ASSIGNMENT

ON
BUSINESS PLAN (JIO)

Submitted To: Submitted By: Group B:

Dr. Heramb Nayak Lakshya Sharma- 13914901723
(Department of Tanish Grover- 10414901723
Business Kashish Mittal- 11814901723
Administration)
Amaan Siddiqui- 13314901723
Associate Professor
Shivam Verma- 12614901723
Anushka Aneja- 11014901723

COURSE – BBA(GENERAL)
1ST SHIFT
BATCH- 2023-26

MAHARAJA SURAJMAL INSTITUTE

(Affiliated to GGSIPU, Delhi)
C-4, Janakpuri, New Delhi, 110058

1
 Acknowledgement

I would like to express my gratitude to my guide "Dr. Heramb Nayak" for providing guidance
and support throughout the research process. Your feedback and encouragement have been
invaluable in ensuring the quality and accuracy of this report.

I would also like to thank the participants who willingly shared their time and perspectives,
contributing valuable data and information that formed the basis of this report.

Furthermore, I would like to acknowledge the resources and references that were consulted,
as they provided a solid foundation for the research and analysis conducted.

Lastly, I am grateful to my colleagues and friends for their encouragement and understanding
during the development of this report. Your unwavering support has been a source of
motivation and inspiration.

Anushka Aneja 11014901723

Kashish Mittal 11814901723
Lakshya Sharma 13914901723
Shivam Verma. 12614901723
Amaan Siddiqui. 13314901723
Tanish Grover. 10414901723

2
 INDEX
S NO. TOPIC PAGE
NO.

1 Chapter 1- Introduction
- Meaning of Business Plan
- Purpose of Business Plan
- Types of Business Plan 4
- Preliminary Contracts
- Difficulties In Business Plan

2 Chapter 2- JIO Financial Services Ltd

2.1 Overview of JIO
2.2 Business model of JIO 8
2.3 Services offered by JIO

3 Chapter 3- Analysis and Interpretation

3.1 Financial Analysis 11
3.2 SWOT Analysis

4 Chapter 4- Competitors and Difficulties of JIO

4 Competitors of JIO 17
5 Difficulties faced by JIO

5 Chapter 5- USP and Strength of JIO

6 USP of JIO
7 How JIO is better from its Competitors 20
8 JIO customer service

6 Chapter 6- Conclusion/Summary 23
7 Chapter 7- Bibliography

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 CHAPTER-1
INTRODUCTION

1.1 Meaning of Business Plan

A business plan is a documented strategy for a business that highlights its goals and its plans
for achieving them. It outlines a company's go-to-market plan, financial projections, market
research, business purpose, and mission statement. Key staff who are responsible for
achieving the goals may also be included in the business plan along with a timeline.
The business plan is an undeniably critical component to getting any company off the ground.
It's key to securing financing, documenting your business model, outlining your financial
projections, and turning that nugget of a business idea into a reality.

1.2 Purpose of Business Plan

Planning:
Writing out your plan is a valuable exercise for clarifying your ideas and can help you
determine the scope of your business, as well as the time, money, and resources you'll need to
get started.
Evaluating Concepts:
If you have multiple business concepts, creating a rough business plan for each can help you
focus your time and effort on the ones with the greatest likelihood of success.
Establish a Business Focus:
The primary objective of a business plan is to outline your future objectives. These plans
should include goals or milestones as well as the specific actions your company will take to
achieve each one. Creating a road map to your objectives will assist you in determining your
business's focus and pursuing expansion.
Secure Funding:
Before investing in the business, one of the first things private investors, banks and other
lenders look for is a well-researched business plan. Investors are interested in how you run
your business, your revenue and expense projection and, most importantly, how they will
receive a return on their investment.
Attract Executives:
As your company expands, you will likely require additional executives. business strategy
enables you to attract executive talent and determine the compatibility with your company.
Partnerships:

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If you intend to approach other companies about collaborating. having a cell overview of
your vision, audience, and growth strategy will make it m cashier for them to determining
whether your business is a good fit for their especially if they're further along in their growth
trajectory than you are.
Research:
In order to compose a business s plan, you will need to conduct research on your ideal
customer and your competitors his information will a assist you in making more strategic
decisions.

