Professional Documents
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Article
Navigating Unpleasant Interactions: The Influence of
Customer Mistreatment on Hospitality Employee Responses
Employing Mindfulness as a Moderator
Jie Yin 1 , Yensen Ni 2, * , Yangchu Fan 2 and Yuhsin Chen 3
Abstract: Customer mistreatment may be an unavoidable issue for the hospitality industry. Based
on the Pressure–State–Response (PSR) framework, this study investigates the process of employees’
pressure, state, and responses to customer mistreatment with the moderation of mindfulness. By
using structure modeling equation techniques, we find that employees with high levels of mindfulness
can mitigate the impact of customer mistreatment on emotional exhaustion; however, this study
unexpectedly found that mindfulness can enhance the impact of emotional exhaustion on turnover
intention. This study concludes that instead of conflicting with customers, resulting in their emotional
exhaustion, these employees with mindfulness may deal with customer emotions, avoiding the
immediate negative impact of customer mistreatment, which is beneficial for hospitality enterprises,
particularly given the present state of competition in the industry. Even so, we find that these
employees with high-level mindfulness may recognize reality rather than become confused in such
circumstances and may choose to leave to find a new job. As such, there is still room for future
Citation: Yin, J.; Ni, Y.; Fan, Y.; Chen, research into ways to cope with customer mistreatment without increasing the turnover intention of
Y. Navigating Unpleasant such employees.
Interactions: The Influence of
Customer Mistreatment on Keywords: customer mistreatment; emotional exhaustion; turnover intention; mindfulness;
Hospitality Employee Responses
hospitality employees; PSR framework
Employing Mindfulness as a
Moderator. Sustainability 2023, 15,
14288. https://doi.org/10.3390/
su151914288
1. Introduction
Academic Editor: Yoon Jung Jang
Customer mistreatment is a reflection of poor customer behaviors [1], which include
Received: 21 August 2023 speaking loudly, verbal abuse, making unfair demands, skipping a queue, and other disre-
Revised: 14 September 2023 spectful behaviors [2]. Employees who experience customer mistreatment may experience
Accepted: 25 September 2023 emotional distress [3], emotional exhaustion [4], poor physical health [5], poor job perfor-
Published: 27 September 2023 mance [6], and absenteeism [7]. Since employee turnover has received increased attention in
the hotel industry [8], we propose that if employees are frequently mistreated by customers,
turnover intention and work withdrawal may eventually increase [9]. For example, a cus-
tomer at a busy hotel restaurant becomes irate due to a delayed order. They raise their voice
Copyright: © 2023 by the authors. and make unreasonable demands, causing distress to the server (hospitality employee).
Licensee MDPI, Basel, Switzerland.
This public conflict not only disrupts the dining experience but also affects the server’s emo-
This article is an open access article
tional well-being and overall job performance, potentially contributing to high turnover
distributed under the terms and
rates in the hospitality industry. As a result, the study of negative customer–employee
conditions of the Creative Commons
interactions is crucial for the hospitality industry due to their increasing prevalence and
Attribution (CC BY) license (https://
negative impacts on employees, as described above, highlighting the need to investigate
creativecommons.org/licenses/by/
4.0/).
this issue and even provide solutions for hospitality businesses.
Previous research has found that several internal factors, including organizational fac-
tors [8,10], managerial factors [11], and individual personal factors [12], influence employee
turnover intention. We argue that external factors play an important role in influencing em-
ployee turnover [9]. However, the effects of external factors (e.g., customer mistreatment)
on employee turnover intention appear to be understudied.
