A STUDY ON

“OPTIMIZING RECUITMENT PROCESS IN RECRUIT NXT”

By

MUKESHLINGAM P
Reg. No.: 111922MB02055

A PROJECT REPORT

Submitted to the

FACULTY OF MANAGEMENT STUDIES

in partial fulfillment for the award of the degree

of

MASTER OF BUSINESS ADMINISTRATION

S.A. ENGINEERING COLLEGE

CHENNAI - 600 077

SEPTEMBER 2023
 BONAFIDE CERTIFICATE
Certified that the project report titled A STUDY ON “OPTIMIZING RECUITMENT
PROCESS IN RECRUIT NXT ” is the bonafide work of MUKESHLINGAM P Reg. No.:
111922MB02055 who carried out the research under my supervision. Certified further, that to the
best of my knowledge the work reported herein does not form part of any other project report
dissertation on the basis of which a degree or award was conferred on an earlier occasion on this
or any other candidate.

Signature of Supervisor Signature of the HOD

MR.P.PRADEEP KUMAR Dr. G.H.KERINAB BEENU

ASSISTANT PROFESSOR Professor & Head of the Department

Internal Examiner External Examiner

 DECLARATION

I, MUKESHLINGAM P Reg. No.: 111922MB02055 , IInd year MBA student of S. A.

ENGINEERING COLLEGE, Thiruverkadu, Chennai, hereby declare that the project entitled
“A STUDY ON “ OPTIMIZING RECUITMENT PROCESS IN RECRUIT NXT”
submitted for the M.B.A. Degree is my original work under the guidance of MR.P.PRADEEP
KUMAR, Associate professor Department of Management Studies, S.A. Engineering College, and
the dissertation has not formed the basis for the award of any degree, associate ship, fellowship or
any other similar titles.

Place:

Date: Signature of the student

(MUKESHLINGAM P)
Abstract:

In the contemporary business landscape, optimizing the recruitment process has

become imperative to attract top-tier talent and remain competitive. This case study
delves into the strategic initiative undertaken by "Recruit NXT" to optimize its
recruitment process, enhancing both efficiency and candidate experience. The study
explores how advanced technologies, data-driven insights, and streamlined
workflows were integrated to achieve these objectives. Through a meticulous
analysis of the recruitment process, leveraging Applicant Tracking Systems (ATS),
and implementing candidate-focused improvements, the case study demonstrates the
transformative impact of optimization efforts. The findings shed light on how
"Recruit NXT" successfully reduced time-to-fill positions, improved candidate
quality assessment, and enhanced communication throughout the recruitment
journey. Furthermore, the study underscores the significance of leveraging candidate
feedback and continuous monitoring to refine and sustain the optimized process. As
organizations strive to attract and retain the best talent, this case study serves as a
valuable illustration of the tangible benefits that result from optimizing the
recruitment process, ultimately contributing to organizational success in an
increasingly competitive mark
 ACKNOWLEDGEMENT

Foremost, I thank the almighty without whose grace anything is possible. We are indebted
to our Founder Chairman late Thiru.D.Sudharssanam, M.L.A., Chairman Thiru.
D.DURAISWAMY, Secretary Thiru.D.DASARATHAN, Correspondent Thiru.
S.AMARNAATH and Director Thiru. D. SABARINATH for providing generous opportunity,
excellent environment and infrastructure at S. A. ENGINEERING COLLEGE(Autonomous),
Chennai.

I express our sincere gratitude to our Principal, Dr.S.RAMACHANDRAN for his

enthusiastic support and enlightening guidance.

I extend my thanks to our beloved Head of the Department – Department of Management

Studies, Dr. G.H.KERINAB BEENU, for her encouragement throughout the project. I would
also like to thank MR. P. PRADEEP KUMAR, Assistant professor/MBA, for guiding me in all
works in a kind manner and Showing me the path to march towards the successful finishing of this
project.

I would also like to thank all the teaching and non-teaching staff of my institute for their
continuous support and encouragement.

