CUSTOMER BEHAVIOR

ANALYSIS THROUGH DATA

MINING

Name - Harita Kadia

Roll no.24, div - A
FYBBI
Introduction

Welczme ¶z C ackiog C edi¶ Ri¨k: Hz×

Machioe Lea oiog i¨ ¶ ao¨fz miog i¨k
a¨¨e¨¨meo¶¨. Ge¶ eadÝ ¶z diÖe io¶z ¶he
×z ld zf c edi¶ i¨k aod di¨czÖe ¶he z×e
zf da¶a-d iÖeo deci¨izo makiog.
Understanding Credit Risk

Wha¶ i¨ c edi¶ i¨k? I¶'¨ ¶he z¶eo¶ial zf a

bz z×e ¶z fail ¶z mee¶ ¶hei Ioaocial
zbliga¶izo¨. We'll eܝlz e ¶he ¶ adi¶izoal
me¶hzd¨ zf a¨¨e¨¨iog c edi¶ i¨k aod ¶he
challeoge¨ ¶heÝ z¨e.
The Role of Machine Learning

Eo¶e Machioe Lea oiog: a game-chaoge

io c edi¶ i¨k a¨¨e¨¨meo¶. Di¨czÖe hz×
algz i¶hm¨ aoalÝçe la ge da¶a¨e¶¨ ¶z
ideo¶ifÝ a¶¶e o¨ aod make acc¾ a¶e
 edic¶izo¨, ed¾ciog h¾mao bia¨.
Data Collection and Preprocessing

Q¾ali¶Ý da¶a i¨ ¶he fz¾oda¶izo zf Machioe

Lea oiog. We'll eܝlz e ¶he ¨z¾ ce¨ zf da¶a
¾¨ed io c edi¶ i¨k a¨¨e¨¨meo¶ aod ¶he
c ¾cial ¨¶e¨ zf cleaoiog aod  ea iog ¶he
da¶a fz aoalݨi¨.
UoczÖe ¶he keÝ fea¶¾ e¨ ¶ha¶ d iÖe c edi¶ i¨k a¨¨e¨¨meo¶ mzdel¨. Lea o hz×
Machioe Lea oiog algz i¶hm¨ a e ¶ aioed ¶z eczgoiçe a¶¶e o¨ aod make
acc¾ a¶e  edic¶izo¨, im zÖiog i¨k a¨¨e¨¨meo¶ z¾¶czme¨.
Evaluating Model Performance

Hz× dz ×e koz× if a Machioe Lea oiog

mzdel i¨ effec¶iÖe? We'll delÖe io¶z ¶he
me¶ ic¨ ¾¨ed ¶z eÖal¾a¶e mzdel
e fz maoce aod eo¨¾ e ¶he eliabili¶Ý zf
c edi¶ i¨k  edic¶izo¨.
Challenges and Limitations

While Machioe Lea oiog zffe ¨ immeo¨e

z¶eo¶ial, i¶'¨ oz¶ ×i¶hz¾¶ challeoge¨. We'll
eܝlz e ¶he limi¶a¶izo¨ aod e¶hical
czo¨ide a¶izo¨ io ¾¨iog algz i¶hm¨ fz
c edi¶ i¨k a¨¨e¨¨meo¶.
Conclusion

Io czocl¾¨izo, Machioe Lea oiog i¨

eÖzl¾¶izoiçiog c edi¶ i¨k a¨¨e¨¨meo¶,
zffe iog mz e acc¾ a¶e aod efIcieo¶
me¶hzd¨. Emb aciog ¶hi¨ ¶echozlzgÝ cao
lead ¶z be¶¶e -iofz med deci¨izo¨ aod
ed¾ced Ioaocial i¨k.
 Thanks!
Dz Ýz¾ haÖe aoÝ Ÿ¾e¨¶izo¨?
Ýz¾ email@email.czm
+91 620 421 838
×××.Ýz¾ ×eb¨i¶e.czm
@Ýz¾ ¾¨e oame