % 68 in %
5 4 2 2 1 1 1
4 2 1 0 0 0 0
6 7 4 6 3 2 3
7 5 3 2 1 1 1
6 5 3 2 1 1 1
7 7 4 1 1 0 0
8 13 7 2 1 1 1
5 7 4 2 1 0 0
5 1 1 0 0 0 0
3 4 2 2 1 0 0
6 12 6 8 4 2 3
66 146 78 175 88 61 90
Age, categorial
in % 281 in % 171 in % 51 in %
72 15 54 9 53 2 40
28 13 46 8 47 3 60
Age, categorial
in % 411 in % 261 in % 71 in %
5 1 2 1 4 1 14
4 1 2 0 0 0 0
8 3 7 2 8 1 14
14 2 5 1 4 0 0
4 3 7 2 8 1 14
9 1 2 1 4 0 0
12 5 12 1 4 0 0
9 5 12 1 4 0 0
8 0 0 0 0 0 0
3 0 0 2 8 0 0
1 0 0 0 0 0 0
27 14 34 9 35 3 43
Income
729 in % 198 in % 311 in % 91
110 15 45 23 2 6 10
74 10 21 11 4 13 8
125 17 46 23 6 19 13
217 30 56 28 9 29 15
73 10 25 13 3 10 5
95 13 40 20 7 23 10
339 47 85 43 14 45 57
Income
729 in % 198 in % 311 in % 91

154 21 27 14 6 19 17
49 7 20 10 2 6 4
65 9 22 11 5 16 6
42 6 10 5 4 13 2
55 8 26 13 5 16 3
257 35 88 44 8 26 33
224 31 60 30 9 29 20
188 26 88 44 6 19 21
328 45 79 40 8 26 49
170 23 38 19 3 10 27
98 13 24 12 0 0 6
86 12 39 20 6 19 12
266 36 68 34 8 26 35
146 20 43 22 3 10 20
135 19 43 22 6 19 18
168 23 49 25 6 19 24
210 29 49 25 9 29 23
44 6 17 9 3 10 9
194 27 53 27 8 26 23
55 8 9 5 2 6 2
13 2 4 2 2 6 7
Income
709 in % 193 in % 291 in % 84

500 71 151 78 21 72 55
209 29 42 22 8 28 29
Income
684 in % 187 in % 271 in % 80

70 10 12 6 1 4 9
17 2 7 4 1 4 0
26 4 8 4 4 15 3
28 4 6 3 4 15 1
115 17 42 22 4 15 9
59 9 17 9 3 11 4
97 14 52 28 2 7 2
185 27 49 26 4 15 26
35 5 7 4 2 7 6
42 6 11 6 0 0 3
35 5 9 5 2 7 4
76 11 20 11 3 11 8
49 7 15 8 2 7 10
58 8 17 9 4 15 7
10 1 6 3 2 7 1
89 13 29 16 4 15 13
209 31 42 22 8 30 29
Income
729 in % 198 in % 311 in % 91

378 52 133 67 20 65 30
351 48 65 33 11 35 61
Income
729 in % 198 in % 311 in % 91
113 16 54 27 6 19 12
153 21 50 25 8 26 13
29 4 19 10 5 16 0
147 20 54 27 6 19 13
30 4 14 7 3 10 1
77 11 28 14 2 6 7
82 11 32 16 5 16 3
35 5 25 13 2 6 1
52 7 31 16 5 16 2
41 6 10 5 2 6 3
17 2 1 1 0 0 2
351 48 65 33 11 35 61
Income
227 in % 85 in % 161 in % 201
75 33 43 51 5 31 5
108 48 48 56 6 38 12
136 60 51 60 8 50 11
55 24 24 28 5 31 5
26 11 17 20 3 19 3
7 3 4 5 0 0 1
7 3 2 2 0 0 1
Income
113 in % 54 in % 61 in % 121
1 1 2 4 1 17 0
29 26 16 30 1 17 3
1 1 2 4 0 0 0
47 42 22 41 3 50 4
12 11 7 13 2 33 0
1 1 3 6 1 17 0
8 7 3 6 1 17 1
2 2 4 7 0 0 0
0 0 0 0 1 17 0
1 1 0 0 1 17 0
17 15 7 13 2 33 1
1 1 0 0 1 17 0
1 1 1 2 0 0 0
14 12 1 2 0 0 4
1 1 0 0 0 0 0
Income
729 in % 198 in % 311 in % 91

103 14 34 17 8 26 6
622 85 162 82 23 74 85
4 1 2 1 0 0 0
Income
103 in % 341 in % 81 in % 61
34 33 10 29 1 13 2
41 40 8 24 3 38 2
25 24 9 26 1 13 1
23 22 8 24 2 25 1
29 28 9 26 3 38 0
38 37 10 29 1 13 1
39 38 17 50 4 50 1
34 33 15 44 3 38 1
28 27 7 21 2 25 2
3 3 0 0 0 0 0
1 1 0 0 0 0 1
Income
103 in % 341 in % 81 in % 61
29 28 4 12 1 13 1
4 4 6 18 4 50 0
24 23 9 26 3 38 1
5 5 4 12 2 25 0
5 5 4 12 3 38 0
7 7 7 21 1 13 0
7 7 5 15 5 63 0
7 7 9 26 1 13 0
3 3 2 6 0 0 0
8 8 4 12 0 0 0
5 5 3 9 3 38 0
1 1 2 6 1 13 0
6 6 3 9 0 0 0
0 0 1 3 0 0 0
9 9 3 9 0 0 1
1 1 2 6 0 0 0
8 8 3 9 0 0 1
43 42 14 41 2 25 3
21 20 4 12 0 0 3
3 3 0 0 0 0 0
Income
88 in % 311 in % 81 in % 51
39 44 19 61 8 100 1
49 56 12 39 0 0 4
Income
88 in % 311 in % 81 in % 51
11 13 2 6 0 0 0
1 1 4 13 3 38 0
8 9 1 3 3 38 0
5 6 2 6 0 0 0
3 3 2 6 2 25 0
2 2 2 6 0 0 0
2 2 2 6 3 38 0
1 1 3 10 0 0 0
3 3 1 3 0 0 0
0 0 1 3 0 0 0
1 1 0 0 1 13 0
0 0 1 3 1 13 0
1 1 0 0 0 0 0
5 6 2 6 0 0 0
0 0 1 3 0 0 0
2 2 1 3 0 0 0
7 8 6 19 1 13 1
49 56 12 39 0 0 4
Income
729 in % 198 in % 311 in % 91

195 27 74 37 16 52 17
534 73 124 63 15 48 74
Income
729 in % 198 in % 311 in % 91

27 4 17 9 0 0 1
22 3 14 7 1 3 0
46 6 13 7 5 16 2
38 5 13 7 4 13 0
35 5 13 7 3 10 2
45 6 13 7 3 10 0
50 7 26 13 5 16 3
26 4 20 10 4 13 2
20 3 12 6 4 13 0
27 4 10 5 4 13 0
28 4 9 5 2 6 9
534 73 124 63 15 48 74
Income
173 in % 65 in % 151 in % 91
108 62 49 75 11 73 3
65 38 16 25 4 27 6
Income
200 in % 76 in % 161 in % 211

