NLP +

Text Mining
C2S helped Microsoft to have a clearer
picture of customers’ opinion on its
products, using NLP and text mining -
A Case Study

CASE STUDY
Background
Microsoft wanted to identity people's opinion
during holiday season to figure out what people
are talking about the Microsoft brand and its
products on social media including customer
satisfaction and dissatisfaction. This is the long-
term business objective for the company.

Challenge
Though the long-term objectives were clear,
there was no analytics platform to solve the
issues involved to get the desired insights and
live analytics.
Solution
C2S Technologies worked with Microsoft to solve client problem in three phases.

Phase-1 Phase-2 Phase-3

This is a “Proof of Concept” phase. The real data from social media An integrated platform was built
This phase helped in ensuring the such as Facebook, Twitter, for live analytics from real time
use of right tools, right team, and LinkedIn, and blogs were tweets, posts and comments with
right knowledge required to solve analyzed and interpreted. In- rich dashboard experience.
the customer problems. house data scientist team built
the statistical models using R and
In this phase, we exhibited our generated desired insights.
text analytics competency
including text categorization, text
clustering, concept extraction,
sentiment analysis, document
classification.

Proof of Concept Real Data Analysis Real Time Dashboards

Project Outcomes C2S Overview
Over the last three years the program has been well C2S Technologies is a Tier 1 Cloud Solutions
commended by Microsoft and has been rated 4.6 Provider for Microsoft Cloud Services and a
stars out of 5 stars for all the successful deliverables. Certified Gold Partner in multiple competencies to
Microsoft was recommended to customize their deliver innovative cloud technology solutions and
tools, combined with expert consultation and
products offerings as per the insights from the
exceptional customer experience.
analytics and dashboards.
It was able to customize product offerings before
every new product roll out.

Capabilities Enabled
HDInsights & Machine Learning,
NLP + Text Mining
Supervised training for classification.

For more information and queries, please contact: Cloud Platform

Cloud Productivity
Rajesh Brundala | +1 425 562 3457 | Rajesh@c2stechs.com Azure Solutions Provider
Data Analytics