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Marketing Manager

A Marketing Manager has many responsibilities including, product development, product

promotion, product branding, increasing sales, marketing research, and many more. Marketing
managers need to help in the sales process, by looking at the item demand with price and
providing proper results for sales, cost, and profit (Aha! 2021). The goal of a Marketing Manager
should be to encourage and attract customers by looking at customer feedback and Reponses.
They develop marketing and pricing strategies, generate new business leads, and oversee
marketing department staff. They also manage marketing budgets and analyze trends. These are
some of the extensive responsibilities for a Marketing Manager.

Analysis – Marketing Manager

In the marketing model worksheet, the analysis mainly focuses on the demand curve, which

includes the sales, cost, profit etc. This analysis was chosen because the market manager

supports the sales and must analyse the data for the sales. Analysis of demand with profit of each

item is vital when launching a new product. These analysis’s can be found on the Excel

worksheets labelled “Marketing Manager” and “Marketing Scenario”. In compiling my analysis,

I used a variety of Excel tools to express my results. To begin with I used a demand curve table. I

analyzed different Wendy products with prices and find out the demand of the item by taking

estimated values (I created myself), demand slope 3, demand intercept 1500, cost rate 25%. I use

price and sales to get the result for sales. Then I figure out the cost and profit. In the table and

graph outcomes it is stated vividly that launching new products leads to the demand increasing,

hence, profit also sees a great increase when demand increases. Once the cash flows were

determined I used the NPV to determine the net present value of the project so we could see how

the profits were looking like. I used many basic excel tools like sum, subtotal, autofill, npv, etc.

To provide the users with a summary, I decided to use a sensitivity analysis using the scenario

manager function to help identify a best case and worst-case scenario with this investment.

Based on the analysis outcomes, as a Marketing manager I would recommend pursuing the
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Chickenator product. These Charts and tables help us know how much Wendy’s is gaining right

now and what the effects are on sales and profits when they release new products. With every

product they release the sales, profits and demand go up, the popularity is soaring through the

roof.

References (if applicable)

https://www.aha.io/roadmapping/guide/marketing/role-of-marketing-manager