13 7 9 12 0 0 1
8 4 5 7 0 0 0
19 10 4 5 3 19 0
19 10 8 11 0 0 0
19 10 5 7 2 13 1
22 11 5 7 2 13 0
17 9 17 22 2 13 0
13 7 12 16 3 19 0
10 5 6 8 3 19 0
9 5 5 7 2 13 0
2 1 0 0 0 0 1
70 35 18 24 4 25 10
Prefer not to say
in %
11
14
16
11
63
Prefer not to say
in %
19
4
7
2
3
36
22
23
54
30
7
13
38
22
20
26
25
10
25
2
8
Prefer not to say
in %
65
35
Prefer not to say
in %
11
0
4
1
11
5
3
33
8
4
5
10
13
9
1
16
36
Prefer not to say
in %
33
67
Prefer not to say
in %
13
14
0
14
1
3
2
67
Prefer not to say
in %
25
60
55
25
15
5
5
Prefer not to say
in %
0
25
0
33
0
0
8
0
0
0
8
0
0
33
0
Prefer not to say
in %
7
93
0
Prefer not to say
in %
33
33
17
17
0
17
17
17
33
0
17
Prefer not to say
in %
17
0
17
0
0
0
0
0
0
0
0
0
0
0
17
0
17
50
50
0
Prefer not to say
in %
20
80
Prefer not to say
in %
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
20
80
Prefer not to say
in %
19
81
Prefer not to say
in %
1
0
2
2
0
3
2
0
10
81
Prefer not to say
in %
33
67
Prefer not to say
in %
5
0
0
5
0
0
0
0
5
48
Gender
Grand Total Female
Base 1,049 in % 531 in %

The government should put more services
261 25 116 22
online
The government needs to do more to
279 27 125 24
improve its digital capabilities
If possible, I receive my utility bills or bank
509 49 270 51
statements via e-mail or online
I do not like all the different online systems
142 14 64 12
companies use
Since the COVID-19 pandemic began, I
358 34 186 35
manage more aspects of my life digitally
1
The following questions are about working from home. Have you worked from home in the past 12 months?
Gender
Grand Total Female
Base 1,049 in % 531 in %

Yes 437 42 212 40
No 366 35 169 32
I do not work 246 23 150 28
1
Thinking about working from home, which of the following statements do you agree with?
Gender
Grand Total Female
Base 437 in % 212 in %

My productivity is better when I work from
147 34 79 37
home
Working from home has had a negative
57 13 26 12
impact on my mental well-being
I find I have more free time when I work from
201 46 100 47
home
I have used the programs I work with to
113 26 61 29
contact friends and family (e.g., Zoom)
I feel lonely working from home 83 19 53 25
I miss social interactions at the office 159 36 83 39
As a society, we should work from home
179 41 93 44
more after COVID-19
Base n = 437 respondents who work from home
1
What were the reasons you worked from home in the past 12 months?
Gender
Grand Total Female
Base 437 in % 212 in %

COVID-19/coronavirus 267 61 135 64
It is part of my company’s policy (unrelated to
51 12 15 7
COVID-19)
I work at home full-time 70 16 29 14
My job is in itself home-based 66 15 39 18
My company does not have an office 19 4 12 6
Childcare 16 4 9 4
I have been taking care of relatives 14 3 6 3
Other 20 5 8 4
1
Worked from home / ... COVID-19 in the past 12 months
Gender
Grand Total Female

Base 437 in % 212 in %
Due to 267 61 135 64
Only due to 225 51 117 55
In general, despite 212 49 95 45
1
Gender Age, ca
518 in % 153 in % 226 in % 216
145 28 46 30 65 29 63
154 30 48 31 64 28 56
239 46 48 31 86 38 103
78 15 20 13 35 15 30
172 33 58 38 88 39 80
92 18 32 21 42 19 43
ths?
Gender Age, ca
518 in % 153 in % 226 in % 216

225 43 58 38 121 54 114
197 38 53 35 81 36 72
96 19 42 27 24 11 30
Gender Age, ca
225 in % 58 in % 121 in % 114

68 30 14 24 36 30 35
31 14 12 21 17 14 15
101 45 25 43 48 40 52
52 23 19 33 31 26 37
30 13 11 19 24 20 21
76 34 19 33 44 36 49
86 38 22 38 44 36 49
21 9 3 5 9 7 12
Gender Age, ca
225 in % 58 in % 121 in % 114

132 59 33 57 72 60 78
36 16 11 19 14 12 8
41 18 5 9 20 17 17
27 12 7 12 16 13 12
7 3 3 5 6 5 5
7 3 5 9 4 3 4
8 4 1 2 9 7 3
12 5 2 3 6 5 4
2 1 0 0 4 3 1
Gender Age, ca

225 in % 58 in % 121 in % 114
132 59 33 57 72 60 78
108 48 31 53 60 50 67
117 52 27 47 61 50 47
Age, categorial
in % 186 in % 200 in % 68 in %
29 38 20 36 18 13 19
26 50 27 46 23 15 22
48 111 60 122 61 39 57
14 21 11 27 14 9 13
37 53 28 59 30 20 29
20 31 17 37 19 8 12
Age, categorial
in % 186 in % 200 in % 68 in %
53 80 43 57 28 7 10
33 71 38 75 38 14 21
14 35 19 68 34 47 69
Age, categorial
in % 80 in % 57 in % 71 in %
31 34 43 24 42 4 57
13 9 11 4 7 0 0
46 32 40 37 65 7 100
32 15 19 10 18 1 14
18 16 20 10 18 1 14
43 29 36 17 30 1 14
43 37 46 26 46 1 14
11 8 10 4 7 0 0
Age, categorial
in % 80 in % 57 in % 71 in %
68 50 63 29 51 5 71
7 11 14 7 12 0 0
15 16 20 11 19 1 14
11 17 21 13 23 1 14
4 3 4 2 4 0 0
4 2 3 1 2 0 0
3 0 0 1 2 0 0
4 4 5 4 7 0 0
1 0 0 0 0 0 0
Age, categorial

in % 80 in % 57 in % 71 in %
68 50 63 29 51 5 71
59 38 48 24 42 5 71
41 42 53 33 58 2 29
Income
729 in % 198 in % 311 in % 91
172 24 61 31 10 32 18
182 25 70 35 11 35 16
368 50 101 51 10 32 30
102 14 23 12 7 23 10
253 35 74 37 11 35 20
131 18 22 11 5 16 35
Income
729 in % 198 in % 311 in % 91

260 36 124 63 27 87 26
278 38 50 25 2 6 36
191 26 24 12 2 6 29
Income
260 in % 124 in % 271 in % 261

91 35 36 29 12 44 8
31 12 21 17 2 7 3
125 48 55 44 11 41 10
71 27 32 26 5 19 5
53 20 22 18 3 11 5
85 33 49 40 13 48 12
109 42 52 42 13 48 5
21 8 10 8 1 4 4
Income
260 in % 124 in % 271 in % 261

159 61 75 60 16 59 17
23 9 21 17 6 22 1
40 15 24 19 3 11 3
48 18 12 10 4 15 2
13 5 4 3 2 7 0
9 3 6 5 1 4 0
6 2 6 5 2 7 0
13 5 3 2 1 4 3
3 1 1 1 0 0 1
Income
260 in % 124 in % 271 in % 261
159 61 75 60 16 59 17
141 54 57 46 11 41 16
119 46 67 54 16 59 10
Prefer not to say
in %
20
18
33
11
22
38
Prefer not to say
in %
29
40
32
Prefer not to say
in %
31
12
38
19
19
46
19
15
Prefer not to say
in %
65
12
8
0
0
0
12
4
Prefer not to say

in %
65
62
38
Which of these statements do you agree with?
Gender
Grand Total Female
Base 1,049 in % 531 in %

