GLOBAL VIEWS

ON A.I. 2023
How people across the world feel about
artificial intelligence and expect it will
impact their life

A 31-country Global Advisor survey

July 2023

1 © Ipsos | Global Views on A.I. 2023 | July 2023 | Public

Summary findings
Understanding of AI
is still lagging
• On average across the 31
countries surveyed, two-
thirds say they have a good
understanding of what AI is,
but only half say they know
what products and services
use AI.
• Knowledge of which
products and services use
AI is higher among younger
adults, men, those who are
employed, more educated,
and/or more affluent.
• In a typical pattern,
familiarity with AI-powered
products and services
ranges from over 70% in
Indonesia and Malaysia to
just 35% in Belgium, New
Zealand, and the United
States.
• Reported understanding of
AI has increased over the
past 18 months, particularly
in Europe, but familiarity
with which products and
services use AI has not.
2 © Ipsos | Global Views on A.I. 2023 | July 2023 | Public
Mixed feelings and
increased
nervousness
• Globally, only about half
agree that products and
services using AI have
more benefits than
drawbacks (54%) and are
excited about them (also
54%).
• However, about the same
number (52%) are nervous
about them, up 13 points
from 18 months ago.
• Excitement is highest in
emerging markets and
lowest in Europe and North
America; it is also higher
among Gen Zers and
Millennials, as well as the
college educated.
• Nervousness is highest in
all predominantly
Anglophone countries and
lowest in Japan, Korea and
Eastern Europe.
Wide geographic
differences in trust
• Trust in AI varies widely by
region; it is generally much
higher in emerging markets
and among people under
40 than in high-income
countries and among Gen
Xers and Boomers.
• People's trust that
companies using AI will
protect their personal
information ranges from
72% in Thailand to just 32%
in France, Japan, and the
U.S.
• The percentage of people
who trust that AI will not
discriminate against groups
of people shows an even
wider spread across
countries.
Just half say AI has
impacted their life in
the past few years…
• Globally, just half (49%) say
that AI-based products and
services have significantly
changed their daily live in
the past 3 to 5 years, about
the same percentage as in
December 2021.
• In South Korea and across
Southeast Asia, the
percentage feeling this way
is about 35 to 40
percentage points higher
than most countries across
Northwestern Europe and
North America.
• It is also, on average, at
least 20 points higher
among Gen Zers and
Millennials than among
Boomers.
… but 2 in 3 expect it
will soon change it
profoundly
• On average, 66% agree
that AI-powered products
and services will
significantly change their
daily life in the next 3-5
years, including majorities
in all countries (from 82% in
South Korea to 51% in
France) and all
demographic groups (but
especially among the more
affluent and those with a
college education).
• Among workers, 57%
expect AI to change the
way they do their current
job and 36% expect it to
replace their current job.
• The percentage of workers
expecting major disruptions
is highest in Southeast Asia
and lowest in Northern
Europe (with differences of
up to 50 points) and is also
much higher among those
who are younger and/or
decision makers than
among those who are not.
Not all changes are
expected to be for the
better
• Globally, slightly more than
half expect that increased
use of AI will give them
more time to get things
done and improve their
entertainment options.
• Only 1 in 3 or slightly more
say it will improve their
health, their job, and their
country's economy.
• More say it will make the
job market worse than
better.
• Again, optimism about AI is
much higher in the Global
South than in high-income
countries, and among
younger and highly
educated adults than
among those who are older
or have no college
education.
1
Understanding
of AI

3 © Ipsos | Global Views on A.I. 2023 | July 2023 | Public

 Understanding of AI
% agree (31 country-average) Change Highest Lowest
since Dec. 2021

I have a good
67% understanding of what +3 ppt 84% 43%
artificial intelligence is

Indonesia Japan

I know which types of

76% 35%
51% products and services
use artificial intelligence
+1 ppt

Indonesia Belgium,
New Zealand, USA

Base: 22,816 adults under the age of 75 across 31 countries, interviewed May 26 – June 9, 2023 -- online only in all countries except India.
The “Global Country Average” reflects the average result for all the countries where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result.
The samples in Brazil, Chile, Colombia, India, Indonesia, Ireland, Malaysia, Mexico, Peru, Romania, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population

4 © Ipsos | Global Views on A.I. 2023 | July 2023 | Public

 Understanding Global Country Average
Indonesia 84%
67%
Male 71%
78%
of AI South Africa
Thailand 78% Female 63%
Romania 77%
South Korea 76%
Mexico 75%
Brazil 74% Gen Z 72%
Peru 73% Millennial 69%
Turkey 73%
Q. How much do you agree Hungary 73% Gen X 67%
or disagree with the following:
Colombia 73%
Netherlands 71% Boomer 59%
I have a good
Chile 70%
Poland 69%
understanding of what Singapore 67% Lower income 60%
United States 67%
artificial intelligence is Sweden 67% Middle income 65%
Argentina 67% Upper income 74%
Spain 66%
Malaysia 65%
% Agree (very/somewhat) Great Britain 64%
India 64% Lower education 60%
New Zealand 62% Medium education 66%
Germany 61%
Australia 59% Higher education 72%
Canada 59%
France 58%
Ireland 58% Employed 69%
Belgium 56%
Italy 53% Non-employed 63%
Japan 43%
Base: 22,816 adults under the age of 75 across 31 countries, interviewed May 26 – June 9, 2023 -- online only in all countries except India.
The “Global Country Average” reflects the average result for all the countries where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result.
The samples in Brazil, Chile, Colombia, India, Indonesia, Ireland, Malaysia, Mexico, Peru, Romania, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population

