CHILDREN AND MEDIA:

Digital Immigrants or
Digital Natives?
The terms “digital native” and “digital immigrant” are invented by Marc Prensky.

Digital Native Digital Immigrant

Millennial Generation or Generation Y
Born in the digital era
technology is already in its environment
fast, flexible and open response to change.
Multitaskers
use technology for social communication.
Born before the spread of digital technology
Adopters of the web technologies
prefer to talk in person
logical learners
focusing on one task at a time
get info from traditional news sites.
 Digital Native
Groups

Avoiders: Minimalists: Enthusiastic Participants:

Even they born in digital use technology most of the digital natives.
era, don't affiliate with minimally. enjoy technology and gadgets.
digital technologies search information on Use social media all day long
Mobile technologies do Google only if they have easier to reach via social media
not enamor them. to. rather than cell phones.
They have cell phones, they check social media thrive on instant communication
but do not use social accounts once a day.
media accounts.
Digital Immigrant
Groups

Avoiders: Reluctant Adopters: Enthusiastic Adopters:

prefer minimal technology accept technology and potential to keep up with
lifestyle. try to engage but feel natives
They do not have an unintuitive and hard to embrace the value of
email account and/or use it. technology
smartphones. have cell phone but Use social media
Social media is too much don't use it for
for them socializing.
Are Children Digital Natives
vs. Digital Immigrants?

Children growing up these days are surrounded

by and often immersed in digital media. You
might call them digital natives.

Not all children born today are digital natives.

Although cheaper mobile technology is making

rapid inroads into developing and emerging
markets, children in less affluent areas are less
exposed to technology than their counterparts
How digital
natives with
digital
immigrants
interact each
other?
How do we use
Whatsapp, Facebook,
Twitter,
Instagram?

The concept of Social

Scalability
 Social Scalability

"the ways and extents to which participants can think about and respond to
institutions and fellow participants as the variety and numbers of participants in
those institutions or relationships grow."
Measures of Scalability in Social Media
Reach: How many views is your content getting?

Relevance: Who is your target audience and is your content

reaching them?

Influence and Engagement: Who is sharing your content? Are

they valuable members of the community or conversation? Is your
content starting a conversation or adding to one? Are people
interacting with it?

Sentiment and Promotion: Is the response to your content

positive? Are people sharing your content and promoting it?
Scalability in Social Media Platforms
 Social Network Sites &
Affordances

Public Network Emerge from intersection of

people, theory and practice

Connect people with space for
Social Network Sites interaction & information

Modes duplicated
compressed
transmitted
 Key Words

Replicability Retweet
Forward
Screenshot
Duplication
 Key Words

Persistance instantly duplicated

nothing deleted

digital traces stays

 Key Words

Scalability Possibility of a broader audience

Potential visibility
 Key Words

Searchability what is persistent can be reached

References
https://medium.com/digital-reflections/digital-natives-and-digital-immigrants-how-are-they-different-
e849b0a8a1d3

https://globaledgemarkets.com/social-scalability-media-metrics-and-measurement/

https://messari.io/article/social-
scalability#:~:text=Social%20scalability%20is%20a%20concept,Social%20scalability%20is%20about%
20social