INTRODUCTION LETTER

Best Wishes/ Greetings,

I’m pleased to learn of your interest in becoming a member of the L a Pino’z Pizza Franchise Family. I am confident that
you too, will feel the pride and satisfaction that we feel each time we serve a La Pino’z pizza.

Since we opened our first pizza outlet in 2011, we have maintained high standards of quality, consistency and
award-winning taste. Our customers know that every time they come to La Pino’z, they’ll enjoy great food.

There are not many secrets to our success. Owning a successful business is hard work and requires sacrifice, but I can
assure you that a strong work ethic and commitment to family and community has its rewards.

As an La Pino’z franchisee, you will benefit from my hard work and knowledge in the restaurant business. I will share
with you my experiences and operations expertise, as well as, tell you about the values and commitment to community
involvements that have helped make my store successful.

I have found ways to work smarter, and I never lose sight of my customer. A warm and friendly atmosphere and
personal attention to my customers are the most important parts of my business. And, even, after all these years, I still
like to roll up my sleeves and make pizza.

If you enjoy people and take pride in serving the best pizza around, I know that an La Pino’z Pizza Franchise can offer the
same opportunities to you that it has for me and my family. Life has been good to me, and my pizza shops have given me
the opportunity for a good life with many blessings.

Here’s to your success,

Sanam Kapoor
 LA PINO’Z PIZZA – THE STORY SO FAR
QUALITA’E ABBONDANZA PIZZA La Pino’z Pizza (Earlier: Pinocchio pizza) is a new player in the restaurant industry.
Bolstered by the need for more choices in family-oriented take away experiences, combined with the option for
home-delivery and pleasant sitting area at the outlet is positioned to take advantage of the market need and serve the
families in the requisite area.
La Pino’z Pizza was initially set up by Mr. Sanam Kapoor as a sole owner taking the concept, product line, recipes, and
decors from Europe.
The business did well. The owners have the relevant experience of setting up the franchise and managing it efficiently.

The main business is to supply pizzas , pastas , salads , coffees (powered by La tozo D’orro and La Cimbali , Italy) , (Ice
Teas , Sparkling Drinks , Yogurt Smoothes , Shakes ) beverages, International Salads,.

Mission
La Pinoz Pizza (Earlier: Pinocchio pizza) creates a friendly and pleasant atmosphere for customers in a
well-designed, and productive environment in which people can work happily. We are sensitive to the look and taste of
good pizza as well as to high-quality ingredients. We look to provide the best possible value to our customers who desire
great tasting pizza and to provide customers with the satisfaction of receiving a great value, both tangibly and intangibly.
Additionally, you can also start home-delivery of pizzas in the hostels as well.
We will also create and nurture a healthy, creative, respectful, and fun working environment, in which our employees
are fairly compensated and encouraged to respect the customer and the quality of the product we produce. We seek
fair and responsible profit, enough to keep the company financially healthy for the long term and to fairly compensate
owners and investors for their investment and risk.
Keys to Success:
The keys to success in this business are:

 Delivering the customer value proposition.

 Marketing: promoting a new company, product, and delivery channels to all community.
 Product quality and consistency.
 Pricing effectively with respect to the project quality and customer value proposition.
 Family-oriented atmosphere with occasional nights of family entertainment.
 Management: products delivered on time, costs controlled, marketing budgets managed. There is a temptation
to fixate on growth at the expense of profits.
 Reporting and controls in place for inventory and financials. Objectives The objectives for La Pino’z Pizza are:
 To establish the market presence needed to support marketing and sales goals and to attract customers.
 To reach healthy monthly sales by the end of the 6th month, and average monthly sales increasing modestly by
steadily by the end of the year.
 To achieve 6 digit profit margins. To develop top-rated relationships with all-encompassing distributors.
LA PINO’Z PIZZA FRANCHISE:

It's about offering a great pizza and other food products and involving great people.

La Pino’z Pizza consists of 600+ Franchises and 15+ company owned outlets. La Pino’z Pizza takes great care in choosing
his Franchisees. La Pino’z Pizza owner Mr. Sanam Kapoor does not like to do things through the mail or phone, he likes
to meet the prospective franchisees and go over the franchise agreement explaining the entire program because there
are some very important business decisions and commitments to make. All La Pino’z Pizza shops are operated day to day
by the people who own them. A promise of daily operations is not enough. The prospective franchisee must go through
an intensive month of training in every aspect of the operation, with the help of some senior employees, and will assist
them for 2 weeks at the time of the store opening.