5 © Ipsos | Global Views on A.I. 2023 | July 2023 | Public

 Understanding Global Country Average
Indonesia
51%
76% Male 55%
73%
of AI Thailand
Turkey 71% Female 46%
Malaysia 68%
South Korea 68%
Peru 65%
Brazil 62% Gen Z 59%
Romania 62% Millennial 57%
India 62%
Q. How much do you agree or Mexico 61% Gen X 48%
disagree with the following:
South Africa 60%
Chile 58% Boomer 36%
I know which types of
Singapore 57%
Colombia 53%
products and services Italy 50% Lower income 45%
Spain 46%
use artificial intelligence Poland 46% Middle income 49%
% Agree (very/somewhat)
Argentina 44% Upper income 58%
Great Britain 43%
Netherlands 42%
Germany 39%
Canada 38% Lower education 44%
Australia 38% Medium education 49%
Japan 38%
Hungary 37% Higher education 56%
France 37%
Sweden 36%
Ireland 36% Employed 54%
New Zealand 35%
United States 35% Non-employed 43%
Belgium 35%
Base: 22,816 adults under the age of 75 across 31 countries, interviewed May 26 – June 9, 2023 -- online only in all countries except India.
The “Global Country Average” reflects the average result for all the countries where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result.
The samples in Brazil, Chile, Colombia, India, Indonesia, Ireland, Malaysia, Mexico, Peru, Romania, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population

6 © Ipsos | Global Views on A.I. 2023 | July 2023 | Public

2
Feelings about
AI

7 © Ipsos | Global Views on A.I. 2023 | July 2023 | Public

 Feelings about AI
% agree (31 country-average) Change Highest Lowest
since Dec. 2021

Products and services using 78% 37%

54% artificial intelligence have more +3 ppt
benefits than drawbacks
Indonesia France, USA

Products and services 80% 32%

54% using artificial intelligence
make me excited
N/A
Thailand Sweden

Products and services 69% 23%

52% using artificial intelligence
make me nervous
+12 ppt
Australia Japan
Base: 22,816 adults under the age of 75 across 31 countries, interviewed May 26 – June 9, 2023 -- online only in all countries except India.
The “Global Country Average” reflects the average result for all the countries where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result.
The samples in Brazil, Chile, Colombia, India, Indonesia, Ireland, Malaysia, Mexico, Peru, Romania, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population

8 © Ipsos | Global Views on A.I. 2023 | July 2023 | Public

 Feelings Global Country Average
Indonesia
54%
78% Male 58%
74%
about AI Thailand
Mexico 73% Female 51%
Malaysia 69%
Peru 67%
Turkey 67%
South Korea 66% Gen Z 62%
Colombia 65% Millennial 58%
India 65%
Q. How much do you agree or Brazil 64% Gen X 53%
disagree with the following:
Singapore 64%
Romania 61% Boomer 43%
Products and services
South Africa 59%
Chile 59%
using artificial Argentina 57% Lower income 51%
Italy 55%
intelligence have more Japan 52% Middle income 53%
benefits than drawbacks Spain 50% Upper income 60%
Hungary 48%
% Agree (very/somewhat) Poland 47%
Great Britain 46%
New Zealand 44% Lower education 50%
Netherlands 43% Medium education 53%
Germany 42%
Ireland 40% Higher education 58%
Australia 40%
Belgium 39%
Sweden 39% Employed 57%
Canada 38%
France 37% Non-employed 48%
United States 37%
Base: 22,816 adults under the age of 75 across 31 countries, interviewed May 26 – June 9, 2023 -- online only in all countries except India.
The “Global Country Average” reflects the average result for all the countries where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result.
The samples in Brazil, Chile, Colombia, India, Indonesia, Ireland, Malaysia, Mexico, Peru, Romania, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population

9 © Ipsos | Global Views on A.I. 2023 | July 2023 | Public

 Feelings Global Country Average
Thailand 80%
54%
Male 58%
76%
about AI South Korea
Indonesia 75% Female 50%
Mexico 74%
Turkey 74%
Malaysia 74%
Peru 72% Gen Z 64%
India 66% Millennial 60%
Brazil 66%
Q. How much do you agree or Singapore 65% Gen X 51%
disagree with the following:
Colombia 62%
Romania 62% Boomer 38%
Products and services
South Africa 59%
Chile 51%
using artificial intelligence Japan 51% Lower income 50%
Spain 50%
make me excited Italy 50% Middle income 52%
% Agree (very/somewhat)
Poland 50% Upper income 61%
Argentina 46%
Hungary 45%
Germany 43%
New Zealand 43% Lower education 47%
Great Britain 42% Medium education 53%
Netherlands 42%
Australia 40% Higher education 59%
Ireland 38%
Canada 37%
United States 36% Employed 58%
France 36%
Belgium 35% Non-employed 47%
Sweden 32%
Base: 22,816 adults under the age of 75 across 31 countries, interviewed May 26 – June 9, 2023 -- online only in all countries except India.
The “Global Country Average” reflects the average result for all the countries where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result.
The samples in Brazil, Chile, Colombia, India, Indonesia, Ireland, Malaysia, Mexico, Peru, Romania, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population