Customer mistreatment, a type of poor treatment from customers, is regarded as an
external source that influences employee emotion, potentially leading to work withdrawal
behavior and a greater turnover of employees [9]. Thus, we argue that looking for ways
to mitigate the adverse effects of customer mistreatment is worthwhile because customer
mistreatment interfering with employee performance is a critical issue for the hotel indus-
try. Mindfulness meditation practices are deliberate acts of attention regulation through
the observation of thoughts, emotions, and body states that can be used as adjunctive
treatments for anxiety disorders [13]. Previous research has shown that mindfulness can
help individuals reduce emotional exhaustion [14,15], improve their quality of life [16], and
maintain good habits [17]. Furthermore, mindfulness is gaining traction in the hospitality
industry; for example, some hotels provide mindfulness training/advice to both employees
and customers [18,19]. As a result, we seek to explore the process of employees’ pressure,
state, and response to customer mistreatment while examining the moderating effect of
mindfulness and validating its way of mitigating the link between customer mistreatment
and employee anxiety.
Therefore, we used the PSR framework—pressure (customer mistreatment), state
(employee states affected by customer mistreatment), and response (employee performance
or other reactions)—with the moderating effect of mindfulness for further analysis. We
believe that this study may not only broaden the theory of the PSR model but also prompt
employees to utilize mindfulness to alleviate their anxiety; this may shed light on how to
deal with dilemmas with a gentle attitude and improve the actions of employees, thereby
improving the industry.
Based on the aforementioned concerns, this study aimed to fill gaps in the relevant
literature through two key objectives: Firstly, customer mistreatment [9] can negatively
impact employees’ emotions, resulting in emotional exhaustion [1] and influencing turnover
intention [20,21]. We proposed that emotional exhaustion may play a mediating role
between customer mistreatment and employees’ intentions to find new work. Secondly,
we wanted to see if mindfulness can moderate the effect of either customer mistreatment
or emotional exhaustion on turnover intention, potentially helping employees deal with
customer mistreatment. Thus, this study may explain how to connect several factors
(e.g., customer mistreatment as a pressure factor, emotional exhaustion as a state factor,
turnover intention as a response factor, and mindfulness as a moderating factor) by utilizing
the PSR framework.
Additionally, customer mistreatment may be an unavoidable issue for the hospitality
industry. Thus, learning new ways to deal with customer mistreatment while maintaining
employee performance is critical to the industry’s success.
We argue that this study may add to the existing body of knowledge. First, this study
not only addresses the critical need to manage the influences of customer mistreatment
in the hospitality industry but also highlights the previously overlooked issue of em-
ployee emotional exhaustion as a mediator between customer mistreatment and employee
turnover intention, both of which are crucial but rarely addressed in hospitality research.
Second, in contrast to prior studies that have explored factors such as global self-esteem
and age [6], following the insights of Garcia et al. (2019) [22], our research introduced
mindfulness as a moderator and treatment for employee anxiety related to customer mis-
treatment. Given the prevalence of consumer mistreatment in the hospitality industry, our
approach addresses the pressing need to develop novel strategies to preserve employee
performance and ensure the industry’s success. Third, based on the use of mindfulness as
a treatment for anxiety disorders [23], we found that mindfulness could be used to avoid
the immediate negative impact of customer–employee conflicts by mitigating the effect
Sustainability 2023, 15, 14288 3 of 17
While Huang et al. (2019) [27] argue that employee sabotage can be a response to customer
maltreatment, Baranik et al. (2017) [1] suggest that cognitive rumination might mitigate
the effects of customer mistreatment and reduce employee sabotage. Social sharing, such
as discussing their experiences with coworkers, is another common response to customer
mistreatment [4]. Moreover, the consequences of customer mistreatment on employees’
job performance and career prospects have garnered significant research attention, as it
fundamentally alters employees’ emotions and behaviors. For instance, pertinent research
has demonstrated that when customers mistreat hospitality employees, it negatively affects
their service performance [28]. Similarly, customer mistreatment diminishes the service
performance of restaurant staff [22] and leads to decreased service quality in hospitality
employees such as tour guides and frontline staff [29]. In more severe cases, consumer
incivility has been linked to increased employee absenteeism [30].
Importantly, the repercussions of customer mistreatment on employees are not short-
lived; they can persist over an extended period. According to Shi and Wang (2022) [4],
negative emotions triggered by customer mistreatment may carry over to the following
day [33]. Given the potential harm to businesses, numerous moderating and intervention
factors have been proposed. Relevant research suggests that both self-esteem and age may
alleviate the effect of customer mistreatment on self-confidence threats [6]. As such, it
is essential to conduct additional research to mitigate the negative impact of consumer
mistreatment on either employees or businesses.
