Duolingo fosters a sense

- operational - content (tasks, challenges, make learning of community and - everyone with a
(tech, finance, games) development languages addictive competition through smartphone
marketing, cyber - improving the platform leaderboards, clubs, and
security, design) (mechanics, personalization, in-app challenges.
companies notification system, AI etc)
- advertisers - writing the blog Duolingo wants to be a
- language experts - organize events personal tutor owl, using
- investors and ongoing modifications
- users and enhancements derived
on user feedback

- the app - the app

- the people (developers, - the blog
teachers, analytics…)
- events

- content developers, language experts, designers, marketing, platform - Duolingo Plus Subscription
maintenance - In-app ads