10 © Ipsos | Global Views on A.I. 2023 | July 2023 | Public

 Feelings Global Country Average
Australia
52%
69% Male 51%
65%
about AI Great Britain
Canada 63% Female 53%
New Zealand 63%
United States 63%
Ireland 62%
India 58% Gen Z 51%
Thailand 57% Millennial 52%
Malaysia 55%
Q. How much do you agree or Chile 54% Gen X 52%
disagree with the following:
Turkey 54%
Singapore 53% Boomer 52%
Products and services
Sweden 53%
South Africa 53%
using artificial intelligence France 52% Lower income 53%
Brazil 51%
make me nervous Spain 51% Middle income 53%
% Agree (very/somewhat)
Netherlands 50% Upper income 51%
Belgium 50%
Romania 50%
Italy 50%
Indonesia 48% Lower education 51%
Mexico 48% Medium education 51%
Peru 47%
Argentina 46% Higher education 54%
Germany 46%
Hungary 46%
Colombia 45% Employed 52%
South Korea 44%
Poland 38% Non-employed 51%
Japan 23%
Base: 22,816 adults under the age of 75 across 31 countries, interviewed May 26 – June 9, 2023 -- online only in all countries except India.
The “Global Country Average” reflects the average result for all the countries where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result.
The samples in Brazil, Chile, Colombia, India, Indonesia, Ireland, Malaysia, Mexico, Peru, Romania, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population

11 © Ipsos | Global Views on A.I. 2023 | July 2023 | Public

3
Trust in AI

12 © Ipsos | Global Views on A.I. 2023 | July 2023 | Public

 Trust in AI
% agree (31 country-average) Change Highest Lowest
since Dec. 2021

I trust artificial intelligence to 83% 33%

56% not discriminate or show bias
towards any group of people
N/A
Thailand Sweden

I trust companies that use 73% 36%

52% artificial intelligence as much +3 ppt
as I trust other companies
Thailand USA

I trust that companies that 72% 32%

50% use artificial intelligence will N/A
protect my personal data
Thailand France, Japan,
USA
Base: 22,816 adults under the age of 75 across 31 countries, interviewed May 26 – June 9, 2023 -- online only in all countries except India.
The “Global Country Average” reflects the average result for all the countries where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result.
The samples in Brazil, Chile, Colombia, India, Indonesia, Ireland, Malaysia, Mexico, Peru, Romania, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population

13 © Ipsos | Global Views on A.I. 2023 | July 2023 | Public

 Trust in AI Global Country Average
Thailand 83%
56%
Male 57%
Indonesia 76%
Peru 72% Female 55%
Mexico 72%
Malaysia 68%
Brazil 66%
India 66% Gen Z 61%
Hungary 66% Millennial 59%
South Africa 65%
Q. How much do you agree or Turkey 63% Gen X 54%
disagree with the following:
Romania 63%
Singapore 63% Boomer 47%
I trust artificial intelligence
Argentina 61%
Colombia 61%
to not discriminate or Chile 60% Lower income 52%
Poland 59%
show bias towards any Italy 59% Middle income 55%
group of people South Korea 55% Upper income 61%
Spain 51%
% Agree (very/somewhat) Germany 47%
Great Britain 47%
New Zealand 45% Lower education 53%
Canada 44% Medium education 57%
Australia 44%
Japan 43% Higher education 56%
Netherlands 42%
Ireland 41%
Belgium 41% Employed 58%
United States 38%
France 37% Non-employed 51%
Sweden 33%
Base: 22,816 adults under the age of 75 across 31 countries, interviewed May 26 – June 9, 2023 -- online only in all countries except India.
The “Global Country Average” reflects the average result for all the countries where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result.
The samples in Brazil, Chile, Colombia, India, Indonesia, Ireland, Malaysia, Mexico, Peru, Romania, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population

14 © Ipsos | Global Views on A.I. 2023 | July 2023 | Public

 Trust in AI Global Country Average
Thailand
52%
73% Male 55%
Malaysia 70%
Indonesia 69% Female 49%
India 67%
Mexico 66%
Turkey 65%
Romania 62% Gen Z 58%
Peru 60% Millennial 57%
Brazil 60%
Q. How much do you agree or Singapore 57% Gen X 49%
disagree with the following:
Colombia 56%
South Africa 55% Boomer 42%
I trust companies that
South Korea 55%
Italy 53%
use artificial intelligence Argentina 52% Lower income 48%
Chile 51%
as much as I trust other Poland 50% Middle income 51%
companies Spain 49% Upper income 57%
Hungary 46%
% Agree (very/somewhat) Germany 45%
Great Britain 45%
Netherlands 44% Lower education 47%
Japan 44% Medium education 51%
New Zealand 43%
Australia 42% Higher education 55%
Sweden 42%
Belgium 39%
Canada 39% Employed 55%
Ireland 39%
France 37% Non-employed 47%
United States 36%
Base: 22,816 adults under the age of 75 across 31 countries, interviewed May 26 – June 9, 2023 -- online only in all countries except India.
The “Global Country Average” reflects the average result for all the countries where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result.
The samples in Brazil, Chile, Colombia, India, Indonesia, Ireland, Malaysia, Mexico, Peru, Romania, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population

15 © Ipsos | Global Views on A.I. 2023 | July 2023 | Public

 Trust in AI Global Country Average
Thailand
50%
72% Male 51%
Indonesia 68%
Mexico 66% Female 49%
India 64%
Malaysia 61%
Romania 61%
Peru 60% Gen Z 55%
Hungary 60% Millennial 53%
Italy 59%
Q. How much do you agree or South Africa 58% Gen X 47%
disagree with the following:
Turkey 57%
Brazil 56% Boomer 42%
I trust that companies
Poland 55%
Singapore 54%
that use artificial Colombia 53% Lower income 47%
Spain 49%
intelligence will protect Netherlands 47% Middle income 49%
my personal data Argentina 45% Upper income 54%
Chile 44%
% Agree (very/somewhat) Germany 44%
New Zealand 42%
Great Britain 42% Lower education 48%
Belgium 41% Medium education 50%
South Korea 40%
Sweden 39% Higher education 50%
Ireland 38%
Australia 38%
Canada 34% Employed 52%
Japan 32%
United States 32% Non-employed 45%
France 32%
Base: 22,816 adults under the age of 75 across 31 countries, interviewed May 26 – June 9, 2023 -- online only in all countries except India.
The “Global Country Average” reflects the average result for all the countries where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result.
The samples in Brazil, Chile, Colombia, India, Indonesia, Ireland, Malaysia, Mexico, Peru, Romania, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population

