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Morning Dew

A Business Proposal

MS7 INTEGRATED HUMANITIES

Business Studies

Jovan Lowell Amudi Tobing

Dylan Eugenio Wirawan
Cindy Karissa
I Gede Dagna Widya Mahatma Diatha Ghandi
Freya Abigail Tanoko
MS7A

Submitted to:
Ms. April Rose Buyo Villarin
MS7 Humanities Teacher

(Date of Submission)
NOTE: The description highlighted in yellow are there to guide you. Please erase
them when you start writing your business plan.

Chapter 1: The Executive Summary

An executive summary is a short, engaging opening statement to your business

plan. The goal of an executive summary is to give investors a quick overview of the
important information of your business such as your business description, production
process and financial information. This is also entice investors to read the rest of
your business plan and potentially meet with you.
An effective executive summary is typically one-to-two pages long, summarizing the
goals of your business in a way that captures your reader's interest.

What to include in your executive summary?

Opening Statement
The first few sentences of your executive summary are your first chance to grab your
potential investors’ attention. You can add creativity to this part, which should make
your business as an exciting venture that people will want to participate in.

Company Description
The company description section of your executive summary should include all the main
points about your business such as what products or services your company provides,
when it was founded, where you are located, and the founders and management team.

Market Analysis
This is a brief description about how you assess your business using the SWOT
analysis and its market potential.

Financial Information
In the financial information section of your executive summary, include the highlights of
your business's financial situation, your expected revenue, cost of production and profit
forecasts.

Future Planning
To close, include a few words on your future for the business. Address why now is the
perfect time to invest in the company, and how your service or product will impact future
customers and markets. As the final section of your executive summary, you should use
active language to inspire your potential investor.
Chapter 2: Business Background

2.1 The Business Name and Comprehensive Description

In this part, you will present to the readers your business name and its origin.
You will also give a comprehensive description of why your group came up with the
name and the meaning behind the name of your business. You will also include here
the kind of business organization your business would be and the reason why this
business is beneficial for your team and your business.
(3 to 8 sentences)
Our name is ‘Morning Dew’, because it is versatile, it represents the general manager of the name
(DEW) and also under cold temperatures, dew may freeze and form a layer of ice around the leaf,
which would, theoretically, mean that the plant would be frozen so the plant would not age. Dew
also allows the plant to grow as dew makes water and if there would be a drought it would help the
plant. The name dew means that we would be helping people by making food and serving it to
people who need it. Morning is the time of dew happening, as dew is created either in the evening
or morning.

2.2 Business Goal

In this part, you will present to the readers the goal of your business and an
explanation behind the goal. Make sure that your goal is a SMART goal.
(3-8 sentences)
Our goal is to have at least the third most market share regarding the food section by
the end of the first day. This will be specific because we would try our best to make our
market share go to the top three, and it would be measurable because we would have
to be the top three. This will be measurable because considering that there would be
five groups for the food sector, we will be able to achieve the third most market share
and this goal also will be relevant because we would be able to invest our profit to
advertisement or capital, which will increase sales, therefore increase profit. This would
also be time-based because we are trying to achieve this goal by the end of day 1.

2.3 The Business Logo

Taking into consideration the concept of value added particularly on branding, an

eye-catching logo that speaks the identity of your business is a must. Using Canva or
any other editing application, make a logo of your business for branding. Then below
your logo, explain the significance of the logo specifically the symbols or objects, colors,
and fonts.

(3-8 sentences)
Chapter 3: Organizational Chart

In this chapter, you will be presenting your team and their functions through an
organizational chart. An organizational chart is a diagram that shows the reporting or
relationship hierarchy of all the people who are part of your team. This shows the leader
on top and who reports to him or her. Give an explanation to give clearer perspective of
your organizational chart.

(3-8 sentences)
Chapter 4: Production Plan

In this chapter, you will describe the different factors of production that you will be using
in the production process. Make sure to include all the needed items in each factor and give a
comprehensive description of each.

4.1 The Factors of Production

For this business, our land would be the resources we use to make our products. The
capital we use is waffle machine to be used for making waffles, a stove for cooking
burgers. The labor is Dylan, Freya, Cindy, Dagna and Jovan. The entrepeneur is Dylan,
Freya, Cindy, Dagna and Jovan.

4.2 Packaging Design and Details

One way of adding value to your product is through an excellent packaging

design and details. A good packaging could make the product more attractive,
appealing and can even make the product look good and taste good. Also, a good
packaging also needs to add convenience to the people using the product.

You will be presenting here a prototype of your packaging and how will it look like
in actual. Explain how this packaging makes the product more appealing and attractive
and add more convenience to the consumers.

4.3 Revenue, Production Cost and Profit

In this part, you will summarize your projected revenue, production cost and profit
with the use of the table below: (Freya)

Revenue Cost of Production Profit/Losses

(price x quantity) (cost per piece x quantity) (total revenue – total cost)

Waffles: 12,500 x 30
Burger: 17,500 x 10
Milkshake(chocolate.
Strawberry, vanilla): 3
milkshakes each (9) x 16,500

Total:
 You will explain your table here.

Chapter 5: Marketing Plan/Strategy

Create an effective marketing strategy, you need to first understand who buys
your products and how to motivate them so that you will know what kind of strategy you
will do to attract them to buy your product.

One of the ways to be able to strengthen your market is through a good

marketing strategy or plan. You can make use of the methods of added value such as
branding, convenience, product features, excellent quality service. You will also
add other marketing strategies such as:
 advertisements through video teaser, flyers, posters, online postings
 discounts such as discount cards, “buy 1, take 1” “25% off”
 freebies
 games with prices

(Cindy)

Chapter 6: SWOT Analysis (Self-Analysis of Business)

Before starting a business, one of the first thing that you will be doing is to
assess your own business based on some observable data. You will also be looking at
the observable data of your competitors and assess how they could impact your
business with the use of the SWOT analysis.

A SWOT analysis is a valuable framework that can help you evaluate your business
from different angles and discover new ways to grow and improve.

Here’s a simple guide to answer the SWOT Analysis:

S: We are good at advertising, mathematics and debating, we have asked students

about their opinions regarding food, 75% of them said waffles which is useful regarding
competition. The unique thing about our products is that less people are selling waffles.
We own a few capital such as a blender, stove, and waffle machine.

O: 13.79% restaurants offer Waffle on their menus, and whilist this is true outside, we
can take advantage of waffle’s popularity and sell it in Binus.
You may copy the format presented above with your answers to the questions.