CHAPTER 1

1
INTRODUCTION

The following report provides a comprehensive analysis and reflection on my

internship experience at Ashok Leyland limited. This internship served as an invaluable
opportunity for me to gain practical insights and hands-on experience in the LCV
Department. Throughout the 1-month duration of my internship, I had the privilege to work
with a talented team of professionals and actively contribute to various projects and
initiatives.

This report is to document my summer internship at Ashok Leyland, which took place from
May 23 to June 22, 2023. Ashok Leyland is a leading manufacturer of commercial vehicles in
India, Ashok Leyland believe that its historical success and future prospects are directly
related to combination of strengths and I was fortunate to have the opportunity to intern in the
company's Corporate Office

This report provides a brief overview of Ashok Leyland, as well as my specific

responsibilities and experiences during my internship. I will also discuss the skills and
knowledge that I gained, and the impact that my internship had on my professional
development.

Impact of My Internship:

My internship at Ashok Leyland had a significant impact on my professional development. I

gained valuable skills and knowledge, and I also had the opportunity to network with
professionals in the transportation industry.

I am confident that the skills and knowledge that I gained during my internship will help me
to succeed in my future career. I am grateful to Ashok Leyland for providing me with this
opportunity, and I look forward to continuing my professional development in the
transportation industry.

Skills and Knowledge Gained

During my internship, I gained a number of valuable skills and knowledge, including:

2
  Corporate life skills
 Recruitment and selection
 Problem-solving skills
 Teamwork skills
 Communication skills

I also learned a great deal about the departmental process for commercial vehicles. This
knowledge will be invaluable to me in my future career.

OBJECTIVES OF THE STUDY

The objectives of the study are:

 To familiarize with business organization.

 To get practical experience regarding the organizational function.
 To learn about the policies and functions of the organization.
 To understand the culture of the organization and its effect on employees.
 To get industrial exposure and experience.
 To understand the departmental functions and its operations.

METHODOLOGY

This study was undertaken by undergoing a training program at Ashok Leyland for
about a month. The information was collected by interacting and interviewing with the
concerned personnel of various functional departments.

The methodology used for the study is through the collection of primary and secondary data.
Primary data is collected through direct observation and live discussion with the managers
and the staff members. Secondary data is collected through Annual Reports, Business
Journals, Existing Records and also from the website of the company.

3
SCOPE OF THE STUDY

The study is mainly based on the details collected from various departments. It
provides a better understanding at functional level of each department. i.e., Production,
Information Technology, Marketing, Finance and Human Resource Management. Each and
every activity of the company has been studied very carefully with the data available. Apart
from that I gained knowledge of the functioning of different departments and their inter
relationship with each other. This study helped me familiarize with the internal organizational
structure, internal workforce and internal environment of the corporate office located in Little
Mount in Chennai.

4
CHAPTER 2

5
Industry Profile

Industry Overview

The automotive industry is a global industry that comprises a wide range of companies and
organizations involved in the design, development, manufacturing, marketing, selling,
repairing, and modification of motor vehicles. It is one of the world's largest industries by
revenue, employing millions of people around the world.

The automotive industry has a significant impact on the global economy. It is a major driver
of economic growth, and it also contributes to employment, trade, and innovation. The
industry is also a major source of pollution, and it is facing increasing pressure to reduce its
environmental impact.

The structure of the automotive industry is complex. There are a large number of companies
involved in the industry, and they operate at different levels of the value chain. The major
players in the industry are the original equipment manufacturers (OEMs), which design and
manufacture vehicles. The OEMs are typically vertically integrated, meaning that they own
their own production facilities and supply chains.

There are also a number of tier 1 suppliers, which provide components and subassemblies to
the OEMs. Tier 2 and tier 3 suppliers provide even more specialized components and
services. The automotive industry is also a major source of aftermarket parts and services.

The automotive industry is constantly evolving. New technologies are being developed, and
new markets are emerging. The industry is also facing increasing challenges, such as
environmental regulations and the rise of autonomous vehicles.

Despite these challenges, the automotive industry is expected to continue to grow in the
coming years. The demand for vehicles is expected to increase in emerging markets, and new
technologies are expected to create new opportunities for the industry.

Here are some of the key trends that are shaping the automotive industry:

6
  The rise of electric vehicles (EVs). EVs are becoming more popular, as they offer a
cleaner and more efficient alternative to traditional gasoline-powered vehicles.

 The development of autonomous vehicles. Autonomous vehicles are still in the early
stages of development, but they have the potential to revolutionize the automotive
industry.

 The increasing demand for connectivity and infotainment features. Consumers are
increasingly demanding vehicles that are connected to the internet and that offer a
variety of infotainment features.

 The growth of the aftermarket parts and services market. The aftermarket parts and
services market are growing rapidly, as consumers are increasingly looking for ways
to customize and maintain their vehicles.

The automotive industry is a complex and dynamic industry. It is constantly evolving, and it
is facing a number of challenges. However, the industry is also expected to continue to grow
in the coming years.

Advantages in India

The automobile industry in India has a number of advantages that make it a attractive
destination for investment and growth. These advantages include:

 Large and growing domestic market: India has a large and growing population,
which is leading to a growing demand for automobiles. In 2021, the Indian
automobile market was valued at US$222 billion, and it is expected to reach US$327
billion by 2027.
 Low labor costs: India has some of the lowest labor costs in the world, which makes
it an attractive destination for automobile manufacturing. This is especially true for
labor-intensive industries such as two-wheelers and three-wheelers.
 Government support: The Indian government has been supportive of the automobile
industry, and it has implemented a number of policies to promote growth in the sector.
These include the National Electric Mobility Mission Plan 2020, which aims to make
India a global leader in electric vehicles.

7
  Technological expertise: India has a growing pool of technological expertise in the
automobile sector. This is due to the presence of a number of global automotive
companies in India, as well as the strong research and development capabilities of
Indian universities and research institutes.
 Infrastructural development: India has been investing in infrastructure
development, which is making it easier to transport and assemble automobiles. This
includes the development of highways, ports, and logistics facilities.

These advantages have helped the Indian automobile industry to grow rapidly in recent years.
In 2021, the Indian automobile industry produced 22.9 million vehicles, making it the fourth
largest automobile producer in the world.

The industry is expected to continue to grow in the coming years, and it is likely to become a
major player in the global automobile market.

In addition to the above advantages, the Indian automobile industry also has a number of
other strengths, such as:

 A strong supplier base: India has a strong supplier base for the automobile industry,
which includes both domestic and international companies. This makes it easier for
automobile manufacturers to source components and parts locally.
 A favorable business environment: India has a favorable business environment for
the automobile industry, which includes a stable political system, a sound legal
framework, and a transparent regulatory system.
 A skilled workforce: India has a skilled workforce that is well-trained in the
automobile sector. This is due to the presence of a number of technical institutes and
training centers in India.

