House of Quality

selene ramirez | February 27, 2024

Correlation matrix

Strong positive

Positive

Negative

Strong negative

Customer importance rating (1 = low, 5 = high)

Correlation matrix
Not correlated

Percent of customer importance rating

Relationship matrix
Higher or lower better?
Strong 9

Product characteristic 1

Product characteristic 2

Product characteristic 3
Medium 3
Competitor research
Weak 1

Competitor 1

Competitor 2
No
0
assignment

Customer requirement 1

Customer requirement 2

Customer requirement 3

Relationship matrix

Importance rating

Percent of importance