Sadaf Bin Mamun

19304051

1. I positively believe in better performance through synergy. A company diversifying into

businesses which are relevant and leveraging their current resources can help create new
products with a more competitive and profitable market. For example, Apple diversified into
music and streaming service.

Apple is very well known for its innovative products. Recently, Apple has diversified. By
launching of Apple music and acquisition of beats the company has diversified them. Their
diversification has ne a success and soon became one of the leading streaming business in the
market.

It is a successful diversification because of many reasons. Firstly, Apple music is integrated with
other gadgets that apple produce like Iphone, ipad. This provides the consumer a seamless
experience. Secondly, used Apple brand name to attract users. As a brand Apple has a very
decent number of loyal consumers who very obsessed with Apple products. After that, the
company could invest is producing contents. It allowed Apple to develop a great music library
and other different contents.