H4
Emotional
Exhaustion
(EE)
State
H1 H2
H5a H5b
Mindfulness
(MI)
H5c
Customer
Turnover
Mistreatment H3
intention (TI)
(CM)
Pressure Response
Figure
Figure 1. The
1. The conceptualframework.
conceptual framework.
H1. Customerresearch
Relevant mistreatment positively
indicates affects
that employees’ emotional
interpersonal exhaustion.
mistreatment correlates with nurses’
emotional exhaustion
Emotional [40]; has
exhaustion customer mistreatment
been found to enhance can deplete
turnover employees’
intention energy
in a variety of and
affect their emotions [41], and customer mistreatment contributes to cell phone service
fields. Cho et al. (2014) [20] showed that airline staff sometimes resign due to emotional
exhaustion.
workers’ McKenna
emotional and Jeske[1].
exhaustion (2020) [44] service
In the found that nurses with
industry, which extreme emotionalsectors
encompasses
suchexhaustion
as retail,are more likelyinsurance,
healthcare, to leave the food
profession. Alolafinance,
services, et al. (2019)
and[21] discovered
higher that cus-
education,
emotional exhaustion influences hotel employees’ intentions to leave. Thus, emotional
tomer mistreatment leads to emotional exhaustion among employees. Moreover, cus-
exhaustion or burnout may predict turnover intention [45]. Additionally, employees
tomer mistreatment
experiencing exacerbates
emotional exhaustionemployees’ emotional
are more likely exhaustion
to contemplate as ittheir
leaving subjects
currentthem to
persistent stressors
job [46] due and depletes
to decreased their and
job satisfaction emotional resources
diminished emotional[42], leadingleading
resources, to heightened
to
emotional fatigue
heightened and intention
turnover a reduced capacity
[47]. to copeaccording
Consequently, with workplace
to the PSRdemands
framework, [43].
theThere-
fore, according
change to thestate
in a system’s PSR(S)framework,
may trigger external
a behaviorpressure (P) Hence,
reaction (R). can influence
we inferredthethat
system’s
emotional
state (S). Weexhaustion
believe thatmaywhen
result customers
in turnover intention,
mistreat leading us to propose
hospitality workers,H2. their emotions
change, resultingemotional
H2. Employees’ in emotional exhaustion.
exhaustion Hence,
increases their we proposed
turnover intention. H1.
Previous
H1. Customer research haspositively
mistreatment shown that customer
affects mistreatment
employees’ emotionalcauses employee absen-
exhaustion.
teeism [7], work withdrawal [9], and even turnover intention. Diefendorff et al. (2019) [48]
Emotional
also stated thatexhaustion
staff in call has been
center found
services to aenhance
have turnover
high intention intention
to leave due to in a variety
being on of
fields. Cho et al.
the receiving end(2014)
of poor[20] showed
client thatfrequently.
treatment airline staff sometimes
Furthermore, resignmistreatment
customer due to emotional
exhaustion. McKenna and Jeske (2020) [44] found that nurses with extreme
can increase employees’ turnover intention by creating a stressful and hostile emotional
work envi-
ronment [49].
exhaustion The accumulated
are more likely to leaveemotional toll from mistreatment
the profession. can lead[21]
Alola et al. (2019) employees to that
discovered
seek alternative employment opportunities for relief [50]. Hence, based
emotional exhaustion influences hotel employees’ intentions to leave. Thus, emotional on the above, we
proposed H3.
exhaustion or burnout may predict turnover intention [45]. Additionally, employees ex-
H3. Customer
periencing mistreatment
emotional increasesare
exhaustion employees’ turnover
more likely to intention.
contemplate leaving their current job
[46] due to decreased job satisfaction and diminished emotional resources, leading to
2.3. The Mediation
heightened turnoverof Emotional
intentionExhaustion
[47]. Consequently, according to the PSR framework, the
According to the PSR framework,
change in a system’s state (S) may trigger the astate factor (emotional
behavior exhaustion)
reaction (R). Hence, wecaninferred
serve that
as a linkexhaustion
emotional between themaypressure
resultfactor (customer
in turnover mistreatment)
intention, andusthe
leading to response
propose factor
H2.