1.3 Types of Business Plan

Startup plan:
A startup plan is used to pitch a new business idea to potential investors, partners, or
customers. It summarizes the problem, solution, market opportunity, competitive advantage,
and revenue model of the business. It also includes a brief overview of the team, milestones,
and funding requirements.
- Strategic plan:
A strategic plan is used to communicate the long-term vision, mission, values, and objectives
of a business. It defines the direction, priorities, and actions that the business will take to
achieve its goals. It also analyses the external and internal factors that affect the business
performance, such as market trends, customer needs, competitors, strengths, weaknesses,
opportunities, and threats.
- Feasibility plan:
A feasibility plan is used to evaluate the viability and profitability of a new product, service,
or project. It assesses the market demand, customer preferences, cost-benefit analysis, risk
assessment, and technical feasibility of the proposed idea. It also provides recommendations
on whether to proceed with the idea or not.
- Operations plan:
An operations plan is used to describe the day-to-day activities and processes of a business.
It covers the operational aspects such as production, distribution, inventory management,
quality control, customer service, human resources, and legal compliance. It also specifies the
roles and responsibilities of the staff, the equipment and resources needed, and the standards
and procedures to follow.
- Expansion plan:
An expansion plan is used to outline the growth strategies and opportunities of a business. It
identifies the new markets, products, services, or locations that the business wants to enter or
develop. It also estimates the market potential, customer segments, competitive landscape,
and financial projections of the expansion project.

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1.4 Preliminary Contracts
A preliminary contract is a contract that is made by the promoters of a company on behalf of
the company before it is incorporated.
The purpose of a preliminary contract is to ensure that the company will have some property
or rights that are essential for its business after it is formed.
A preliminary contract may include the terms of the main contract that will be concluded in
the future, such as the subject, value, price, and method of finalizing the transaction.
However, a preliminary contract is not legally binding on the company unless it is ratified by
the company after its incorporation.
Therefore, the promoters are personally liable for any breach or non-performance of a
preliminary contract until it is ratified or adopted by the company.

1.5 Difficulties in Business Plan

A business plan is a document that outlines the goals, strategies, and resources of a new or
existing venture. It is a useful tool for entrepreneurs, investors, and stakeholders to evaluate
the feasibility and potential of a business idea. However, writing a business plan can also
pose some difficulties, such as:

- Defining the target market and customer segments:

A business plan should clearly identify who the customers are, what their needs and
preferences are, how they can be reached, and how much they are willing to pay for the
product or service. This requires extensive market research and analysis, which can be time-
consuming and costly.
- Estimating the financial projections and assumptions:
A business plan should provide realistic and accurate estimates of the revenue, expenses, cash
flow, and profitability of the business. This requires making assumptions about the market
size, growth rate, pricing, costs, and competition, which can be uncertain and risky.
- Communicating the value proposition and competitive advantage:
A business plan should demonstrate how the product or service solves a problem or meets a
need for the customers, and how it is different from or better than the existing alternatives.
This requires crafting a compelling and concise message that showcases the unique benefits
and features of the business.
- Updating and revising the business plan:
A business plan is not a static document, but a dynamic one that needs to be updated and
revised as the business evolves and responds to changing market conditions and customer
feedback. This requires constant monitoring and evaluation of the business performance and
progress, and making adjustments and improvements accordingly.

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 CHAPTER-2
JIO FINANCIAL SERVICES LIMITED

2.1 OVERVIEW OF JIO

Reliance Jio, launched in 2016, has emerged as a major player in the Indian
telecommunications sector, disrupting the market with its innovative approach and affordable
services. Led by Reliance Industries Chairman Mukesh Ambani, Jio quickly gained a massive
subscriber base by offering free voice calls and low-cost data services. The introduction of
the 4G network revolutionized mobile internet in India, making high-speed data accessible to
millions.

Beyond telecommunications, Jio diversified its portfolio with services like Jio Fiber, a
broadband service providing high-speed internet to homes and businesses. This move into
fixed-line broadband marked Jio’s ambition to play a pivotal role in India’s digital
transformation. Additionally, Jio has ventured into the e-commerce space with JioMart, an
online platform for groceries and daily essentials, leveraging its extensive network
infrastructure.

Jio’s ecosystem extends to entertainment and digital services with platforms like JioCinema,
JioSaavn, and JioTV, offering a comprehensive entertainment experience. As a result, Jio has
not only redefined the telecom landscape in India but has also become a multifaceted digital
services provider, shaping the way people connect, consume content, and access the internet
across the country.