These strengths make the Indian automobile industry a competitive and attractive destination
for investment and growth. The industry is expected to continue to grow in the coming years,
and it is likely to become a major player in the global automobile market.

8
Make in India

Make in India is an initiative by the Government of India to create and encourage companies
to develop, manufacture and assemble products made in India and incentivize dedicated
investments into manufacturing. The policy approach was to create a conducive environment
for investments, develop a modern and efficient infrastructure, and open up new sectors for
foreign capital. The initiative targeted 25 economic sectors for job creation and skill
enhancement, and aimed "to transform India into a global design and manufacturing export
hub."

The Make in India initiative was launched in September 2014 by Prime Minister Narendra
Modi. The initiative has four pillars:

 Ease of doing business: The government has implemented a number of reforms to

make it easier for businesses to operate in India. These include reducing the number
of licenses and permits required, simplifying the tax system, and improving the
infrastructure.

 Skill development: The government has launched a number of programs to skill the
workforce for the manufacturing sector. These include the Pradhan Mantri Kaushal
Vikas Yojana (PMKVY), which aims to train 100 million people in new-age skills by
2022.

 Infrastructural development: The government has invested in infrastructure

development, such as roads, ports, and airports. This is making it easier to transport
goods and services within India and to export them to other countries.

9
  Innovation and research: The government is promoting innovation and research in
the manufacturing sector. This includes funding research and development (R&D)
projects, and providing tax breaks for companies that invest in R&D.

The Make in India initiative has been successful in attracting investment and generating jobs.
In the first five years of the initiative, India attracted over US$600 billion in foreign direct
investment (FDI). The initiative has also created millions of jobs, and it is expected to create
millions more in the coming years.

The Make in India initiative has been praised by businesses and industry experts. They say
that the initiative has created a more favorable business environment for manufacturing in
India. They also say that the initiative has helped to raise India's profile as a manufacturing
destination.

However, the Make in India initiative has also been criticized. Some critics say that the
government has not done enough to address the challenges facing the manufacturing sector,
such as high taxes and labor costs. Others say that the government has not done enough to
promote innovation and research in the manufacturing sector.

Despite the criticisms, the Make in India initiative has been a success. The initiative has
attracted investment and generated jobs, and it is expected to create millions more in the
coming years. The initiative has also helped to raise India's profile as a manufacturing
destination.

Key Government Policies

The government of India has implemented a number of policies to promote the growth of the
automobile industry in India. These policies include:

 The Automotive Mission Plan (2016-2026), which aims to make India a global hub
for automobile manufacturing. The plan focuses on increasing the production of
automobiles in India, improving the quality of automobiles, and promoting exports.

 The National Electric Mobility Mission Plan (NEMMP) 2020, which aims to make
India a global leader in electric vehicles. The plan focuses on increasing the
10
 production of electric vehicles in India, improving the charging infrastructure, and
promoting the use of electric vehicles.

 The Production Linked Incentive (PLI) Scheme, which provides financial

incentives to companies that invest in manufacturing of advanced automotive
technology products. The scheme aims to boost domestic manufacturing of
automobiles and components, and to attract investments in the automobile
manufacturing value chain.

 The National Highways Development Programme (NHDP), which is a major

infrastructure development project that is aimed at improving the road network in
India. The project is expected to create a demand for automobiles, and to boost the
growth of the automobile industry.

 The Goods and Services Tax (GST), which is a single tax that has replaced a
number of different taxes in India. The GST has simplified the tax system, and has
made it easier for businesses to operate in India.

These policies have helped to promote the growth of the automobile industry in India. In
2021, the Indian automobile industry produced 22.9 million vehicles, making it the fourth
largest automobile producer in the world. The industry is expected to continue to grow in the
coming years, and it is likely to become a major player in the global automobile market.

In addition to the above policies, the government of India has also taken a number of other
steps to promote the growth of the automobile industry. These include:

Investing in research and development: The government is investing in research and

development (R&D) projects in the automobile sector. This is helping to develop new
technologies and products, and to improve the competitiveness of the Indian automobile
industry.

Promoting exports: The government is promoting exports of automobiles from India. This is
being done through a number of measures, such as providing financial incentives to
exporters, and helping to create a favorable business environment for exports.

11
Improving the skills of the workforce: The government is improving the skills of the
workforce in the automobile sector. This is being done through a number of measures, such
as providing training programs, and setting up skill development centers.

These steps are helping to make India a more attractive destination for investment in the
automobile sector. The government is confident that the automobile industry will continue to
grow in India, and that it will become a major player in the global automobile market.

Key Risks

The automobile industry in India is facing a number of risks, which could impact its growth
in the coming years. These risks include:

 Economic slowdown: The Indian economy is facing a slowdown, which is impacting

demand for automobiles. This is due to a number of factors, such as rising inflation,
slowing economic growth, and the ongoing COVID-19 pandemic.

 Increase in fuel prices: The prices of fuel have been rising in India, which is making
it more expensive to own and operate an automobile. This is impacting demand for
both petrol and diesel vehicles.

 Shift to electric vehicles: The government of India is promoting the use of electric
vehicles, which could impact the demand for petrol and diesel vehicles. This is
because electric vehicles are more fuel-efficient and environmentally friendly.

 Increase in competition: The automobile industry in India is becoming increasingly

competitive, as a number of new players are entering the market. This is putting
pressure on margins and making it difficult for companies to grow.

 Trade tensions: The ongoing trade tensions between India and other countries could
impact the automobile industry. This is because the industry relies on imports of
components and parts from other countries.

 Technological changes: The automobile industry is undergoing a rapid technological

transformation, with the introduction of new technologies such as autonomous driving
and connectivity. This could make it difficult for companies to keep up with the latest
trends.

12
These risks could impact the growth of the automobile industry in India in the coming years.
However, the industry is also facing a number of opportunities, such as the growing demand
for affordable vehicles and the rise of the middle class. The industry is expected to continue
to grow in the coming years, but it will need to address the risks in order to sustain its growth.

Here are some additional risks that the Indian automobile industry is facing:

 Supply chain disruptions: The Indian automobile industry is heavily dependent on

imported components and parts. Any disruptions in the supply chain could impact the
production of automobiles in India.

 Government regulations: The government of India is introducing new regulations

for the automobile industry, such as emission norms and safety standards. These
regulations could make it more expensive for companies to operate in India.

 Cybersecurity threats: The automobile industry is becoming increasingly reliant on

digital technologies. This makes it vulnerable to cybersecurity threats, such as data
breaches and cyberattacks.