I would like to express my thanks to MS. DIVYANSHI GUPTA, Program Manager,

Recruit NXT who has kindly permitted me to undertake the project in the organization. I am also
thankful to all the members of the organization for their support and providing the required
information.

My hearty thanks to my parents and friends for their continuous support and
encouragement in the successful completion of the project.
 CHART OF CONTENTS

CHAPTER PARTICULARS PAGE NO

NO.

1 Introduction

1.1 Introduction 1

1.2 Scope of the study 4

1.3 Need for the study 7

1.4 Objectives of the Study 9

1.5 Research Methodology 10

2 Profiles

2.1 Industry profile 12

2.2 Company profile 16

3 Literature Survey

3.1 Conceptual and theoretical review 20

3.2 Research review 24

4 Data Analysis and Interpretation

Analysis Part –I

4.1 Percentage Analysis 27

Analysis Part –II

4.2 Chi-Square test 42

4.3 Weighted average 44

5 Conclusions

5.1 Findings 46

5.2 Limitations 47
5.3 Suggestions 48

5.4 Conclusion 49

Bibliography 40

Appendix 51
 LIST OF TABLE
TABLE NO PARTICULARS PAGE NO.
4.1.1 Table showing distribution of age respondents 27

4.1.2 Table Showing Distribution of Respondents by Gender 28

4.1.3 Table Showing Distribution of Respondents by 29
Education/Qualification
4.1.4 Table Showing Distribution of Respondents by Employment 30
type.
4.1.5 Table showing distribution of respondents by linear 31
scale of satisfaction of overall application process in
“Recruit NXT”

4.1.6 Table showing distribution of respondents by rating 32

the responsiveness of communication

4.1.7 Table showing the respondents of showing the interview 33

scheduling process is convenient and well-organized

4.1.8 Table showing the distribution respondents of 34

recruitment process that stood out to your response

4.1.9 Table showing the distribution respondents of skills and 35

qualification were appropriately assessed during
recruitment stages
4.1.10 Table showing the distribution respondents of the satisfied 36
applicants by submitting their application
4.1.11 Table showing the distribution respondents of efficiency of 37
interview scheduling process in terms of promptness
and flexibility

4.1.12 Table showing the distribution respondents of improvements 38

in recruitment process in terms of speed compared to
previous experience
4.1.13 Table showing the distribution respondents of 39
consistency of communication and updates
throughout the stages

4.1.14 Table showing the distribution respondents of positive 40

candidate experience in Recruit NXT
4.1.15 Table showing distribution respondents of more likely recent 41
experience of candidate in Recruit NXT
 LIST OF CHARTS
CHART NO PARTICULARS PAGE NO.
4.1.1 Chart showing distribution of age respondents 27

4.1.2 Chart Showing Distribution of Respondents by Gender 28

4.1.3 Chart Showing Distribution of Respondents by 29
Education/Qualification
4.1.4 Chart Showing Distribution of Respondents by Employment 30
type.
4.1.5 Chart showing distribution of respondents by linear 31
scale of satisfaction of overall application process in
“Recruit NXT”

4.1.6 Chart showing distribution of respondents by rating 32

the responsiveness of communication

4.1.7 Chart showing the respondents of showing the interview 33

scheduling process is convenient and well-organized

4.1.8 Chart showing the distribution respondents of 34

recruitment process that stood out to your response

4.1.9 Chart showing the distribution respondents of skills and 35

qualification were appropriately assessed during
recruitment stages
4.1.10 Chart showing the distribution respondents of the satisfied 36
applicants by submitting their application
4.1.11 Chart showing the distribution respondents of efficiency of 37
interview scheduling process in terms of promptness
and flexibility

4.1.12 Chart showing the distribution respondents of improvements 38

in recruitment process in terms of speed compared to
previous experience

4.1.13 Chart showing the distribution respondents of 39

consistency of communication and updates
throughout the stages
4.1.14 Chart showing the distribution respondents of positive 40
candidate experience in Recruit NXT
4.1.15 Chart showing distribution respondents of more likely recent 41
experience of candidate in Recruit NXT