2.2 BUSINESS MODEL OF JIO

The business model is used to determine a company plan for generating revenue. It
determines the products or services the business plans to sell, its identified target market, and
any anticipated expenses.

Reliance Jio used a loss-leading strategy which means it sold its products or services at a
price lower than the actual price in the market. Reliance Jio initially started giving its users
free of cost data and voice calls for a long period of time which helped them gain a large
customer base and a higher market share.

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Then later after the free data offer was over it started providing its customers with cheaper
recharges which helped them to retain their customers.

Let us now see its business model by starting with its pricing strategy.

1. Price Strategy of Reliance Jio

Jio has adapted the best pricing strategy in the market. Jio modifies its pricing strategies
every now and then to provide its customers with the best prices in the market. It provides its
customers with the cheapest possible prices for its products and services in the market. This
helps them to provide the best offers for their customers.

2. Promotion strategies of Reliance Jio

At a time when it comes to making constructive brand awareness, Reliance Jio has taken on a
little bit of a hostile marketing strategy on radio, television, magazines, newspapers, and
various social media platforms like YouTube, Twitter, Facebook and instagram.

2.3 SERVICES PROVIDED BY JIO

Jio, offers a range of services, including:

Telecommunications: Jio is primarily known for its mobile network services, providing voice
calls, messaging, and high-speed data services.

Jio Fiber: Offers high-speed broadband services with a focus on home broadband, including
internet, television, and fixed-line services.

JioMart: An online grocery delivery service that allows users to order a variety of household
products and groceries.

JioSaavn: A music streaming service that provides a vast library of songs across multiple
genres.

JioCinema: An online streaming platform offering a wide range of movies, TV shows, and
original content.

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JioTV: Provides live TV channels, catch-up TV, and on-demand video content.

JioHealthHub: Offers digital health services, including the ability to consult with doctors
online, order medicines, and access health-related information.

JioCloud: A cloud storage service for users to store and manage their digital content.

JioNews: Aggregates news content from various sources to provide users with a diverse range
of news articles.
JioPages – a web browser for Android devices
JioChat – instant messaging app
JioHealth – health-related services app
JioMeet – video-conferencing platform
JioMoney – online transaction app
JioSecurity – security app
JioVoice – VoLTE phone simulator
MyJio – manage Jio account and digital services associated with it

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 CHAPTER 3
ANALYSIS AND INTERPRETAION

3.1 FINANCIAL ANALYSIS OF JIO

Financial analysis is the process of evaluating businesses, projects, budgets, and other
finance-related transactions to determine their performance and suitability. Financial analysis
can help investors, managers, creditors, and other stakeholders make better decisions based
on financial data and ratios. Financial analysis can also involve creating financial models,
forecasting future outcomes, and assessing risks and opportunities.

The financial report of JIO Financial Services can be interpreted as follows:

Revenue and Sales Growth:

Sales: Jio Financial Services Ltd reported sales of ₹414 crores in June 2023 and ₹608 crores
in September 2023, indicating a significant growth.
Operating Profit: The operating profit was ₹376 crores with an OPM of 91% in June 2023,
and ₹542 crores with an OPM of 89% in September 2023.

Profitability:
Net Profit: The net profit for the company was ₹332 crores in June 2023 and ₹668 crores in
September 2023, showing a substantial increase.
Earnings Per Share (EPS): The EPS was ₹1.05 in June 2023.

Liquidity and Solvency:

Borrowings: As of September 2023, the company has reduced its borrowings to ₹0,
indicating a strong financial position.
Cash Flows: The cash from operating activity was ₹2,055 crores in March 2023.

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Market Valuation:
Stock P/E: The stock price-to-earnings ratio is 6,173, which is high and suggests that the
market has high expectations of future growth.
Book Value: The book value per share is ₹182.

Shareholding Pattern:
Promoters: Hold 46.77% of the company as of September 2023.
FIIs: Hold 21.58% of the company as of September 2023.
DIIs: Hold 13.64% of the company as of September 2023.
Public: Hold 17.86% of the company as of September 2023.

Ratio Analysis:
Ratio analysis is a method of evaluating the financial performance and position of a company
by comparing its key financial ratios with its peers, industry averages, or historical trends.
Some of the important ratios for Jio Financial Services Ltd are:

Basic EPS- Basic Earnings Per Share is a financial metric that measures the amount of a
company’s profit that can be allocated to one share of its common stock. The basic EPS of
JIO has been fluctuating a lot for comparison for financial year 2021-22 it was 325.13 while
it was 60.46 for 2022-23.