16 © Ipsos | Global Views on A.I. 2023 | July 2023 | Public

4
AI impact on
one’s daily life
and job

17 © Ipsos | Global Views on A.I. 2023 | July 2023 | Public

 AI impact on one’s daily life
% agree (31 country-average) Change Highest Lowest
since Dec. 2021

Products and services using

49% artificial intelligence have +1 ppt 73% 31%
profoundly changed my daily
life in the past 3-5 years
South Korea Belgium,
Ireland, Sweden

Products and services using

artificial intelligence will 82% 51%
66% profoundly change my daily
+7 ppt
life in the next 3-5 years
South Korea France

Base: 22,816 adults under the age of 75 across 31 countries, interviewed May 26 – June 9, 2023 -- online only in all countries except India.
The “Global Country Average” reflects the average result for all the countries where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result.
The samples in Brazil, Chile, Colombia, India, Indonesia, Ireland, Malaysia, Mexico, Peru, Romania, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population

18 © Ipsos | Global Views on A.I. 2023 | July 2023 | Public

 Past impact of Global Country Average
South Korea 73%
49%
Male 51%
72%
AI Thailand
Indonesia 72% Female 46%
Malaysia 71%
Mexico 66%
Peru 65%
Singapore 64% Gen Z 58%
India 63% Millennial 54%
Turkey 63%
Q. How much do you agree or Brazil 63% Gen X 47%
disagree with the following:
South Africa 57%
Chile 54% Boomer 34%
Products and services
Romania 54%
Colombia 54%
using artificial intelligence Poland 46% Lower income 45%
Argentina 45%
have profoundly changed Italy 44% Middle income 48%
my daily life in the past 3-5 Spain 41% Upper income 54%
Australia 40%
years Netherlands 36%
Hungary 36%
% Agree (very/somewhat) Japan 36% Lower education 42%
New Zealand 35% Medium education 48%
Canada 34%
United States 34% Higher education 53%
Great Britain 34%
Germany 33%
France 32% Employed 52%
Sweden 31%
Belgium 31% Non-employed 41%
Ireland 31%
Base: 22,816 adults under the age of 75 across 31 countries, interviewed May 26 – June 9, 2023 -- online only in all countries except India.
The “Global Country Average” reflects the average result for all the countries where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result.
The samples in Brazil, Chile, Colombia, India, Indonesia, Ireland, Malaysia, Mexico, Peru, Romania, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population

19 © Ipsos | Global Views on A.I. 2023 | July 2023 | Public

 Future impact Global Country Average
South Korea
66%
82% Male 68%
81%
of AI Turkey
Indonesia 79% Female 63%
Thailand 79%
Singapore 78%
Malaysia 78%
Peru 76% Gen Z 69%
Romania 73% Millennial 67%
Mexico 71%
Q. How much do you agree or Chile 71% Gen X 66%
disagree with the following:
Brazil 70%
South Africa 70% Boomer 59%
Products and services
Colombia 67%
Japan 65%
using artificial intelligence India 65% Lower income 60%
Argentina 64%
will profoundly change my Italy 63% Middle income 64%
daily life in the next 3-5 Netherlands 63% Upper income 72%
Hungary 62%
years Australia 62%
New Zealand 61%
% Agree (very/somewhat) Spain 61% Lower education 58%
Poland 59% Medium education 64%
Great Britain 58%
United States 57% Higher education 71%
Germany 56%
Sweden 55%
Canada 54% Employed 68%
Ireland 53%
Belgium 52% Non-employed 61%
France 51%
Base: 22,816 adults under the age of 75 across 31 countries, interviewed May 26 – June 9, 2023 -- online only in all countries except India.
The “Global Country Average” reflects the average result for all the countries where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result.
The samples in Brazil, Chile, Colombia, India, Indonesia, Ireland, Malaysia, Mexico, Peru, Romania, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population

20 © Ipsos | Global Views on A.I. 2023 | July 2023 | Public

 Impact of AI on Current Job
Q. How likely, if at all, do you think it is that… (31-country average)

8% 8%

Not Likely
36%
AI will change AI will replace
how you do your Likely your current
35% current job In the job in the next
next 5 years 57% 5 years
Don’t know
56%

Base: 22,816 adults under the age of 75 across 31 countries, interviewed May 26 – June 9, 2023 -- online only in all countries except India.
The “Global Country Average” reflects the average result for all the countries where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result.
The samples in Brazil, Chile, Colombia, India, Indonesia, Ireland, Malaysia, Mexico, Peru, Romania, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population