The Indian automobile industry is facing a number of risks, but it is also facing a number of
opportunities. The industry is expected to continue to grow in the coming years, but it will
need to address the risks in order to sustain its growth.

13
CHAPTER 3

14
Company Profile

OVERVIEW AND BACKGROUND

Ashok Leyland, flagship of the Hinduja group, is the 2nd largest manufacturer of
commercial vehicles in India, the 4th largest manufacturer of buses in the world, and 19th
largest manufacturers of trucks. Headquartered in Chennai, 9 manufacturing plants gives an
international footprint – 7 in India, a bus manufacturing facility in Ras Al Khaimah (UAE),
one at Leeds, United Kingdom and a joint venture with the Alteams Group for the
manufacture of high-press die-casting extruded aluminium components for the automotive
and telecommunications sectors, Ashok Leyland has a well-diversified portfolio across the
automobile industry. Ashok Leyland has recently been ranked as 34th best brand in India.

A US $ 4.5 billion company, that has a 75-year legacy, and a footprint that extends across 50
countries, Ashok Leyland is one of the most fully integrated manufacturing companies this
side of the globe. Ashok Leyland has a product range from 1T GVW (Gross Vehicle Weight)
to 55T GTW (Gross Trailer Weight) in trucks. Customizing trucks to customer needs has
now become a reality with the revolutionary industry first truly modular trucks – AVTR.

With the largest fleet of logistics vehicles deployed in the Indian Army and significant
partnerships with armed forces across the globe, Ashok Leyland vehicles for Defence and
Special applications helps keep borders secure. The Ashok Leyland product portfolio also has
diesel engines for industrial, genset and marine applications.

The company is very committed to the Environment, Social and Governance agenda and is
driving various initiatives under each category. Every decision of the company always
considers the values of sustainability and a socially responsible approach to fulfil its mission
for inclusive growth. The company practices good corporate governance, with a culture of
transparency, accountability, compliance, and disclosure.

15
HISTORY AND EVOLUTION

1948 - Founded by Raghunandan Saran, Ashok Motors was set up in collaboration with
Austin Motor Company, England and incorporated on September 7th for the assembly of
Austin cars.

1949 - Production began in September at the factory situated at Ennore, north of Madras, and
soon the first indigenously assembled A40 Austin car was rolled out.

1950 - An agreement was reached between the two companies and Ashok Motors got sole
rights to import, assemble and progressively manufacture Leyland trucks for seven years.

1951 - The first Leyland chassis assembled by Ashok Motors at Ennore were four Comet
350-engines tippers sold to the Mangalore Tile Factory.

1954 - The Government approved the progressive manufacture of Leyland commercial

vehicles and a license for the manufacture of 1,000 Comets a year was granted.

1955 - Named after Raghunandan’s son, Ashok, the company was renamed ‘Ashok Leyland’
with equity participation from Leyland Motors, Ltd

16
1967 - ‘Titan’ – The first Indian-made double-decker with 50% indigenous components was
launched.

VISION

Be among the top Indian corporations acknowledged nationally and internationally for

- Excellence in quality of its products.

- Excellence in customer focus and service.

MISSION

Be a leader in the business of commercial vehicles, excelling in technology, quality and value
to customer fully supported by customer service of the highest order and meeting national
and international environmental and safety standards.

HINDUJA GROUP

The Hinduja Group is one of the largest diversified groups in the world spanning all the
continents. The Group employs over 150,000+ people and has offices in many key cities of
the world and all the major cities in India.

The Hinduja Family has always adapted to free-market reforms, moving quickly in new
markets that have opened and capitalizing on new economic opportunities. As a result,
Hinduja Group is now strategically positioned to contribute to old economy sectors, such as
Banking & Finance, Transport and Energy, as well as the new economy sectors of
Technology, Media and Renewables.

17
Firm believers in traditional family values, the Hindujas have all along striven to inculcate
the family concept in their business enterprises while following the core philosophy of the
Founder. Every member of the Group is encouraged to practice the Vedic principles of work:
‘Service with devotion’ and ‘willingness to see fulfilment of one’s self-interest in the
active promotion of the interest of the collective’.

Mutual trust, respect, cohesion and co-operation are emphasized as key organizational
guidelines. At the same time, sound modern management practices are given primacy within
individual companies of the Group and also at the corporate level. Professionals are allocated
independent charge of diversified activities. There is a high premium on healthy internal
competition. Executives and Employees are appreciated and incentivized for performance
excellence. The Group, throughout its history, has demonstrated a strong commitment to
creating better understanding between the people and the governments of the world. Building
amity and co-operation between their host country and their mother country, India, has been
an article of faith for the Hindujas.

GROWTH MILESTONES OF ASHOK LEYLAND

1966 – Full air brakes introduced

1967 – Double Decker buses introduced.

1968 – Power steering offered.

1979 – Multilane trucks introduced.

1980 – Integral bus with air suspension.

1992 – Self-certification status for defence supplies.

1993 – ISO 9000 Certification.

1994 – ISO 9001 Certification

1997 – India’s first CNG powered bus.

1998 – QS 9000 Certification

1999 – CNG (Compressed Natural Gas) introduced.

2000 – Euro-I, Engines/vehicles introduced.

18
2001 – ISO 14000 Environment Management System Certification.

2002 – Exclusive Machine line – 2 for Hino cylinder.

2003 – E-Comet launched.

2004 – 50,000-mark vehicle produced.

ORGANIZATIONAL STRUCTURE

MANAGING DIRECTOR

EXECUTIVE DIRECTOR

SENIOR DIRECTOR

GENERAL MANAGER

DEPUTY GENERAL MANAGER

ASST. GENERAL MANAGER

DIVISIONAL MANAGER

SENIOR MANAGER

MANAGER

DIVISIONAL MANAGER

ASST. MANAGER

19

SENIOR OFFICER
CHAPTER 4

20
Domestic & International Operations
Ashok Leyland is a leading commercial vehicle manufacturer in India. It also has a
significant international presence, with operations in over 50 countries.

In India, Ashok Leyland has a strong presence in the heavy and medium commercial vehicle
(HCV) and light commercial vehicle (LCV) segments. It is also a major player in the bus
market. The company has a network of over 1,500 dealerships and service centers across
India.

Ashok Leyland is committed to growing its international operations in the coming years. The
company is targeting new markets in Asia, Latin America, and Europe.

Ashok Leyland's international operations are focused on the Middle East, Africa, South Asia,
and the Commonwealth of Independent States (CIS).