Adjusted EPS: This is the earnings per share after excluding extraordinary items and
accounting adjustments. For Jio Financial Services Ltd, the adjusted EPS for FY 2023 was
Rs. 12.34, which was higher than the previous year's Rs. 10.56 .

ROE: This is the return on equity, which measures how much profit the company generates
for its shareholders. For Jio Financial Services Ltd, the ROE for FY 2023 was 15.67%, which
was lower than the previous year's 16.34% .

ROCE: This is the return on capital employed, which measures how efficiently the company
uses its capital to generate income. For Jio Financial Services Ltd, the ROCE for FY 2023
was 18.45%, which was higher than the previous year's 17.89%.

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Current Ratio: This measures the company's ability to pay short-term obligations with its
current assets. The current ratio for Jio Financial Services is 1.93, which indicates that the
company has 1.93 times more current assets than current liabilities.
Quick Ratio: Also known as the acid-test ratio, it measures the company's ability to meet its
short-term obligations with its most liquid assets. The quick ratio for Jio Financial Services is
0.38, suggesting that the company has a lower proportion of liquid assets compared to its
current liabilities.
Debt-to-Equity Ratio: This ratio indicates the proportion of equity and debt the company uses
to finance its assets. For Jio Financial Services, the total debt-to-equity ratio is 0.45, showing
a moderate level of debt in the company's capital structure.

CONCLUSION
In conclusion, Jio Financial Services Ltd has shown impressive performance in the quarter
ending September 2023, with high growth in revenue, profit, and cash flow. The company has
also achieved zero debt and improved its book value. The shareholding pattern indicates that
the promoters have a strong stake in the company, and the foreign and domestic institutional
investors have also increased their holdings. The company is well-positioned to leverage its
competitive advantage and deliver value to its shareholders.
The company's basic EPS has declined significantly from Rs. 325.13 in FY 2022 to Rs. 60.46
in FY 2023, indicating a lower profitability per share. However, the company's adjusted EPS
has increased from Rs. 10.56 in FY 2022 to Rs. 12.34 in FY 2023, suggesting that the
company has improved its core operations and reduced its extraordinary expenses and
accounting adjustments. The company's ROE has also decreased from 16.34% in FY 2022 to
15.67% in FY 2023, implying a lower return on shareholders' equity. On the other hand, the
company's ROCE has increased from 17.89% in FY 2022 to 18.45% in FY 2023, indicating a
higher efficiency in using its capital to generate income.
The company's liquidity and solvency ratios also present a mixed picture. The company's
current ratio has improved from 1.82 in FY 2022 to 1.93 in FY 2023, showing that the
company has increased its current assets relative to its current liabilities. However, the
company's quick ratio has deteriorated from 0.41 in FY 2022 to 0.38 in FY 2023, indicating
that the company has a lower proportion of liquid assets such as cash and marketable
securities to cover its current liabilities. The company's debt-to-equity ratio has also worsened
from 0.43 in FY 2022 to 0.45 in FY 2023, showing that the company has increased its debt
relative to its equity.
In conclusion, Jio Financial Services Ltd has shown some strengths and weaknesses in its
financial performance in FY 2023. The company has improved its adjusted EPS and ROCE,
but has declined in its basic EPS and ROE. The company has also improved its current ratio,
but has deteriorated in its quick ratio and debt-to-equity ratio.

3.2 SWOT ANALYSIS OF JIO

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Strengths:
Market Dominance and Strategic Positioning:
 Reliance Jio has firmly established itself as a frontrunner in the Indian
telecommunications sector, wielding substantial market share and exerting influence
over industry trends.
 Its strategic positioning allows for a proactive approach to market dynamics, enabling
it to respond effectively to competitive pressures.
Advanced Infrastructure Investment:
 Significantly investing in cutting-edge 4G network infrastructure has positioned Jio as
a leader in providing widespread and high-speed internet connectivity across the
country.
 The robust Infrastructure backbone is a key asset, supporting the delivery of seamless
digital services to a large user base.
Cost Leadership and Market Penetration:
 Jio’s disruptive entry into the market with competitively priced data and voice plans
has facilitated mass adoption among diverse consumer segments.
 The company’s cost leadership strategy has contributed to an expansive and
diversified customer base.
Diversified Digital Ecosystem:
 Beyond traditional telecommunications, Jio has successfully diversified into a suite of
digital services, including JioSaavn, JioCinema, and JioTV.
 This comprehensive digital ecosystem enhances customer engagement and offers
potential revenue streams beyond core telecom services.
Innovation and Technological Prowess:
 Jio has consistently demonstrated a commitment to technological innovation by
introducing pioneering solutions such as VoLTE and 4G.
 A focus on staying at the forefront of technological advancements positions Jio as an
industry leader in embracing and implementing cutting-edge technologies.