H2. Employees’ emotional exhaustion increases their turnover intention.
Previous research has shown that customer mistreatment causes employee absen-
teeism [7], work withdrawal [9], and even turnover intention. Diefendorff et al. (2019)
Sustainability 2023, 15, 14288 6 of 17
(turnover intention). In addition, emotional exhaustion may mediate the links between
customer mistreatment and job satisfaction [48], job demands and instigated workplace
incivility [51], and workplace ostracism and interpersonal deviance [52]. Furthermore, em-
ployees’ emotional exhaustion may serve as a crucial mediator in the relationship between
customer mistreatment and turnover intention. When mistreated by customers, employ-
ees often experience heightened emotional exhaustion [53], prompting them to consider
leaving their jobs in search of relief from these emotionally draining interactions [54]. As
such, we hypothesized that emotional exhaustion may mediate the link between customer
mistreatment and employees’ turnover intention by proposing H4.
H4. Employees’ emotional exhaustion mediates the link between customer mistreatment and
employees’ turnover intention.
Table 1 shows that there were more male respondents (59.95%) than female respon-
dents (40.05%) and that most respondents (91.34%) were younger than 35 years old; 38.88%
of our respondents were college or university graduates at the time of completing the
survey, and 44.96% of them earned CNY 6001–9000 at the time of completing the survey.
In addition, Table 1 shows that these employees worked in different sub-industries of the
hospitality and tourism industry, including the catering industry (41.45%), hotel industry
(3.75%), travel agency industry (4.45%), scenic area industry (4.92%), MICE industry (4.5%),
aircraft industry (2.34%), express industry (7.25%), and others (26.93%). Regarding their
work experience, 20.37% of them had less than six months, 30.91% of them had worked for
6-12 months, 28.10% of them had 1-3 years worth of work experience, and the rest of them
(20.61%) had work experience spanning over 3 years.
4. Results
4.1. Measurement Model Validation
Based on confirmatory factor analysis in Table 2, this study excluded items CM1,
EE3, TI3, and MI3-9 because their standardized factor loadings were less than 0.5. Cron-
bach’s Alpha showed that each variable’s Alpha was greater than 0.7, indicating sample
reliability. We used CFA to validate our results and prove that the SEM model fit indices
met acceptable standards (Hu and Bentler, 1999) [70], which they did, as shown by the
values of χ2 /df = 1.924, RMSEA = 0.047 < 0.08, SRMR = 0.047 < 0.08, CFI = 0.951 > 0.9,
and TLI = 0.943 > 0.9. Furthermore, we examined whether our results contained com-
mon method bias as defined by Podsakoff et al. (2003) [71]. All items were subjected
to exploratory factor analysis (EFA). The variance interpretation rate of this study’s ini-
tial factor was 26.62 %, representing the common method deviation without biasing our
revealed results.
The measuring model’s convergent validity was also examined. Two tests were used
to determine convergent validity. The first is that the standardized factor loading of each
item has to be larger than 0.5, and the second is that each construct’s average variance
extracted (AVE) has to be greater than 0.5 [72]. Table 3 displays each item’s AVE and
normalized factor loading. Table 2 also shows that the AVE values are all greater than 0.5
and the CR values are all larger than 0.7. Variable discriminative validity was achieved
because the AVE is greater than the squared correlations of these constructs. Thus, our
samples are consistent and valid.
Bootstrap 95%CI
Types Coefficients Boot SE
LLCI ULCI
Total effect 0.3102 0.0461 0.0000 0.2196
Direct effect 0.0947 0.0412 0.0221 0.0136
Indirect effect 0.2156 0.0329 0.1535 0.2824
Support
Emotional
Exhaustion (EE)
Not support
Customer
Turnover
Mistreatment 0.0934***
intention (TI)
(CM)
Figure 2. Results
Figure concerning
2. Results concerningthe
the hypotheses.
hypotheses. ******
p <p 0.001,
< 0.001,
** p** p < 0.01,
< 0.01, * p < *0.05.
p < 0.05.
