R {Easy Concepy, {Maximum Marks; iy Time Allowed: 3 How General Instructions: (@) This question paper contains 34 questions: (ii) Marks are indicated against each question: and to the point 3 marks may be from 50 to 75 words, about 150 words. Ihout 200 words. (iif) Answers should be bri (jv) Answers to the questions carrying (©) Answers to the questions carrying 4 marks may Pe (oi) Answers to the questions carrying 6 marks may be a (ui) Attempt all parts of the questions together 4. “Management principles are contingent or dependent upon the situation prevailing i organisation.’ Which is the correct explanation associated with the given statement? (a) Application of principles is suitable in similar situations in many tases: (6) Application of principles must be changed as per the requirements: (c) Principles of management can be modified. (d) None of the above 2. Savita isa floor manager in a mall. She has a very busy schedule and has around 10-12 sale Under her who help daily customers choose their products from display shelves. Recent business expanded leading to the increase in the area of floor along with the number of brands on shelves, However, due to good packaging by upcoming brands, the need to increase the numb Savita’s floor filled feedback forms ig of salespersons was not required. The customers who ¥i which they showed their tendency to buy certain high quality brands because they felt prow using them. On the basis of this survey, she was able to identify the top five brands. T FIN, Delicatano, Chacha Khushboo, Stars On Sky and Sea Rock Which importance of packaging is indicated above? (@) Rising standards of health and sanitation (b) Self service outlets (©) Innovation opportunity (d) Product differentiation 3. Read the following statements—Assertion (A) and Reason (R), and choose one of the corre alternatives given below: Assertion (A): Delegation is a pre-requisite to the efficient functioning of an organisation. Reason (R): It enables a manager to use his time on high priority activities Alternative (a) Both Asserti : 0) Be ian (A) (A) and Reason (R) are true and Reason (R) is the correct explanation (6) Both Asserti » aie Bata and Reason (R) are true but Reason (R) is not the correct explanati (©) Assertion (A) is true but Reason (R) is false (@) Assertion (A) is false but Reason (R) is true Together wath® EAD Business Studies—124, In case, @ consumer is not satisfied with the orders passed by the District Commission, he ca farther make an appeal inthe State Commision within «time pered of no 4 (a) 30 days (b) 20 days (c) 45 days (d) 10 days 5. Joffre works as the production manager in a company. Due to excess work, he transfers some of his authority of performance to his subordinate, Kartik. However, the company did not like this move as most of the decisions are taken by top level management in the organisation. This created rumours in the organisation about the possible termination of Joffre. It was later clarified that no such step was taken by the top management Which type of structure is highlighted in the line, “Joffre works as the production manager in a company” 1 (@) Functional structure (b) Divisional structure (©) Matrix structure (d) None of the above 6 Which of the following dimensions of business environment includes legislation passed by the government? 1 (a) Political environment (6) Social environment (©) Legal environment (d) Economic environment 7. Any kind of external devices, like compact discs (CD's) for computer, have become obsolete. Google, with its Google Drive service, Apple with its iCloud offering, enables the users to store documents, photos, music and movies on web-based servers. Identify the feature of the business environment being described in the above case, - (a) Dynamic nature (b) Inter-relatedness(c) Relativity (d) Uncertainty 8. Management translates in terms of to be achieved. 1 (a) work; goals (6) policies; objectives (©) humans; resources (@) techniques; resources 9. “The objective is to minimise the cost of production and maximise the quality and satisfaction of the customers.” The given statement highlights the objective of which technique of scientific management. 1 (a) Time study (b) Method study (c) Motion study (d) Fatigue study 10, Match the various types of communication in Column I with their respective statements in Column I and choose the correct alternative: Gouna Coloma | ‘A. Downward communication (@ Application for grant of leave | B, Upward communication (ii) Production manager contact marketing manager | C. Horizontal communication (ii) Sending notice to employees to attend a meeting | @ A-@,B - (ii), C- (6) A= fii), B- (i), C- @ (0) A- (ii), B- @, C- Gi) @ A-(@, B= (ii), C= fii) 11. Rishabh has joined as a Creative Head in an entertainment company. He always ensures that the work has been divided into small and manageable activities and also the activities of similar nature are grouped together. Identify the related step in Organising process being mentioned in the above lines. 1 (@) Identification and division of work () Departmentalisation (©) Assignment of duties (@) Establishing reporting relationships 12. Under which concept of marketing, greater emphasis was placed on improving the production and distribution efficiency of the firms. 1 (@) Product concept (0) Production concept (©) Marketing concept @ Selling concept 13. In which step of the Planning process, pros and cons of each alternative are examined. 