CSE519: HCI: In-Class Learning Goals and Activities for

21/03/2024
Learning 52: [Total Marks: 4]
Give one example of each of the following situations related to “Learning” from two different
products. Take a photo for each of the above situations. Use annotation and 2 to 5 sentence
explanation highlighting how the “Learning” is addressed for each of the above situations.

(a) the user is new [2]

‘Learning’ is followed in the above Wix website. Whenever a new user visits their website,
they display this first page to them. This page displays the various services that the product
offers making the user familiar. This helps initial learning for users and facilitate the learning
process of this website.
(b) a new feature is added. [2]

The Wix website added a new feature of AI. So, whenever a user opens the website to make a
website, a pop box like the above is displayed. The box gives a brief description as well as
advantages of using the feature. The feature helps to understand a topic better with the use of
AI.
Learning 53: [Total Marks: 4]
Give two examples from two different products that address “Problem Solving”.
Take photos, use annotation and 2 to 5 sentence explanations highlighting how the “Problem
Solving” is addressed. [4]
a)

Microsoft windows helps users to find relevant information quickly and efficiently. This is
because the offers filters like sorting, searching to help user filter out their results.

b)

Microsoft excel provides various formulas to help users in tasks like data analysis. These
features of excel help in making complex calculations easy and work efficiently with large
datasets.

Learning 54: [Total Marks: 12]

With reference to the video, mention all six user interactions with Business on “Social
Media” and describe how UX design can support them. [12]
Discover: In this interaction, users discover your organization on social media, and that could
be through an advertisement, a post or even a search. UX can support and try to provide
content that answers those frequently asked questions.
Research: at this stage users tend to look for easy to consume information on both products
and organizations, or they might search for inspiration on things like meals to cook or
accessories to style. To support users in this research phase, provide relevant details and links
to more comprehensive information.
Engage: this could be anything from participating in polls to commenting on a post or even
converting to a mobile site. With this type of interaction, always include a call to action and
share the so what of your content because that encourages viewers to engage with you a bit
more.
Purchase: users can find products on social media and maybe convert to a separate
purchasing site or purchase directly on a social media platform. In either case, make sure you
provide adequate product details and links to pages with more information like reviews or
similar items.
Support: there's support where users rely on social media to reach out to a company and get
help. Support interactions can truly be make-or-break moments for potential and existing
customers. So, make sure you can provide a positive experience for them.
Promote: Know that even customers that absolutely love your company might not post about
you on their social media. It truly depends on the individual and their preferences for how
they use the platform. This interaction is a culmination of user's interactions with your
company at all levels
from social media channels to in-person interactions