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I. OBJECTIVE
A. Content Standard The learner demonstrates understanding on promoting food and beverage products.
B. Performance Standard The learner demonstrates knowledge and skills in food and beverage service related to carrying out
upselling strategies.
II. CONTENT
A. References
2. Learner’s Material
Pages
3. Textbook Pages Quarter 3 – Module 3: Promote Food and Beverage Products First Edition, 2019 page 8-11
IV. PROCEDURES
- F- FOLLOW
- B- BE PREPARED
- S- SPEAK
Questions to be ask:
1. Is it correct to suggest food or beverage when the guest finishes eating the main course? (NO)
2. You can make suggestions from each section on the menu. (YES)
3. Interrupt the dining guest while they are selecting food from the menu or ordering something. (NO)
4. Get to the table after guest look at the menu. (NO)
- Thank you!
- Let us find out later if we really achieved our objectives.
E. F. Presenting examples/instances of the new lesson
- - Before we proceed to our lesson this morning, I will ask you a question.
- Give me an example on how to take an order from the guest.
Upselling Strategies
It is a marketing strategy in a restaurant to convince the guest to spend more income. Restaurants will more study and
strategies on how they gain from what the customers need while guest or customer may continue to find ways what type of restaurant
and the availability of their budget as everyday needs. To become effective establishment, the right satisfaction of the guest or
customer is the first goal that conveys some strategies use. Every establishment may establish the sales Techniques and selling
methods.
Upselling Procedures
1. Offer More-Expensive Items- Servers often use this technique without the customer knowing by offering two choices of
choices of liquor without noting that one is more expensive.
2. Offering Extra Items- Many restaurants rely on a simple Strategy to sell more: offering extra items. A restaurant server will ask
a diner if they'd like to start with appetizer or try special entrée
3. Offer Specific Items- Restaurants often employ the strategy of avoiding generalities that are easy for the diners dismiss.
Instead of asking of a customer wants dessert.
4. Make Suggestions or Recommendations- When a customer is deliberating on what to order or ask for recommendations, a
restaurant server has the opportunity to upsell without seeming pushy or irritating. By making helpful suggestion, the
customer feels taken care of rather than like a sales target.
5. Demonstrate Enthusiasm- When they can give details about the food and a description of their personal experience and
preference; it can be more convincing than simply suggesting an expensive item.
All services should know the basic of up-selling, from offering top shelf liquor to knowing how to give a mouth washing description of
the menu items. It makes for bigger tips for servers, and it shows customers that your staff is knowledgeable as well as friendly.
- Since you don’t have any questions we will precede to our activity. Are you excited to our next activity?
K. L. Developing Mastery
Group Activity: “FLIP THE BOTTLE with a TWIST”
Instruction: You are going to flip the bottle and answer the question about what we have discussed earlier. The group who can flip the
bottle first will be the first to answer and if that group gives the incorrect answer then the other group has a chance to answer the
question. Each correct answer is equivalent of 10points and equivalent of 5points if it is incorrect. I prepared 5 questions for this
activity.
- So I will give you 50pts if you can answer the five questions correctly.
- Is that clear?
- But before that, I will group you into two and this will be the group one, this will be the group two.
- Do you have any questions or clarifications?
Questions:
1. Give one reason for not upselling.
2. Upselling Strategies is a marketing strategy in a restaurant to convince the guest to spend more income.
3. How to have an effective upselling? (1 answer only)
4. Give an example of Upselling Strategies
5. Upselling is sales technique permitting to increase revenues with the same number of covers, therefore increasing
guest check average
- Very good!
Q. R. Evaluating learning
Individual Activity: “Identification”
- Let the learners answer the formative assessment.
Instruction: Read the sentence carefully and identify if it is a benefit or not based on the benefit of an effective upselling.
Write B if it benefits and N if it’s NOT. Kindly get ¼ sheet of paper and answer directly the following items within five
minutes.