Writing task 2

In their advertising, businesses nowadays usually emphasize that their

products are new in some way.

Why is this? Do you think it is a positive or negative development ?

In contemporary society, the prevalence of marketing by people worldwide has

undeniably led to state-of-the-art advertisements of businesses by emphasizing their
products. This essay will shed light on the reason and negativity for this notion.

On the one hand, although, these days, there are numerous reasons for
emphasizing products of firms, one of the main reasons is to create a media
phenomenon. It is apparent that businesses advertise their products for customers
then those individuals would promote products from the company for citizens who do
not know the product. Additionally, advertising essential products not only meet
demands of buyers but also create a large revenue for the company. As a result, the
business may promote their products from the success of prior products in order to
serve customers and make income. For example, Apple is a famous company which
is always ameliorating their products annually such as the Iphone or Apple Watch,
these being emphasized by the media each time they launch. From that they may
have an amount of revenue for others.

On the other hand, while creating a media phenomenon from advertising products is
an essential way for firms, it carries numerous negative developments for lack of
creation about advertising products. It is obvious that some businesses just address
themself to advertising on television rather than any other methods of
advertisements. Consequently, instead of attracting viewers for purchasing products,
advertisements gradually become boring even though some people have a
frustration due to repetitions continuously. While businesses have to invest a large
amount of money, they do not receive any considerable revenue from annoying
advertisements. For instance,businesses have a low revenue because individuals
usually utilize phones to broaden their horizons yet some advertisements appear on
short videos which render them frustrated and affect their recreation and relaxation
that relate to customers who do not want to buy products.

In conclusion, I firmly believe that focusing on products may carry numerous benefits
for business. However, if a business lacks creations about advertisements which
may cause some drawbacks.