I.

Multiple choice: Choose the letter of the correct answer:

_____1. A change that is affected with the factor of duration and only exists in a short period. It attracts the large
population in a very small amount of time but also lose the attention quickly.
a. pattern b. trend c. fad d. development
_____2. What is the factor on how to properly spot a trend?
a. make it superficial b. don’t find proof c. avoid being self-serving d. don’t collect ideas
_____3. Which of these is not included in the steps of trend spotting?
a. don’t be superficial b. find real proof c. avoid being self-serving d. don’t collect ideas
_____4. It is one of the characteristic of trending designs.
a. brand inconsistency b. innovation c. over designed d. overly expensive
_____5. It is a social networking website where users can post comments, share photographs and post links to news
or other interesting content on the web, chat live, and watch a short-form video.
a. facebook b. myspace c. youtube d. amazon
_____6. Famous for its popular video sharing and the second largest search engine.
a. facebook b. myspace c. youtube d. amazon
_____7. It is both a messaging platform and a social network. It can’t be used from the regular web and exists only as
a mobile app you can download to your iPhone or Android smartphone.
a. facebook b. myspace c. youtube d. Snapchat
_____8. Which of these is the first stage on the life cycle of a trend?
a. rebirth b. birth c. spread d. death
_____9. “Once a trend gains considerable significance, people will inevitably begin to monetize it.” What is being
described in this statement? a. recognition b. spread c. selling d. hitting
_____10. Which of the following can be considered as a fad?
a. barong tagalog b. black shoes c. water bottle flip challenge d. mobile phone
_____11. Which of the following is not a fad?
a. White sneakers b. hula hoop c. rubik’s cube d. Psy’s Gangnam Style
_____12. They are often paid to endorse specific products-sometimes in the form of advertisements & compensated
outfit choices. a. celebrities b. reporters c. trend spotters d. all of them
_____13. It emerged in early 1990’s, culturally focused trend spotting most commonly used for marketing purpose.
Now, it is commonly done online.
a. trend scouting b. trend spotting c. coolhunting d. any of them
_____14.The following are examples of trends.
a.Social media b.recreational marijuana c.artificial intelligence d. all of the choices
_____15. There are ways to identify trends and fads, except”
a. anticipate change c. Find experts and influencers to be go-to sources
b. Paying attention d. all of the choices

II. MODIFIED TRUE OR FALSE: Write RIGHT if the statement is true, if false write WRONG and
change the underlined word to correct the statement
1. The difference between a trend and a fad is their power of endurance.
2. Fads rise quickly in popularity and fall just as fast.
3. Trends offer something of value to their audience, they are widely used and successful for a longer period of time.
4. A good way to figure out if a trend is truly a trend is to see if there is growing, multi-year data that demonstrates it
has an effect on the market.
5. The modern use of social media has been prevalent for about 20 years now.
6. Fad serves as a temporary novelty — they may be in one season and out the next.
7. Fads come and go quickly.
8. Trends have a much longer life span than fads.
9. Trends tend to be things that have something classic about them.
10. Time is a great device for distinguishing between a fad and a true trend in the field of learning and development.

III. Enumetion: 10 points

Give 3 examples of Fad and 3 examples of trend then explain why it became a fad and a trend

IV. ESSAY WRITING. (15 pts.)

. How do social networks help make your life better?
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
____________
2. What are the disadvantages of the Internet?
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
____________