SIMPLIFIED VALIDATION PROCESS

LEARNING OBJECTIVES
1. Describe the validation process
2. Design experiments using the simplified
validation board
3. Describe different validation methods
 OUTLINE of PRESENTATION
HOW DO WE USE THE VALIDATION PROCESS
TO PROVE PRODUCT-MARKET FIT? PRESENTATION OF
OUTPUT

GROUP
ACTIVITY
 1
Simplified Validation Process
Customer Development Process
 Customer Validation
• All about understanding the problems and
needs of the customer
• Gain more insights
• Confirm that the product is attractive to the
target customer, i.e., Product-Market FIT
 Validation Process
Success
Pursue!
Identify
Design an Success
Hypothesis Experiment Test
Criteria

Pivot!
Failure
 Design Experiment
VALIDATION BOARD
• simple tool for testing out your latest startup and
product ideas
• goal of using the validation board is to help
entrepreneurs all over the world get out of the
building and talk to customers
• So many products fail because they aren’t solving a
problem that customers care about
 `
SIMPLIFIED VALIDATION BOARD
Customer Choose one of your identified Note: One customer per
Segment customer segments. validation board

Problem What is the problem of your identified customer that you want to solve?

Solution What solution do you propose?

Experiment How will you validate? (Interview / Sell / Concierge) Experimental Plan

Success Metric How will you know if you are successful? (Set a target outcome)

Result Simulate / Imagine results

Action Pivot! or Pursue!

 SIMPLIFIED VALIDATION BOARD
Experiment 1 Experiment 2
Women in age 30’s who just
Customer Segmemt Women in age 30’s who just had a baby had a baby

No way to find out if the baby needs to

Problem change the diaper unless you check it
Women at their 30’s don’t have time
to change diaper because of work

Solution Smart Diaper Yaya Finder App

Interview: 100 women age 30 who just had a Concierge: Show the mock App to mothers
Experiment baby and test if users will actually use the app.

Success Criteria 60% of the respondents wants to get an alert

that they have to change the diaper already
75% of respondents would use
the app

Result 30% of the respondents wants to get an alert 90% of respondents would use
the app

Action Pivot!
Pursue!
 Validation Methods
1. INTERVIEW / EXPLORE
> Find the customer’s pain
2. PRE-SELL / PITCH
> Measure the Demand
3. CONCIERGE
> Product
Method 1: Exploration / Interview
• This method is usually used if you have little
information about your idea
• Goal is to find the pain points of the
customers
Method 1: Exploration
 Method 2: Pitch/ Pre-Sell
• It involves pitching a specific solution to the
customer even before the product has been
built.
• Examples:
– Email - Landing page
– Cold call - Fake Ads
 Method 3: Concierge
• Delivering your product through a physical
service
• Delivering the product with as little
technology as possible
“Fail Fast. Learn Faster”
“Good Founders never FAIL.
They just PIVOT.”
Any questions?
 2
Group Activity:
Design your Validation Board
 Group Activity
• 15 mins to design an experiment
• Make one validation board per customer
segment
• Presentation of validation board (3 mins)
 SIMPLIFIED VALIDATION BOARD
Customer Choose one of your identified Note: One customer per
Segment customer segments. validation board

Problem What is the problem of your identified customer that you want to solve?

Solution What solution do you propose?

Experiment How will you validate? (Interview / Sell / Concierge) Experimental Plan

Success Metric How will you know if you are successful? (Set a target outcome)

Result Simulate / Imagine results

Action Pivot! or Pursue!

 3
Presentation:
Validation Boards (3 mins)