Consistency is one of the most important features of La Pino’z Pizza Franchise. .

We will assist you in site locations, remodeling, equipment purchase and suggestions, layout, promoting, advertising and
printing needs.

CORPORATE OFFICE:

GODOWN AREA, OLD AIRPORT ROAD, PABHAT, ZIRAKPUR, PUNJAB.

PH. NO. 0176-2509231

CONTACT NUMBERS:
FRANCHISEE CONCEPTS:

UNIT FRANCHISEE:

Basic Requirements

1 Area 250 sq ft – 1000 sq ft

# CONCEPT 1: TAKE AWAY

1 Full size menu
2 Requires 250 –400 Square Feet of Space.
One time Franchise fee of Rs 9.9 Lakh + Taxes
3 4% monthly Royalties on sales.
4 Term of Franchise Agreement is for Life time.
5 Working Capital of about Rs. 6 to 8 Lac besides total investment is recommended.
6 La Pino’z Pizza Outlet does not provide any financing.
7 Total investment package = Rs 45-50 Lakhs
8 6 BIKES to be purchased directly by a franchisee.
9 Site renovation on actual done by franchisee on our mutual recommendation.
MODEL
1. 1100 SERIES - 18.9 LAKH PLUS TAXES
2. 1600 SERIES - 22.9 LAKH PLUS TAXES

FOOD MENU: Pizzas / Pastas / Tacos / Garlic Bread / Garlic Sticks / Quesadillas / Mac & Cheese / Choco Lava
Cake / Refreshing Drinks / Shakes / Beverages (Coke and Coke Products).

# CONCEPT 2 : CASUAL DINE-IN

13 Full size menu
14 Requires 350-750 Square Feet of Space.
15 Site renovation on actual done by franchisee on our recommendation.
16 One time Franchise fee of Rs. 9.9 Lakh+ Taxes
17 4% monthly Royalties on sales.
18 Term of Franchise Agreement is for Life Time.
19 Working Capital of about Rs 6-8 Lakh besides total investment is recommended.
20 La Pino’z Pizza Outlet does not provide any financing.
21 10 BIKES to be purchased directly by a franchisee.
22 Total investment package = Rs 50-55 Lakhs
FOOD MENU: Pizzas / Pastas / Tacos / Garlic Bread / Garlic Sticks / Quesadillas / Mac & Cheese / Choco Lava
Cake / Refreshing Drinks / Shakes / Beverages (Coke and Coke Products).

WHAT WE PROVIDE TO OUR FRANCHISEES:

1 All Machines Provided ( Lincoln Pizza Machine – World’s No 1 Machine)
2 All Moveable’s Provided for the outlet like pizza machine , chimneys , SS working tables , deep refrigerators ,
POS (Point of sale ), Signage , IN HOUSE branding , pizza makeline , kitchen utensils , bike boxes , start up food
material and quantity (for around 1-1.5 Lakh) , menu cards (1,00,000 quantity) etc.
3 Only Fixture is taken care by Franchisee and a list of local procurement.
4 1 Month Staff Training ON site and 10 days training in Chandigarh at the working outlets will be provided.
5 Lately If required additional support , team from the corporate will be assisting at the cost of franchisee
6 *20 years agreement term includes:
o Branding 20 years support
o Software support
o Quarterly Staff Training at running for 12 hours
o Quarterly quality check

WHAT WE PROVIDE TO OUR FRANCHISEES IN TERMS OF FOOD STOCK:

1 Dough Pouch
2 Chicken
3 Packaging Stuff
4 Condiments and Seasoning Sachets
5 Tin Products
6 Other food stuff
7 Branding leaflets
8 Sauces
All these products are customized for us. Payment term is COD (Cash on Delivery). If stock is above Rs. 100000/- than 10
days PDC can be accepted.

WHAT FRANCHISEES CAN LOCALLY SOURCE IN TERMS OF FOOD STOCK:

1 Oil/ Edibles
2 Flour
3 Other material as recommended.
Extra Support: If local sourcing is difficult, than team will help you to maintain your stock.
ANSWERS TO SOME OF YOUR QUESTIONS

1 .Is the franchise fee included in the initial costs of opening my store?

1 Yes, the initial franchise fee of ____is included in your total investment.

2. If I have no experience in site location or construction of my pizza shop, will La Pino’z help me?

2 Yes, as a part of the franchise fee, La Pino’z assists and advises in site selection, lease negotiation and the
remodeling of an existing building.

