Questioner

I am a marketing student currently completing my dissertation. I am required to collect primary

data for my research on the consumer motivations of purchasing luxury goods. This questionnaire
is only for academic purposes and all participants will be kept anonymous. Please answer all
questions honestly. This will take no longer than three minutes to complete. Thank you for your
time.

Your name:

Are you a student:

Gender: M/F

Age:

1. Do you buy luxury products? Such as Versace, Gucci, Calvin Klein, Dolce Gabbana, Hugo Boss,
Ralph Lauren, Dkny, Tommy Hitfiger Louis Vuitton

a.YES b. NO

2. What you prefer luxury products or local products?

a.YES b. NO

3. How often do you purchase luxury products?

a. Monthly a. Every 6 months

c. Once a year d. never

4. Do you have any plan to buy a luxury product in this month ?

a.YES b. NO

5. How much would you be willing to spend on a luxury item?

 ₨0 

₨5000 - ₨10000

₨10000 - ₨30000

₨40000 - ₨70000

₨100000 or more 

* 6. What influences your decision to purchase luxury goods ?

Celebrities / Influencers

Social Media platforms

TV

Magazines

Friends 

Family  

* 7. Do you agree that products with a high price indicate higher quality?

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly disagree
* 8. Would you ever purchase a counterfeit (Fake) product?

Very likely

Likely

Unlikely

Very unlikely

Never

9. Do you think that a luxury with a high price means good quality compare to other brands

Very likely

Likely

Unlikely

Very unlikely

Never

10. do you think that a luxury product can fetch a good resale value?

Very likely

Likely

Unlikely

Very unlikely

Never
11. do you think that investment in a luxury product is worth its retail price

Very likely

Likely

Unlikely

Very unlikely

Never

12. Are you willing to pay a premium price, for limited edition luxury goods

a.YES b. NO