The following are its operations around the world,

Regional Office

 Dubai, UAE – International Operations Headquarters

 Dhaka, Bangladesh
 Moscow, Russia
 Abidjan, Ivory Coast (West Africa)

Manufacturing Assembly Plant

 Ras AL Khaimah, UAE

 Dhaka, Bangladesh
 Sri Lanka

International Presence

21
GCC

 UAE
 Saudi Arabia
 Kuwait
 Qatar
 Bahrain
 Oman

Africa

 Kenya
 Nigeria
 Tanzania
 Malawi
 Uganda
 Mauritius
 Seychelles
 Zimbabwe
 Burkina Faso
 Republic of Congo
 Cote D'ivoire
 Ghana

CIS

 Russia
 Ukraine

SAARC

 Bangladesh
 Nepal
 Sri Lanka

22
JOINT VENTURES

Ashley Alteams is a JV with the Alteams Group, Finland, and is in the business of producing
High Pressure Die Casting (HPDC) aluminum components pre-dominantly for
telecommunications and automotive sectors.

SUBSIDIARIES

Albonair GmbH

Albonair GmbH was established with a vision of being a complete solution provider for
reducing automotive emissions and has, in the short period since inception, developed the
complete solution for Selective Catalytic Reduction (SCR) and Urea Dosing System (UDS)
conforming to Euro 4, 5 and 6 emission standards for commercial as well as passenger
vehicles.

Global TVS Bus Body Builders Limited

Global TVS is a joint venture between Ashok Leyland Limited and T V Sundram Iyengar &
Sons Private Limited. The Company’s manufacturing facility is located in Viralimalai,
Trichy. The facility has three production lines with a capacity to manufacture 150 buses per
month. Global TVS is certified for ISO 9001:2008 by Bureau Veritas for design, fabrication,

23
sales and service of bus body building on customer chassis and has AIS 052 bus code
certification from ARAI, Pune.

Global TVS currently caters to export orders for the Middle East and Africa and orders from
State Transport Units as per the JNNURM scheme via Ashok Leyland. Global TVS also sells
all-steel buses built on Ashok Leyland chassis independently to private operators for
institutional and staff bus segments. The vision of Global TVS is to establish as the most
preferred Indian brand in bus body building in the Domestic, Gulf and African markets.

Hinduja Leyland Finance Limited

Incorporated in November 2008, Hinduja Leyland Finance Limited (HLFL), jointly promoted
by Ashok Leyland and the Hinduja Group, was formed to provide finance for the purchase of
vehicles or equipment. HLFL received the NBFC License in March 2010 and have started
operations with an equity of Rs. 225 crores. The strength of the Company lies in its core
competence in fund-based lending for a diversified portfolio of Commercial Vehicles, Cars,
Construction Equipment, Tractors and Used Vehicles and its network that covers 19 states
with over 275 locations.

Hinduja Tech Limited

Hinduja Tech Limited incorporated in 2009, with a focus to provide Engineering,

Manufacturing, Information Technology and Enterprise Services and Solutions for
Automotive, Aerospace, Defence, Industrial and General Manufacturing industries.

24
Hinduja Tech Limited serves top global companies including 18 of the Fortune Global 500
companies. It is led by a management team with global experience in delivering high-end
solutions in Engineering, ERP and IT services space. As a business solution focused
company, Hinduja Tech Limited has established Centers of Excellence (CoE) to develop
solutions to address key customer business imperatives in the Engineering, Manufacturing
and Enterprise domains.

GEMBA

Gemba is a Japanese word meaning “Real Place” where the real action takes place.

In the manufacturing industry, there are 3 major activities directly related to earning money,
developing, producing and selling products.

GEMBA KAIZEN

Three ground rules for practicing kaizen in Gemba.

1. House Keeping
2. Muda Elimination [Waste Elimination]
 Waste of over production
 Waste of inventory
 Waste of waiting
 Waste of Motion
 Waste of transportation
 Waste of Producing Rejects
 Waste of processing
3. Standardization.

GEMBA MISSION

N7i+1

New 7 initiatives

1. Increase in the number of GEMBA

2. 5s [SEIRI, SEITON, SEISO. SEIKETSU, SHITSUKE]

25
3. EEI (Effort and Ergonomy index)
4. CMI (Cost management initiative)
5. Inventory Initiative
6. Critical machine uptime
7. Quality
8. Safety

CHAPTER 5

26
PRODUCTION DEPARTMENT

PRODUCTION PLANTS

Manufacturing is a world in itself, governed by forces and processes exclusive to this

environment. The crown jewels of Ashok Leyland manufacturing – spread across the world –
are each stories of stringent processes, global standards in quality and a nurturing relationship
with nature. The most vibrant aspect of Ashok Leyland manufacturing is that the plants all
over the globe are connected – they communicate with each other, exchange ideas, methods
and insights to ensure that they bolster the ability to manufacture a wide range of products,
meeting and exceeding customer expectations.

1. The Ennore 'Mother Plant', Tamil Nadu - Est. 1948

27
2. Hosur Plant 1, Tamil Nadu - Est. 1980

3. Bhandara Plant, Maharashtra – Est. 1982

4. Alwar Plant, Rajasthan – Est. 1982

28
 5. Hosur Plant 2, Tamil Nadu, Est. 1994

6. Ras Al-Khaimah Plant – Est. 2009

Production Process

Ashok Leyland is one of the leading automobile manufacturers in India. The company has a
number of manufacturing plants located across India. The production process at Ashok
Leyland is a complex and multi-step process. It involves the following steps:

1. Raw material procurement: The first step in the production process is the
procurement of raw materials. Ashok Leyland procures raw materials from a number
of suppliers, both domestic and international. The raw materials are then transported
to the manufacturing plants.

29
 2. Component manufacturing: The next step is the manufacturing of components.
Ashok Leyland has a number of component manufacturing plants, where they
manufacture a variety of components, such as engines, transmissions, axles, and
chassis.

3. Assembly: The third step is the assembly of the vehicles. The components are
assembled at the manufacturing plants, where the vehicles are put together. The
assembly process is a complex and precise process, and it is carried out by a skilled
workforce.

4. Testing: The fourth step is the testing of the vehicles. The vehicles are tested for a
variety of parameters, such as performance, safety, and emissions. The testing is
carried out at a number of test facilities, both in-house and at third-party test centers.

5. Packaging and shipping: The fifth step is the packaging and shipping of the
vehicles. The vehicles are packed in accordance with the safety standards, and they
are then shipped to the dealerships.

The production process at Ashok Leyland is a complex and multi-step process. It involves a
number of different departments and a skilled workforce. The company is constantly
investing in new technologies and processes to improve the efficiency of the production
process.

Technologies

Here are some of the key technologies that Ashok Leyland uses in its production process:

 Computer-aided design (CAD): CAD software is used to design the vehicles. This
software allows the engineers to design the vehicles in a virtual environment, and to
test the designs for a variety of parameters.

