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A Study On Innovation And Its Challenges In Sustainable Section A-Research paper

Entrepreneurship In India

A STUDY ON INNOVATION AND ITS CHALLENGES


IN SUSTAINABLE ENTREPRENEURSHIP IN INDIA

Dr. Saikumari. V1, Kajol kamini .M2, Ramadass .D3,


Anish .R.S4, vaishak Sundar .S5

Article History: Received: 22.02.2023 Revised: 07.04.2023 Accepted: 22.05.2023

Abstract

In nowadays’s surroundings, entrepreneurship is no longer an amazing in society in particular among the


graduates. For the marketers, they can use a functional movement and shape of a business that join their innovative
idea to emerge as extra modern. Profession entrepreneurship these days has turn out to be extra competitive and
it's far emerge as one’s who involve on this subject want to embark their skill in order to survive. Entrepreneurship
not only be called self-employment and difficult work but it a platform to taps its complete ability in which one’s
need to put emphasis at the technology and development of idea.In entrepreneurship area there may be a want in
hazard-taking, research and improvement of new ideas and paintings tough to drive a brand new innovation in
enterprise. At gift, rapid trade in lots of factors need the entrepreneur to be greater alert at the modifications passed
off. The survival and competition between entrepreneur’s need one’s to launch their creativity and innovation
product and offerings. Therefore, the requirement creativity and innovation is a critical approach in
entrepreneurship. Innovation is the instrument in entrepreneurship and both entrepreneurship and innovation want
creativity with the aid of which it is a symbolic domain in the lifestyle is changed and supported.The that means
of creativity by means of which it's miles the capability to produce, bring into life, to create into a new form, to
create thru resourceful skill, to make to convey lifestyles something new. Groups get identified on their innovation
as it is their remaining source of competitive advantage factor due to the new truth nowadays’s international
enterprise. Within the present paper, we can study the concept of innovation and entrepreneurship. The paper may
also consist of examples of innovative entrepreneurs and how the innovation in merchandise/offerings helps the
business in survival and boom in gift globalized marketplace region. Sustainable Entrepreneurship (SE) is a
treatment to environmental and social demanding situations. It targets to create new innovative products/offerings,
production strategies, equipment and techniques, and organizational modes that appreciably reduce social and
environmental affects even as improving residing requirements. But, research that mixes sustainable development
and entrepreneurship is still inside the little one stage. As there is a lot to discover and to provide insights into the
field of entrepreneurship innovation and sustainable enterprise, this paper focuses on identifying sustainable
progressive entrepreneurship practices in India and their demanding situations. It additionally throws light on
measures initiated with the aid of the Indian government.

Key phrases: Entrepreneurship, Sustainable development, Innovation, Environmental impacts, Unemployment,


challenges.

1
Professor and Head, MBA Department, SRM Easwari Engg. College, Ramapuram, Chennai - 89
2
II nd year, MBA Department, SRM Easwari Engg. College, Ramapuram, Chennai - 89
3
II nd year, MBA Department, SRM Easwari Engg. College, Ramapuram, Chennai - 89
4
II nd year, MBA Department, SRM Easwari Engg. College, Ramapuram, Chennai - 89
5
II nd year, MBA Department, SRM Easwari Engg. College, Ramapuram, Chennai - 89

Email: 1Hod.mba@eec.srmrmp.edu.in, 2kaminikajol23@gmail.com, 3ramrdfd30@gmail.com


4
anishshranjeev@gmail.com, 5vaishak10sundar@gmail.com

DOI: 10.31838/ecb/2023.12.s2.299

Eur. Chem. Bull. 2023, 12 (S2), 2400 – 2409 2400


A Study On Innovation And Its Challenges In Sustainable Section A-Research paper
Entrepreneurship In India