5. Discussion
5. Discussion
This study investigated the relationship between customer mistreatment, hospitality
This studyturnover
employees’ investigated theand
intention, relationship
the moderatingbetweenrole ofcustomer mistreatment,
mindfulness. hospitali-
Firstly, our re-
ty employees’
search confirmsturnover intention,
that customer and thesignificantly
mistreatment moderating role of employees’
influences mindfulness. Firstly, our
turnover
intention,
research which is
confirms primarily
that customermediated by emotional
mistreatment exhaustion [28,77].
significantly This underscores
influences employees’ turn-
overthe importance
intention, of external
which factors like
is primarily consumer
mediated by behavior
emotional in understanding turnover
exhaustion [28,77]. This un-
intention, as previous studies have mostly focused on internal or personal factors [42,78].
derscores the importance of external factors like consumer behavior in understanding
Furthermore, our findings reveal the crucial role of mindfulness in mitigating the
turnover
impactintention,
of customerasmistreatment
previous studies haveexhaustion.
on emotional mostly focused Employeeson internal
with highor personal fac-
mindful-
tors ness
[42,78].
levels can effectively regulate their emotions when dealing with mistreatment from
Furthermore,
customers, our findings
thus reducing reveal
emotional the crucial
exhaustion [53,61].role of mindfulness in mitigating the
impact of Interestingly,
customer our study uncovers
mistreatment an unexpected
on emotional result: mindfulness
exhaustion. Employees appears
withtohighen- mind-
hance the relationship between emotional exhaustion and turnover
fulness levels can effectively regulate their emotions when dealing with mistreatment intention. Employees
with high levels of mindfulness might be more attuned to recognizing when their current
from customers, thus reducing emotional exhaustion [53,61].
situation is untenable, leading them to actively seek alternative employment opportuni-
Interestingly,
ties our study
[17]. This surprising uncovers
finding highlightsantheunexpected result:
need for further mindfulness
investigation appears to en-
into strategies
hance the relationship
to address between emotional
customer mistreatment without exhaustion
inadvertentlyand turnover
increasing intention.
turnover Employees
intention
withamong
high highly
levelsmindful
of mindfulness
employees.might be more
This research attunedtoto
contributes recognizing
a deeper when their
understanding of cur-
rentthe complex is
situation interplay between
untenable, customer
leading mistreatment,
them to actively employee
seek well-being,
alternativeand turnover
employment op-
intention, emphasizing the importance of mindfulness as a valuable coping
portunities [17]. This surprising finding highlights the need for further investigation into mechanism in
the hospitality industry.
strategies to address customer mistreatment without inadvertently increasing turnover
intention among Remarks
6. Concluding highly mindful employees. This research contributes to a deeper un-
derstanding of the complex interplay between customer mistreatment, employee
6.1. Conclusions
well-being,Sinceand turnover
customer intention,
mistreatment, emphasizing
one of the main sources theofimportance of has
work stress [79], mindfulness
received as a
more attention in the service industry, in
valuable coping mechanism in the hospitality industry.this study, our primary objective was to investi-
gate the influence of customer mistreatment on hospitality employees’ turnover intention
through utilizing emotional exhaustion as a mediator and mindfulness as a moderator.
6. Concluding Remarks
These variables have received limited attention in the literature, and we aimed to shed
6.1. Conclusions
Since customer mistreatment, one of the main sources of work stress [79], has re-
ceived more attention in the service industry, in this study, our primary objective was to
investigate the influence of customer mistreatment on hospitality employees’ turnover
intention through utilizing emotional exhaustion as a mediator and mindfulness as a
Sustainability 2023, 15, 14288 12 of 17
light on their significance in the context of the service industry, making several noteworthy
contributions to the existing literature.