I consciously decide to “digitally detox” (e.g.,
reduce my internet usage) to improve my 165 16 88 17
mental well-being
I am afraid I will miss something important if I

205 20 110 21
Don't check my smartphone constantly
I hate it when people look at their phones in

524 50 275 52
the middle of a conversation
The expectation I should always be available
179 17 93 18
is mentally exhausting
Increased digitalization has had a negative

238 23 130 24
impact on people’s mental health
During the COVID-19/coronavirus pandemic,

being able to connect with friends digitally 464 44 262 49
made/makes me feel less lonely
Digitalization has helped me feel close to

361 34 194 37
friends and family who live far away
1
How has the growing influence of online and digital technology impacted your mental well-being? / Wellbeing Impact
Gender
Grand Total Female
Base 1,049 in % 531 in %

Postive impact 353 34 172 32
Negative impact 120 11 65 12
No impact 515 49 263 50
Neither / Don't know 61 6 31 6
1
How has the growing influence of online and digital technology impacted your mental well-being?
Gender
Grand Total Female
Base 1,049 in % 531 in %

Improved it 112 11 46 9
Improved it slightly 241 23 126 24
Neither nor 515 49 263 50
Made it slightly worse 89 8 53 10
Made it worse 31 3 12 2
1
Gender
Grand Total Female
Base 1,049 in % 531 in %

I think most of the information on social
426 41 216 41
media is unreliable
When I read news online, I always check if
398 38 198 37
the source is trustworthy
Big tech companies should stay politically
389 37 180 34
neutral
Tech companies should do more to stop the
485 46 238 45
spread of fake news online
Tech companies need to do more to stop
343 33 156 29
politicians spreading lies online
I don’t trust Big Tech to use my data
347 33 169 32
appropriately
Tech companies often have better solutions

191 18 78 15
for recent challenges than governments
I like that websites show me things that are

154 15 71 13
relevant to me by collecting my data
1
Gender Age, ca
518 in % 153 in % 226 in % 216
77 15 36 24 47 21 26
95 18 41 27 64 28 50
249 48 55 36 96 42 97
86 17 23 15 49 22 45
108 21 36 24 60 27 49
202 39 83 54 114 50 103
167 32 55 36 79 35 78
77 15 14 9 28 12 30
being Impact
Gender Age, ca
518 in % 153 in % 226 in % 216

181 35 65 42 97 43 77
55 11 20 13 32 14 26
252 49 54 35 90 40 102
30 6 14 9 7 3 11
Gender Age, ca
518 in % 153 in % 226 in % 216

66 13 23 15 34 15 23
115 22 42 27 63 28 54
252 49 54 35 90 40 102
36 7 15 10 26 12 19
19 4 5 3 6 3 7
30 6 14 9 7 3 11
Gender Age, ca
518 in % 153 in % 226 in % 216
210 41 56 37 88 39 76
200 39 58 38 94 42 76
209 40 47 31 72 32 77
247 48 64 42 92 41 90
187 36 53 35 65 29 76
178 34 41 27 66 29 66
113 22 29 19 41 18 40
83 16 31 20 46 20 30
46 9 19 12 24 11 32
Age, categorial
in % 186 in % 200 in % 68 in %
12 28 15 23 12 5 7
23 31 17 15 8 4 6
45 107 58 127 64 42 62
21 37 20 22 11 3 4
23 36 19 41 21 16 24
48 62 33 78 39 24 35
36 57 31 72 36 20 29
14 28 15 26 13 14 21
Age, categorial
in % 186 in % 200 in % 68 in %
36 52 28 42 21 20 29
12 20 11 20 10 2 3
47 105 56 124 62 40 59
5 9 5 14 7 6 9
Age, categorial
in % 186 in % 200 in % 68 in %
11 14 8 10 5 8 12
25 38 20 32 16 12 18
47 105 56 124 62 40 59
9 15 8 12 6 2 3
3 5 3 8 4 0 0
5 9 5 14 7 6 9
Age, categorial
in % 186 in % 200 in % 68 in %
35 79 42 100 50 27 40
35 74 40 75 38 21 31
36 70 38 85 43 38 56
42 85 46 109 55 45 66
35 56 30 68 34 25 37
31 63 34 87 44 24 35
19 35 19 33 17 13 19
14 18 10 18 9 11 16
15 26 14 18 9 6 9
Income
729 in % 198 in % 311 in % 91
112 15 43 22 3 10 7
136 19 53 27 5 16 11
373 51 95 48 12 39 44
117 16 49 25 4 13 9
158 22 49 25 8 26 23
328 45 90 45 14 45 32
258 35 72 36 9 29 22
91 12 20 10 6 19 23
Income
729 in % 198 in % 311 in % 91

242 33 80 40 12 39 19
85 12 27 14 1 3 7
361 50 84 42 17 55 53
41 6 7 4 1 3 12
Income
729 in % 198 in % 311 in % 91

72 10 30 15 5 16 5
170 23 50 25 7 23 14
361 50 84 42 17 55 53
60 8 22 11 1 3 6
25 3 5 3 0 0 1
41 6 7 4 1 3 12
Income
729 in % 198 in % 311 in % 91
297 41 80 40 11 35 38
280 38 78 39 10 32 30
273 37 77 39 10 32 29
348 48 93 47 11 35 33
247 34 64 32 10 32 22
253 35 57 29 11 35 26
135 19 40 20 9 29 7
112 15 34 17 5 16 3
81 11 21 11 5 16 18
Prefer not to say
in %
12
48
10
25
35
24
25
Prefer not to say
in %
21
8
58
13
Prefer not to say
in %
5
15
58
7
1
13
Prefer not to say
in %
42
33
32
36
24
29
20
How do you prefer to contact brands or companies online?
Gender
Grand Total Female
Base 1,049 in % 531 in %

Via e-mail 580 55 296 56
Via the website's contact form 294 28 149 28
Via social media channels (e.g., Facebook) 162 15 81 15
Via a chat on the website (e.g., a chatbot/AI) 205 20 122 23
Via a private messaging service (e.g.,

89 8 52 10
WhatsApp)
Via video chat 57 5 21 4
Other 45 4 23 4
Don’t know 139 13 70 13
1
When you think about brands and companies on social media, which types of content are you interested in seeing from them?
Gender
Grand Total Female
Base 949 in % 487 in %

Their employees 96 10 37 8
Company news 193 20 86 18
Collaborations with influencers 71 7 40 8
Market/industry insights 111 12 44 9
Behind-the-scenes content 179 19 86 18
Contests and giveaways 275 29 166 34
Takeover posts by guests 49 5 23 5
Previews and teasers 188 20 103 21
FAQs from customers 198 21 108 22
Tips and tricks 331 35 189 39
Events 226 24 127 26
Special sales offers 358 38 206 42
Polls and surveys 234 25 120 25
Press mentions 69 7 29 6
Other 45 5 19 4
Don’t know 177 19 92 19
1
And in what way do you like to receive this content from brands and companies on social media?
Gender
Grand Total Female
Base 949 in % 487 in %