1 (a) Developing premises (b) Setting objectives Evaluating alternatives courses (d) Selecting an alternative Sample Papers ee14, Read the following statements carefully. Statement f: Planning is the most challenging activity for the management as it guides all futy,, actions, Baleent 31 Sometimes, the con incurred for planning may not justify the benefits derived tr, the plans, Chooxe the correct option from the options given below: ; (a) Statement I is true and 1 is false (b) Statement It is true and I is false (c) Both the statements are true (d) Both the statements are false 15. Identify the barrier to effective communication related to organisational barriers being highlighte, in the pictures given below. (b) Organisational facilities (a) Organisational policy 2 (©) Rules and regulations (d) Status 16. mark is used for electrical products, ’ () FPO (d) Iso (@ Aamark (b) Ist 17. Which of the following claims is correct about the financial market? (a) It acts as a link between savers and investors by facilitating transfer of funds. (b) It serves as a link between households that save money and business that invest it. (6) It invests the money it has available in its most profitable investment option (d) All of the above 1 18, Hiring of employees is done by: (a) Top Level Management (b) Middle Level Management (c) Supervisory Level Management (d) All of the above 19, Which of the following statements is not true about branding? (a) It does not help in building customer's loyalty and in promoting its sale. (b) It is a process of giving a name, term, sign, symbol, design or some combination of them. (c) It helps in identifying and distinguishing the products from the competitors’ products. (d) Brand name, brand mark and trade mark are terms related to branding ). Arrange the following needs as per Abraham Maslow’s hierarchy theory: (ii) Basic Physiological Needs (Safety/Security Needs (iii) Affiliation/Belongingness Needs (iv) Esteem Needs (v) Self-actualisation Needs (b) (i), (ii), (iv), (iil), (v) (a) (ii), @, (i), (iv), (Y) (ce) (»), @, (i), (@), Gi). (d) (ii), (ii), (i), (), 21, Sonu Nigam, the famous playback singer always spends time for practice and adds his creativiy in his singing. Like Sonu Nigam, Mr. Sharma, Manager of H Ltd., uses his creativity and practic management skills under different situations to manage the business. The employees are happy and satisfied as everyday he rewards employees for punctuality and efficiency. 4 (a) Identify and define the nature of management highlighted above (6) Name and define two other aspects of nature of management. 3 Or In an organisation, sales department wants to increase the sale by 20%. So, sales department planned to offer extra discounts to customers. Finance department raised objections on it as they say, it will result in loss of revenue and company may face liquidity problem. (a) Identify the importance of coordination referred to here. (6) Also, state two other importance of coordination. ; Together with® EAD Business Studies—1222, The manager of LML Industries is overburdened on core isites of the eompany. To overcome this problene and authority to his immediate subordinate to share sone Miiioungwons eee (©) Which conceprprocess is used by the manager? : cm he concept i ified ¢ is extensior e ‘i ) Th Sapte eMeBLCN U0 One of the principlee of management, Name (@) IS the manager fi te is una i re nace is unable to complete the task accordingly within = The a le il a ye Assistant Manager, Vilas ~ The Marketing Head and Leena - The Human Resource “hy wc tctPrises Ltd.” decided to leave the company. The Chief Executive Officer of the company called the Human Resource Mi wer, Leena and requested her to fill up the yacancies before leaving the organisation. Leena suggested that her suberdir are Miss Rita Khorana is very competent and trustworthy, if she could be moved up in the hierarchy, she would do the needful, The Chief Executive Officer agreed for the same. Miss Rita Khorana contacted ‘Snow Recruiters’ who advertised for the post of marketing head for ‘Mantie Enterprises Ltd’, They were the data Suitable candidate for the company. Atal's vacancy was filled up by seccenieg the database of unsolicited applications lying in the office. (@) Wdentity and briefly explain the sources of recruitment used by fill up the above-stated vacancie () Also, state any one merit of each of the above-identified sources of recruitment. 3 24, Name and explain the technique of Scientific Management with a suitable example given by FW Taylor, with the objective of determining the number of workers to be employed for a task: 3 Or Distinguish between unity of command and functional foremanship. 3 25. XYZ Electronics Ltd. invited subscriptions fror applied for 700 shares but was allotted only 500 he decided to sell 250 shares of these shares, (2) Which market should Chetan approach and why? With routine work and is unable to concentrate lable if the subordi “Mantic Enterprises Ltd.’ to m the public through issue of prospectus. Chetan 0 shares by XYZ Electronics Ltd. After six months, (®) State any three advantages of selling through such a market identified in part (a). 4 Or ‘Securities and Exchange Board of India (SEBI) is the watch dog of the securities market.’ Give four reasons in support of your answer. 4 26. During the period of economic down trend, a com would be retrenched from the job. (a) Name the incentive that the company has offered to its employees. (b) Identify the type of incentive identified in part (a. (©) Explain any two more incentives of the type identified in part (b). 4 27. Dushyant, who was a vegetarian, went to a snack bar for having French Fries and later on found that it has non-vegetarian content, Neither the advertisement nor the packaging of the product displayed that the product has non-vegetarian content. Will Dushyant be able to claim compensation’ being violated in the given pany assured its employees that no employee Identify and explain the right of the consumer 4 se. Or Explain the following rights of a consumer: (a) Right to be heard (b) Right to seek redressal 4 28, How does controlling help in “judging accuracy of standards” and “improving employee motivation”? understanding of environment by business managers enables them not only to identity and te but also to react to the forces external to their firm.’ In the light of the given statement, any four points of importance of understanding business environment by a manager. 4 Sample Papers {ee