First, our research departed from the conventional focus on internal organizational
and personal factors influencing turnover intention. Instead, we discovered that customer
mistreatment significantly affects employees’ turnover intention, marking a critical depar-
ture from previous studies that have primarily examined internal factors [48]. This novel
finding underscores the importance of considering external factors like customer behavior
in understanding turnover intention, thereby enriching the literature.
Second, in alignment with previous research [1,53], our study validated the impact
of customer mistreatment on employees’ emotional exhaustion. Moreover, we introduced
emotional exhaustion as a mediating factor between customer mistreatment and turnover
intention. By applying the PSR framework to our research context, we extended its ap-
plication beyond the ecology field, highlighting how external pressures such as customer
mistreatment can lead to state changes and subsequently influence employee turnover
intention. This extension of the PSR framework to other fields represents a noteworthy
contribution to the existing literature.
Third, our research revealed that employees with heightened mindfulness can effec-
tively counteract the impact of customer mistreatment on emotional exhaustion. Instead
of reacting by engaging in conflict and/or exhibiting signs of emotional distress, these
mindful individuals adequately manage customer emotions, thus preventing the imme-
diate negative consequences of mistreatment [1]. This innovative finding offers a fresh
approach to addressing customer mistreatment in the hospitality industry, with the poten-
tial to greatly benefit businesses in the highly competitive service sector. It highlights the
importance of mindfulness as a valuable tool for enhancing both customer service quality
and employee well-being.
Fourth and unexpectedly, our study uncovered that mindfulness enhances the im-
pact of emotional exhaustion on employees’ turnover intention. We conclude that these
employees may recognize reality instead of being confused at work and leave or find a
new job instead of staying at their current place of work. We believe that this finding is
related to either the fact that individuals with high-level mindfulness are more likely to
disengage from negative appraisal and emotion [14] or that those who practice mindfulness
meditation are more able to investigate external possibilities by adapting their behavior [80],
such as by applying for new jobs [75]. Thus, mindfulness can aid employees in recognizing
reality, quickly moving away from negative emotions, and exploring new options, all of
which appear to be understudied and even undisclosed in the relevant literature.
In conclusion, our study contributes significantly to the literature by delving into the
dynamics of customer mistreatment, emotional exhaustion, mindfulness, and turnover
intention in the context of the service industry. These findings offer valuable insights into
employee well-being and retention, emphasizing the importance of considering external
factors and mindfulness interventions to enhance employee resilience and retention in a
highly competitive environment.
with the aid of mindfulness by providing valuable insights into the complex interactions
between customer mistreatment, emotional exhaustion, and intention to leave and the
moderating effect of mindfulness for hospitality enterprises.
While customer mistreatment has been shown to hurt employees in nursing, health-
care, cell phone service workers, and other service industries, we discovered that it also
harms hospitality employees, increasing their intention to leave. As consumer mistreat-
ment has become more common in the hospitality industry, we argue that, in addition to
applying the PSR framework, addressing customer mistreatment issues from either more
theoretical perspectives or based on the theoretical foundations of other fields in future
investigations is critical, significantly broadening the scope of this study.
Author Contributions: Conceptualization, J.Y., Y.N., Y.F. and Y.C.; Software, J.Y. and Y.N.; Investiga-
tion, J.Y., Y.N., Y.F. and Y.C.; Methodology, J.Y. and Y.N., Writing—original draft, J.Y., Y.N., Y.F. and
Y.C.; Writing—review and editing, J.Y., Y.N., Y.F. and Y.C. All authors have read and agreed to the
published version of the manuscript.
Funding: This research article was supported by the Youth Project of National Social Science Foundation,
China (20CGL022), and the National Science and Technology Council, Taiwan (NSTC 112-2410-H-032-047).
Institutional Review Board Statement: Not applicable.
Informed Consent Statement: Not applicable.
Data Availability Statement: The datasets used and/or analyzed during the current study are
available from the first author upon reasonable request at 15980301687@163.com.
Conflicts of Interest: The authors declare no conflict of interest.
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