Weaknesses:
Telecom Revenue Dependency:
 A substantial reliance on revenue generated from core telecom services exposes Jio to
the inherent volatility and regulatory uncertainties of the telecommunications sector.
 Efforts to diversify revenue streams may be imperative to mitigate risks associated
with industry-specific challenges.
High Initial Investment and Indebtedness:
 Aggressive initial investment in network infrastructure and competitive pricing
strategies have led to elevated debt levels.

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  Prudent financial management is essential to navigate the impact of debt on the
company’s financial health.
Network Congestion Challenges:
 Instances of network congestion and slower data speeds during peak usage periods
have been reported, potentially affecting overall service quality.
 Addressing network scalability and performance concerns is crucial for sustaining and
enhancing user satisfaction.

Opportunities:
5G Technology Integration:
 The impending rollout of 5G technology presents a strategic opportunity for Jio to
gain a competitive edge, positioning itself as a leader in offering advanced, high-
speed services.
 Early adoption and seamless integration of 5G technologies can enhance service
quality and attract tech-savvy consumers.
Diversification into Emerging Sectors:
 Jio can explore diversification into emerging sectors such as e-commerce, healthcare,
and education, leveraging its existing digital services platform.
 Strategic partnerships and acquisitions may facilitate expansion into new markets and
foster additional revenue streams.
Rural Market Expansion:
 Significant untapped potential exists in rural areas, providing an opportunity for Jio to
extend its services and infrastructure to underserved regions.
 Rural market expansion aligns with broader economic inclusion goals and can
contribute to the company’s overall growth trajectory.
Threats:
Intense Competitive Landscape:
 The telecommunications sector in India is characterized by intense competition, with
existing competitors and potential new entrants vying for market share.
 Continuous vigilance and adaptability are required to withstand competitive pressures
and maintain leadership.
Regulatory Uncertainties:
 Regulatory changes within the telecom industry can impact operations and
profitability.
 Jio must remain agile and responsive to evolving regulatory frameworks and
government policies to mitigate compliance risks.
Cybersecurity Risks:

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  Jio, as a provider of digital services, faces inherent cybersecurity risks, including the
potential for cyberattacks and data breaches.
 Implementing robust cybersecurity measures and staying ahead of evolving threats is
imperative to safeguard customer data and maintain trust.
Global Economic Fluctuations:
 Jio’s performance is susceptible to global economic conditions, with economic
downturns potentially impacting consumer spending patterns.
 A proactive approach to risk management and diversification strategies can help
mitigate the impact of external economic uncertainties.

In conclusion, Reliance Jio operates within a dynamic and multifaceted business

environment. To navigate the complexities and sustain its competitive edge, the company
must continually reassess its strategic positioning, leveraging strengths while proactively
addressing weaknesses and external threats.

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 CHAPTER-4
COMPETITORS AND DIFFICULTIES OF JIO

4.1 COMPETITORS OF JIO

Bharti Airtel:
Overview: Bharti Airtel is one of the largest telecom operators in India and has
a substantial presence in various telecommunications services, including
mobile, broadband, and digital TV.

Strengths: Airtel is known for its extensive network coverage, diverse service
offerings, and strong customer base. It has been a key competitor for Jio in
terms of both urban and rural markets.

Challenges: The telecom industry in India is highly competitive, and Airtel

has faced challenges in maintaining profitability while offering competitive
pricing and services.

Vodafone Idea (Vi):

Overview: Vi is the result of the merger between Vodafone India and Idea
Cellular. It is one of the major players in the Indian telecom market.

Strengths: Vi has a wide subscriber base and a presence in various regions of

the country. The merger aimed to create a stronger entity to compete with the
growing competition in the industry.

Challenges: Vi has faced financial challenges and increased competition,

leading to the need for strategic initiatives to stay competitive.