Videos 324 34 143 29
Live videos 159 17 76 16
Video stories 205 22 95 20
GIFs 126 13 68 14
Images 405 43 219 45
Infographics 123 13 54 11
Memes 168 18 90 18
Written posts (e.g., blogs, articles, guides) 334 35 183 38
Links to external content 159 17 65 13

User testimonials and reviews 133 14 65 13
Other 35 4 12 2
Don’t know 182 19 110 23
1
Where have you seen or heard ads online in the past 4 weeks?
Gender
Grand Total Female
Base 1,049 in % 531 in %

Advertising videos on websites 184 18 80 15
Advertising videos on YouTube 303 29 142 27
Banner ads on websites (integrated or pop-
208 20 98 18
ups)
E-mails/newsletters 250 24 134 25
Within apps 191 18 96 18
Audiobooks 34 3 15 3
eMagazines & eNewspapers 76 7 36 7
Podcasts 97 9 43 8
Digital video streaming platforms 96 9 37 7
Live streaming platforms 77 7 28 5
Digital music platforms 88 8 38 7
Sponsored posts on social media (from
172 16 97 18
brands I Don't follow)
Posts on social media (from brands I actively
158 15 92 17
follow)
Influencer posts on social media 105 10 65 12
Sponsored results in search engines 204 19 107 20
Other 22 2 12 2
I did not see/hear any online ads 320 31 166 31
1
Consumer reaction to advertising
Gender
Grand Total Female
Base 714 in % 356 in %

Reactive to advertising 420 59 213 60
Nonreactive to advertising 294 41 143 40
Base n = 714 respondents who saw the respective advertisement
1
Which of these advertisements caused you to actively click on them or look up additional information?
Gender
Grand Total Female
Base 729 in % 365 in %

Advertising videos on websites 41 6 16 4
Advertising videos on YouTube 75 10 32 9
Banner ads on websites (integrated or pop-
40 5 16 4
ups)
e-mails/newsletters 115 16 67 18
Within apps 46 6 23 6
Audiobooks 13 2 6 2
eMagazines & eNewspapers 25 3 11 3
Podcasts 26 4 10 3
Digital video streaming platforms 21 3 9 2
Live streaming platforms 26 4 7 2
Digital music platforms 20 3 8 2
Sponsored posts on social media (from
40 5 27 7
brands I Don't follow)
Posts on social media (from brands I actively
61 8 43 12
follow)
Influencer posts on social media 45 6 33 9
Sponsored results in search engines 50 7 21 6
Other 1 0 1 0
I did not click on any of them 294 40 143 39
Base n = 729 respondents who saw the respective advertisement
1
Gender Age, ca
518 in % 153 in % 226 in % 216

284 55 69 45 98 43 119
145 28 31 20 72 32 51
81 16 34 22 56 25 42
83 16 35 23 64 28 38
37 7 20 13 30 13 22
36 7 10 7 23 10 11
22 4 4 3 4 2 10
69 13 31 20 23 10 32
d in seeing from them?
Gender Age, ca
462 in % 151 in % 221 in % 208

59 13 25 17 32 14 23
107 23 23 15 67 30 38
31 7 27 18 26 12 11
67 15 24 16 34 15 22
93 20 48 32 46 21 39
109 24 50 33 67 30 65
26 6 11 7 27 12 8
85 18 43 28 51 23 50
90 19 28 19 51 23 40
142 31 48 32 79 36 76
99 21 51 34 55 25 50
152 33 64 42 80 36 73
114 25 46 30 57 26 47
40 9 13 9 20 9 18
26 6 4 3 6 3 9
85 18 21 14 25 11 35
Gender Age, ca
462 in % 151 in % 221 in % 208

181 39 71 47 97 44 73
83 18 36 24 47 21 37
110 24 46 30 65 29 46
58 13 38 25 43 19 26
186 40 81 54 118 53 101
69 15 22 15 50 23 28
78 17 58 38 64 29 30
151 33 50 33 86 39 81
94 20 22 15 35 16 42
68 15 13 9 31 14 34
23 5 6 4 7 3 5
72 16 13 9 21 10 39
Gender Age, ca
518 in % 153 in % 226 in % 216

104 20 37 24 27 12 39
161 31 64 42 81 36 61
110 21 33 22 35 15 45
116 22 32 21 52 23 43
95 18 34 22 48 21 40
19 4 7 5 13 6 8
40 8 10 7 17 8 15
54 10 10 7 34 15 22
67 13 16 10 25 11 38
59 11 22 14 28 12 18
49 9 10 7 26 12 22
50 10 18 12 23 10 21
75 14 33 22 41 18 45
66 13 33 22 48 21 33
40 8 34 22 34 15 25
97 19 28 18 49 22 41
10 2 6 4 5 2 3
154 30 30 20 44 19 73
Gender Age, ca
358 in % 117 in % 179 in % 140

207 58 80 68 117 65 95
151 42 37 32 62 35 45
Gender Age, ca
364 in % 123 in % 182 in % 143

25 7 8 7 6 3 11
43 12 21 17 23 13 16
24 7 10 8 5 3 10
48 13 15 12 25 14 19
23 6 6 5 17 9 10
7 2 3 2 6 3 3
14 4 2 2 8 4 4
16 4 2 2 11 6 6
12 3 5 4 8 4 9
12 3 4 3 10 5 4
19 5 4 3 10 5 9
12 3 2 2 9 5 6
13 4 7 6 16 9 9
18 5 19 15 18 10 17
12 3 17 14 9 5 13
29 8 7 6 10 5 12
0 0 0 0 1 1 0
151 41 37 30 62 34 45
Age, categorial
in % 186 in % 200 in % 68 in %
55 115 62 136 68 43 63
24 61 33 58 29 21 31
19 19 10 11 6 0 0
18 39 21 23 12 6 9
10 9 5 6 3 2 3
5 4 2 8 4 1 1
5 10 5 13 7 4 6
15 24 13 21 11 8 12
Age, categorial
in % 165 in % 156 in % 481 in %

11 10 6 5 3 1 2
18 37 22 25 16 3 6
5 4 2 3 2 0 0
11 18 11 12 8 1 2
19 27 16 17 11 2 4
31 46 28 39 25 8 17
4 2 1 1 1 0 0
24 27 16 14 9 3 6
19 38 23 34 22 7 15
37 59 36 59 38 10 21
24 33 20 32 21 5 10
35 67 41 59 38 15 31
23 46 28 29 19 9 19
9 9 5 8 5 1 2
4 14 8 9 6 3 6
17 39 24 40 26 17 35
Age, categorial
in % 165 in % 156 in % 481 in %

35 35 21 40 26 8 17
18 20 12 15 10 4 8
22 32 19 16 10 0 0
13 13 8 6 4 0 0
49 61 37 37 24 7 15
13 16 10 7 4 0 0
14 14 8 2 1 0 0
39 62 38 42 27 13 27
20 29 18 26 17 5 10
16 28 17 19 12 8 17
2 7 4 7 4 3 6
19 41 25 49 31 19 40
Age, categorial
in % 186 in % 200 in % 68 in %
18 37 20 31 16 13 19
28 47 25 41 21 9 13
21 43 23 39 20 13 19
20 47 25 59 30 17 25
19 33 18 31 16 5 7
4 5 3 1 1 0 0
7 14 8 14 7 6 9
10 16 9 12 6 3 4
18 23 12 21 11 4 6
8 12 6 12 6 4 6
10 8 4 7 4 4 6
10 14 8 7 4 5 7
21 22 12 24 12 7 10
15 24 13 18 9 2 3
12 6 3 6 3 0 0
19 38 20 33 17 15 22
1 2 1 5 3 1 1
34 62 33 81 41 30 44
Age, categorial
in % 123 in % 117 in % 381 in %

