Oracle Responsys Express Release Overview

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 What’s new in 22A
Agenda Additional resources

Q&A

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What’s new in 22A

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Upcoming Features for 22A
USER
DATA INTELLIGENCE INTEGRATIONS
EXPERIENCE

Campaign Progress Send Time Deliverability Plus Connect

Reporting Optimization
Data Viewer
Campaign Tactics Enhancements

Campaign Designer
Enhancements

Segment Designer
Enhancement

Asset Enhancements

List Page Search

Message Samples

Drag & Drop Stage

Connectors

New Campaign
Designer Stages

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 DATA

Campaign Progress Reporting

View status of running campaigns

Capabilities
• View campaign status on Campaigns
page
• Includes two new statuses:
§ Running with Errors
§ Ended
Benefits
• Find and solve errors with running
campaigns easily

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 INTELLIGENCE

Send Time Optimization

Place messages at the top of the inbox

Capabilities
• Send emails at the most optimal send
time
• Supports optimal send times down to
the hour for each day
• Evaluated for each customer in the
database
Benefits
• Increase likelihood that a customer will
engage with a message

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*Requires Oracle Marketing Automation Responsys Send Time Optimization Cloud Service add-on SKU.
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 INTELLIGENCE

Campaign Tactics
Campaign templates covering best practices

Capabilities
• Implement pre-built campaign journeys
• Various tactics available:
§ Simple Email
§ General Promotion
§ Welcome
§ Post-purchase
§ Cross-sell or Upsell
§ Winback and Reactivation
Benefits
• Achieve specific marketing goals easily
• Create campaigns more quickly and
confidently

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 INTEGRATIONS

Deliverability Plus
View deliverability & competitive insights

Capabilities
• View deliverability and competitive
analytics solutions
• Access vis Ask Oracle menu
• Powered by eDataSource
Benefits
• Understand success of your campaigns
• Gain actionable insights for future
campaigns

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*Requires Deliverability Plus add-on SKU.
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 USER
EXPERIENCE

Connect
New exportable data

Capabilities
• Select new Event Export Feed Data
• Launch State
• Campaign State
Benefits
• Export richer set of contact event data

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 USER
EXPERIENCE

Data Viewer Enhancements

Contact List View Enhancements

Capabilities
• Reorder and limit columns shown
• Action menu is always visible even
when scrolling
• Search by email address, mobile
number or customer ID
• View total number of contacts in search
results and total number of contacts
selected in results
• Select attributes to view
Benefits
• Improve usability when viewing data

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Note: Data Explorer has been renamed to Data Viewer in this release.
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 USER
EXPERIENCE

Campaign Designer Enhancements

Enhanced usability for Campaign Designer

Capabilities
• Click a campaign’s card directly from
Campaigns page for editing
• Find Timer stage on Action tab of stage
menu
• Search for segments and email
messages when setting up stages
• Sort campaign cards in ascending or
descending order by Last Modified
Date, Created Date, and Name
Benefits
• Find, open and edit campaigns and
stage properties easier

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 USER
EXPERIENCE

Segment Designer Enhancement

Summary view for segment groups

Capabilities
• View preview of other groups in a
segment when actively editing a group
Benefits
• Shrink space being used when complex
rules are set for segment
• Read the page easier

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 USER
EXPERIENCE

Asset Enhancements
Enhanced usability for assets

Capabilities
• Copy an image URL to use in Message
Designer code editor from the image
sidebar
• View and use rendition options for images
• Publish multiple assets at once with multi-
select
Benefits
• Obtain image URL more easily for assets
• Use images that suit the device they will be
viewed on
• Save time publishing assets

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 USER
EXPERIENCE

List Page Search

Search function

Capabilities
• Search for campaigns, segments,
messages and forms by name
Benefits
• Find objects quicker

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 USER
EXPERIENCE

Message Samples
Select a starting point for a message

Capabilities
• Use message samples as a starting
point for creating new messages
Benefits
• Create standard marketing messages
more quickly and easily
• Remove manual creation of basic
layouts

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 USER
EXPERIENCE

Drag & Drop Connections

Connect stages in Campaign Designer

Capabilities
• Connect stages on Campaign Designer
canvas
Benefits
• Connect stages more quickly and
easily

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 USER
EXPERIENCE

Form Submit Stage

Send email after form submission

Capabilities
• Add Form Submit stage to Campaign
Designer canvas
• Send email response to form
submissions
§ Ex: Send welcome email after a customer
subscribes to marketing communications
Benefits
• Automate sending form follow-up
communication
• Send post-form communication in a
timelier fashion

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*Requires at least one form implemented.
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 USER
EXPERIENCE

New Stages in Campaign Designer

Event Switch, Count Switch, End Stage

Capabilities
• Route contacts based on click or open events
with Event Switch Stage
• Route contacts by quantity and duration with
Count Switch Stage
• Ex: 10 daily winners routed down alt. path
• Route contacts to exit a campaign flow with End
Stage
• Use as a timeout path on Event Switch Stage
Benefits
• Expand how campaigns meet marketing goals

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 Additional resources

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 Where to find more
information?

Oracle Application Release Readiness

Oracle Responsys Customer Community

Oracle Documentation

Oracle University Courses

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Q&A

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