CHAPTER 2 OBJECTIVE FOR STUDY

Princepal value

*Individuals
A firm is, in essence, its people. We at Samsung are committed to providing our employees with as many
opportunities as possible to realise their full potential.

*Superiority / Excellence
Our unwavering dedication to creating the greatest goods and services available and our unwavering
desire for perfection are the driving forces behind all we do at Samsung.

*Modification
As we have done since our founding, we focus on the future and try to foresee consumer wants and needs
in order to guide our business towards sustained prosperity.

*Honesty
The cornerstone of our company is its ethical operations. Our actions are directed by a moral compass
that guarantees equity, regard for all parties involved, and total openness.

*Co- prosperity

In every community it operates in across the globe, Samsung is dedicated to becoming a

corporate citizen that is socially and environmentally conscious.
SWOT ANALYSIS

STRENGTH
Brand recognition
One of the most respected brands in the world is Samsung. It has become a major player in the worldwide market
thanks to its goods and services. Because it offers the greatest products and services, the brand is one of the most
reputable. Because of the company's efforts.which include constantly alluring marketing and advertising, excellent
product quality, and never-endingly inventive technologies .it has a strong brand image. The organization is able to
draw in and keep new clients because to its widespread brand awareness.

Skilled and efficient workforce

Samsung has consistently hired industrious, productive, and competent personnel since its founding. Employees at
Samsung are exceptionally professional and efficient in terms of management, technical know-how, and high-quality
output. The company's growth and expansion have greatly benefited from this. In order to be competitive, innovative,
and technologically advanced, the Samsung Group has also been successful in luring and retaining top personnel for
its network of companies.

Diversification
The founder's words were taken seriously by the Samsung Group, which has made every effort to grow and diversify.
Samsung is a major player in a wide range of industries, including consumer electronics, semiconductors, heavy
industries, banking, insurance, and display technology. Due to its diversity, the business has multiple revenue
streams and is protected from market and economic downturns as well as economic recessions.

Economies of scale
since of its enormous consumer base, Samsung produces a lot since there is a greater demand for its goods and
services. Samsung is benefiting from economies of scale due to its large production. The corporation gains a cost
advantage from its massive output, which lowers production costs per unit. By offering cheap prices, Samsung is
able to pass this benefit on to customers and gain a market advantage.

WEAKNESS
Fierce competition
There are drawbacks to being a leader in a field as competitive as the technology sector. Samsung is at the
top of its game, but it still faces fierce competition. In addition, it confronts more competition than other
brands in nearly every business segment, particularly in the semiconductor and consumer electronics
sectors, as a result of its varied revenue streams. Leading businesses like Google, Apple, Huawei, Xiaomi,
and other up-and-coming rivals are among its rivals; they continuously put Samsung's innovation,
technology, pricing, and, most significantly, market share to the test.

Dependence on the smartphone market

Samsung's over reliance on the smartphone market is one of its flaws. Despite having a diverse market,
Samsung is still reliant on the smartphone industry. And the only reason for this is that the competitive
smartphone industry accounts for a sizable portion of its revenue. Due of this reliance, Samsung is
susceptible to shifts in consumer tastes, market conditions, and intense competition.

Little presence in the software and services industry

The Samsung Group is a world leader in hardware production. Even yet, they are not as good as rivals
like Apple and Google when it comes to software and services. This has made it more difficult for the
business to build a whole ecosystem. Because this flaw has prevented Samsung from providing its
consumers with more value-added services, it also has an impact on the company's revenue growth and
customer loyalty.

Quality control issues

There was once a problem with a Samsung smartphone, the Galaxy Note 7. The phone exploded because
there was a problem with the battery. Due to this, the company had to recall every phone that had been
sold. Despite the recall and subsequent repairs, the battery problems continued. As a result, that phone
model's sales were completely discontinued. If incidents like this happen frequently, they damage a
company's reputation. In addition, it can damage the brand's image, impact sales, decrease its market
share, and erode consumer loyalty.

Opportunities
Acquisitions and mergers
Samsung should keep buying successful businesses. To support its expansion, the company should extend
its reach and make financial investments in the purchase of additional businesses and start-ups. Samsung
has the ability to purchase tech-savvy businesses that pledge to improve its reputation and brand image in
the marketplace. The business may also combine with businesses that are not buyable. The company will
grow steadier and face less competition pressure if it has more tech-savvy and creative innovators under
its belt.

Diversification and expansion

The Samsung Group can expand its market diversification even if it already operates in multiple markets.
By diversifying, the business will be able to hold onto its industry area and grow its market share.
Samsung is not limited to the smartphone business; it can also venture into other areas, such as the
education sector. To accelerate its expansion even more, the brand can potentially invest more in other
industries. To accelerate its development and increase its visibility so that Samsung becomes a household
name worldwide, greater investments could be made into other sectors of the economy.

TPP launching

TPP stands for Samsung's recently introduced triple protection proposition feature, which combines state-
of-the-art technology and flawless construction. It guards against harm from lightning, electrical surges,
and humidity. This wonderful idea will maximize the number of new clients Samsung attracts while
retaining its current customer base. Customers are generally drawn to new technologies and inventive
inventions.