68 53 43 55 47 20 53
32 70 57 62 53 18 47
Age, categorial
in % 124 in % 119 in % 381 in %

8 7 6 7 6 2 5
11 6 5 8 7 1 3
7 11 9 3 3 1 3
13 18 15 28 24 10 26
7 8 6 2 2 3 8
2 1 1 0 0 0 0
3 7 6 3 3 1 3
4 4 3 3 3 0 0
6 2 2 3 3 0 0
3 1 1 1 1 1 3
6 1 1 2 2 0 0
4 1 1 0 0 2 5
6 5 4 2 2 1 3
12 4 3 3 3 0 0
9 2 2 4 3 0 0
8 8 6 8 7 5 13
0 0 0 0 0 0 0
31 70 56 62 52 18 47
Income
729 in % 198 in % 311 in % 91

436 60 96 48 13 42 35
201 28 65 33 13 42 15
117 16 35 18 4 13 6
127 17 54 27 7 23 17
61 8 17 9 4 13 7
33 5 19 10 3 10 2
32 4 5 3 3 10 5
80 11 24 12 5 16 30
Income
664 in % 179 in % 291 in % 77

65 10 22 12 3 10 6
135 20 42 23 7 24 9
45 7 23 13 1 3 2
67 10 34 19 4 14 6
122 18 32 18 6 21 19
189 28 57 32 6 21 23
29 4 15 8 3 10 2
132 20 40 22 4 14 12
140 21 36 20 5 17 17
240 36 61 34 6 21 24
160 24 44 25 6 21 16
257 39 72 40 5 17 24
166 25 46 26 7 24 15
43 6 20 11 4 14 2
33 5 7 4 0 0 5
119 18 33 18 6 21 19
Income
664 in % 179 in % 291 in % 77

222 33 67 37 8 28 27
108 16 38 21 6 21 7
138 21 50 28 5 17 12
88 13 24 13 5 17 9
278 42 80 45 8 28 39
87 13 30 17 3 10 3
119 18 33 18 3 10 13
222 33 70 39 13 45 29
111 17 32 18 10 34 6
87 13 28 16 8 28 10
23 3 6 3 1 3 5
138 21 23 13 5 17 16
Income
729 in % 198 in % 311 in % 91

125 17 44 22 3 10 12
214 29 52 26 9 29 28
135 19 53 27 4 13 16
177 24 52 26 4 13 17
126 17 38 19 8 26 19
23 3 9 5 1 3 1
41 6 23 12 3 10 9
63 9 28 14 1 3 5
86 12 29 15 4 13 8
60 8 25 13 4 13 7
48 7 21 11 3 10 5
59 8 18 9 3 10 8
111 15 47 24 3 10 11
105 14 37 19 1 3 15
63 9 31 16 2 6 9
129 18 48 24 8 26 19
9 1 6 3 0 0 7
216 30 54 27 10 32 40
Income
507 in % 141 in % 211 in % 451

299 59 93 66 13 62 15
208 41 48 34 8 38 30
Income
513 in % 144 in % 211 in % 51

23 4 15 10 2 10 1
54 11 12 8 4 19 5
27 5 10 7 2 10 1
89 17 19 13 2 10 5
30 6 10 7 2 10 4
8 2 4 3 1 5 0
16 3 9 6 0 0 0
16 3 9 6 0 0 1
17 3 9 6 0 0 1
15 3 5 3 1 5 0
18 4 7 5 0 0 1
12 2 6 4 1 5 1
29 6 11 8 0 0 0
40 8 16 11 1 5 4
29 6 13 9 2 10 1
34 7 13 9 2 10 1
0 0 1 1 0 0 0
208 41 48 33 8 38 30
Prefer not to say
in %
38
16
19
2
5
33
Prefer not to say
in %
8
12
3
8
25
30
3
16
22
31
21
31
19
3
6
25
Prefer not to say
in %
35
9
16
12
51
4
17
38
8
13
6
21
Prefer not to say
in %
13
31
18
19
21
1
10
5
9
8
5
9
12
16
10
21
8
44
Prefer not to say
in %
33
67
Prefer not to say
in %
2
10
10
8
0
0
2
2
0
2
2
0
2
2
0
59
Which devices do you use regularly at home?
Gender
Grand Total Female
Base 1,049 in % 531 in %

Desktop PC 370 35 142 27
Gaming console (e.g., PS4, Xbox) 384 37 136 26
Laptop with touch screen 178 17 82 15
Regular laptop (without touch screen) 594 57 294 55
Smart speakers (e.g., Amazon Echo) 344 33 159 30
Smart TV 570 54 284 53
Smartwatch 155 15 69 13
Streaming device (e.g., Apple TV,
262 25 112 21
Chromecast)
Tablet 533 51 278 52
1
Mobile and stationary user
Gender
Grand Total Female
Base 1,049 in % 531 in %

mobile user only (smartphone) 158 15 100 19
stationary user only (desktop PC / laptop) 115 11 56 11
mobile and stationary user (smartphone /

749 71 360 68
desktop PC / laptop)
other devices only 27 3 15 3
1
Which operating systems do you use on your computer (e.g.,desktop or laptop)?
Gender
Grand Total Female
Base 864 in % 416 in %

Microsoft Windows 721 83 325 78
MacOS 123 14 66 16
Linux 30 3 12 3
Chrome OS 109 13 60 14
Ubuntu 13 2 6 1
Other 18 2 11 3
Base n = 864 respondents who regularly use a computer
1
Which operating systems do you use on your mobile devices (e.g., tablet or smartphone)?
Gender
Grand Total Female
Base 953 in % 479 in %

Android OS 589 62 271 57
iOS 387 41 210 44
Linux 8 1 3 1
Blackberry OS 10 1 6 1
Firefox OS 17 2 8 2
Windows 50 5 23 5
Harmony OS 9 1 4 1
Other 12 1 9 2
Base n = 953 respondents who regularly use a mobile device
1
Which virtual assistants do you use with your smart speakers?
Gender
Grand Total Female
Base 344 in % 159 in %

Google Assistant 93 27 42 26
Siri 69 20 31 19
Alexa 272 79 126 79
Cortana 18 5 2 1
AliGenie 6 2 3 2
Bixby 8 2 2 1
Hound 5 1 1 1
Other 4 1 2 1
Base n = 344 respondents who regularly use a smart speaker
1
The following questions are about which digital services you use. How do you prefer to register when using a new digital service, platform, or prod
Gender
Grand Total Female
Base 1,049 in % 531 in %

I create a new account with a new e-mail
155 15 72 14
address
I create a new account with an existing e-mail
695 66 351 66
address
I log in with an existing account from a
120 11 58 11
different service (e.g., Facebook)
Other 17 2 12 2
1
Which account do you mainly use when logging into a new digital service, platform, or product?
Gender
Grand Total Female
Base 120 in % 58 in %
Facebook account 57 48 36 62
Google account 46 38 19 33
Microsoft account 9 8 0 0
Alipay account 2 2 1 2
Apple account 3 3 0 0
Other 1 1 1 2
Base n = 120 respondents who use an existing account when logging into a new digital service, platform or product
1
Do you use any of these cloud storage solutions for personal use?
Gender
Grand Total Female
Base 1,049 in % 531 in %