1. INTRODUCTION: live, paintings and engage to each different,


so want to include the technology
Sustainable entrepreneurs are folks who modifications and tested the evolving area
expand a business to serve both their own of global entrepreneurship research.
and the public excellent by means of
assembly unmet social and environmental GOALS OF THE OBSERVE:
demands. No matter monetary The primary goals of this paper are as
improvement and progressed great of life in follows:
recent years, the sector has witnessed 1. To study the principles related to
massive negative outcomes on nature and revolutionary, entrepreneur ideas and
the environment, which threaten the long- business practices in India.
time period viability of our economies. 2. To examine the contemporary practices
Surface water degradation, polluted observed by marketers within the
groundwater with toxic waste, ozone layer exceptional instructions of industries in
depletion air pollutants, exchange in India.
climatic conditions, and additionally the sea 3. To understand various challenges faced
fisheries extinction international are only a via the entrepreneurs and the government
few of the troubles that need to be projects for his or her encouragement.
addressed. Because a large part of the This paper also discover to
sector's price-effective manufacturing conceptualization the which means and
depends on herbal device sustainability, the manner of entrepreneurship and the way
lengthy-time period monetary ramifications virtual innovation helpful inside the manner
of those negative effects are full-size. Via of achievement of agencies
the development of environmentally Research method
pleasant items and offerings and production The modern paper provides a conceptual
methods which can be also aggressive on evaluation of India's Sustainable
the market, entrepreneurship plays an Entrepreneurship Innovation and its
important function in addressing these troubles. As a result, the researcher has
environmental concerns. Sustainable chosen a qualitative studies technique. It is
entrepreneurship arose out of a preference important to observe beyond research at the
to reduce behaviors that harm nature, as identical problem whilst conducting
well as a preference to generate economic conceptual research, in keeping with
growth. Creativity is awareness on process (Saunders, M, et al 2003). A qualitative
and innovation is cognizance on output. method permits for an adaptable process in
Inside the system of production, which modifications and studies may be
entrepreneurship is the crucial issue out of included. Due to the fact a qualitative
different factors like land, exertions, capital observe is not an experiment, there are not
and entrepreneurship. It way any unbiased or established variables,
entrepreneurship is purposeful, systematic according to (Ader et al., 2008). The
and creative hobby which give goods and present day look at follows a strictly
services to customers, to traders and qualitative method.
earnings to the entrepreneur. In worldwide
commercial enterprise environment where EVALUATION OF LITERATURE:
converting in business quicker, than agency An Indian scenario: Innovation and
is demanded increasingly creativity to entrepreneurs:
converting efficaciously in business unit. If we take a look at the achievement tales of
The fourth business revolution i.e. present day entrepreneurs in India, Ambani,
Technological advancement has Sunil Mittal, Ratan Tata, Azim Premji, and
unavoidably transform the approaches to Narayana Murthi are distinguished

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A Study On Innovation And Its Challenges In Sustainable Section A-Research paper
Entrepreneurship In India

individuals of Indian groups, at the equal Their achievement turned into in large part
time subsequent generation of because of their capability to assume past
entrepreneurs are coming up with new and the container. It's far not possible to fulfill
revolutionary ideas. Revolutionary transferring purchaser needs without
techniques and strategies are being utilized creative strategies. It's also difficult to live
by those marketers to sell their afloat within the face of fierce marketplace
merchandise. They have incorporated opposition. Procedure innovation, product
cutting-edge technology into their innovation, paradigm innovation, and role
organisation. They're utilising on line innovation are examples of modern
marketplaces. These groups consist of methods. Generation development derived
Snapdeal, Flipkart, Jangli, and others. transformation across the whole
They're stores that perform online. In international with fastened speed of
preference to visiting to the marketplace, globalization. The final results changed into
those virtual shops promote their items on that entrepreneurship and innovation in a
line. Clients had to agree with the product worldwide context should generate
high-quality and assure at the beginning contribution in financial system.
because it was new to them. But, extreme
merchandising, big reductions, quick RESEARCH STUDY
provider, customer support helplines, and 5.1 Importance of Innovation in
product substitute structures drew a Entrepreneurship:
remarkable quantity of clients in. Their Any or every shape of commercial
business businesses have been rich because enterprise is vital to financial boom. The
of the progressive techniques they utilized monetary device might no longer function
to run them. They incorporate innovation without it. A enterprise, then again, have to
into their customer support, back-office be capable of preserve itself and evolve to
operations, and advertising and marketing fulfill the necessities of the institution of
campaigns. They have diagnosed famous people. It is essential to be diligent,
media for promotion, and propaganda has imaginative, and practical in any
been released by means of such commercial enterprise. Entrepreneurship is
corporations. On-line stores promote their not most effective the manner to create
merchandise the use of social media, blogs, wealth however additionally boosts the
electronic mail bills, and other websites. In economic system. It requires numerous
numerous fields of commercial enterprise, innovation in each area. Entrepreneurs play
innovation refers to the creation of recent an crucial position in monetary innovation.
thoughts and concepts. Internal and outside The scientist isn't the handiest person who
enterprise operations, goods, and services invents and comes up with answers.
have been all modified due to those new Additionally they discover innovative
thoughts. As a result, finding clean ideas for approaches to increase differentiated
commercial achievement has come to be products and provide suitable solutions,
crucial for entrepreneurs. Many groups in that display the vitality of innovation within
India have hooked up standards of their the field of entrepreneurship. To fulfill the
respective fields. One example is Sapat desires and requirements of the consumers,
Tea. For the beyond one hundred ten years, the provider zone has emerged as a new
it has been in operation. Some well-known discipline of enterprise. In growing new
examples encompass Kalnimay Calendar, products, the primary elements and by-
Dabur Chavanprash, Aakashwani Radio, products may be used. The alternative
Mahindra & Mahindra Ltd, and BOSCH important essential component for any
Plugs. They have infiltrated each family, company’s viability is its innovative
whether or not they comprehend it or not. entrepreneurship. Business marketers are