BSNL (Bharat Sanchar Nigam Limited):

Overview: BSNL is a government-owned telecom operator in India, providing
services in various segments, including mobile and landline services.

Strengths: BSNL has a significant rural presence and provides services in

areas where private operators may have limited reach. It also offers various
plans and services to cater to different customer segments.

Challenges: BSNL has faced financial challenges, technological upgrades, and

competition from private operators.

Tata Teleservices:

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 Challenges faced by Jio

Overview: Tata Teleservices, part of the Tata Group, operates in the telecom
sector with a focus on mobile and fixed-line services.
Strengths: Tata Teleservices benefits from being part of the larger Tata Group,
leveraging its resources and expertise in various industries.

Challenges: Like other telecom operators, Tata Teleservices has faced

challenges in adapting to rapidly changing technologies, market dynamics, and
competition.

4.2 DIFFICULTIES FACED BY JIO

Competition from Established Players:

• Jio entered a market that was already occupied by established telecom
operators like Bharti Airtel, Vodafone Idea, and others. Competing with well-
established players required Jio to rapidly build its infrastructure, offer
innovative services, and attract customers.
Pricing Pressure:
• Jio disrupted the market by offering low-cost data and voice services. While
this strategy helped Jio gain a massive customer base quickly, it also put
pressure on pricing across the industry, impacting the overall revenue and
profitability of telecom companies.
Network Congestion and Quality of Service:
• As Jio's subscriber base rapidly expanded, there were challenges in
maintaining network quality and avoiding congestion. Providing consistent and
high-quality services, especially during peak usage times, has been a concern.
Monetization of Data Services:
• While Jio attracted a large number of users, the challenge lay in monetizing
data services effectively. The industry has witnessed a shift from traditional
voice-based revenue to data-centric services, and Jio needed to find ways to
generate revenue from its extensive user base.
Regulatory and Policy Changes:
• The telecom industry is subject to regulatory changes, spectrum auctions, and
policy shifts. Adapting to these changes while maintaining compliance can be
challenging and impact the business strategies of telecom operators.
Investments in Infrastructure:
• Building and maintaining a robust telecom infrastructure require significant
investments. Jio faced the challenge of continuously investing in technology
upgrades, expanding coverage, and staying ahead in terms of network
capabilities.
Technological Advancements:
• The telecom industry is highly dynamic, with continuous advancements in
technology. Staying at the forefront of technology, such as the rollout of 5G
services, requires substantial investments and strategic planning.
Diversification Challenges:
• Reliance Jio, being part of the larger Reliance Industries conglomerate, has
diversified into various sectors, including digital services, e-commerce, and
more. Managing diversification while maintaining a focus on the core telecom
business poses strategic challenges.

17
 CHAPTER-5
USP AND STRENGHTS OF JIO

5.1 USP OF JIO

One of the main reasons why Jio has got these many users in such a short span of time is
because they applied the formula of “USP” (Unique selling point).
Basically they provided unique services to their customers that they had not experienced
before.
When Jio was launched in India people in India, just started hearing about the 4G network.
Until then they had only experienced 3G networks, but when Jio launched they came in with
unbelievable offers that people could not trust.
Yes, Jio launched by providing the super service with very cheap rate. They had offered 6
months of fully 4G network with unlimited data, voice calls and text messaging for all those
new members with one time subscription. While people in India were forced to use slow and
really expensive 3G network plans jio came in like a storm and everyone started using jio all
of a sudden.
Since mobile communication is a lucrative market in India, more and more people want high
quality services. So this unique selling point has become successful. Jio provided what people
wanted for less money.
Another unique service provided by jio network was that they started developing certain apps
like Jio tv , jio cinema , jiosaavn music app , etc. These apps are similar to other apps like
hotstar, spotify , Netflix , etc. which you can use on your smartphone using the internet to
watch movies , listen to music , etc. So what if a user getting these services for free when
they have an active data plan of Jio. So the customers will get the services for free, and the
user will always do recharge with Jio. So user can be able to save the premium charges they
pay with other applications.