HR Management
Samsung can generate a lot of money by investing in HR management. If the organization maintains its
standard of hiring highly qualified, professional, devoted, resilient, and skilled workers, outstanding HR
management will provide it a competitive advantage over its rivals and boost employee productivity and
performance. To achieve even more outstanding outcomes, a superior HR department may make the most of
the business's already excellent brand image.
Samsung Threats

Increasing competition
Businesses, start-ups, and enterprises grow every day. The computing, consumer electronics, and
smartphone industries, however, present Samsung with the greatest challenge. In an effort to become the
greatest business in the technology sector, these competitors compete daily to outsmart and surpass one
another. With Huawei, Xiaomi, Apple, and Samsung in such fierce rivalry, Samsung may feel even
greater pressure to innovate in terms of price, new features, and market share .

Controversy
The mostly-battled controversy of the Samsung Group is patent, which poses an enormous threat to
Samsung. There has been a rival case of patent infringement where Samsung was sued by its number one
rival, Apple, that was dragged for seven long years before both parties agreed. Controversies threaten to
destroy a company if proper measures are not taken.

Court cases
Any kind of disturbance to the leadership might have an impact on performance. The court was interested
in Jay Lee, one of the Samsung bosses and heir. Due to accusations of stock price manipulation and audit
rule infractions, one South Korean court is thinking about sending Jay Lee back to prison. Without strong
leadership, this threat may cause the organization to experience some difficult time.

Conclusion
One of the top businesses in the technology sector is the Samsung Group. But it also makes inroads into
other industries, such as security and insurance. Samsung, a chaebol in South In the world of technology,
Samsung sets the pace, which draws intense rivalry. Samsung needs to make the most of all of its
advantages in order to maintain its growth and brand reputation. To continue leading the world and
leaving a lasting legacy, the corporation must also address its shortcomings.

further connect with Australian viewers, Samsung could consider incorporating an Australian influencer
into their Smart Monitor advertisement.

 Title of project

Social midia Marketing of samsung

 Objective of study

At some point, everyone has utilized a few original electronics manufacturers. Samsung has taken control
of those businesses. It is well-known for producing computers, memory cards, phones, televisions, and
digital movie screens, among other goods. Since the 2000s, this business has been prosperous and well-
known. Social media marketing emerged when people started utilizing various social media networks on
a daily basis and technology started to advance. At that point, every company started creating social
media plans to keep their brand visible on their customers’ phones. This blog will go into detail about
Samsung’s social media strategy for maintaining its popular idea.

1. Packaging content in diverse formats

Diverse content forms are used in Samsung’s continuously elegant marketing. When providing viewers
with engaging product-related information, they don’t shy away from any one media or style.
Using a variety of formats to keep things interesting, Samsung’s content strategy includes text-based
tweets, tales, carousels, highlights, videos, reels, and interactive posts.

2. Specializing in region-oriented accounts

Samsung’s marketing strategy places a lot of emphasis on developing regionally-specific goods, deals,
and promotions. By adding a localized touch to the posts without sacrificing their global appeal, they
make sure the intended audience can identify with them. Samsung has distinct accounts on Instagram for
their US, UK, Australia, and India accounts, among others. Consider this Instagram photo posted by
Samsung Australia with Mackenzie McIntyre

3.Promoting new launches and updates

Every year, Samsung, a brand known for its unwavering presence in the smartphone and electronics
industries, releases dozens of new models and updated versions. They align with local holidays and
celebrations as well as events on the world calendar. Samsung also makes sure that the target consumers
regularly see these upgrades and fresh launch advertisements through their web marketing strategy.
They do more than merely provide updates on a daily basis, though.

Samsung uses content marketing to build excitement and anticipation for upcoming launches and new
products. An example of a teaser that was released ahead of time and kept viewers interested is this one:

4. Collaborating with celebrities and brands

Using famous persons in advertising campaigns is a certain way to capture and hold consumers'
attention. This tactic is fully employed in Samsung's social media strategy. Several well-known
celebrities, like Millie Bobby Brown, Jay-Z, and Sabrina Carpenter, have collaborated with them
successfully.

Nonetheless, as a Korean company, the most well-known collaborations are those with the K-
pop groups BTS and Blackpink. Following the release of the Samsung Galaxy S20 Ultra 5G BTS
Edition and the Samsung Galaxy A80 Blackpink Edition, Samsung's social media campaigns
went viral and garnered a ton of user interaction from enthusiasts.

 Scope of the study

Social media's reach is enormous and growing quickly in India. It boasts the second-largest
population in the world in addition to having the tenth largest economy. A 2019 survey of the
best-performing companies revealed that 15-20% of their marketing expenditure goes toward
social media advertising. That makes the significance of social media in brand promotion clear.

Nobody will be without some knowledge of social media. Is that not the case? However, it's
possible that many people are unaware of its significance in digital marketing and how social
media marketing might further professional advancement. 258.27 million people in India are
expected to utilize the social network, according to Statista data.