Google One/Google Drive 367 35 152 29
Apple iCloud 307 29 182 34
Dropbox 202 19 98 18
Microsoft OneDrive 219 21 85 16
Amazon Drive Cloud 49 5 18 3
Box 18 2 6 1
Mega 13 1 5 1
Ali Yun 9 1 4 1
Baidu Yun/Wangpan 4 0 4 1
Kingsoft KuaiPan 1 0 1 0
pCloud 8 1 4 1
Sync.com 6 1 3 1
Degoo 5 0 2 0
OpenDrive 30 3 13 2
Nextcloud 7 1 3 1
I don’t use any cloud storage systems 287 27 151 28
1
Cloud storage usage
Gender
Grand Total Female
Base 1,049 in % 531 in %

Cloud storage user 711 68 344 65
Non-user 338 32 187 35
1
What do you use your cloud storage services for?
Gender
Grand Total Female
Base 711 in % 344 in %

Photos 527 74 265 77
Backups 362 51 170 49
Office documents 276 39 116 34
Music/videos 229 32 100 29
Financial information 80 11 39 11
Passwords/login data 126 18 59 17
Other 42 6 16 5
Base n = 711 respondents who use a cloud storage solution
1
Do you use any of these services and/or software to create and/or edit word, spreadsheet, and/or presentation files for personal tasks?
Gender
Grand Total Female
Base 1,049 in % 531 in %

Microsoft Office 628 60 289 54
OpenOffice 96 9 40 8
iWork 29 3 11 2
LibreOffice 52 5 21 4
WPS Office 38 4 19 4
Yozosoft 14 1 6 1
Google Docs / G Suite 168 16 81 15
FreeOffice 15 1 7 1
G Suite 24 2 9 2
Zoho Workplace 9 1 5 1
Zoho Office Suite 4 0 1 0
I don’t use any personally 262 25 159 30
1
Office Suite usage
Gender
Grand Total Female
Base 1,049 in % 531 in %

Office suite user 750 71 345 65
Non-user 299 29 186 35
1
Gender Age, ca
518 in % 153 in % 226 in % 216

228 44 52 34 82 36 69
248 48 84 55 138 61 86
96 19 28 18 49 22 37
300 58 94 61 136 60 114
185 36 46 30 77 34 80
286 55 72 47 143 63 118
447 86 134 88 199 88 192
86 17 26 17 46 20 34
150 29 40 26 62 27 58
255 49 62 41 100 44 116
Gender Age, ca
518 in % 153 in % 226 in % 216

58 11 18 12 32 14 39
59 11 14 9 19 8 19
389 75 116 76 167 74 153
12 2 5 3 8 4 5
Gender Age, ca
448 in % 130 in % 186 in % 172

396 88 98 75 153 82 149
57 13 24 18 35 19 29
18 4 5 4 10 5 4
49 11 25 19 23 12 18
7 2 2 2 7 4 2
7 2 6 5 4 2 2
1 0 0 0 2 1 1
Gender Age, ca
474 in % 143 in % 206 in % 201

318 67 71 50 114 55 137
177 37 81 57 104 50 70
5 1 1 1 4 2 2
4 1 2 1 6 3 1
9 2 4 3 7 3 3
27 6 7 5 12 6 9
5 1 3 2 5 2 1
3 1 3 2 4 2 1
2 0 1 1 0 0 2
Gender Age, ca
185 in % 461 in % 77 in % 80
51 28 22 48 26 34 19
38 21 18 39 22 29 13
146 79 35 76 55 71 65
16 9 4 9 6 8 4
3 2 0 0 4 5 1
6 3 1 2 2 3 4
4 2 0 0 4 5 1
2 1 1 2 2 3 0
3 2 0 0 0 0 0
sing a new digital service, platform, or product?
Gender Age, ca
518 in % 153 in % 226 in % 216
83 16 22 14 43 19 41
344 66 95 62 126 56 141
62 12 25 16 45 20 19
5 1 2 1 4 2 4
24 5 9 6 8 4 11
Gender Age, ca
62 in % 251 in % 451 in % 191

21 34 9 36 22 49 11
27 44 13 52 16 36 6
9 15 0 0 4 9 1
1 2 2 8 0 0 0
3 5 0 0 1 2 1
0 0 0 0 1 2 0
1 2 1 4 1 2 0
a new digital service, platform or product
Gender Age, ca
518 in % 153 in % 226 in % 216

215 42 78 51 99 44 74
125 24 66 43 89 39 53
104 20 28 18 59 26 46
134 26 45 29 46 20 41
31 6 4 3 16 7 7
12 2 0 0 8 4 5
8 2 2 1 5 2 2
5 1 1 1 6 3 2
0 0 0 0 3 1 1
0 0 0 0 0 0 1
4 1 1 1 5 2 1
3 1 1 1 4 2 1
3 1 0 0 3 1 2
17 3 10 7 9 4 6
4 1 0 0 4 2 3
136 26 17 11 39 17 61
15 3 7 5 6 3 9
Gender Age, ca
518 in % 153 in % 226 in % 216

367 71 129 84 181 80 146
151 29 24 16 45 20 70
Gender Age, ca
367 in % 129 in % 181 in % 146

262 71 89 69 132 73 114
192 52 70 54 92 51 71
160 44 53 41 77 43 54
129 35 52 40 73 40 49
41 11 11 9 27 15 22
67 18 17 13 45 25 25
26 7 9 7 9 5 10
6 2 3 2 3 2 2
ntation files for personal tasks?
Gender Age, ca
518 in % 153 in % 226 in % 216

339 65 110 72 159 70 125
56 11 10 7 24 11 25
18 3 6 4 15 7 6
31 6 6 4 16 7 13
19 4 5 3 14 6 12
8 2 1 1 11 5 2
87 17 42 27 50 22 40
8 2 5 3 8 4 1
15 3 3 2 12 5 6
4 1 1 1 5 2 3
3 1 0 0 4 2 0
103 20 15 10 33 15 50
10 2 7 5 7 3 10
Gender Age, ca
518 in % 153 in % 226 in % 216