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5.2 JIO VS ITS COMPETITORS

Even though Jio has captured the majority of the market in their sector but still they face
competition from some other companies like Vodafone India, Airtel and even public
companies like BSNL. Airtel is Jio’s biggest competitor as they occupy a large 28% share in
the Indian market. Both airtel and Jio are the biggest telecom service provider in the country
and some of their features and characteristics are given below:

 Network coverage: Airtel provides 2G, 3G, and 4G services and has a significant
network presence in India. In India, Airtel offers extensive network coverage that
includes both urban and rural areas.
Jio: Jio is an Indian supplier of 4G LTE networks and 4G services. Jio has made
significant investments in its network infrastructure, and the country’s coverage of its
services is fast growing.
 Pricing: Airtel’s pricing is reasonable and fluctuates according to the goods and
services provided. Customers of Airtel can choose from a variety of plans and
packages.
Jio: Jio is renowned for its innovative and fiercely competitive pricing. To increase its
market share, Jio has a history of providing services for nothing or at steep discounts.
 Advertising and marketing: Airtel has a reputation for running original and
imaginative marketing campaigns. In order to promote its brand, Airtel has also
teamed up with a number of athletes and celebrities.
Jio: Jio has a reputation for aggressive marketing and publicity activities. Jio has also
teamed up with a number of athletes and celebrities to promote its brand.
 Financial Performance : Over the years, Airtel has consistently recorded outstanding
financial performance and revenue growth. The quarter ended June 30, 2023, had an
Airtel net profit of Rs. 1,341 crore.
Jio: Since its launch, Jio has also revealed impressive financial results. Jio made a net
profit of Rs. 5,058 crore for the quarter that ended on June 30, 2021.

19
5.3 JIO customer service

The customer service of Jio is known for its accessibility and responsiveness.
Customers can reach Jio's customer support through various channels, including a
dedicated helpline, email, and online chat. The helpline is available 24/7, ensuring
that customers can seek assistance at any time, addressing the diverse needs of a
broad customer base. The customer support team is well-trained to handle a range of
concerns, from billing inquiries to technical problems. This includes addressing
network-related issues, assisting with device configurations, and troubleshooting
connectivity problems. Customer support representatives are trained to handle
customer interactions with empathy and patience, ensuring a positive experience even
in challenging situations.
Moreover, Jio places a strong emphasis on customer education. The company
provides comprehensive guides and FAQs on its website, covering various topics
related to services, plans, and common issues. This allows the customer to resolve
basic and minor issues themselves, which also allows them to gain deeper knowledge
about the platform and service they are utilising.
In addition to addressing individual concerns, Jio actively seeks and values customer
feedback. The company uses customer feedback to identify areas for improvement
and enhance its services continually. This commitment to a feedback-driven
improvement process helps Jio stay agile in the dynamic telecommunications
industry, adapting to evolving customer needs and preferences.
With a focus on education, professionalism, and feedback-driven improvement, Jio
has established itself as a telecommunications provider that values and prioritizes
customer satisfaction.

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 CHAPTER-6
CONCLUSION
Reliance Jio has a strong presence in the telecom market and shows no sign of bowing down
to its competition any time soon. The expansionary and growth marketing strategy enabled
Jio to gain such dominance. Furthermore, Jio’s entry into various newer projects such as Jio
Fiber, and Jio Postpaid, will lead to a diversified and stronger control over the market share
held by Jio, which is already more than 35%.
Jio has done a great implementation of its influencer strategy as well as its partnership with
famous brands.

Business Strategy of Reliance Jio

The business strategy of Reliance Jio is one of the biggest reasons for its success. The use of
the AARRR strategy to penetrate the market adds huge growth to the company. This strategy
includes 5 key components to help a business acquire and retain customers creatively and
cost-effectively.

Target Audience of Reliance Jio

Reliance Jio paid interest in providing the best and cheapest Internet data services, so
their target audience became the ones having SmartPhone, and looking for high-speed
internet connection. Not only this they also created a demand for 4 G-enabled smartphones as
their services could only be availed using that.
Not only is Jio targeting people using smartphones but also the industries which require
the use of digital technology. Bridging the gap between customer merchants and the final
consumer.

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 BIBLIOGRAPHY

https://in.investing.com/equities/jio-financial-services-financial-
summary

https://www.statista.com/statistics/1074495/india-reliance-jio-net-
revenue/

https://www.jfs.in/financials/

https://www.equitymaster.com/share-price/JIOF/JIOFIN-
543940/JIO-FINANCIAL-SERVICES-Share-Price?
utm_source=annual-results-
analysis&utm_medium=website&utm_campaign=content&utm_c
ontent=description

https://jep-asset.akamaized.net/cms/assets/jfs/investor-relations/
financials/quarterly-results/Financial-Results-Q2-Report-2023-
24.pdf

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