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A Study On Innovation And Its Challenges In Sustainable Section A-Research paper
Entrepreneurship In India

necessary for society's growth, similarly organisation. Competition is every other


they make human beings's lifestyles component that ensures innovation in
simpler and simpler, and inside the future, entrepreneurial sports. It motivates
those solutions play a distinguished role entrepreneurs to develop advanced
and create greater cost for human beings. merchandise at a cheaper fee than their
Marketers ought to consciousness on the competition. It will become price-effective
emerging trends to fulfill their desires for to the firm. It's far spread even to small
innovative entrepreneurship. Producers firms; they realized the significance of
find out new way of manufacturing to entrepreneurial innovation and competing
improve the nice requirements. They made with massive enterprise homes and
innovation an indispensable part of their establishing inside the market. They may be
enterprise operations. The success of a gambling an vital function in community
corporation is derived from innovation, the development also contributing to financial
modern marketers provide a couple of and financial properly-being. A small step
answers for diverse enterprise troubles with is beginning for every super aspect.
the aid of generating new thoughts on Entrepreneurs are not alone depending on
regular basis. Business groups need to keep Innovation however all folks who adopt
in mind their personnel' creativity as a innovation for his or her demands and
solution for the problems. Manufacturers locate answers are all innovators.
are continuously arising with new Entrepreneurship innovation is a
approaches to produce more even as recreation-changer within the design and
retaining high satisfactory. Organizations develops new and unique services and
and groups preserve innovation as an products. Further to that inventiveness is a
essential component in their operations. device of fulfillment in commercial
The organization's achievement is aided via enterprise undertakings. It's far a driving
innovation. As innovators, entrepreneurs pressure in business and economics. In
see multiple solutions to a problem. They latest many years, sizeable changes were
keep coming up with new ideas and do now taken region in the subject of transportation
not forestall until they've several options. and communications, to gain a competitive
Corporations often do not forget their benefit over different companies, it is very
employees' creativity as a method to the vital to adopt appropriate innovation in all
trouble of innovation. To maintain up the business operations.
worker morale and make value addition for
their personal boom, they conduct seminars 5.2 India Innovation Index 2022:
and schooling applications that similarly Rankings:
enhance the profitability of the

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A Study On Innovation And Its Challenges In Sustainable Section A-Research paper
Entrepreneurship In India

Entrepreneurs of India are very innovative In the same manner, the Indian area
in their ideas, they're professional to research agency (ISRO) has a superb tune
develop progressive processes in idea report of task achievement; most of its
technology, product designing, and missions are completed at a fragment of fee
commercialization and additionally in contrast with its friends NASA and
reducing price in any respect stages. They european area organization. Thriftiness
may be no longer only top at making use of helped them to build up wealth speedy and
the resources at their most appropriate but it's also a practical response to aid shortage.
additionally at technology advancement. Indian commercial enterprise witnessed
For instance, Indian telecommunication technology diffusion, accurate
carrier vendors like Bharti Airtel have infrastructure, and professional exertions
better their capability to develop a cost- inside the current beyond. Similarly to that
powerful enterprise approach in place of surprisingly deliberate techniques are used
designing complicated community system by the R&D corporations. Indian
capabilities buying it with price range they innovative entrepreneurs are famous for his
lacked. Alternatively, they had been in a or her higher adaptability in generating new
position to access the generation and thoughts instantly as an alternative is being
statistics of large business homes, i.E: IBM deliberate. Maximum Indian improvements
and Nokia-Erikson, and that they were able are spontaneous and have the right
to put in force a successful business method aggregate of technical and marketplace
that removed the need to spend earlier than understanding and check out many modern
incomes. problems and dealt professionally with
many ambiguities in business.