 Computer-aided manufacturing (CAM): CAM software is used to control the

manufacturing process. This software allows the engineers to program the machines
to manufacture the components and vehicles in a precise and efficient manner.

30
  Robotics: Robotics is used in a number of different steps in the production process.
Robots are used to assemble the vehicles, to test the vehicles, and to package the
vehicles.

 Lean manufacturing: Lean manufacturing is a set of principles that are used to

improve the efficiency of the production process. These principles focus on waste
reduction, continuous improvement, and customer satisfaction.

Ashok Leyland is constantly investing in new technologies and processes to improve the
efficiency of the production process. The company is also investing in training its workforce
to use the new technologies. The company is confident that the production process will
continue to improve in the coming years.

MARKETING DEPARTMENT

The Ashok Leyland marketing department is responsible for developing and executing
marketing strategies for the company. The department is headed by the Chief Marketing
Officer (CMO), and it is divided into a number of teams, such as:

 Brand management: This team is responsible for developing and managing the
brand identity of Ashok Leyland.

 Product marketing: This team is responsible for developing and marketing the
company's products.

 Customer insights: This team is responsible for collecting and analyzing customer
data to inform marketing decisions.

 Marketing communications: This team is responsible for developing and executing

marketing communications campaigns, such as advertising, public relations, and
digital marketing.

 Sales and distribution: This team is responsible for managing the sales and
distribution of Ashok Leyland's products.

31
The Ashok Leyland marketing department is responsible for developing and executing
marketing strategies that will help the company achieve its business goals. The department
uses a variety of marketing tools and techniques to reach its target audience, such as:

 Advertising: Ashok Leyland uses a variety of advertising channels, such as

television, print, radio, and digital media.

 Public relations: Ashok Leyland uses public relations to build relationships with the
media and to generate positive publicity for the company.

 Digital marketing: Ashok Leyland uses digital marketing to reach its target audience
online. This includes activities such as search engine optimization (SEO), social
media marketing, and email marketing.

 Events and sponsorships: Ashok Leyland uses events and sponsorships to reach its
target audience and to build brand awareness.

The Ashok Leyland marketing department is constantly evolving to meet the changing needs
of the market. The department is using new technologies and techniques to reach its target
audience and to achieve its business goals.

Challenges

Here are some of the key challenges that the Ashok Leyland marketing department faces:

 Competition: The automobile industry is a highly competitive industry, and Ashok

Leyland faces competition from a number of other manufacturers.

 Changing customer preferences: Customer preferences are constantly changing, and

the Ashok Leyland marketing department needs to keep up with these changes in
order to be successful.

 Technology: The marketing industry is undergoing a rapid technological

transformation, and the Ashok Leyland marketing department needs to keep up with
these changes in order to be effective.

Despite these challenges, the Ashok Leyland marketing department is committed to

developing and executing marketing strategies that will help the company achieve its
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business goals. The department is confident that it can overcome these challenges and
continue to be successful in the future.

PRODUCTS & SERVICES

Trucks

The revolutionary industry first truly modular trucks – AVTR from Ashok Leyland is
transforming the business to next level. With standard interfaces, customizing trucks to the
buyer’s needs has now become reality – with a diverse of range of options based on load,
terrain application requirements.

Haulage

 2620 6x2 LA
 Boss 1920- 4x2 haulage
 1920 HH- 4x2 haulage
 1916 HH- 4x2 haulage
 3120- 6x2 DTLA
 4125 - 8x2 DTLA MAV
 4120 - 8x2 DTLA
 2825 Drill Rig
 2820 Drill Rig
 4825 - 10x2 DTLA MAV
 4225 - 10x2 MAV
 4220 - 10x2 MAV
 3520 - 8x2 LA MAV
 3520 - 8x2 Twin Steer MAV
 2820 - 6x2 MAV
 1920 - 4x2

Light Commercial Vehicles

 Ecomet 1415 TE
 Ecomet 1815 HE
 Partner Super

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  eComet 1415 HE CNG
 eComet 1615 HE CNG
 eComet 1215 Tipper
 eComet 1015 Tipper
 eComet 1615 HE
 eComet 1415 HE
 eComet 1215 HE
 eComet 1115 HE
 eComet 1015 HE
 Boss 1415 HB
 Boss 1315 HB
 Boss 1215 HB
 Boss 1115 Tipper
 Boss 1115 HB

Tipper

 Ecomet 1415 TE
 U 4825 10x4 Tipper
 Ecomet 1415 7 cum Tipper
 2825 – 6x4 Tipper
 4825 – x2 DTLA
 2832 – 8x4
 3532 – 8x4
 4825 – 10x4 DTLA (Bogie)
 3525 – 8x4 (H6)
 2825 – 6x4 (H6)
 3525 – 8x4 RMC
 2825 – 6x4 RMC
 2820 – 6x4 RMC
 4825 – 10x4 DTLA (NRS)
 4225 – 10x4
 4220 – 10x4

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  4225 – 10x2
 4220 – 10x2
 3525 – 8x4
 3520 – 8x4
 2825 – 6x4
 2820 – 6x4
 1920 – 4x2

Tractors

 4425 4x2 Tractor

 4225 4x2 Tractor
 4420 4x2 Tractor
 5525 – 4x2
 5525 – 6x4
 5425 – 4x2
 5225 – 4x2
 4620 – 4x2
 4020 – 4x2 Tractor

Buses

Ashok Leyland, the market leader in M&HCV buses in India 4th largest bus manufacturer in
the world in volume terms, facilitates millions of people in getting to their destination every
day through its wide product range of 9 to 80 seater buses- truly living it up to its ethos of
serving national interest through every business venture.

 13.5MFE Diesel – TF2513.5F6R

 Viking CNG
 Sunshine Diesel
 Cheetah Diesel
 Oyster Wide
 12M FE Diesel
 Viking Diesel
 Oyster

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Light Commercial Vehicles (LCV)

The Light Commercial Vehicle (LCV) vertical completes Ashok Leyland’s presence in the
Commercial Vehicle space as a full-fledged CV player, offering customer solutions from 2.5
T to 55T and 13 seats to 79 Seats. The LCV Business also helps the company de-risk from
the usual business cyclicity, associated with Medium Heavy Commercial vehicles.

 MiTR Ambulance
 BADA DOST i4
 BADA DOST i3+
 BADA DOST i2
 BADA DOST i1
 MiTR Staff Bus
 MiTR School Bus
 PARTNER
 DOST+
 DOST STRONG
 DOST CNG
 DOST LiTE

Power Solutions

 Diesel Generators
 Marine Engines
 Industrial Engines
 Agricultural Engines
 Gas Gensets

Defence Vehicles

For a vehicle to wear Armed Forces camouflage, it must demonstrate extraordinary levels of
strength and endurance in extreme conditions, worthy of the soldier who will take the wheel.
That Ashok Leyland manufactures Defence vehicles is a nod to its engineering capability.
Ashok Leyland is a complete mobility solution player for the Armed Forces.

