INSIDE THE LAB

The Dia-Stron Tensile Tester is a popular instrument used in the hair care industry to
assess hair strength by measuring the pulling force required to break the hair fibre, with
a higher force required indicating a stronger hair fibre.
CLAIM TEST LOCATIONS Meet our hair care team in
South Africa who delve
deeper into this test and its
capabilities.
Discover a selection of our ingredients
below that have data associated with
this test and learn more about their
key credentials and benefits.

*can be considered generally suitable for vegan, however, as there is no single definition nor a global standard certification, if you are interested in
making a vegan claim, please request our Vegan Suitability statement for specifics on this product, and compare with the certification(s) you are
seeking to meet.

**compliant with REACh Regulation (EC Regulation 1907/2006). For further information, please request our REACh compliance statement.

***compliant with IECIC (Inventory of Existing Cosmetic Ingredients in China). All cosmetic products sold in China must comply with both IECIC and
IECSC, further information regarding IECSC chemical inventory compliance can be provided upon request.

eraMatch V IN THE SPOTLIGHT

K KeraMatch V is a plant derived protein blend with an
optimised amino acid profile and vegan-suitable credentials,
offering a viable alternative to animal keratin.

Offering many of the functional benefits provided by animal

SUSTAINABILITY
CREDENTIALS
Potato sourced from waste
materials - upcycling
Local European suppliers
of pea and potato proteins
(France, Belgium, Germany
and Netherlands)
99% bio-based - process
optimised to ensure
minimal waste with low
energy and water usage
Low environmental impact
- low aqua toxicity burden
and readily biodegradable
COSMOS approved
keratin, KeraMatch V improves the overall quality of
damaged and fragile hair, with increased strength
performance while providing exceptional consumer
perceivable improvements in sensory attributes.
With tensile data for This is particularly interesting
European, Asian and for Type VII Textured hair,
Type VII Textured hair, where there is often a
KeraMatch V offers a perception that protein can
truly diverse solution for a make the hair feel stiff and
range of needs impacting more prone to breakage.
the hair care market - KeraMatch V did not
including vegan demonstrate this effect
suitability and inclusive and had no detrimental
beauty. impact on the hair.