21 © Ipsos | Global Views on A.I. 2023 | July 2023 | Public

 AI will change how you do your current job AI will replace your current job

Impact of AI Global CountryIndonesia

Average 57%
87%
Global Country Average
Thailand
36%
69%
Malaysia 62%
on Current Job Malaysia
Thailand
81%
78% Indonesia
Brazil
62%
57%
Brazil 73%
South Africa 71% India 51%
Colombia 69% South Africa 47%
Peru 68% Peru 46%
Singapore 67% Colombia 44%
Mexico 63% Turkey 42%
How likely, if at all, do you Turkey 63% Singapore 41%
India 62% Chile 38%
think it is that AI will ______ Chile 60% Mexico 36%
in the next 5 years? Argentina 59% Japan 33%
Spain 57% Poland 33%
% Likely (very/somewhat) Romania 54% Argentina 32%
Italy 53% Spain 32%
Australia 52% Romania 32%
Poland 52% Italy 31%
France 50% South Korea 31%
South Korea 50% Australia 31%
Great Britain 49% France 29%
United States 48% United States 28%
New Zealand 47% Great Britain 28%
Ireland 47% Ireland 27%
Canada 43% New Zealand 23%
Netherlands 42% Canada 23%
Japan 41% Belgium 21%
Belgium 40% Netherlands 21%
Hungary 38% Germany 19%
Germany 35% Hungary 19%
Sweden 35% Sweden 17%
Base: 14,782 employed adults under the age of 75 across 31 countries, interviewed May 26 – June 9, 2023 -- online only in all countries except India.
The “Global Country Average” reflects the average result for all the countries where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result.
The samples in Brazil, Chile, Colombia, India, Indonesia, Ireland, Malaysia, Mexico, Peru, Romania, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population

22 © Ipsos | Global Views on A.I. 2023 | July 2023 | Public

 AI will change how you do your current job AI will replace your current job

Impact of AI on Male 58% 37%

Current Job Female 55% 35%

Gen Z 66% 45%

Millennial 61% 40%
Gen X 53% 31%
How likely, if at all, do you
think it is that AI will ______ Boomer 46% 27%
in the next 5 years?
% Likely (very/somewhat) Lower income 56% 42%
Middle income 56% 37%
Upper income 60% 36%

Lower education 52% 39%

Medium education 54% 35%
Higher education 61% 37%

Decision maker - Yes 68% 47%

Decision maker - No 51% 31%

Base: 14,782 employed adults under the age of 75 across 31 countries, interviewed May 26 – June 9, 2023 -- online only in all countries except India.
The “Global Country Average” reflects the average result for all the countries where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result.
The samples in Brazil, Chile, Colombia, India, Indonesia, Ireland, Malaysia, Mexico, Peru, Romania, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population

23 © Ipsos | Global Views on A.I. 2023 | July 2023 | Public

5
Will AI
improve life?

24 © Ipsos | Global Views on A.I. 2023 | July 2023 | Public

 Net
Better Stay the same Don't know Worse
Views on the use
(Better minus
worse, ppt)

of AI The amount of time it takes

51% 29% 8% 11% +44
me to get things done

My entertainment options
(TV/video content, movies, 39% 38% 11% 12% +41
music, books)

My health 37% 39% 8% 16% +27

Q. Do you think the increased use
of artificial intelligence will make
the following better, worse or stay
the same in the next 3-5 years? My job* 34% 29% 13% 23% +21

The economy in [my country] 32% 23% 10% 36% +11

The job market -4

* “My job”: asked only of those employed

Base: 22,816 adults under the age of 75 across 31 countries, interviewed May 26 – June 9, 2023 -- online only in all countries except India.
The “Global Country Average” reflects the average result for all the countries where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result.
The samples in Brazil, Chile, Colombia, India, Indonesia, Ireland, Malaysia, Mexico, Peru, Romania, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population.

25 © Ipsos | Global Views on A.I. 2023 | July 2023 | Public

 AI and My Global Country Average
Indonesia 72%
54%
Male 55%
71%
Time Thailand
South Africa 71% Female 53%
Peru 70%
Mexico 68%
Brazil 67% Gen Z 63%
Colombia 65%
Singapore 64% Millennial 57%
Q. Do you think the increased use
Turkey 62%
Malaysia 62% Gen X 52%
of artificial intelligence will make Argentina 62% Boomer 43%
the following better, worse or stay South Korea 61%
Chile 60%
the same in the next 3-5 years? India 57%
Netherlands 55% Lower income 47%
The amount of time it takes Hungary 54%
51%
Middle income 53%
me to get things done Romania
New Zealand 50% Upper income 61%
% Better (much/somewhat) Italy 48%
Poland 48%
Spain 48% Lower education 46%
Great Britain 46%
United States 46% Medium education 53%
France 45%
Australia 44% Higher education 60%
Ireland 42%
Canada 39%
Belgium 39% Employed 56%
Sweden 38%
Germany 37% Non-employed 50%
Japan 33%
Base: 22,816 adults under the age of 75 across 31 countries, interviewed May 26 – June 9, 2023 -- online only in all countries except India.
The “Global Country Average” reflects the average result for all the countries where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result.
The samples in Brazil, Chile, Colombia, India, Indonesia, Ireland, Malaysia, Mexico, Peru, Romania, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population

26 © Ipsos | Global Views on A.I. 2023 | July 2023 | Public

 AI and My Global Country Average
Peru 71%
51%
Male 52%
71%
Entertainment Indonesia
Mexico 68% Female 51%
Thailand 68%
Options South Africa
Brazil
66%
64%
Colombia 64% Gen Z 59%
Argentina 63% Millennial 55%
Chile 63%
Q. Do you think the increased use Turkey 60% Gen X 51%
of artificial intelligence will make Malaysia 57%
India 57% Boomer 40%
the following better, worse or stay
Singapore 57%
the same in the next 3-5 years? South Korea 54%
Spain 51% Lower income 47%
My entertainment options Netherlands 50%
47% Middle income 51%
(television/video content, New Zealand
Romania 46% Upper income 57%
movies, music, books) Great Britain 45%
Italy 45%
% Better (much/somewhat) Ireland 44%
Australia 43% Lower education 47%
Canada 42% Medium education 51%
Hungary 41%
Poland 40% Higher education 55%
United States 40%
Germany 39%
Sweden 37% Employed 54%
Belgium 37%
Japan 33% Non-employed 47%
France 32%
Base: 22,816 adults under the age of 75 across 31 countries, interviewed May 26 – June 9, 2023 -- online only in all countries except India.
The “Global Country Average” reflects the average result for all the countries where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result.
The samples in Brazil, Chile, Colombia, India, Indonesia, Ireland, Malaysia, Mexico, Peru, Romania, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population

