Professional Documents
Culture Documents
2. Tell a story.
Find the interesting story, and weave the information into a narrative. Make it so people
can place themselves into the scenario you are building and – here’s the key – really feel
how the people live (or lived) in the context. If it’s a nature-related tour, you can still
build narratives. There’s a story everywhere.
You don’t need to be a jokester, but the occasional spot of humor will help. Give them
the thing that they love, and they will appreciate you for it.
4. Get dramatic.
As you visit each place, show how your historical persona would have participated in that
place and how it impacted their society as a whole. Use this to show how each of them
interacted with the same place but in dramatically different ways.
The best tours are the ones where the guide can find points of interest to show each
person so they can connect on an individual level.
Read the following reading passage about a tour operator with ten blank spaces. Fill in the blank
spaces using the following phrases. (Page 8 – 12)
Tour Operator
A tour operator is a person whose job duties include organizing tours, whether they be for holidays or
historic places. He typically combines tour and travel components to create a package holiday. They (a)
advertise and produce brochures to promote their products, holidays and itineraries. The most common
example of a tour operator’s product _______ b_______ on a charter airline plus a transfer from the
airport to a hotel and the services of a local representative, all for one price. Tour operators
_______c______ organising and preparing holiday tours. They follow trends in the popularity or
destinations and packages, and adjust company plans accordingly (Target jobs, n.d.). Fluency in a second
language ______d______advantage in this role. Responsibilities of the job vary according to the time of
year and size of employer, but generally include: a) deciding how many_______e______each season and
the resorts/ countries to use, b) visiting resorts to ascertain accommodation quality and suitability, c)
liaising with coach operators, airlines, hoteliers and resort reps, d) agreeing service levels, contracts and
costs, e) confirming customer names with airlines/hotels, collecting, _________f ______(as appropriate)
to customer feedback, f) using market research information to guide decisions, g) producing brochures
and internet based information, h) providing pricing in formation, i) marketing holidays ________g
___________, websites, brochures and television advertising, j) handling bookings, invoicing and issuing
of tickets , and k) predicting profits or number of booking Requirements to be a tour operator
_______h______the company. Graduates with degrees in leisure, travel, tourism, management, mar-
keting, IT, business, languages or hotel and catering management may have an advantage. Relevant
professional or vocational qualifications _________i _______. Pre-entry experience gained working with
the general public or within the hotel, tourism or travel trades (particularly overseas) are advantageous.
Tour operators ________ j _______ the following skills such as: a demonstrable interest in travel,
knowledge of key holiday destinations, foreign language skills, excellent interpersonal skills,
communication skills, customer service skills, organisation al skills, IT skills, commercial awareness, and
good time management skills.
Activity 5
Fill in the table below with the advantages and disadvantages of a tour guide. You feel free to add
your own knowledge. (Page 25)