Armored

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  PPC – 4x4
 MBPV – 4x4

High Mobility

 SUPER STALLION – 8x8

 SUPER STALLION – 6x6
 SUPER STALLION – 6x4
 SUPER STALLION – 12X12
 SUPER STALLION – 10X10

Light Tactical

 LSV – 4x4

Logistics

 TFF – 4x2 Truck Fire Fighting

 STALLION – 6x6
 STALLION – 4x4 MK IV
 GURU 715 – 4x4
 GURU 712 – 4x4

Stimulator

 ALS Driving Stimulator

Tracked Vehicles

 BMP REPOWERING
 BMP Comprehensive UPGRADE

Leykart

LeyKart is a digital initiative launched by Ashok Leyland to help users buy spare
parts online. With hundreds of models, thousands of variants and millions of components,
finding the right part can be a daunting task for the customers. Leykart aims to be a game
changer in empowering the customers to find the right part at anytime from anywhere – all
from the convenience of the ubiquitous mobile device. Leykart is an end-to-end solution for

37
the customer’s aftermarket needs which assures the identification and availability of genuine
Ashok Leyland Parts and is an e-commerce platform for fulfilment as well.

Behind the home screen of Leykart is an intricate algorithm which links an extensive
database of Model Numbers, Chassis numbers, Registration details and Parts. This guides the
user through an intuitive search experience to zoom in to the exact part that she needs based
on the limited information that she has on hand. The Leykart algorithm considers the
customer’s geolocation to identify the mode of fulfilment at the earliest. In the rare instance
of the part unavailability in the vicinity, Ashok Leyland warehouses come to the rescue to
ensure 100% fulfilment within the specified lead time.

Ashok Leyland AMC

Truly effective support is more about pre-emptive, proactive maintenance than it

is about crisis assistance. Timely maintenance is the key to higher uptime, lower cost of
ownership and longer, more profitable life for the vehicle. The trust that Ashok Leyland
inspires hinges not only on the quality and reliability of the vehicles themselves, but on the
quality and reliability of the support, whenever needed.

The Annual Maintenance Contract (AMC) from Ashok Leyland, is the most complete and
timely cover for both in-use and new vehicles. Flexible to specific requirements, it comes
with the promise of scheduled servicing, skilled technicians and genuine parts and lubricants.
It also covers preventive maintenance (Inclusive of lubricants and consumables), wear and
tear items, minor repairs, major repairs and aggregate overhauling.

In a 24×7 business environment, every rupee saved is a rupee earned. It will monitor,
schedule and deliver timely maintenance to the vehicle, through skilled mechanics and the
use of genuine spare parts. Their care reflects not just on the health of the customers vehicle
but on the health of their business as well.

Corridor Annual Maintenance Cover

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Applicable for all new and in-use vehicles at all Ashok Leyland authorized service outlets
across the country

At-site Annual Maintenance Cover

A service scheme providing at-site assistance for all new and in-use vehicles

Labour Annual Maintenance Cover

Applicable to both Corridor and At-Site AMC, where only the parts and the consumables will
be charged at actuals to the customer.

Ashok Leyland iAlert

For those who ply commercial vehicles, emerging technology and evolving customer
demands have made the road relentlessly competitive. Real-time information about vehicles
is no longer a luxury, but an absolute necessity.

While most new telematics solutions are accessible only to a small percentage of vehicles
with electronic engine platforms, Ashok Leyland iALERT 3.0 is an industry first–cutting
edge telematics solution available across engine platforms, mechanical and electronic alike.

Ashok Leyland iALERT 3.0 brings together advanced Track and Trace (TnT), Vehicle
Health Monitoring Diagnostics (VHMD) and Reports & Analytics capabilities to provide
valuable data on your vehicle’s performance, predict service requirements, help you plan
maintenance schedules and help your vehicle stay on road longer.

iALERT 3.0 Elite, application that has been enhanced to accommodate the technical
complexities of BS6 offers a simplified yet intuitive approach to monitor vehicle vital
parameters and provides advanced prognostics to ensure vehicle uptime-all the time. The

39
centerpiece of the application is the ‘Digital Twin’ concept of the vehicle cluster that enables
the customer to have an “On the vehicle” experience to monitor vital vehicle health
information. With BS6 Diagnostics complexities, timely alerts on system malfunction
becomes vital to also ensure safety of the vehicles and drivers.

Much More than Diagnostic:

It can pre-empt issues before they occur, giving the operators the power to avoid glitches and
steer clear of unforeseen expenses or unplanned delays.

Unmatched Response Time:

By tracking all Ashok Leyland vehicles coming within their geographical purview, their
dealers are better equipped to offer support when and where needed.

10x Benefits:

It offers diverse benefits including VHMD, Track and Trace, Geo fencing, Trip Management,
Route deviation tracking, Fuel level management, Alerts and Reports, Service reminders,
Driver monitoring, Fleet management & Dealer locator.

Proactive Service Support

By tracking all Ashok Leyland vehicles coming within their geographical purview, Their
dealers are better equipped to offer support when and where needed.

FINANCE DEPARTMENT

The Finance department at Ashok Leyland is responsible for managing the company's
financial resources. The department is headed by the Chief Financial Officer (CFO), who
reports to the CEO. The Finance department is divided into a number of divisions, including:

 Accounting: The accounting division is responsible for recording the company's

financial transactions.

 Audit: The audit division is responsible for ensuring that the company's financial
statements are accurate and compliant with the law.

 Taxation: The taxation division is responsible for managing the company's tax
affairs.

40
  Treasury: The treasury division is responsible for managing the company's cash flow
and investments.

 Risk management: The risk management division is responsible for identifying and
managing the company's financial risks.

The Finance department plays a critical role in the success of Ashok Leyland. The
department is responsible for ensuring that the company has the financial resources it needs
to operate and grow. The department also plays a role in ensuring that the company is
financially sound and that its financial risks are managed effectively.

Responsibilities

Here are some of the key responsibilities of the Finance department at Ashok Leyland:

 Preparing financial statements: The Finance department is responsible for

preparing the company's financial statements, which are a record of the company's
financial transactions. The financial statements are used by investors, creditors, and
other stakeholders to assess the company's financial health.

 Managing cash flow: The Finance department is responsible for managing the
company's cash flow, which is the flow of money into and out of the company. The
Finance department ensures that the company has enough cash to meet its obligations
and that it is not overspending.

