Questionnaire

Topic: Customers survey on buying behaviour on Bata’s year

end Annual Stock Clearance Sale or Season Sale in Madurai?

Personal Information:

1. Name:________________________________________________________

2. Address:______________________________________________________
3. Contact Number:________________________________________________
4. Age:

a. 18-30 b. 31-40 c. 41-50 d. 51-60 e. above -60

5. Gender: a. Male b. Female

6. Education:

a. Up to SSC b. HSC c. Graduate d. Diploma Course e. PG

f. Professional g. Any other

7. Marital Status:

a. Married b. Unmarried c. Divorced d. Widow

8. Family Member: a. Up to 5 b. 6-10 c. 11-15 d. Above 16

9. Family Types: a. Nuclear b. Joint

10. Caste:
a. Open b. OBC c. SC/ST/SBC c. NT/VJNT d. Others
11. Religion:
a. Hindu b. Muslim c. Christian d. Jain/Marwadi e. Buddhist f. Other
12. Parents Occupation:
 a. Agro/ Farm b. Agro Processing c. Handicraft Manufacturing
d.Trading e. Service f. Other
13. Approximate Annual Income (in Rs):

a. up to Rs. 1,00,000 b. Rs. 1,00,000 - Rs. 2,00,000 c. Rs. 2, 00,001 - Rs. 3, 00,000

d. Rs. 3, 00,001 - Rs. 4, 00,000 e. Rs. 4, 00,001 - Rs. 5, 00,000 f. Above - Rs. 5, 00,000

Questions regarding the topic:

0. How often do you go for apparel shopping during end of season sale?

a. rarely b. yearly c. monthly d. fortnightly e. weekly

1 2 3 4 5
1. I enjoy shopping apparels during end of season sale
2. It is fun to buy new apparels during end of season sale
3. Buying Apparels during end of season sale is a pleasant activity
for me
4. I should plan my shopping of apparels during end of season sale
more carefully than I do.
5. I usually purchase Apparels during end of season sale from
reputable international clothing brands
6. Fashionable styling is very important to me during end of season
sale
7. I use much time and effort to buy the best quality Apparels during
end of season sale
8. The higher the price, the higher the quality of the Apparels during
end of season sale
9. I always buy apparels during end of season sale that are useful
to me and are reasonable price
10. I always go to the same store/stores to shop Apparels during end
of season sale
11. At the price shown, I would consider buying the product during
end of season sale.
12. The probability that I would consider buying the product during
end of season sale is high
13. It always confuses me when I have much information on different
brands' Apparels during end of season sale
14. Often I make careless purchases of apparels during end of
season sale I later wish I had not.
15. A product doesn't have to be perfect, or the best, to satisfy me
during end of season sale.
16. When I want to buy Apparels during end of season sale , I try to
get the best or perfect choice
17. My standards and expectations for products at apparels during
end of season sale I buy are very high.
18. I carefully calculate how much I spend in shopping Apparels
during end of season sale
19. I shop quickly, buying the first product or brand of apparels during
end of season sale I find that seems good enough.
20. My willingness to buy the product is high during end of season
sale

Note: representation of the numerical figures.

1. Strongly Disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly Agree

“FYI: This survey will be used only for the purpose of academic research and
study, the information gathered will be kept confidential and not be disclosed to
the public.”