Professional Documents
Culture Documents
Overview
Study Guide
Learning Outcomes
Pre-assessment
Let's check your familiarity with the different online websites and applications.
1.
__________
2.
__________
3.
__________
4.
__________
5.
__________
Topic Presentation
Have you ever asked your parents how they communicate with their loved ones
before? How did they manage to finish their studies just plainly using textbooks? There
are lots of differences that we can observe that had happened from generation to
generation, such as the enhancement of technology. In the previous generations, the
means of communication is through the use of letter writing and telephone calls. We
can say that great poetic individuals were born during this era. As time goes by, the
invention of pagers or beepers emerges to receive and display alphanumeric or voice
messages. In today's generation, the use of cellular phones and different social media
platforms keep people connected.
The advancement of modern technology affects our real self- concept or the idea of
who we are and our ideal self-concept or the idealized image that we have developed
based on what we have experienced and learned. But how does modern technology
affect our real and ideal self-concept? Let us examine this example. Margarita posts
to her different social media account everything that is happening to her. What
Margarita portrays in her social media account is her digital self. When we say digital
self, it is the persona you use when you are online. Digital self spans everything from
text messages to your fashion styles, your trips, your previous and present job
statuses, and many other significant and insignificant points in between. According to
Hill (2018), our digital self can become our vivid representation of our wants, needs,
motivations, and insecurities. There are elements of the digital self, and these are the
1.) Your online behavior (e.g., the number of times you update your status on
Facebook), 2.) Your online voice (e.g., the conversations you do with other people in
your social media account), and 3.) Your online presentation (e.g., how you create a
social media profile to present yourself).
Digital natives are individuals who were
born after the widespread adoption of digital
technology. These are individuals who have
grown up using technology such as the
Internet, computer, and mobile devices.
These individuals are in the Millennial
generation (born between 1981 and 1996),
Generation Z (born between
1996 and 2020), and Generation Alpha (born between 2011 and 2025). Since the rise
of digital technology slowly begins in the millennial generation, we can say that not all
individuals included in this generation are digital natives. Some of the characteristics
in the era of digital natives are the following: 1.) Gen. Z individuals are intuitive and
participative learners, have a high capacity to do multi-tasking tasks, speak tech,
knows what they need to work on, and sees the world in less hierarchical terms; and
2.) Gen. Alpha individuals are more immersed in technology, can learn in visual and
interactive teaching methods, and are more inclusive and aware of their public image.
Digital immigrants, on the other hand, are individuals who were born before the
widespread use of digital technology. Generally, these are individuals who were born
before the Millennial generation. Since a vast array of digital technology arises, being
included in the digital native era has its advantages and disadvantages.
Advantages and Disadvantages of a Digital Native Individuals
Advantages Disadvantages
1. They are more 1. They are impatient.
creative, multimedia-oriented. 2. They are egocentric.
2. They fear failure less. 3. They don’t want to be tied to a
3. They are more social. commitment.
4. They are more likely to be 4. They focus on the superficial.
actively involved. 5. They are overloaded
5. They are expressive. with information.
6. They have electronic friends. 6. They view technology as a need.
7. They multi-task more. 7. They feel a sense of entitlement.
8. They have developed and share 8. They struggle with evaluating
a common language. quality of information.
9. They are more comfortable
operating with different kinds of
inputs (visual, audio, kinesthetic)
rather than with text-only.
10. They are more global.
11. They are risk takers.
12. They want to modify, create, and
produce.
13. They want to be flexible and
responsive to opportunity,
14. They are striving
to be independent.
Whether an individual is a digital native or a digital immigrant, he can still have a digital
identity. A digital identity is the electronic equivalent of "real" identity, and its features
are associated with its bearer, in this case, electronic data (VingrisTECH, 2019). There
are two different ways to look at an individual's digital identity. It can be thru online
personas we create on social media that are often comparable to the real-world
characters that we play, compiled of our actions, relationships, possessions, and
accomplishments. It can also be our identities we create for online services.
The creation of digital identity can leave traces behind online. It is called a
digital footprint. Comments on social media, apps used, and email records are part of
the online history that can be potentially be seen by other people or can be in a tracking
database. There are two types of digital footprints - the passive and the active.