27 © Ipsos | Global Views on A.I. 2023 | July 2023 | Public

 AI and My Global Country Average
Mexico 61%
39%
Male 42%
58%
Health Indonesia
Thailand 56% Female 36%
Peru 55%
Brazil 55%
India 50%
Colombia 50% Gen Z 46%
Q. Do you think the increased use Malaysia 49% Millennial 42%
of artificial intelligence will make South Africa 49%
Turkey 47% Gen X 37%
the following better, worse or stay Argentina 47%
the same in the next 3-5 years? Chile 47% Boomer 30%
Romania 43%
My health Singapore 40%
South Korea 38% Lower income 34%
% Better (much/somewhat) Italy 37%
France 37% Middle income 40%
Spain 33% Upper income 43%
Great Britain 33%
United States 32%
New Zealand 31%
Netherlands 30% Lower education 35%
Canada 29% Medium education 39%
Ireland 29%
Australia 29% Higher education 41%
Belgium 28%
Hungary 28%
Sweden 25% Employed 41%
Germany 25%
Poland 23% Non-employed 35%
Japan 16%
Base: 22,816 adults under the age of 75 across 31 countries, interviewed May 26 – June 9, 2023 -- online only in all countries except India.
The “Global Country Average” reflects the average result for all the countries where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result.
The samples in Brazil, Chile, Colombia, India, Indonesia, Ireland, Malaysia, Mexico, Peru, Romania, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population

28 © Ipsos | Global Views on A.I. 2023 | July 2023 | Public

 AI and My Job Global Country Average
Thailand
37%
66% Male 38%
Indonesia 62%
Peru 56% Female 35%
Brazil 55%
Mexico 52%
South Africa 51%
India 48% Gen Z 46%
Q. Do you think the increased use Turkey 47% Millennial 41%
of artificial intelligence will make the Malaysia 47%
Colombia 41% Gen X 31%
following better, worse or stay the Singapore 41%
same in the next 3-5 years? Argentina 36% Boomer 26%
Chile 36%
My job* Great Britain 32%
Italy 32% Lower income 33%
% Better (much/somewhat) Australia 30%
Romania 30% Middle income 36%
New Zealand 30% Upper income 41%
Poland 30%
United States 28%
Sweden 28%
Spain 27% Lower education 34%
France 26% Medium education 35%
Netherlands 25%
Canada 25% Higher education 40%
Ireland 24%
Hungary 24%
South Korea 23% Decision Maker - Yes 48%
Germany 23%
Belgium 21% Decision Maker - No 31%
* “My job”: asked only of those employed
Japan 19%
Base: 14,782 employed adults under the age of 75 across 31 countries, interviewed May 26 – June 9, 2023 -- online only in all countries except India.
The “Global Country Average” reflects the average result for all the countries where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result.
The samples in Brazil, Chile, Colombia, India, Indonesia, Ireland, Malaysia, Mexico, Peru, Romania, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population

29 © Ipsos | Global Views on A.I. 2023 | July 2023 | Public

 AI and the Global Country Average
Thailand
34%
62% Male 37%
58%
Economy Indonesia
India 54% Female 31%
Brazil 51%
Singapore 50%
Malaysia 50%
Mexico 48% Gen Z 40%
Q. Do you think the increased use of Peru 46% Millennial 38%
artificial intelligence will make the Colombia 40%
South Africa 39% Gen X 31%
following better, worse or stay the Turkey 39%
same in the next 3-5 years? South Korea 34% Boomer 26%
Romania 34%
The economy in [my country] Great Britain 31%
Chile 31% Lower income 32%
% Better (much/somewhat) Poland 29%
Italy 29% Middle income 35%
Argentina 28% Upper income 38%
New Zealand 28%
Germany 27%
Netherlands 27%
Australia 26% Lower education 30%
Hungary 25% Medium education 33%
Ireland 25%
Spain 25% Higher education 38%
France 24%
United States 23%
Japan 22% Employed 37%
Sweden 21%
Canada 20% Non-Employed 29%
Belgium 18%
Base: 22,816 adults under the age of 75 across 31 countries, interviewed May 26 – June 9, 2023 -- online only in all countries except India.
The “Global Country Average” reflects the average result for all the countries where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result.
The samples in Brazil, Chile, Colombia, India, Indonesia, Ireland, Malaysia, Mexico, Peru, Romania, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population

30 © Ipsos | Global Views on A.I. 2023 | July 2023 | Public

 AI and the Job Global Country Average
Peru
32%
54% Male 34%
54%
Market Mexico
Thailand 53% Female 30%
Turkey 50%
Indonesia 50%
Brazil 49%
India 49% Gen Z 39%
Q. Do you think the increased use Malaysia 39% Millennial 36%
of artificial intelligence will make South Africa 38%
Colombia 38% Gen X 28%
the following better, worse or stay Argentina 38%
the same in the next 3-5 years? Singapore 37% Boomer 23%
Romania 33%
The job market Chile 32%
Italy 30% Lower income 31%
% Better (much/somewhat) Poland 26%
Hungary 24% Middle income 32%
Spain 23% Upper income 34%
Netherlands 23%
Ireland 22%
New Zealand 22%
Japan 22% Lower education 30%
Great Britain 21% Medium education 32%
France 21%
Sweden 21% Higher education 33%
United States 21%
Australia 20%
Germany 20% Employed 34%
Canada 19%
Belgium 18% Non-Employed 28%
South Korea 17%
Base: 22,816 adults under the age of 75 across 31 countries, interviewed May 26 – June 9, 2023 -- online only in all countries except India.
The “Global Country Average” reflects the average result for all the countries where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result.
The samples in Brazil, Chile, Colombia, India, Indonesia, Ireland, Malaysia, Mexico, Peru, Romania, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population