3. How large does my store need to be?

3 This depends on which franchise option you choose:

Concept 1: necessary space could be as small as 200 sq. ft. to as large as 1000 sq. ft.

Concept 2: necessary space could be as small as 250 sq.ft

4. Where do I purchase my equipment?

4 You may purchase equipment from any source; however, La Pino’z will provide the name of vendors which meet
all of the current La Pino’z cooking.

5. Where do I purchase my supplies and food items?

5 Franchisees in order to protect and to insure the continued success of our secret recipes are required to
purchase from La Pino’z and from approved suppliers meatballs, sausage, breading, pizza sauce mix, spaghetti
mix, printed bags; other food supplies may be purchased from the vendor of your choice provided that La Pino’z
specifications and standards are met.

6. Is restaurant experience necessary?

6 No, as part of the franchise fee, La Pino’z will train you and two other members of your staff in the proper
method of operating your La Pino’z franchise.

7. How long is the training program?

7 La Pino’z training is based upon your ability to feel comfortable with our system which normally takes a
minimum of three weeks. If necessary, training can be extended up to eight weeks if mutually agreed and
required.

8. Is there any field training provided once my store is open?

8 Yes, part of the franchise fee pays for a member of La Pino’z staff to be at your store the two weeks of business.
9. Is it necessary for the franchisee to be the owner/ operator of his pizza shop?

9 Most definitely. Our years of working with franchisees has shown that most successful pizzerias are those which
are operated by the owner

10. Can I own more than one pizzeria?

10 Of course, when your first store is successful, La Pino’z has a very attractive expansion program.

11. How do I advertise?

11 Through our years of experience, we have found that franchisees enjoy the feeling of doing their own
advertising. For that reason La Pino’z will provide you with various advertising formats which have been
successful in the past and advise you of their proper placement. The amount of advertising each franchisee does
depends upon his own individual budget and not upon a corporate requirement. The budget the franchisee
spends on his own advertising returns benefits to his own store, La Pino’z Pizza Shop will, from time to time,
promote the La Pino’z name in various media at no cost to the franchisee.

12. Do I get protected territory?

12 Yes. Every La Pino’z franchise has an exclusive territory right and will be defined in your Franchise Agreement.

13. What is the length of my Franchise Agreement?

13 All Franchise Agreements last for a total of twenty years.

14. Why should I invest in an La Pino’z franchise instead of opening my own pizzeria?

14 La Pino’z Pizza Shop has perfected its business. We know the pizza business. We know who buys, when they buy,
where they buy and why they buy. We know how to keep your operational costs low and your quality high. And,
our secret recipe of ingredients in our sauces, dough and sausage mix keep the taste of our pizza distinctively
Italian. La Pino’z system, on average, eliminates one year of startup time learning the pizza business which
would take place if you started your business from scratch. Statistics show that 92% of all franchises are
successful after three years of operation whereas 80% of all businesses fail.

15. I am interested in a La Pino’z franchise. What is my next step?

15 Please complete the enclosed confidential evaluation statement. Be sure to fill in all of the blanks and drop it in
the mail to us. Better yet, give us a call. Please be assured that all conversations are held in strict confidence and
completion of the evaluation statement does not obligate either you or La Pino’z Pizza Shop in any way.
 EVALUATION

CONFIDENTIAL QUALIFICATION REPORT EVALUATION

LA PINO’Z FRANCHISE COMPANY

All information is kept personal and confidential and will only be viewed by the officers of the

Corporation. It does not obligate either party in any manner.

Name __________________________________________________________

Address ________________________________________________________

City ______________ State _______ Zip ________ How long here? _________

Home Phone: __________________ Other: ___________________________

E-Mail Address: __________________________________________________

Previous Address: _________________________________________________

City _____________ State ________ Zip ________ how long here? _________

Social Security Number: ___________________________________________

Business Experience:

Present Occupation ________________________________________________

Company Name _______________________ Your Title _________________

Years Worked here _____________________________________________

Other Business and work experience (please explain)

_________________________________________________________________

__________________________________________________________________

Bank Name _______________________________ Acct Type _____________ # _______________

Bank Name _______________________________ Acct Type _____________ # _______________

Bank Name _______________________________ Acct Type _____________ # _______________

(2) Personal References:

Name ___________________________________________________________

Address _________________________________________________________

Phone __________________________________________________________

Name ___________________________________________________________

Address _________________________________________________________

Phone __________________________________________________________

Annual Income: _________________________________________________

You and Spouse Combined: $ ________________________________________ FRANCHISE COMPANY