 Investing the company's money: The Finance department is responsible for

investing the company's money in a way that maximizes returns and minimizes risk.
The Finance department invests the company's money in a variety of assets, such as
stocks, bonds, and real estate.

 Managing the company's debt: The Finance department is responsible for managing
the company's debt, which is the money that the company owes to creditors. The
Finance department ensures that the company's debt is manageable and that the
company is not overleveraged.

41
  Providing financial advice to the management: The Finance department provides
financial advice to the management on a variety of matters, such as investment
decisions, capital budgeting, and mergers and acquisitions.

The Finance department at Ashok Leyland is a critical part of the company. The department
plays a vital role in ensuring that the company has the financial resources it needs to operate
and grow. The department also plays a role in ensuring that the company is financially sound
and that its financial risks are managed effectively.

HUMAN RESOURCE DEPARTMENT

Ashok Leyland's Human Resource Department is responsible for the recruitment, training,
and development of the company's employees. The department also handles employee
relations, compensation and benefits, and performance management.

The Human Resource Department is headed by the Chief Human Resources Officer (CHRO).
The CHRO is responsible for the overall strategic direction of the department and reports to
the Managing Director.

HR Functions

The Human Resource Department is divided into a number of functions, including:

 Recruitment: The recruitment function is responsible for sourcing and attracting new
talent to the company. The department uses a variety of methods to recruit new
employees, including online job postings, campus recruitment, and employee
referrals.

 Training: The training function is responsible for providing employees with the skills
and knowledge they need to be successful in their roles. The department offers a
variety of training programs, including new hire orientation, leadership development,
and technical training.

42
  Development: The development function is responsible for helping employees reach
their full potential. The department offers a variety of development programs,
including mentoring, coaching, and stretch assignments.

 Employee relations: The employee relations function is responsible for managing the
company's relationship with its employees. The department handles employee
grievances, disciplinary matters, and collective bargaining.

 Compensation and benefits: The compensation and benefits function is responsible

for setting and administering the company's compensation and benefits programs. The
department ensures that employees are fairly compensated for their work and that they
have access to a comprehensive benefits package.

 Performance management: The performance management function is responsible

for evaluating employee performance and providing feedback. The department uses a
variety of methods to assess performance, including performance reviews, 360-degree
feedback, and goal setting.

The Human Resource Department plays a vital role in the success of Ashok Leyland. The
department is responsible for attracting, developing, and retaining the company's most
valuable asset: its employees.

CORPORATE SOCIAL RESPONSIBILITY

The Corporate Social Responsibility (CSR) initiatives at Ashok Leyland aims to

improve the lives of communities that have formed the bedrock of its success. The flagship
program ‘Road to School’ hinges on the pillars of strategy, impact, innovation,
sustainability, scalability, and replicability, to ensure the well-being of its beneficiaries. It
aims at holistic development of children through nutritional support, physical development
through sports, improvement in the quality of education, and promotion of arts and culture.
The initiative has touched the lives of 100000 children across 1100 schools. Ashok Leyland
under the CSR project – Jal Jeevan, it is in the process of installing RO water purification
plants in villages where there is a dire need for clean drinking water.

At Ashok Leyland, the greatest satisfaction comes from its stakeholders- be it drivers,
mechanics and all the millions of passengers who use their vehicles to commute on an

43
everyday basis. Ensuring that they drive in comfort and ride with safety is what the company
strives to do and takes pride in.

An endeavor to serve its stakeholders, and taking India’s prosperity further than ever before,
Ashok Leyland is constantly innovating, evolving, in line with its brand philosophy of ‘Koi
Manzil Door Nahin’.

Employee welfare schemes

The following are some of the welfare schemes available to the employees.

 Canteen facilities
 Medical claims
 Transport facilities
 Ashok leyland school for their children
 Scholarship schemes
 Recreation facilities

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CHAPTER 6

LEARNINGS
45
Key Learnings

Here are some key learnings the intern learned in Ashok Leyland's human resource
department:

 The importance of employee relations: Ashok Leyland is a large organization with a

large workforce. Employee relations is therefore a critical function in the HR
department. This helped to learn about the importance of building and maintaining
positive relationships with employees, as well as resolving any workplace disputes.

 The role of HR in recruitment and selection: The HR department is responsible for

attracting, recruiting, and selecting the best possible candidates for Ashok Leyland.
This helped to learn about the different stages of the recruitment process, as well as
how to assess candidates' skills and qualifications.

 The importance of training and development: Ashok Leyland invests heavily in

training and development for its employees. This helped to learn about the different
types of training programs that are offered by the company, as well as how to design
and deliver training programs.

 The importance of compensation and benefits: Ashok Leyland offers a competitive

compensation and benefits package to its employees. This helped to learn about the
different components of the compensation and benefits package, as well as how to
calculate employee pay and benefits.

 The role of HR in employee relations: The HR department is responsible for

handling a variety of employee relations issues, such as performance management,
disciplinary action, and termination of employment. This helped to learn about the
different employee relations issues that can arise, as well as how to handle these
issues in a fair and consistent manner.

In addition to these key learnings, also had the opportunity to gain valuable experiences in a
variety of other areas in Ashok Leyland's HR department, such as:

46
  Data analysis: HR departments rely on data to make informed decisions. This helped
to learn on how to collect, analyze, and interpret data to improve HR processes.

 Communication skills: HR professionals need to be able to communicate effectively

with employees, managers, and other stakeholders. This helped to develop the
communication skills by writing reports, giving presentations, and conducting
interviews.

 Problem-solving skills: HR professionals need to be able to identify and solve

problems. This helped to develop the problem-solving skills by working on real-world
HR problems.

An internship in Ashok Leyland's HR department is a great opportunity to learn about the

different aspects of HR and to gain valuable experience in a large, multinational company.
Overall, the interns gained a deep understanding of the HR function and developed his skills
and knowledge that he needed to succeed in a career in HR.

Other Learnings

Here are some of the other learnings which was learnt in Ashok Leyland corporate office:

 Learn about the automobile industry: Throughout the internship had the
opportunity to learn about the automobile industry. Learnt about the different types of
vehicles that Ashok Leyland manufactures, the production process, and the latest
technologies in the industry.

 Gain exposure to different departments: The internship gave the opportunity to

gain exposure to different departments in the corporate office. This gave a better
understanding on how the company operates, and it helped to develop the skills and
knowledge.

 Work on real-world projects: The internship provided the opportunity to work on

real-world projects. This gave the opportunity to apply the knowledge and skills, and
it helped to develop the problem-solving skills.

47
  Network with professionals: Had the opportunity to network with professionals
from different departments in the company. This helped to build the professional
network, and it helped to learn about different career opportunities.