31 © Ipsos | Global Views on A.I. 2023 | July 2023 | Public

Appendix

32 © Ipsos | Global Views on A.I. 2023 | July 2023 | Public

 Views on the use of AI
Q. How much do you agree or disagree with the following: % Agree (very/somewhat)

Global Country

United States
New Zealand
Great Britain

South Africa

South Korea
Netherlands

Singapore
Argentina

Indonesia
Colombia

Germany
Australia

Romania
Malaysia

Thailand
Hungary
Belgium
Average

Sweden
Canada

Mexico

Poland
France

Turkey
Ireland

Japan
Brazil

Spain
Chile

India

Peru
Italy
I have a good understanding of what artificial 67% 67% 59% 56% 74% 59% 70% 73% 58% 61% 64% 73% 64% 84% 58% 53% 43% 65% 75% 71% 62% 73% 69% 77% 67% 78% 76% 66% 67% 78% 73% 67%
intelligence is
Products and services using artificial
intelligence will profoundly change my daily life 66% 64% 62% 52% 70% 54% 71% 67% 51% 56% 58% 62% 65% 79% 53% 63% 65% 78% 71% 63% 61% 76% 59% 73% 78% 70% 82% 61% 55% 79% 81% 57%
in the next 3-5 years
I trust artificial intelligence to not discriminate or 56% 61% 44% 41% 66% 44% 60% 61% 37% 47% 47% 66% 66% 76% 41% 59% 43% 68% 72% 42% 45% 72% 59% 63% 63% 65% 55% 51% 33% 83% 63% 38%
show bias towards any group of people
Products and services using artificial 54% 57% 40% 39% 64% 38% 59% 65% 37% 42% 46% 48% 65% 78% 40% 55% 52% 69% 73% 43% 44% 67% 47% 61% 64% 59% 66% 50% 39% 74% 67% 37%
intelligence have more benefits than drawbacks
Products and services using artificial 54% 46% 40% 35% 66% 37% 51% 62% 36% 43% 42% 45% 66% 75% 38% 50% 51% 74% 74% 42% 43% 72% 50% 62% 65% 59% 76% 50% 32% 80% 74% 36%
intelligence make me excited
I trust companies that use artificial intelligence 52% 52% 42% 39% 60% 39% 51% 56% 37% 45% 45% 46% 67% 69% 39% 53% 44% 70% 66% 44% 43% 60% 50% 62% 57% 55% 55% 49% 42% 73% 65% 36%
as much as I trust other companies
Products and services using artificial 52% 46% 69% 50% 51% 63% 54% 45% 52% 46% 65% 46% 58% 48% 62% 50% 23% 55% 48% 50% 63% 47% 38% 50% 53% 53% 44% 51% 53% 57% 54% 63%
intelligence make me nervous
I know which types of products and services 51% 44% 38% 35% 62% 38% 58% 53% 37% 39% 43% 37% 62% 76% 36% 50% 38% 68% 61% 42% 35% 65% 46% 62% 57% 60% 68% 46% 36% 73% 71% 35%
use artificial intelligence
I trust that companies that use artificial 50% 45% 38% 41% 56% 34% 44% 53% 32% 44% 42% 60% 64% 68% 38% 59% 32% 61% 66% 47% 42% 60% 55% 61% 54% 58% 40% 49% 39% 72% 57% 32%
intelligence will protect my personal data
Products and services using artificial
intelligence have profoundly changed my daily 49% 45% 40% 31% 63% 34% 54% 54% 32% 33% 34% 36% 63% 72% 31% 44% 36% 71% 66% 36% 35% 65% 46% 54% 64% 57% 73% 41% 31% 72% 63% 34%
life in the past 3-5 years
Base: 22,816 adults under the age of 75 across 31 countries, interviewed May 26 – June 9, 2023 -- online only in all countries except India.
The “Global Country Average” reflects the average result for all the countries where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result.
The samples in Brazil, Chile, Colombia, India, Indonesia, Ireland, Malaysia, Mexico, Peru, Romania, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population

33 © Ipsos | Global Views on A.I. 2023 | July 2023 | Public

 Views on the use of AI: Change since Dec. 2021
Q. How much do you agree or disagree with the following: % Agree (very/somewhat)

Average 24 repeat

United States
Great Britain

South Africa
South Korea
Netherlands
Argentina

Colombia
countries

Germany
Australia

Malaysia
Hungary
Belgium

Sweden
Canada

Mexico

Poland
France

Turkey
Japan

Spain
Brazil

Chile

Peru
Italy
I have a good understanding of what artificial intelligence is +3 +3 -0 -4 +5 -1 -6 +2 +9 +11 +7 +6 +11 +3 +4 +1 +6 -2 +3 -0 +3 +4 +7 +5 +4

Products and services using artificial intelligence will profoundly

+7 +4 +12 +0 +10 +11 +3 +2 +6 +12 +12 +7 +11 +12 +6 +5 +10 +5 +3 -2 +6 +5 +5 +8 +11
change my daily life in the next 3-5 years

Products and services using artificial intelligence have more benefits

+3 +2 +2 +2 +7 +6 -4 +1 +6 +5 +8 -1 +4 +10 +5 +8 +10 -3 -1 +2 +4 -3 -1 +7 +2
than drawbacks
I trust companies that use artificial intelligence as much as I trust other
+3 -3 +6 -1 +9 +5 -5 -0 +3 +3 +9 -1 +5 +6 +9 +6 +7 +0 -1 -1 +8 -0 +3 +3 +1
companies