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A Study On Innovation And Its Challenges In Sustainable Section A-Research paper
Entrepreneurship In India

As an instance, within the case of Tata Ultimately, Indian progressive


motors, the strategy of constructing a entrepreneurs leaped sustainable
production unit in West Bengal for its Nano innovation and created a lasting impact at
automobile got shifted to Gujarat on the the practical surroundings, as a result, an
closing minute. Every other example of the amazing wide variety of humans have get
groups' flexibility is the firm's number one admission to to goods and services at their
choice to go along with a totally knocked premiere, but nonetheless, individuals who
down kit version, that entails franchisee stay out of doors the economic system have
distribution through nearby entrepreneurs constrained get admission to. Infrastructure
who do product assembling and dealer is likewise competing with more evolved
network. They used to follow greater countries. The under photograph: 1
conventional distribution due to time demonstrates specific sorts of ten
constraints. The adaptability of Indian improvements.
Innovators is an asset to ongoing turbulence
inside the corporate surroundings.

FROM PRINCIPLE TO PRACTICE employee competencies at their ideal,


Any organization can adopt exclusive business success isn't any extra a large deal
enterprise practices which make certain within the gift aggressive global. Here at
innovation, the above table depicts the ten this degree, the innovation won't be directly
innovation sorts and their possible effects skilled by the clients. If the firm can adopt
that make the firm stand aside from the global-magnificence practices with modern
opposite aggressive corporations. This type technologies in designing and producing
of tactic allows always the companies to first-rate merchandise, it will likely be a
layout and broaden a new product range brought gain to the firm in retaining its
that resolves many patron issues. customers for a longer length than further
INNOVATION SORTS generated enhanced income for the agency.
“CONFIGURATION”: For example, McDonald and Google both
A company can deliver innovation in developed inner excellence that improves
phrases of money technology fashion, the personnel’ overall performance in each
manner you positively preserve institutions upstream and downstream. In the different
with all the stakeholders within the price case, McDonald with its franchisee
chain that enhances the general price of the delivered Egg McMuffin, the smooth
firm, like suppliers, logistics, distributors, breakfast that contributes 25% of its
stores, bankers, and clients. That displays money. So breakfast now becomes
your network strategy. Furthermore, if you certainly one of its revenue-producing
can make use of your belongings and segments.

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A Study On Innovation And Its Challenges In Sustainable Section A-Research paper
Entrepreneurship In India

