Marketing L5 MC

1. Heavy coffee drinkers tend to be high on sociability; so then Starbucks create environments for people
to relax and socialize. TRUE FALSE T

2. Which of the followings is NOT a kind of “other stimuli” in the buying behavior model (“black box”)?
a.product
b.economic
c.cultural
d.all of the above
e.none of the above Ans: A

3. When a consumer is highly involved in a purchase and perceives there is no significant differences
among brands, he/ she undertakes a variety-seeking buying behavior.
TRUE FALSE F

4. Purchase intentions do not necessarily lead to actual purchase.

TRUE FALSE T

5. People within a reference group who, because of special skills, knowledge, personality, or other
characteristics, exert social influence on others, are called _________.
a.Accumulators
b.Opinion leaders
c.Builders
d.Achievers
e.Innovators Ans: B

6. Which of the following is not an “external stimulus”?

a. Advertisement
b. Hunger (Cannot make you feel hungry)
c. Discussion with friends
d. Smell from leather good stores
e. None of the above Ans: B

7. Which of the following typically happens with habitual buying behavior?

a. There is high consumer involvement. (Low)
b. There is strong brand loyalty. (Weak)
c. Consumers search extensively for information. (Not extensive)
d. Ad repetition creates brand conviction. (Ad no use)
e. none of the above Ans: E
8. Buying salt is a typical _______ buying behavior.
a.Complex
b.Variety-seeking
c.Dissonance-reducing
d.Habitual
e.None of the above Ans: D

9. With habitual buying behavior, buyers are not highly committed to any brand; marketers of low-
involvement products with few brand differences often use ________ and ________ to stimulate
product trial.
a. satisfaction; performance
b. loyalty; belief
c. price; promotions
d. new products; new stores
e. impulse buying; end-of-aisle (Corridor) Ans: C

10. How the consumer processes information to arrive at brand choices, the step of the decision process
known as ________, is of particular importance to marketers.
a. alternative evaluation
b. information searching
c. dissonance reducing
d. variety seeking
e. none of the above Ans: A