Products and services using artificial intelligence make me nervous +12 +14 +18 +9 +16 +14 +18 +6 +19 +9 +16 +14 +24 +3 +7 +10 +14 +12 +8 +1 +13 +3 +16 +6 +11

I know which types of products and services use artificial intelligence +1 -3 -1 -3 +4 +1 -1 -9 +3 +2 +6 -0 +4 +5 +7 -1 +1 +2 -6 +2 +8 -0 -1 +11 -4

Products and services using artificial intelligence have profoundly

+1 -8 +4 -6 +12 +2 -4 -5 -1 +2 +1 -2 +3 +5 +6 +4 -3 -0 +2 +1 +11 -8 +1 +3 -2
changed my daily life in the past 3-5 years

Base: 22,816 adults under the age of 75 across 31 countries, interviewed May 26 – June 9, 2023 -- online only in all countries except India.
The “Global Country Average” reflects the average result for all the countries where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result.
The samples in Brazil, Chile, Colombia, India, Indonesia, Ireland, Malaysia, Mexico, Peru, Romania, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population

34 © Ipsos | Global Views on A.I. 2023 | July 2023 | Public

Methodology
• These are the findings of a 31-country Ipsos survey conducted on Ipsos’s
Global Advisor online survey platform and, in India, on its hybrid
IndiaBus, May 26 – June 9, 2023, among 22,816 adults aged 18 and
older in India, 18-74 in Canada, the Republic of Ireland, Malaysia, New
Zealand, South Africa, Turkey, and the United States, 20-74 in Thailand,
21-74 in Indonesia and Singapore, and 16-74 in 20 other countries.
• Each country’s sample consists of ca. 1,000 individuals in each of
Australia, Brazil, Canada, France, Germany, Great Britain, Italy, Japan,
New Zealand, Spain, and the U.S.; and ca. 500 individuals in each of
Argentina, Belgium, Chile, Colombia, Hungary, Indonesia, Ireland,
Malaysia, Mexico, the Netherlands, Peru, Poland, Romania, Singapore,
South Africa, South Korea, Sweden, Thailand, and Turkey. The sample in
India consists of approximately 2,200 individuals, of whom ca. 1,800
were interviewed face-to-face and 400 were interviewed online.
• The samples in Argentina, Australia, Belgium, Canada, France, Germany,
Great Britain, Hungary, Italy, Japan, the Netherlands, New Zealand,
Poland, South Korea, Spain, Sweden, and the U.S. can be taken as
representative of these countries’ general adult population under the age
of 75.
• The samples in Brazil, Chile, Colombia, Indonesia, Malaysia, Mexico,
Peru, Romania, Singapore, South Africa, Thailand, and Turkey are more
urban, more educated, and/or more affluent than the general population.
The survey results for these markets should be viewed as reflecting the
views of the more “connected” segment of their population.
35 © Ipsos | Global Views on A.I. 2023 | July 2023 | Public
• India’s sample represents a large subset of its urban population – socio-
economic classes A, B, and C, in metros and tier 1-3 town classes
across all the country’s four zones.
• The data is weighted so that each market’s sample composition best
reflects the demographic profile of the adult population according to the
most recent census data.
• The “global country average” or “31-country average” reflects the
average result of all the countries where the survey was conducted. It
has not been adjusted to the population size of each country or market
and is not intended to suggest a total result.
• Where results do not sum to 100 or the ‘difference’ appears to be +/-1
more/less than the actual, this may be due to rounding, multiple
responses or the exclusion of don't knows or not stated responses.
• The precision of Ipsos online polls is calculated using a credibility interval
with a poll of 1,000 accurate to +/- 3.5 percentage points and of 500
accurate to +/- 5.0 percentage points. For more information on Ipsos’s
use of credibility intervals, please visit the Ipsos website.
• The publication of these findings abides by local rules and regulations.
About Ipsos
Ipsos is the third largest market research company in the world,
present in 90 markets and employing more than 18,000 people.
Our research professionals, analysts and scientists have built
unique multi-specialist capabilities that provide powerful insights
into the actions, opinions and motivations of citizens, consumers,
patients, customers or employees. Our 75 business solutions are
based on primary data coming from our surveys, social media
monitoring, and qualitative or observational techniques.
“Game Changers” – our tagline – summarises our ambition to
help our 5,000 clients to navigate more easily our deeply
changing world.
Founded in France in 1975, Ipsos is listed on the Euronext Paris
since July 1st, 1999. The company is part of the SBF 120 and the
Mid-60 index and is eligible for the Deferred Settlement Service
(SRD).
ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP
www.ipsos.com
36 © Ipsos | Global Views on A.I. 2023 | July 2023 | Public
Game Changers
In our world of rapid change, the need for reliable information
to make confident decisions has never been greater.
At Ipsos we believe our clients need more than a data supplier,
they need a partner who can produce accurate and relevant
information and turn it into actionable truth.
This is why our passionately curious experts not only provide
the most precise measurement, but shape it to provide True
Understanding of Society, Markets and People.
To do this we use the best of science, technology and know-
how and apply the principles of security, simplicity, speed and
substance to everything we do.
So that our clients can act faster, smarter and bolder.
Ultimately, success comes down to a simple truth:
You act better when you are sure.
 Contact for more
information

Matt Carmichael
Senior Vice President
Marketing & Communications
Ipsos US

Matt.Carmichael@ipsos.com

37 © Ipsos | Global Views on A.I. 2023 | July 2023 | Public