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Practice Set

Multiple Choice
Identify the choice that best completes the statement or answers the question.

____ 1. Cindy has had an interest in Barbie dolls since she was 7 years old. She continues to collect Barbie dolls and
attends trade shows with other Barbie doll enthusiasts. Cindy has what is known as a(n) _____ in Barbie
dolls.
a. felt involvement
b. enduring involvement
c. internal motivation
d. processing motivation
____ 2. As the early industry leader, the iPod became an example in consumers’ minds for portable digital music
players. It is a
a. taxonomic representative.
b. prototype.
c. maxima.
d. structured taxonomic ideal point.
____ 3. In forming attitudes using high effort, all of the following could be thought of as credible sources, except a
message from a(n)
a. police officer for a home protection method.
b. CEO of a company.
c. basketball player endorsing a leather sofa.
d. individual with an “honest face.”
____ 4. Music in advertising can likely have all of the following positive effects except
a. attracting attention.
b. stimulating emotionally laden memories.
c. being used as an effective classical conditioning strategy.
d. increasing the rate of recall of central arguments in an ad.
____ 5. A confirmation bias in processing information leads consumers to
a. make emotional judgments.
b. be negative in evaluations.
c. be overconfident in their judgments.
d. make cognitive judgments.
____ 6. When MAO is low, individuals are motivated to be
a. makers of whole evaluations.
b. evaluators of products by single attributes.
c. cognitive simplifiers.
d. cognitively involved.

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____ 7. Fred felt a high level of satisfaction with his new computer right after purchase, but his satisfaction steadily
declined over time. He is most likely what is known as a _____ consumer.
a. high-involvement
b. low-involvement
c. low need for cognition
d. high need for cognition
____ 8. Some class-related acquisition and consumption behaviors can be explained by consumers’ quest to acquire
items that reflect not only their current social class but also
a. the influence of SEI.
b. class aspirations.
c. status crystallization.
d. status freeze.
____ 9. Kimberley looks to a group of friends, Stephanie, Grace, Shinna, and others, to help determine what she likes
and what she should do. This is an example of a
a. consideration set.
b. reference group.
c. sociological set.
d. neural network.
____ 10. All of the following could make a product or service an innovation except if it
a. is new to the marketplace.
b. is perceived as new by consumers.
c. involves changes in consumption patterns.
d. involves only new marketing communications pitches.
____ 11. Miller found it necessary to position the “Lite” in Miller Lite beer as meaning “less filling” not “diet.” The
former was seen as appropriate for men, whereas the latter connotation made the beer appear more feminine.
Miller was grappling with
a. symbol development.
b. role characterization.
c. socialization.
d. symbol removal.
____ 12. Products such as condoms or pregnancy tests may be more tempting to steal because
a. these products are contraband items.
b. consumers are too embarrassed to buy them through conventional channels.
c. they are scarce and difficult to obtain through conventional channels.
d. the types of consumers who purchase these products are more likely to steal.

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Practice Set
Reference to pages in the book where the answers to the questions can be obtained

MULTIPLE CHOICE

1. REF: 47
2. REF: 101
3. REF: 131
4. REF: 164
5. REF: 223
6. REF: 247
7. REF: 279
8. REF: 336
9. REF: 392
10. REF: 415
11. REF: 447
12. REF: 477

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