Islamia University Bahwalpur

Submitted by:
Burhan Mazhar
Submitted to:
Sir Sultan Mehmood
Subject:
Introduction To Digital Marketing
Roll:
S22BMGMT1M01045
Department:
IBMAS
Semester:
5TH Samester
What Is Digital Marketing
Digital marketing is the use of digital channels to market products. Also Known as online
marketing, digital marketing promotes brands and connects them to potential customers via the
internet. It takes many forms, including:

 Search engines
 Websites
 Social media
 Email
 Mobile apps
 Text messaging
 Web-based advertising

Types of digital marketing

Digital marketing is so beneficial because of its flexibility. It comes in various forms, which
gives businesses more opportunities than ever before to connect with their target audiences. Here
are some types of digital marketing.

 Content marketing
 Search engine optimization (SEO)
 Search engine marketing (SEM)
 Social media marketing
 Pay per click (PPC)
 Affiliate marketing
 Native advertising
 Marketing automation
 Email marketing
 Mobile marketing
 Influencer marketing

Difference between Digital marketing And General Marketing

Digital marketing is the component of marketing that uses the Internet and online-based digital
technologies such as desktop computers, mobile phones, and other digital media and platforms to promote
products and services.
General marketing is any form of marketing that uses offline media to reach an audience. Basic examples
of traditional marketing include things like newspaper ads and other print ads, but there are also
billboards, mail advertisements, and TV and radio advertisements.
The main difference between digital and traditional marketing is the medium through which an audience
encounters a marketing message. While traditional marketing uses traditional media like magazines and
newspapers, digital marketing uses digital media, such as social media or websites.
Which Service or Product you want to promote using digital
market?

I want to promote electric steamer And Defroster Product From Zambeel.com Using Digital marketing

https://www.myzambeel.com/products/electric-
steamer-and-defroster