405 78 131 86 186 82 156
113 22 22 14 40 18 60
Age, categorial
in % 186 in % 200 in % 68 in %
32 68 37 73 37 26 38
40 47 25 26 13 3 4
17 33 18 24 12 7 10
53 102 55 109 55 39 57
37 65 35 55 28 21 31
55 101 54 103 52 33 49
89 169 91 162 81 51 75
16 29 16 16 8 4 6
27 50 27 39 20 13 19
54 93 50 122 61 40 59
Age, categorial
in % 186 in % 200 in % 68 in %
18 28 15 29 14 12 18
9 12 6 35 18 16 24
71 141 76 133 67 39 57
2 5 3 3 2 1 1
Age, categorial
in % 153 in % 168 in % 55 in %
87 132 86 143 85 46 84
17 16 10 16 10 3 5
2 6 4 2 1 3 5
10 19 12 16 10 8 15
1 1 1 1 1 0 0
1 1 1 4 2 1 2
1 1 1 2 1 2 4
Age, categorial
in % 175 in % 173 in % 55 in %
68 121 69 110 64 36 65
35 53 30 58 34 21 38
1 1 1 0 0 0 0
0 0 0 1 1 0 0
1 1 1 2 1 0 0
4 9 5 9 5 4 7
0 0 0 0 0 0 0
0 1 1 3 2 0 0
1 1 1 4 2 2 4
Age, categorial
in % 65 in % 55 in % 211 in %
24 13 20 10 18 3 14
16 8 12 6 11 2 10
81 57 88 43 78 17 81
5 3 5 1 2 0 0
1 1 2 0 0 0 0
5 1 2 0 0 0 0
1 0 0 0 0 0 0
0 0 0 1 2 0 0
0 1 2 1 2 1 5
Age, categorial
in % 186 in % 200 in % 68 in %
19 22 12 23 12 4 6
65 132 71 146 73 55 81
9 17 9 11 6 3 4
2 3 2 3 2 1 1
5 12 6 17 9 5 7
Age, categorial
in % 171 in % 111 in % 31 in %
58 6 35 7 64 2 67
32 8 47 3 27 0 0
5 3 18 0 0 1 33
0 0 0 0 0 0 0
5 0 0 1 9 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
Age, categorial
in % 186 in % 200 in % 68 in %
34 61 33 43 22 12 18
25 40 22 45 23 14 21
21 37 20 25 13 7 10
19 43 23 31 16 13 19
3 9 5 11 6 2 3
2 3 2 1 1 1 1
1 1 1 2 1 1 1
1 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 1 1 0 0 0 0
0 0 0 0 0 0 0
1 0 0 0 0 0 0
3 3 2 1 1 1 1
1 0 0 0 0 0 0
28 58 31 85 43 27 40
4 11 6 11 6 7 10
Age, categorial
in % 186 in % 200 in % 68 in %
68 117 63 104 52 34 50
32 69 37 96 48 34 50
Age, categorial
in % 117 in % 104 in % 341 in %

78 92 79 75 72 25 74
49 62 53 51 49 16 47
37 50 43 32 31 10 29
34 28 24 21 20 6 18
15 12 10 6 6 2 6
17 19 16 15 14 5 15
7 5 4 8 8 1 3
1 3 3 6 6 1 3
Age, categorial
in % 186 in % 200 in % 68 in %
58 107 58 101 51 26 38
12 15 8 16 8 6 9
3 0 0 2 1 0 0
6 9 5 5 3 3 4
6 6 3 0 0 1 1
1 0 0 0 0 0 0
19 21 11 13 7 2 3
0 1 1 0 0 0 0
3 3 2 0 0 0 0
1 0 0 0 0 0 0
0 0 0 0 0 0 0
23 56 30 76 38 32 47
5 6 3 7 4 0 0
Age, categorial
in % 186 in % 200 in % 68 in %
72 124 67 117 59 36 53
28 62 33 83 42 32 47
Income
729 in % 198 in % 311 in % 91

247 34 79 40 14 45 30
259 36 82 41 14 45 29
109 15 52 26 9 29 8
407 56 119 60 15 48 53
222 30 85 43 11 35 26
378 52 129 65 22 71 41
623 85 178 90 26 84 80
93 13 46 23 5 16 11
174 24 62 31 9 29 17
353 48 111 56 15 48 54
Income
729 in % 198 in % 311 in % 91

118 16 23 12 3 10 14
86 12 15 8 5 16 9
505 69 155 78 23 74 66
20 3 5 3 0 0 2
Income
591 in % 170 in % 281 in % 75

496 84 146 86 23 82 56
66 11 33 19 7 25 17
15 3 13 8 2 7 0
68 12 28 16 6 21 7
6 1 5 3 1 4 1
10 2 5 3 0 0 3
7 1 1 1 0 0 0
Income
655 in % 186 in % 261 in % 86

430 66 99 53 14 54 46
231 35 97 52 15 58 44
3 0 5 3 0 0 0
4 1 5 3 0 0 1
8 1 8 4 0 0 1
37 6 9 5 2 8 2
4 1 5 3 0 0 0
9 1 2 1 0 0 1
9 1 1 1 0 0 0
Income
222 in % 85 in % 111 in % 261

56 25 27 32 2 18 8
38 17 20 24 4 36 7
176 79 66 78 8 73 22
11 5 5 6 1 9 1
5 2 1 1 0 0 0
2 1 5 6 0 0 1
2 1 3 4 0 0 0
2 1 2 2 0 0 0
2 1 0 0 0 0 1
Income
729 in % 198 in % 311 in % 91
96 13 39 20 6 19 14
493 68 129 65 20 65 53
88 12 22 11 3 10 7
14 2 0 0 1 3 2
38 5 8 4 1 3 15
Income
88 in % 221 in % 31 in % 71
42 48 12 55 0 0 3
33 38 6 27 3 100 4
7 8 2 9 0 0 0
2 2 0 0 0 0 0
1 1 2 9 0 0 0
1 1 0 0 0 0 0
2 2 0 0 0 0 0
Income
729 in % 198 in % 311 in % 91

253 35 78 39 12 39 24
196 27 74 37 10 32 27
133 18 49 25 8 26 12
142 19 51 26 11 35 15
32 4 12 6 3 10 2
6 1 7 4 4 13 1
6 1 4 2 3 10 0
3 0 5 3 0 0 1
1 0 1 1 2 6 0
0 0 0 0 1 3 0
4 1 4 2 0 0 0
3 0 3 2 0 0 0
1 0 4 2 0 0 0
17 2 11 6 0 0 2
3 0 4 2 0 0 0
215 29 41 21 6 19 25
37 5 3 2 0 0 11
Income
729 in % 198 in % 311 in % 91

477 65 154 78 25 81 55
252 35 44 22 6 19 36
Income
477 in % 154 in % 251 in % 55

349 73 119 77 20 80 39
231 48 84 55 15 60 32
183 38 69 45 10 40 14
154 32 55 36 8 32 12
52 11 23 15 4 16 1
78 16 33 21 6 24 9
31 6 6 4 2 8 3
9 2 3 2 1 4 5
Income
729 in % 198 in % 311 in % 91

421 58 145 73 18 58 44
66 9 23 12 4 13 3
14 2 12 6 3 10 0
34 5 15 8 2 6 1
21 3 13 7 1 3 3
4 1 8 4 2 6 0
108 15 40 20 6 19 14
8 1 5 3 2 6 0
11 2 10 5 3 10 0
2 0 6 3 1 3 0
1 0 3 2 0 0 0
203 28 24 12 5 16 30
24 3 4 2 1 3 8
Income
729 in % 198 in % 311 in % 91

502 69 170 86 25 81 53
227 31 28 14 6 19 38
Prefer not to say
in %
33
32
9
58
29
45
88
12
19
59
Prefer not to say
in %
15
10
73
2
Prefer not to say
in %
75
23
0
9
1
4
0
Prefer not to say
in %
53
51
0
1
1
2
0
1
0
Prefer not to say
in %
31
27
85
4
0
4
0
0
4
Prefer not to say
in %
15
58
2
16
Prefer not to say
in %
43
57
0
0
0
0
0
Prefer not to say
in %
26
30
13
16
2
1
0
1
0
0
0
0
0
2
0
27
12
Prefer not to say
in %
60
40
Prefer not to say
in %
71
58
25
22
2
16
5
9
Prefer not to say
in %
48
3
0
1
3
0
15
0
0
0
0
33
9
Prefer not to say
in %
58
42
What is your gender?
Base 1,049 in %
Female 531 51
Male 518 49
Age, categorial
Base 1,049 in %
16 - 24 years 153 15
25 - 34 years 226 22
35 - 44 years 216 21
45 - 54 years 186 18
55 - 64 years 200 19
65 years and older 68 6
Age (generations)
Base 1,049 in %
16 to 24 years old 153 15
56 and older 241 23
What is your marital status?

