Professional Documents
Culture Documents
- Promo – Claims
Crafting and agreement with SKP with customer for baseline
Make sure all promotion already has Opso/TPM Number
Provide customer supporting documents for engagement and approve claims made by
customer in implementing customer strategy.
- Visibility / Gifts
Create visibility execution calendar to monitor and control visibility plan.
Implement visibility plan by implementing in-store execution with internal teams.
Conduct weekly alignment with Distributor KAM Teams to resolve issues in ensuring
that the plan is implemented effectively.
Consolidate, measure and analyze the effectiveness of the investment contributed to
implementing visibility plan
- Innovation Deployment
Select innovation that is relevant for designated category to cater towards
specific account category needs.
Agreement on innovation support for NPD with internal teams
Agreement with customer for NPD listing with internal teams
Execution of NPD in account
Acquire insights from post-launch evaluation of channel innovation in measuring the
impact of innovation towards account performance.
Review & follow up action in improving NPD performance.
- Performance Tracking
Conduct performance analysis to determine root cause of problems that occurs in
specific account category.
Crafting next steps or solutions in addressing root cause of the problems to be the
input for the next planning cycle
- Account Management
Align with CCD, SM and other related parties on categories jobs to be done and
translate it into category account strategy.
Engage with account to acquire input / business requirement for annual business
planning.
Provide input / feedback to category business plan provided by CCD and align with
opportunities that can be pursued in account category.
Engage in Pre-JBP with account in giving preview / roadmap of category full year
plan.
Engage with account in Joint Business Planning process to coordinate collective
plan for the year ahead.
Negotiates and agreement on trading term with account.
Conduct regular business review to monitor implementation of joint business plan
Conduct proper promotion planning by ensuring that SKP document is agreed upon and
signed by both parties.