SIMPLIFIED VALIDATION PROCESS

1
Simplified Validation Process
 Customer Validation
• All about understanding the problems and
needs of the customer
• Gain more insights
• Confirm that the product is attractive to the
target customer, i.e., Product-Market FIT
 Validation Process

Success
Pursue!
Identify
Design an Success
Hypothesis Experiment Test
Criteria

Pivot!
Failur
e
 Design Experiment
VALIDATION BOARD
• simple tool for testing out your latest startup and
product ideas.
• goal of using the validation board is to help
entrepreneurs all over the world get out of the
building and talk to customers.
• So many products fail because they aren’t solving a
problem that customers care about.
 SIMPLIFIED VALIDATION BOARD
Customer Choose one of your identified Note: One customer per
Segment customer segments. validation board

Problem What is the problem of your identified customer that you want to solve?

Solution What solution do you propose?

Experiment How will you validate? (Interview / Sell / Concierge) Experimental Plan

Success Metric How will you know if you are successful? (Set a target outcome)

Result Simulate / Imagine results

Action Pivot! or Pursue!

 SIMPLIFIED VALIDATION BOARD
Experiment 1 Experiment 2
Women in age 30’s who just
Customer Segment Women in age 30’s who just had a baby had a baby

No way to find out if the baby needs to Women at their 30’s don’t have time
Problem change the diaper unless you check it to change diaper because of work

Solution Smart Diaper Yaya Finder App

Interview: 100 women age 30 who just had a Concierge: Show the mock App to mothers
Experiment baby and test if users will actually use the app.

Success Criteria 60% of the respondents wants to get an alert

that they have to change the diaper already
75% of respondents would use
the app

Result 30% of the respondents wants to get an alert 90% of respondents would use
the app

Action Pivot! Pursue!

 Validation Methods
1. INTERVIEW / EXPLORE
> Find the customer’s pain
2. PRE-SELL / PITCH
> Measure the Demand
3. CONCIERGE
> Product
Method 1: Exploration / Interview
• This method is usually used if you have little
information about your idea
• Goal is to find the pain points of the
customers
Method 1: Exploration
 Method 2: Pitch/ Pre-Sell
• It involves pitching a specific solution to the
customer even before the product has been
built.
• Examples:
– Email - Landing page
– Cold call - Fake Ads
What Are Some Good Pre-Sell/Landing
Page Examples?
 Method 2: Pitch/ Pre-Sell
Elevator Pitch
In practice you typically have just 60-90 seconds
to leave an exciting, impactful and meaningful
impression with whomever you come in
contact with. So make them count.
Elevator Pitch
 Method 3: Concierge
• Delivering your product through a physical
service
• Delivering the product with as little
technology as possible
Concierge
Prototyping Tools
Prototyping Tools
Prototyping Tools
Prototyping Tools
“Good Founders never FAIL.
They just PIVOT.”
 2
Group Activity:
Design your Validation Board
 Group Activity #2 – Validation Board
Create a validation board for each customer segment using the guidelines below:

(1) Take time to hold brainstorming sessions with the group you formed in the
previous group activity to develop your ideas about the needs of each identified
customer from your business model canvas.
(2) Fill in all of the components on the Validation Board's provided template.
(3) Provide a printed copy of your final Validation Board for submission. (Please
include the names of the group members).
(4) Craft a PowerPoint presentation of your Validation Board. (Presentation will be
done during the class meetings).
(5) This group activity will be graded based on the rubrics set (Max of 30 points).
 SIMPLIFIED VALIDATION BOARD
Customer Choose one of your identified Note: One customer per
Segment customer segments. validation board

Problem What is the problem of your identified customer that you want to solve?

Solution What solution do you propose?

Experiment How will you validate? (Interview / Sell / Concierge) Experimental Plan

Success Metric How will you know if you are successful? (Set a target outcome)

Result Simulate / Imagine results

Action Pivot! or Pursue!

Group Activity #3 – Interview/Pre-sell or Pitch/Concierge
Ideate a maximum of 5-minute presentation of your product or service using the
following guidelines:

(1) Take time to hold brainstorming sessions with the group you formed from the
previous group activity to build your ideas for presenting your product/service
through interviewing, pre-selling/pitching, or concierge.
(2) Your presentation must describe your product/service and should be able to
persuade your audience to buy or subscribe to it.
(3) This group activity will be graded based on the rubrics set (Max of 30 points).