Comparison of Competing Products

The Honda Civic and Hyundai Elantra of 2024 are two affordable compact sedans with excellent
fuel efficiency. While each has a smooth driving experience, their quick handling reflexes enable
them to perform well in congested urban traffic.

Product Attributes Importance to the Hyundai Elantra Honda Civic

Customer (1-10) (Less Fav 1-10) (Less Fav 1-10)
Starting price 10 10 9
Fuel economy 10 8 7
Basic warranty 10 8 6
Power train warranty 9 7 6
Cargo volume 8 7 8
Appearance 7 7 10
Horsepower 6 6 8
Legroom 6 7 7
Headroom 6 8 7
Number of other 5 5 7
features
Steering feel 4 6 9

By analysis, I would select Hyundai Elantra because though the pricing is a bit more than Honda
Civic, it excels in terms of mileage. Not only has this but the sedan come with fine warranty
weather it is about basic warranty or power trai warranty.

Suggestions for the maker of Hyundai Elantra

1) Improving horse power of the engine as it doesn’t match the sporty-sedan look of the car

2) More features can be added to the car when comparing to Honda Civic.
3) Appearance of the car needs to be updated

Suggestions for the maker of Honda Civic.

1) To be honest, it is high priced product for the customers therefore company should work on
lowering the price.

2) Fuel economy of the car is not worthy as customers already pay high though they are getting
low economy car.

3) Company must look after the warranty they provide with the car as against its rival, warranty
can play significant role for the selling of the car.

References:

1. https://www.kbb.com/comparison/2024-hyundai-elantra-vs-2024-honda-civic/
2. https://www.edmunds.com/car-comparisons/hyundai-elantra-vs-honda-civic/
3. My Own Opinion