Financial Projection Workbook

For Startups
Developed by Alisa Kirk
UGA SBDC at the Clayton State

Compliments of the
University of Georgia
Small Business Development Center
in Athens
 Page 2
Capital Equipment List

Item Description: Cost:

Instructions:
This is a list of all of the
equipment, furnishings,
and other large-cost
items you’ll need to
start your business.

List major items

separately, and group
small items into cate-
gories, such as office
equipment.

Total Cost of Capital Equipment

One-Time Start-Up Expenses
Page 3

Accounting Fees
Legal Fees

Design Fees

Other Services Fees

Instructions:
Licenses
These are other
Permits expenses (in addition
to the capital
equipment purchases
Utility Deposits listed on the facing
page) that you will
have to pay before
Rent Deposits opening your doors.

After completing
Site Cleanup Fees these two lists, you
will calculate the
amount of extra
Telephone Installation funds, called working
capital, that you will
need before opening.
Security System Installation Use the worksheets
on following pages.
Fixture Installation

Office Supplies

Operating Supplies

Advertising & Promotion

Registrations

Add Total Cost of Capital Equipment (p.2)

Total Start-up Costs
 Page 4
Cost of Goods Sold (CGS)
Product or Materials Labor Travel & Commissions TOTAL COST
Service Delivery & Fees OF PRODUCT

Instructions:
List each major
product/service or
category of product/
services.

Then calculate the

materials, labor, etc.
needed to produce or
sell each. Add them
together for the total
cost per product.

Tip:
Labor costs here are
labor costs that are
directly attributed to
producing this service
or product.

Ordinary payroll or sala-

ry expenses are cov-
ered in the Expenses
section on Pages 10-
13.

If you have employees

who will be working in
shifts, or you require
more than one or two
employees, you should
consider producing a
Staffing Chart as part
of your projections, so
that you can see the
number of employees
you will need.

TOTAL COST
PER CATEGORY
Gross Profit Per Product/Service
Page 5

Product or Price you’ll Cost (from Expected profit % Profit:

service charge previous page) profit
price

Instructions:
Use this table to get
an idea of the profit
you should make on
each item/service
when pricing.

Column 2: enter the

price you’ll charge.
Enter the total for this
column in the bottom
row.

Column 3: enter the

cost from the
previous page.

Column 4: subtract
the cost from the
price to find the profit
you can expect for
each item. Enter total
of this column in the
bottom row.

Column 5: Divide the

Profit by the Price to
see the profit margin
each item would
bring.

TOTALS
 Page 6 Page 7
Revenue Projections: Year 1
Instructions: Enter price Enter total cost
you’ll charge of product
For each product and
month: from Page 5 from Page 4

Price Cost Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Enter number of prod-
ucts you expect to sell. Product 1
Multiply Row 1 by
price and enter.
Revenue
Multiply Row 1 by CGS
cost and enter.
Product 2

Revenue

CGS

Product 3

Revenue
Tip: CGS
“CGS” is
Product 4
Cost of
Goods Sold Revenue

CGS

Product 5

Revenue

CGS

Product 6

Revenue

CGS

Product 7

Revenue

CGS
Total revenue of TOTAL
all products. REVENUE
Total costs of all TOTAL
products. COST
 Page 8 Page 9
Revenue Projections: Year 2
Instructions: Enter price Enter total cost
you’ll charge of product
For each product and
month: from Page 5 from Page 4

Price Cost Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Enter number of prod-
ucts you expect to sell. Product 1
Multiply Row 1 by
price and enter.
Revenue
Multiply Row 1 by CGS
cost and enter.
Product 2

Revenue

CGS

Product 3

Revenue

CGS

Product 4

Revenue

CGS

Product 5

Revenue

CGS

Product 6

Revenue

CGS

Product 7

Revenue

CGS
Total revenue of TOTAL
all products. REVENUE
Total costs of all TOTAL
products. COST
 Page 10 Page 11

Instructions:
Cash Flow Projections: Year 1
Month 1: enter the amount Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
of cash you’ll start with.
Months 2-12: Ending Cash Beginning Cash
from previous month.

From bottom of pages 6-7 Revenue

- (Returns, etc.)

Revenue - Returns, etc. Gross Sales

From bottom of pages 6-7 CGS

Gross Sales - CGS Gross Profit

Expenses:

Gross wages
Multiply Payroll by a percent-
age to cover expenses Payroll expenses
for things like unem- (taxes, etc.)
ployment and Workers’
Comp. Usually 10-12% Outside services

Supplies

Repairs & maint.)

