Classified Advertisements

What is a classified advertisement?

A classified advertisement is a small advertisement that you put in

a newspaper or a magazine, usually because
you want to sell or buy something or to find or offer a job. It can also
be written to rent out or seek a house on rent. Matrimonial alliance
seekers also give classified advertisements in newspapers.

Main Characteristics of Classified Advertisements:

 They are written in short catchy phrases and words.
 The language used is simple, factual and formal.
 They are short, concise and to the point.
 All the relevant information is provided.

A classified advertisement has the following parts –

1. Title / heading – The heading of the classified advertisement is
given in the top centre. Generally, it comprises one or two
words. The titles are specific according to the purpose of the
classified advertisement.
TYPE OF
PURPOSE
ADVERTISEMENT

This advertisement is written by an

SITUATION VACANT employer who is looking for the services
of a person in his organisation.

SITUATION WANTED This is written by a job-seeker.

 This is written in an attempt to sell
FOR SALE
property, assets, office goods, etc.

This is written by a person looking for

TO LET
tenants for his/her property.

ACCOMODATION Written by the ones looking for a place for

WANTED accommodation.

This is written while looking for

MATRIMONIALS
prospective marriage candidates

This is written in case any

MISSING object/person/pet goes missing giving
descriptive details for the same.

2. Body – The body of the classified advertisement comprises the

details of the issue at hand. It has to give out the related
important details which are essential first hand information for
the reader to make an informed decision.
Generally, it ends with contact details like name, mobile phone
number, email id or address of the person or organization that
has put the advertisement.

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