 Gain hands-on experience: In the internship had the opportunity to gain hands-on
experience in the automobile industry. This helped to develop the skills and
knowledge, and it helped to make a positive impression on the supervisors and
colleagues.

Here are some additional tips that were learnt in Ashok Leyland corporate office:

 Be proactive: To take the initiative to learn about the company and the industry.
Don't wait to be told what to do.

 Be a team player: Be willing to help out your colleagues and be a team player.

 Be professional: To dress and act professionally and to wear or hold the company ID
card at all times.

 Be positive: To have a positive attitude and be willing to learn new things.

 Be healthy: To eat a healthy course of meal every day to provide the organization
with one’s fullest capabilities, learnt through their cafeteria and dining etiquette.

48
CHAPTER 7

49
Recommendations
Suggestions for Improvement

Ashok Leyland is one of the leading automobile manufacturers in India. The company has a
strong brand name and a loyal customer base. However, there are a number of areas where
the company can improve.

Here are some suggestions for improvement in Ashok Leyland:

 Product development: Ashok Leyland needs to focus on developing new and

innovative products. The company needs to stay ahead of the competition in terms of
technology and features.

 Marketing and sales: Ashok Leyland needs to improve its marketing and sales
strategy. The company needs to reach out to a wider audience and generate more
leads.

 After-sales service: Ashok Leyland needs to improve its after-sales service. The
company needs to provide a better customer experience and resolve customer issues
quickly.

 Employee engagement: Ashok Leyland needs to improve employee engagement.

The company needs to create a more positive work environment and provide more
opportunities for employees to grow and develop.

 Corporate social responsibility: Ashok Leyland needs to increase its corporate

social responsibility (CSR) activities. The company needs to give back to the
community and make a positive impact on society.

As an intern in Ashok Leyland corporate office, here are some suggestions for improvement
that I would give:

50
  Provide more opportunities for interns to work on real-world projects. This would
give interns the opportunity to apply their knowledge and skills, and it would help
them to develop their problem-solving skills.

 Help interns to network with professionals from different departments in the

company. This would help interns to build their professional network, and it would
help them to learn about different career opportunities.

 Listen to interns to give feedback. This would help the company to improve its
internship program, and it would help interns to feel more valued.

 Provide more opportunities for interns to learn about the company's culture and
values. This would help interns to understand the company's mission and vision, and
it would help them to feel more connected to the company.

 Provide more opportunities for interns to socialize with other interns. This would help
interns to make friends and build relationships, and it would help them to feel more
supported during their internship.

Hoping that these suggestions would help to improve the internship experience at Ashok
Leyland. They would provide interns with more opportunities to learn and grow, and they
would help interns to feel more valued and connected to the company.

Future Prospects

Ashok Leyland is one of the leading automobile manufacturers in India. The company has a
strong track record of growth, and it is well-positioned for future growth.

Here are some of the factors that are driving Ashok Leyland's future prospects:

 Growing demand for commercial vehicles: The demand for commercial vehicles is
growing in India, due to the growth of the economy and the increasing urbanization.
Ashok Leyland is well-positioned to benefit from this growth, as it is one of the
leading manufacturers of commercial vehicles in India.

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  Focus on new technologies: Ashok Leyland is focusing on new technologies, such as
electric vehicles and connected vehicles. These technologies are expected to drive
growth in the automobile industry in the coming years, and Ashok Leyland is well-
positioned to capitalize on this growth.

 Strong brand image: Ashok Leyland has a strong brand image in India. The
company is known for its quality products and its reliable after-sales service. This
strong brand image will help Ashok Leyland to attract new customers and to retain
existing customers.

 Financial strength: Ashok Leyland is financially strong. The company has a strong
balance sheet and a good track record of profitability. This financial strength will help
Ashok Leyland to invest in new technologies and to expand its market share.

Overall, Ashok Leyland is well-positioned for future growth. The company has a strong track
record, a focus on new technologies, a strong brand image, and financial strength. These
factors will help Ashok Leyland to grow in the coming years.

Here are some of the challenges that Ashok Leyland may face in the future:

 Competition from foreign players: The Indian automobile industry is becoming

increasingly competitive, as foreign players are entering the market. Ashok Leyland
will need to compete with these foreign players in order to maintain its market share.

 Economic slowdown: The Indian economy is facing a slowdown, which could

impact demand for automobiles. Ashok Leyland will need to manage its costs and to
focus on exports in order to mitigate the impact of the economic slowdown.

 Technological changes: The automobile industry is undergoing a rapid technological

transformation, with the introduction of new technologies such as autonomous driving
and connectivity. Ashok Leyland will need to keep up with these technological
changes in order to remain competitive.

Overall, Ashok Leyland faces some challenges in the future. However, the company is well-
positioned to overcome these challenges and to continue to grow.

52
CHAPTER 8

53
Conclusion
The intern’s 1-month summer internship at Ashok Leyland was a valuable and rewarding
experience. The intern had the opportunity to learn about the automobile industry, to work on
real-world projects, and to network with professionals from different departments. The intern
also gained a deeper understanding of the company's culture and values.

The intern was assigned to the LCV department, where he worked on a project to develop a
new marketing campaign for one of the company's products. The intern was also given the
opportunity to shadow a HR manager, which gave him a first-hand look at the day-to-day
responsibilities of a HR professional.

The intern learned a lot during his internship, and is grateful for the opportunity to have
worked at Ashok Leyland. The intern is confident that the skills and knowledge that he
gained during his internship will be valuable in his future career.

The intern would like to thank his supervisors, for their guidance and support during his
internship. The intern would also like to thank the other members of the LCV department for
their helpfulness and willingness to share their knowledge with him.

The intern am excited to continue learning about the automobile industry, and the intern is
confident that his internship at Ashok Leyland has prepared him for a successful career in this
field.

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CHAPTER 9

55
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 Ashok Leyland Website - https://www.ashokleyland.com/in/en

 Site Link: dokumen.tips_internship-training-in-ashok-leyland

 Wikipedia - https://www.wikipedia.org

 Search Engines – Google, ChatGPT, BARD

 Research Methods in Behavioral Sciences. Lagos: Learn Africa Plc. Atkinson, J. &
Storey, D. 1994

 Handbook of Human Resource Management Practice, 10th edition, Great Britain

 Book: International Sales Law, 2007.

 Al-Emadi Mohammed Asad Shareef et al (2007)., International Journal of Training

and Development., Relationship between employees' beliefs regarding training
benefits and employees' organizational commitment in a petroleum company in the
State of Qatar.

 2012., Exploring Employee Relations., Managing employee relations

 2003., How to Manage, Analyze and Interpret Survey Data., Data Management

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