INNOVATION SORTS commerce. First of all, Amazon done plenty


“IMPARTING”: of work to maintain the promise, however
Commonly people agree with that with brilliant struggle and efforts, it bagged
innovation is usually contemplated in one hundred fifty million top clients the
phrases of a market presenting that world over, together with the quick
constantly moves the patron's thoughts deliveries in metro towns as little as 2
first. The entrepreneur usually attempts to hours.
enhance the product satisfactory and its Making innovations happen for your
performance, it appears to be easy but enterprise:
difficult except it's far supported by deeply Doblin in his article cited about 100
embedded organizational way of life and techniques for better innovations to
progressive era. Such kind improvements reinforce the above-said framework as a
deliver a competitive gain to the splendid treasure. Noted many common
organization. Alongside the unique set of elements for handling each type of
product features and differentiation, if the innovation. In a nutshell, a lot of these
company can provide complementary items tactics are awesome of their nature for
and offerings continuously, that enhances developing differentiated market services
the business enterprise's picture. That is one and offerings; moreover, it serves as an
of the reasons Doblin advises businesses to essential idea method for entrepreneurs and
pay attention on blending numerous areas bosses.
of innovation that generate a strong Five.3 India deserves extra attention:
economic quit. Apple is meant for its Inside the present business situation, each
creative approach however its product individual country striving difficult to make
ecosystem is the underrated phase inside contributions to modern-day international
the standard approach of the organization. economic system via constructing mutual
The extra benefits that it offers to its clients and parallel pillars, i.e. High-quality and
like facts protection, facts security, purposeful coordination many of the
unmatched nice, and its other particular additives of the neighborhood monetary
capabilities ensure purchaser pride. That system and linkage the economy with the
makes the customers more difficult for relaxation of the globe. Within the 20th
switching from Apple organization. century, the economic system was majorly
Innovation types “enjoy”: pushed through the neighborhood
In this sort of innovative approach, the economic system, variations in the outputs
purchaser is the primary recognition. The of the international locations because of
companies discover the methods to give the extensive differences in each the assets and
pleasant consumer experience in all local structures. The lion share of global
respects. The previous improvements, i.e. accessibility is the entrepreneurial financial
1-6 are occurring on the upstream, while 1- system .Now it gained its significance
4 improvements are subjected to the within the twenty-first century and is
downstream. When it is connected with the considered to be very essential. When
clients immediately, extra care is needed in compared Our Indian financial system with
fulfilling those thoughts. When it comes to other Asian superpowers China, India has
the Channel machine (a transport many unique developments which are
mechanism), an internet shipping gadget is puzzling policymakers and academics.
a great leap forward, as an instance globe’s Maximum Chinese pupils agree that the u.
famous e-store, Amazon has launched S. A.’s local systems, in particular its
Amazon high for quick, rate-free delivery infrastructure, developed in lockstep with
for its participants. That become a game its international connection. As a result,
changer within the discipline of e- china follows maximum of its techniques as

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A Study On Innovation And Its Challenges In Sustainable Section A-Research paper
Entrepreneurship In India

the opposite developed nations implement. beneficial in organization with the


And it turned into at a greater tempo. In achievement of synthetic Intelligence (AI)
assessment to this, India is imbalanced in era. According to Google survey 52% of the
those elements, the observed trend in India clients want to get hold of the info of
is reversing than that of China. products through virtual Assistants (DA),
In India, international connectivity is taken so DA are changing the viable methods and
momentum in particular inside the carrier engage with the business offerings. As
region connected with understanding- consistent with the observe of world and
incentive fields, which includes health care, Finance reviewed 88% of the enterprise
Fintech, IT, statistics era-enabled services leaders agree with that their corporations
(ITES), and banking. Then again core can gain a competitive blessings and stay a
abilities in manufacturing and different success by integrating digital assistants into
infrastructural facilities have notably fallen. their everyday operations.
In India, global connectivity is taken Digital innovation pastime differs from one
momentum particularly in the provider systems to another platform. The
sector linked with expertise-incentive comparison among utility development
fields, such as health care, Fintech, IT, facts systems for the cell operating device iOS
generation-enabled services (ITES), and (App store) and Android (Google play)
banking. On the other hand center abilities often serve for instance. Even each systems
in production and different infrastructural have technical preparations however
facilities have notably fallen. innovation pastime differs appreciably
Five.4 JUGAAD IN INDIA: among them as a result of differing layout
Jugaaḍ (or "Jugaaṛ") is a colloquial Hindi and governance arrangements. It could help
phrase, which refers to a non-traditional, to growth efficiency, enhance productivity,
frugal innovation, frequently termed a streamline technique and shop cash in the
"hack". It could additionally seek advice groups.
from a revolutionary fix or an easy Five.5.2 reasons for digital assistants use in
paintings-round, a solution that bends the Entrepreneurship
policies, or an aid that can be used in any A hit entrepreneur knows that the result of
such way. the corporation depends on network of
Jugaad or Indigenous innovation is the people who works together “Paul Ryan”.
device now not a jargon it's far the basically Now nowadays‘digital assistants are very a
an attitude of the innovator. In which he good deal popular gear for the clean
used his/her talents and tendencies to make running of the commercial enterprise. They
things in effective manner. Jugaad is the are self-hired specialists, who work for
most inexpensive manner to do project or a clients from a remote region with
selected work. Jugaad is ordinarily used in The specification of work on the unique
small scale or cottage industries in India. tasks. There are some motives to undertake
For example: Drip Irrigation System - the digital assistant equipment inside the
Indian farmer used waste glucose bottles to agencies.
build a drip irrigation system. •To acquire the business growth: character
character can‘t obtain the target on its
Digital Innovation in Entrepreneurship personal. With the assist of digital assistant
Inside the age of digital evolutionism, from entrepreneur can looking to make bigger
previous couple of years digital assistants the business and will get to look huge
like Amazon‘s Alexa, Microsoft Cortana, increase inside the commercial enterprise.
Google assistant and Apple‘s Siri have •To minimizing the cost: each entrepreneur
followed in famous way of life. Those desires to reduce the cost and shop cash for
virtual assistants are becoming increasing the destiny. No want of regular personnel

