MARKETING FEASIBILITY

The marketing feasibility of the business describes the customer demographics, needs, and
purchasing habits. Pantry Perfection’s target markets are the bakeries and businesses in need of baking
supplies and equipment. The business can also accommodate bulk orders online through social media
channels or walk-in bookings. The management will make sure to have a dynamic alliance with the
business’ suppliers to provide quality and affordable products for the consumers. On this chapter, the
strengths, weaknesses, opportunities, and threats of Pantry Perfection will be discussed and addressed
to assist the success of the venture.

Industry Analysis

According to the data gathered through inquiries on local bakeshops in Malaybalay City, most of
the supplies and equipment to produce bread and pastries are typically purchased outside the City of
Malaybalay. In Pantry Perfection, we offer a complete variation of basic baking needs for consumers’
convenience in buying products in a single store, eliminating the need for shoppers to shop from one
store to another. Statistically, Malaybalay City has only one (1) special store that sells baking supplies
and tools. Aside from this store, similar products can be bought in Gaisano Mall, Armand’s Store, and
other similar stores that sells general products. The edge of Pantry Perfection that set it higher from its
competitors is the convenience it gives to customers by providing delivery services.

Marketing Environment

The business can be influenced by micro-economic factors such as demand and supply,
production, product cost, and labor, and macro-economic factors such as Political, Economic, Social,
Technological, Environmental and Legal factors. The detailed analysis of the business is examined on
how Pantry Perfection can be affected by these economic factors. It is essential for retailers to
understand this industry in order to stay competitive.

I. Micro Economic Factors

A. Consumer Demand
In 2024, Bakeshops in Malaybalay City increased by 20.82% according to Philippine
Statistics Authority (PSA).