1.

Company / Organizational Background

> HISTORY

During the latter part of the pandemic, the owners were inspired by their constituents in
fostering their businesses which is a pharmacy. They were inspired by the success and
demand for vitamins and medicine during the pandemic.

They saw the development of pharmacy businesses in the economy. The high demand
for vitamins and medicine made the pharmacy business profitable. A supplier of generic
medicines was contracted by the owners. This supplier not only supplied generic
medicine but also endorsed the owners to other suppliers of branded medicines and
milk products. The business started on a circumferential road in Taytay, Rizal.

Recognizing the opportunity for growth, the owners decided to open additional branches
in nearby areas such as Cainta, Rizal, and Taytay, Rizal. This allowed them to reach
more customers and further capitalize on the high demand for vitamins and medicine.

Overall, the owners' inspiration from their constituents and the success and demand for
vitamins and medicine during the pandemic led them to start and expand their
pharmacy business. By providing a wide range of products and excellent customer
service, they were able to thrive and meet the needs of their customers.

> NATURE OF BUSINESS

-Pharmacy / Drugstore

> PRODUCTS AND SERVICES OFFERED

-Medicine and General Merchandize
> 4 P's

PRODUCT PRICE PROMOTION PLACE

How do you How do you price/ What's your What's your
identify which mark up your promotion inventory
medicines to products? strategy? process?
acquire? ♦ Products we sell ♦ Promotions are ♦ We use POS for
♦ There’s a list or are categorized into one strategy that inventory, and free
template for every 4 thus the different we focus on to online database
promote more
pharmacy. We markups. software in Play
sales.
normally copy Price - markup, per On the 1st branch Store.
those lists or category. we used signage,
templates from Generic Medicines and social media as What's your
other pharmacies - markup starts an FYI of the logistics process?
(botikas). Then the from 200% to product availability
succeeding 1000% at the store but ♦ Products are
later on, we
purchases, we get Branded delivered directly to
stopped posting
the fast-moving Medicines -markup since some of our the store by the
products based on starts from 12% - products come from trusted supplier.
the business’s 15% the daily needs of
closed sales. These Milk Products - - our target
things are normally mark up starts from audience.
done weekly to 8% - 10% Our promotion
mainly is just
track and identify Galenicals (oils,
familiarity with the
new products as non-medicine neighborhood.
well as to purchase products) - 20%
based on the How often do you
previous week’s change the price
sales. of the product? -
Weekly, depending
on the supplier
costs too. Normally,
we don’t lessen
prices as we need
to clear previous
stocks. But price
changes can occur
every 2 weeks as
we purchase new
stocks.
> STRENGTHS AND WEAKNESSES OF THE ORGANIZATION

Strengths
-Flexible
-Innovative
-knowledgeable
-Decisive
-Efficient

Weaknesses
-Over Stock
-Distraction
-Lack of Personnel Social Activities
-Poor Customer Service
-Unskilled Workforce

> Target Market

-Residencial Area
-Passer by

> Current Problems

High cost of utilities such a
– Electricity
– Internet
– Rent
– Tax
– LGU Permits
2. Market/Industry Study

> Industry Description

- The pharmaceutical industry creates, manufactures, and distributes medicines.

> Mention the current state of the industry

- The Philippines, which has one of the highest out-of-pocket health expenses in
the Asia-Pacific region, has seen an increase in demand for affordable yet
effective medicines. In 2021, spending on pharmacy contributed for over 26% of
the country's current health expenditure, while nearly half was spent on hospitals.
The Philippines has a rapidly expanding pharmaceutical sector, with projected
sales of over 236 billion Philippine pesos in 2022. Approximately 90% of sales
are supplied through retail shops, especially drugstores, with the remainder
coming from hospitals. The Philippines' present supply of pharmaceutical
products is mostly imported from the United States, India, and Germany. The
country's exports remain lower than its imports, indicating a negative trade
balance.

> What are the 5 threats of Pharmaceutical Industry

-Supply Chain Disruption
-Need for qualified workforce
-Collection and analysis of huge amounts of data
-Need for agility and transparency
-Workforce Optimization
 Source: https://www.picomto.com/en/five-biggest-
challenges-facing-pharmaceutical-industry/
> What are the 5 opportunities of Pharmaceutical Industry
-Availability of new technologies
-Change in population profile
-Competitor vulnerability
-Lack of dominant competition
-Market vacated by competitor
 Source: https://healthcaresuccess.com/blog/case-studies-
best-practices/swot.html#:~:text=SWOT%20Opportunities
%20examples%20might%20include,Competitor
%20vulnerabilities

> How will these affect the organization?

- These threats and opportunities have a direct impact on the organization
because the absence of all of them might hinder research and manufacturing of
new medicines for illnesses that continue to emerge, affecting downstream lines
as slow or non-discovery of new medicines will have an adverse effect on
disease treatment and mortality rates, and businesses/retailers.
3. SWOT Matrix

OPPORTUNITIES (5) THREATS (3)

1. Availability of new technologies 1. Supply Chain Disruption
2. Change in population profile 2. Need for qualified workforce
3. Collection and analysis of huge
3. Competitor vulnerability
amounts of data
4. Lack of dominant competition 4. Need for agility and transparency
5. Market vacated by competitor 5. Workforce Optimization
STRENGTHS/OPPORTUNITIES (SO-
STRENGTHS (5) STRENGTHS/THREATS (ST-Strategies)
Strategies)
S2, T3 - In order for the company to be
S1, O2 - with the ever-changing
continuously innovative, it has to
1. Flexible population profile, this demands
combat the threat in collection and
flexibility of the company
analysis of huge amounts of data
S3, T2 - Due to complexity of the
S2, O1 - with opportunities in
job/company, the resource persons need
availability of new technologies, the
2. Innovative be knowledgeable thus one of the
company must learn how to be
threats identified was the need for
innovative
qualified workforce
3. Knowledgeable
4. Decisive
5. Efficient
WEAKNESSES/OPPORTUNITIES
WEAKNESSES (2) WEAKNESSES/THREATS (WT-Strategies)
(WO-Strategies)
W1, O2 - Overstocking may occur if W5, T5 - Unskilled workforce needs
1. Overstocking there's frequent change in optimization so the company with the
population profile demand
W5, O1 - Unskilled workforce;
availability of new technologies that W1, T1 - In order to prevent
2. Distraction in return may impact the ability of overstocking, the company must learn
the existing workforce particularly the ins and outs of its supplies
for new tools emerging in the market
3. Lack of personnels' social
activities
4. Poor Customer Service
5. Unskilled Workforce
4. The Role Of Marketing
-
 .What are the pressing issues that needs to be addressed by your company? How can
marketing help in addressing these issues?
 One of the pressing issues identified for our company is the Overstocking. And in
order to combat this, our team will be leveraging marketing and different
marketing techniques to promote more our products to lessen the overstocked
products.

- Other than these issues, are there any opportunities that lies ahead? From a marketing
perspective, how can your company take advantage of these opportunities?
 On the listed opportunities, I think our company can take advantage of the
emerging new technologies so we can keep up with the business and market
demands. These technologies can definitely make or break every organization
and if used properly, can put the business/company one step ahead of its
competitors.