Base 1,049 in %
Single / unmarried 348 33
In a relationship 185 18
Married 428 41
Divorced / widowed 81 8
Would rather not say 7 1
Ethnicity
Base 1,049 in %
Asian / Asian British 71 7
Black / African / Caribbean / Black British 31 3
White 908 87
Other / multiple ethnicity 29 3
Prefer not to say 10 1
Where do you currently live?
Base 1,049 in %
East Midlands, England 79 8
East of England 86 8
London, England 145 14
North East, England 55 5
North West, England 121 12
Northern Ireland 19 2
Scotland 77 7
South East, England 125 12
South West, England 96 9
Wales 58 6
West Midlands, England 95 9
Yorkshire and the Humber, England 93 9
Region
Base 1,049 in %
Northern Ireland 19 2
Scotland 77 7
Wales 58 6
England 895 85
What is the highest level of education you

have completed?
Base 1,049 in %
No formal education 6 1
Primary school 8 1
Secondary education (GCSE / AS Level) 280 27
Further education (A Level) 214 20
National vocational qualification (Level 4 or

101 10
higher)
Bachelor degree or equivalent 311 30
Master degree or equivalent 102 10
Doctoral degree or equivalent 27 3

What is the highest level of education you
have completed?
Base 1,049 in %
no formal education 6 1
basic education / primary school 8 1
secondary education (no permission to go to

280 27
university)
further education (permission to go to
214 20
university)
technical / vocational education 101 10
bachelor degree or equivalent 311 30
master degree or equivalent 102 10
doctoral degree or equivalent 27 3
Which of the following categories best

describes your current employment
status?
Base 1,049 in %
Student (school) 42 4
Trainee / apprentice 4 0
Student (university) 34 3
Full-time employed 461 44
Part-time employed 128 12
Self-employed / freelancer 67 6
Maternal leave, parental leave 11 1
Retired 109 10
Unemployed 133 13
Other 60 6
How much total combined money do all
members of your household earn
annually? This includes money from jobs;
net income from business, farm, or rent;
pensions; dividends; interest; social
security payments; and any other money
income received by members o
Base 1,049 in %
Less than £20,000 239 23
£20,000 to £34,999 277 26
£35,000 to £49,999 213 20
£50,000 to £74,999 142 14
£75,000 to £99,999 56 5
£100,000 to £149,999 24 2
£150,000 or more 7 1
Income
Base 1,049 in %
Less than £35,000 729 69
£35,000 to less than £75,000 198 19
£75,000 or more 31 3
How big is the town you live in?
Base 1,049 in %
Under 5,000 inhabitants 112 11

5,000 to 20,000 inhabitants 191 18
20,000 to 100,000 inhabitants 206 20
100,000 to 500,000 inhabitants 197 19
500,000 to 1,000,000 inhabitants 79 8
1,000,000 to 5,000,000 inhabitants 50 5
5,000,000 to 10,000,000 inhabitants 72 7
Don't know 142 14
In what type of community do you live?
Base 1,049 in %
Rural community 122 12
Small town 219 21
Medium-sized town 252 24
Large city 314 30
City with over 1 million inhabitants 54 5
Megacity with over 5 million inhabitants 76 7
Don't know 12 1
What is your current living situation (main

residence)?
Base 1,049 in %
I live in a rented apartment 158 15
I live in a rented house 253 24
I live in my own apartment 56 5
I live in my own house 508 48
Other 74 7
How many people – including yourself
and all children – permanently live in your
household?
Base 1,049 in %
1 person 206 20
2 people 336 32
3 people 247 24
4 people 159 15
5 or more people 101 10
Household size classification
Base 1,049 in %
Single household 206 20
Two person household (no children) 307 29
Small family (up to 2 children) 278 27
Large family (more than 2 children) 38 4
Other 220 21
How many children and teenagers below

14 years of age permanently live in your
household, no matter if they are your
natural children or not?
Base 843 in %
No children 527 63
1 child 178 21
2 children 100 12
3 children 25 3
4 children 13 2
Out of the following list, which are the 3

most important aspects to you in life?
Please choose exactly 3.
Base 1,049 in %
To be successful 276 26
An honest and respectable life 536 51
Having a good time 403 38
Advancing my career 113 11
Safety and security 466 44
Making my own decisions 263 25
A happy relationship 653 62
Learning new things 239 23
Traditions 106 10
Social justice 92 9
Political orientation
Base 1,049 in %
far-left 52 5
center-left 257 24
center 338 32
center-right 234 22
far-right 54 5

Politics are sometimes associated with
Base 1,049 in %
0 - Left 31 3
1 21 2
2 71 7
3 83 8
4 103 10
5 338 32
6 90 9
7 89 8
8 55 5
9 24 2
10 - Right 30 3

Digital Lifestyles in The Uk

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Digital Lifestyles in The Uk

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Statista Content Special: Digital lifestyles

Method Online Survey

Survey name Content Special: Digital lifestyles

ucts online and use online payment services

eo content at least weekly

device while watching TV or video content

course in the past 12 month and in the past 12 month

account when logging into a new digital service, platform or product

Digital media consumption

Digital hobbies & leisure time

Digital interaction with brands

Products & devices

Characteristics & demographics

Which of the following statements do you agree with?'

Which of the following statements do you agree with?'

How do you prefer to contact brands or companies online?'

Which devices do you use regularly at home?'

What is your gender?'

Gender' & 'Age, categorial' & 'Income'

Gender' & 'Age, categorial' & 'Income'

Gender' & 'Age, categorial' & 'Income'

Gender' & 'Age, categorial' & 'Income'

Gender' & 'Age, categorial' & 'Income'

Gender' & 'Age, categorial' & 'Income'

Gender' & 'Age, categorial' & 'Income'

Gender' & 'Age, categorial' & 'Income'

Grand Total Female

Base 1,049 in % 531 in %

Digital skills are essential for everyday life 715 68 356 67

The COVID-19 pandemic and lockdown have

None of the above 64 6 41 8

Grand Total Female

Base 1,049 in % 531 in %

Base 1,049 in % 531 in %

Grand Total Female

Base 1,049 in % 531 in %

Grand Total Female

Base 1,049 in % 531 in %

Grand Total Female

Base 1,049 in % 531 in %

Grand Total Female

Base 1,049 in % 531 in %

Grand Total Female

Base 1,049 in % 531 in %

Grand Total Female

Base 1,049 in % 531 in %

Grand Total Female

Base 1,049 in % 531 in %

Grand Total Female

Base 1,049 in % 531 in %

Grand Total Female

Base 1,049 in % 531 in %

Grand Total Female

Base 1,049 in % 531 in %

Grand Total Female

And which of these courses did you have to pay for?

Grand Total Female

Grand Total Female

Base 236 in % 112 in %

Which of the following statements do you agree with?

Grand Total Female

Base 1,049 in % 531 in %

I am concerned about the amount of personal