Advertising

Car & travel

Accounting & legal

Rent

Telephone

Utilities

Insurance

Taxes other than in- Taxes

come taxes.
Include interest from Interest
your start-up loan.

Miscellaneous

Total Expenses

Gross Profit - Total Expenses Net Income

Loan principal paid

Owners' Withdrawal

Money you take out of Additional Cash

the business. Paid

Net Income - Additional End of month cash

Cash Paid
 Page 12 Page 13

Instructions:
Cash Flow Projections: Year 2
Month 1: ending Cash from Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Year 1 (p. 11).
Months 2-12: Ending Cash Beginning Cash
from previous month.

From bottom of pages 8-9 Revenue

- (Returns, etc.)

Revenue - Returns, etc. Gross Sales

From bottom of pages 8-9 CGS

Gross Sales - CGS Gross Profit

Expenses:

Gross wages
Multiply Payroll by a percent-
age to cover expenses Payroll expenses
for things like unem- (taxes, etc.)
ployment and Workers’
Comp. Usually 10-12% Outside services

Supplies

Repairs & maint.)

Advertising

Car & travel

Accounting & legal

Rent

Telephone

Utilities

Insurance

Taxes other than in- Taxes

come taxes.
Include interest from Interest
your start-up loan.

Miscellaneous

Total Expenses

Gross Profit - Total Expenses Net Income

Loan principal paid

Owners' Withdrawal

Money you take out of Additional Cash

the business. Paid

Net Income - Additional End of month cash

Cash Paid
 Page 14
Sources and Uses of Funds
This will calculate the amount of money you need to start your business,
along with where you’re going to get it.

Projected Uses Amount Description

Building (if any, from Page 2)

Land (if any, from Page 2)

Build-out (if any, from Page 2)

Equipment (from Page 2)

Furnishings (from Page 2)

Working Capital: Other one-time expenses (Page 3)

The amount you would
have to enter in the
Beginning Cash on the Working capital
Cash Flow Projections
Year 1 (Page 10) in
order for the Ending
Cash each month to TOTAL USES (total of above)
always be a positive
number.

This is the amount you

need before you can
Projected Sources Amount Description
start your business.
Loan 1 (if any)

Loan 2 (if any)

Other Financing (if any)

Tip:
Lenders will expect Owner Contribution
owners to put in 20%
or higher of the total
amount needed to start
a business.
TOTAL SOURCES (total of above)
Break-Even Analysis
Page 15

Gross Profit (total the Gross Profits of each month from

Year 1, page 10-11)

Total Revenue (total the Revenues of each month from

Year 1, page 10-11)

Gross Profit Margin (divide Gross Profit by

Total Revenue)
Final Tip:
Expenses (total the Total Expenses of each month from
Year 1, page 10-11 and enter here) The spreadsheets in
this book are
intended to aid you in
Break-Even Revenue (divide Expenses above by gathering the
Gross Profit Margin. This is the amount of Revenue you need to information you need
make in Year 1 in order to break even.) in order to produce
financial projections
to go with your
business plan.

Other information,
Example: such as Personal
Financial Statements,
will also be required if
you are using your
Gross Profit (total the Gross Profits of each month from $10,000 Business Plan to
Year 1, page 10-11) apply for funding.

Total Revenue (total the Revenues of each month from $25,000 Bring this completed
Year 1, page 10-11) workbook with you
when you meet with a
consultant in order to
Gross Profit Margin (divide Gross Profit by
40%, or .40 finalize projections.
Total Revenue)

Expenses (total the Total Expenses of each month from

15,000
Year 1, page 10-11 and enter here)

Break-Even Revenue (divide Expenses above by

Gross Profit Margin. This is the amount of Revenue you need to $37,500
make in Year 1 in order to break even.)
 The University of Georgia
Small Business Development The Financial Projection
Center in Athens Workbook is a supplement to
the Business Plan Workbook,
1180 E. Broad St.
which covers the narrative
Chicopee Complex
Athens, GA 30602
portion of the business plan.

706-542-7436
athens@georgiascbdc.org
www.georgiasbdc.org

The Georgia Small Business Development Center Network offers no-cost, confiden-
tial consulting services to small business owners. Our consultants provide assistance
in many areas of business, including marketing, management, strategic planning,
and financial analysis. Please contact us if you need assistance preparing financial
projections or finding financing for your business. For the SBDC near you, visit
www.georgiasbdc.org.

For more information, visit us on the web at

www.georgiasbdc.org or scan the code below.

Funded in part through a cooperative agreement

with the U.S. Small Business Administration. All
opinions, conclusions, or recommendations expressed
are those of the author(s) and do not necessarily
reflect the views of the SBA.