A passive digital footprint is a piece of collected
information from the user without permission. Examples
are the use of a search engine, online shopping, enabling
location services, and using password saving services. An
active digital footprint is where the user has deliberately
shared information about themselves either by using
social media sites or by using websites.
Examples are when posting or commenting on social
media, sending an email or instant message, and even video calling a friend.
A digital footprint can have a lasting impact on one's reputation, relationships,
and employment opportunities (both positive and negative). Anything posted online is
permanent and stays there forever regardless of being deleted. There are reasons to
care about your digital footprint as to protect one's reputation, maintain one's ability to
decide where and how personal information is shared, prevent financial loss, and
preserve one's freedom.
According to Sinha (2009), impression management is an active
selfpresentation of a person aiming to enhance his image in the eyes of others. It is an
act presenting a favorable public image of oneself that others will form positive
judgments (Newman, 2009). Sociologist Erving Goffman believed that we are born
driven onto a stage called everyday life and that our socialization consists of learning
how to play our assigned roles from other people. We enact our roles in the company
of others, who are portraying their roles in interaction with us. He believed that
whatever we do, we are playing out some roles on the stage of life. Factors such as
clothing, physical stature, halo effect, culture, and stereotypes affect impression
management.
Managing impressions is what impression
management is all about. The concept tries to create a positive
impression to boost its revenue figures. The two main motives
behind the process of impression management are the
expressive motive and instrumental motive. The expressive
motive is the result of an individual's response towards
expectations, restrictions, or social norms. It
encourages a person to be in charge of his behavior and identity and influences others
accordingly. The instrumental motive, on the hand, is the aspiration of a person to
boost his self-esteem to gain desired rewards. It is why he tries to influence and
perception to get back something from other individuals.
Impression management can have positive and negative aspects. These are:
Positive Aspects Negative Aspects
Source: https://www.marketing91.com/impression-management/
The following guidelines can help us share information online in a smart way
that will protect us and not harm others. Before posting kor sharing anything online,
we must consider the following:
References
https://evonomie.net/digital-identity/your-digital-self-how-to-present-yourself-online/
https://www.herald.co.zw/digital-immigrants-need-to-catch-up/
https://www.digitalhrtech.com/what-comes-after-generation-z/
https://www.zurinstitute.com/clinical-updates/digital-immigrants-digital-natives/
https://www.investopedia.com/terms/d/digitalimmigrant.asp#:~:text=Generally%20tho
se%20born%20before%20the,the%20intern et%20and%20smart%20devices.
https://www.finextra.com/blogposting/16651/what-we-mean-by-digital-identity
https://www.internetsociety.org/tutorials/your-digital-footprint-matters/
https://www.familylives.org.uk/advice/your-family/online-safety/digital-footprints/
https://www.igrad.com/articles/privacy-and-your-digital-footprint
https://www.digitalcitizenship.nsw.edu.au/articles/leaving-a-digital-footprint
https://www.sparknotes.com/sociology/identity-and-reality/section2/page/2/
https://www.marketing91.com/impression-management/
https://www.pewresearch.org/internet/2018/04/17/the-future-of-well-being-in-a-
techsaturated-world/
Alata, Eden Joy., Caslib Jr., Bernardo Nicolas., Serafica, Janice Patria J., Pawilen,
R.A. (2018). Understanding the Self. Sampaloc, Manila: Rex Bookstore Inc.
Hill, Andrew. (2018). Your digital self – why you should keep every byte you create.
Retrieved from https://medium.com/textileio/your-digital-self-why-you-should-
keepevery-byte-you-create-3a73bf0b3eb1
Newman, D. M. (2009). Sociology: Exploring the architecture of everyday life.
Thousand Oaks, CA: Pine Forge Press.
Sinha, J. B. (2009). Culture and organization national behaviour. Thousand Oaks, CA:
Sage Publications.
Turner, Jack. (2020). The 6 Main Ways Technology Impacts Your Daily Life. Retrieved
from https://tech.co/vpn/main-ways-technology-impacts-daily-life VingrisTECH.
(2019). Digital identity: what is it and what does it mean for organizations. Retrieved
from https://www.vintegris.tech/blog/digital-identity-what-isit-meaning-organizations/