It is crucial to identify segments within existing customer base to increase the volume of sales while

considering factors like demographics, purchasing power of target audience, and consumer preferences.
The product must be easily available to consumers. The most important question to answer is that how
our new product is distinguishing from the others?

It is necessary to focus on the tactics which will help in attracting consumers. One marketing strategy
would not be sufficient to attract the consumers from different demographics. There is need to use
different marketing strategies e.g., Instagram, Facebook, App notifications. Offer discounts and
competitive prices, after sale services which will induce people to buy from you. Displays of the product,
stalls, giveaways or live session are helpful.

It is very crucial to give importance to the feedback or suggestions that you get through surveys from the
consumers to make changes or improvements to the product and monitor customer engagement. Give
loyalty points or cards to encourage the target audience so that they feel the future need of the product
and can buy from the loyalty points.

Joint ventures, collaborations and partnerships for the promotion of brand is helpful. Sometimes it is
difficult to reach out for a huge audience because of the budget constraint.

Strategies for the promotion of product

a. Improve the existing product.

b. Launch new product.
c. Maintain the quality of the product.
d. Continuous improvement
e. Allocate more advertising budget.
f. Customization of product
g. Aftersales services
h. Bundle offers/ discount.