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To conduct Hofstede's cultural analysis of Nigeria, Canada, and China, we will consider the five

major cultural dimensions identified by Geert Hofstede.


Power Distance Index (PDI):
Nigeria: High PDI (80 points) – indicates high levels of power and wealth inequality within
society. Hierarchy and order are highly valued.
Canada: Low PDI (39 points) – indicates a more equal society with a more even distribution of
power.
China: High PDI (80 points). Like Nigeria, China is experiencing a large power gap and is
aware of the unequal distribution of power.
Individualism (IDV).
Nation of Nigeria: Collectivist (30 points) Nigerians are known for their strong in-group loyalty
and strong group orientation.
Canada: Individualism score is high (80 points). Success and individual liberties are important
to Canadians.
China: 20 points for collectivism Groups are valued in Chinese culture more than individuals.

Masculinity (MAS):
Nigeria has a score of 60. The culture of Nigeria upholds traditional masculine characteristics
like assertiveness and competitiveness, and it has definite gender roles.
Canada: 52 points for the female. Gender roles are more overlapping and balanced in Canada.
China: 66 points for masculinity. In China, gender roles are well-defined, the percentage of men
is quite high, and outcomes are highly esteemed.

The Index of Uncertainty Avoidance (UAI):


Nigeria: AUI in the middle (55 points). Nigerians can tolerate a certain amount of ambiguity and
uncertainty.
Canada: 48-point AUI is low. People in Canada are generally adaptable and tolerant of
uncertainty.
China: AUI score of 30 is high. Chinese folks would rather stay out of the unknown by adhering
to certain conventions and procedures.
Long-term advice (LT):
There are no data for Nigeria.
Canada: 36 points for average LTO. Canadians are able to balance their long-term and short-
term perspectives.
China: 87 points, high LTO. Chinese culture emphasizes patience and thriftiness and is long-
term oriented.
As a result, Canada displays more individualistic and egalitarian characteristics than Nigeria or
China, despite the two countries having some cultural commonalities such as high power
distance and collectivism. Effective cross-cultural communication and business interchange
between these nations depend on an understanding of these cultural distinctions.

Abodohoui, A., & Su, Z. (2020, July 24). African and Chinese Managerial Practices: A Cross-
Cultural Comparison. ResearchGate. https://doi.org/10.13140/RG.2.2.19906.20162
Alsswey, A., & Al-Samarraie, H. (2021, February 1). The role of Hofstede’s cultural dimensions
in the design of user interface: the case of Arabic. Artificial Intelligence for Engineering Design,
Analysis and Manufacturing. https://doi.org/10.1017/s0890060421000019
Alsswey, A., & Al-Samarraie, H. (2021, February 1). The role of Hofstede’s cultural dimensions
in the design of user interface: the case of Arabic. Artificial Intelligence for Engineering Design,
Analysis and Manufacturing. https://doi.org/10.1017/s0890060421000019

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