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A Study On Innovation And Its Challenges In Sustainable Section A-Research paper
Entrepreneurship In India

within the business because digital only need inputs and capacity. This calls for
assistants works for the whole time or part the lively participation wherein to create a
time basis, as in line with requirement. constituency for innovation in which
To minimized the workload: digital government, academia, enterprise and
assistants are helpful in all enterprise sports citizenry are all entails in the innovation
like market research, on line advertising, movement.
calls statistics access, net improvement, ● Authorities can force innovation via
statistics access, content material writing appropriate applications and focus.
and so on. Those can lessen the paintings Entrepreneurship training have to be one of
related pressure and whole the mission on the ways to reinforce the innovation,
given time. mainly in young age.
To obtain the first-rate end result: digital ● the energetic involvement of mass
assistant can accomplished the work on media, specially the increasing get entry to
stipulated time and produce favorable to net and information and communication
output for the enterprise, so as to assist to technology (ICT) might be the channels to
shine the commercial enterprise in future. disseminate associated records on creativity
To increase the efficiency through and innovation in entrepreneurship. It is
outsourcing: every individual man or also a platform for one to proportion their
woman can‘t do all of the sports via itself, thoughts of innovation.
he needed to rely upon a few outside ● provide sources for emerging
sources. On this way outsourcing is the challenge. Government have to involve and
great manner to get the gain from outdoor. offers the possibility for the rising
undertaking to arise and offer the facilities.
CHALLENGES FOR SUSTAINABLE ● inspire industries our bodies and
ENTREPRENEURSHIP IN INDIA chamber of commerce to take lead in using
1. Keeping the entrepreneurial spirit alive more collaboration among corporations and
in mid-to past due-degree companies begin-ups.
2. A loss of patron and marketplace focus
approximately sustainable alternatives and 2. CONCLUSION:
alternatives
3. Growing long-term advertising, Entrepreneurship is the medium that spurs
operational core competencies, and growth- the creativity and innovation. Creativity
orientated strategies; and innovation are the coronary heart of the
Four. No proper help from the government spirit of company this means that each are
assist in the form of Subsidies/tax play a vital function to try the a hit and
incentives viable employer. The corporation and
Five. Inadequate price range and shortage market product need the touch of creativity
of capital. and innovation if you want to not depart
6. Unskilled human aid, hiring manpower behind mainly in aggressive market in
from the underprivileged. recent times. Creativity has constantly been
7. Higher charges of schooling closely related to innovation. Company
&improvement due to illiteracy and should nourish creativity and innovation in
unskilled labor. entrepreneurship for many reasons. There is
Eight. And, finally, matching earned profits no doubt that cutting-edge economics are
with social and environmental fee is a hard risky and violent one. Entrepreneurs want
undertaking. to make sure the corporation are maintain
POINTERS: to satisfaction the purchaser, produce the
● Innovation requires a political product in accordance to requirement
financial system of reform which no longer which is the cause of every commercial

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Entrepreneurship In India

enterprise. The revolutionary factors should 5. Breslin, S. 2007. China and global
constantly alternate to fulfil one’s need political economy. Basingstoke:
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enterprise. Marketers who include M., Hannigan, T.J., & Mudambi, R.
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success than marketers who continue to be Box- Great Ideas that transformed
with the traditional enterprise version, that Business, published by Promod Batra
is best worried with promoting solely. The Vijay Batra and Associates, New Delhi
cost of creativity and innovation generating 7. Bedi Kanishka, Management and
the new ideas in enterprise appeal to more Entrepreneurship, oxford university
benefits and fee added in the direction of press, New Delhi Hisrich D Robert,
the agencies. Creativity and innovation are Peters P Michael, Shepherd A Dean,
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be decreased for higher the next day. entrepreneurs in a country
http://hbswk.hbs.edu/item/6168.html/
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