Executive Summary

Little Learners Nursery and Daycare is an organization that will provide day care services to the
community of Pembroke Hall. The institution will cater for children 3 months – 8 years old. The
environment and service are safe and secure, providing parents with an excellent place to keep
their children when they are unable to.

I. Company Information
Company Name: Little Learner’s Nursery and Daycare
Address: 61 Annandale Avenue, Pembroke Hall, Kingston 20
Phone Number: 1876- 378-8428 / 876-557-4528
Email: littlelearnersdaycare1@gmail.com
Business Structure: General Partnership

II. Brief description of the business

The facility will be located at 61 Annandale AvenuePembroke Hall Kingston 20. Little
Learners is a general partnership entity that will be owned and operated by all partners.
This business will cater for the maximum of 25 children between the ages of 3 months –
8 years old on a regular or flexible basis. The facility totals 3,000 square feet with 12,000
square foot yard space and play area for children that is fenced in.

III. Number of employees

Little learners will employ 6 full time employees, managed by the Owner/ Principal. Staff
will receive training and probation time when hired. The final staff includes 3 Certified
Caregiver/Teacher paid $ 12,000 weekly, 3 Assistance Caregiver/Teacher paid $8000, 1
Janitor paid $7000 and Security Guard paid $7000 weekly.

IV. Management Team

The Management Team includes partners with of Little Learner’s Nursery and Daycare,
these are:

 Owner/ Principal  
Isis Thompson is Owner/President is primary responsibilities include making major
corporate decisions, managing the overall operations and resources of a company,
 acting as the main point of communication between the management team and other
staff members and being the public face of the institution.

 Operation Manager
The Operation Manager, Kemone Pringle is tasked with overseeing the day-to-day
administrative and operational functions of a business. The Operation Manager typically
reports directly to the Owner/ Principal and is considered to be second in the chain of
command.

 Financial Manager
The Financial Manager of Little Learners Nursery and Daycare is Cardia Tomlinson, the
manager that has primary responsibility for managing the institution's finances, including
financial planning, management of financial risks, record-keeping, and financial
reporting. She is also responsible for analysis of data.

 Marketing Manager
The Marketing Manager, Lee-Ann Jennings is responsible for overseeing the planning,
development and execution of an organization's marketing and advertising initiatives.
Reporting directly to the Owner/ Principal, the Marketing Manager’s primary
responsibility is to generate revenue by increasing sales through successful marketing for
the entire organization, using market research, pricing, product marketing, marketing
communications, advertising and public relations.

Other Management Team Members:

 Tesheka Chambers

 Stacy-Ann Bryan

V. Mission Statement

Little Learners Nursery and Day-care will demonstrate higher standard in the rearing,
caring, nurturing of all domain of children’s development and growth. This institution
prepares children in fun and interesting way to become well-balanced, civic minded
personalities, so that they can function successfully in higher institution of learning and
the wider society. Little Learners Nursery and Daycare is committed to provide a safe,
affordable and extremely high-quality development and growth atmosphere and to
 provide a superior childcare service to the both working and none working class parents
that assures satisfaction.

VI. Keys to Success

Keys to success for the institution will include:

 Maintaining a reputable and untarnished reputation in the community
 Quality care.
 Competitive pricing.
 Flexible hours.

VII. Client Base (Target Customer)

Residents living or working in the Pembroke Hall area or near neighbouring community
around the area will be the target customer.
 Company Overview
Business structure
Our business is operated under Sole Proprietorship as Isis Thompson as the founder and owner.
Little Learners Nursey and Day Care Centre will be staff with 8 employees that are highly
trained to promoted children proper development.

Description of Services Offered

Little learners Nursery and Daycare Center will offer after school care services , normal day care
services , homework services and variety of activities such as art , music and movement, drama,
indoor and outdoor free play. The institution Opening hours will be 6:30am – 6:00pm and will
cater for children 3 months - 8-year-old.

Qualifications of Staffs
Our professional staff is responsible for planning, implementing a developmentally appropriate
curriculum activities for each age level. The staffing body consists of three trained Early
Childhood Child Care Provider, which are certify First Aiders, three assistance caregivers, one
janitor, one owner/day-care director and one security guard. All caregivers are certified and
trained in Early childhood education to supervise and care for children and their development.

Target Market
Little Learners Nursery and Day Care target market aims is the community residents and
surrounding community residents both working and non-working-class parents with children 3
months - 8 years old that are willing to benefit from our day-care services

Future business goals and needs (Two years)

Our aims are to maintain high standards for all staff and attempt to keep child ratios small to
provide for the individualized care each child needs. We are working to enhance our company
services to offer service to 9-12 years old, this can be actualization by expansion of the building
and staff.
Mission Statement
Little Learners Nursery and Day-care will demonstrate higher standard in the rearing, caring,
nurturing of all domain of children’s development and growth. This institution prepares children
in fun and interesting way to become well-balanced, civic minded personalities, so that they can
function successfully in higher institution of learning and the wider society. Little Learners
Nursery and Daycare is committed to provide a safe, affordable and extremely high-quality
development and growth atmosphere and to provide a superior childcare service to the both
working and none working class parents that assures satisfaction.

Vision Statement
Little Learners Nursery and Day-care join with the Early Childhood Commission, parents and
the community to provide condition that will permit our children regardless of their background,
to adopt and function with a positive view of themselves as they strive for excellence on their
lifelong path toward self-actualization to develop and uphold the best childhood practice. Our
organization wants to be the pioneer of top-qualitychildcare centre in its market.
 Service Description

This daycare will be in the community of Pembroke hall . The facility totals 3,000 square
feet with 12,000 square foot yard space and play area for children that is fenced in. The
building that the business will be operated from will be from a house that the owner
inherited from a family member.

The business will provide service to maximum of 25 children from the age of 3 months
to 8 years old. Little learners will be designed to meet the varying needs of children and
families in the community and others that will be interested in trying out our service.
Little learners’ is committed to provide a safe and child friendly environment that will
contribute to their development. The Little learners’ program will offer after school care
services, normal day care services, homework services and variety of activities such as
art, music and movement, drama, indoor and outdoor free play.

Opening hours:
Mondays – Fridays - 6:30am – 6:00pm.
Saturdays – 9:00am – 4:00pm

Some Required equipment and furnishing include -

 cribs
 Mattress
 Diaper Pail
 Changing Tables
 Mats
 Desks
 Chairs

Setup
The center will be arranged so children can play happily with each other and by
themselves. Babies from 3 months – 2 year will be separated in a room for themselves ,
3 – 5 years old will be together and 6-8 will be together.
 Staffing Plan
This Daycare will employ:
 6 caregivers
 1 janitor
 1 first aider (who can be a caregiver)
 1-day care director/owner
 1 security guard

All caregivers are certified and trained in Early Childhood Education to supervise and care for
children and their development.Each staff will be required to do additional training based on the
requirements of the Early Childhood Commission and the Ministry of Education. Staff members
will also be required to go through a probationary period for 3 months. Staff members should
have a passion for working with children , problem solving skills and communication skills to
interact with children and parents daily. The staff will be responsible for the daily care of the
children , parent relations, first aid ,cleanliness standard and the maintaining of the center’s
teaching.

Required Qualification
Caregiver must have –
 At least 5 CXC
 Heart Trust Early Childhood Development Level 2/3
 HEART TRUST/NTA Customer Service Level 3
 Food Handler’s Permit
 First Aider Certified
 Day Care Director/owner
 Job Description /Responsibilities and Duties
1. Daycare Director– a daycare director creates policies, manages/ train staff and
oversees daily operations. The director is the lead administrator of the school and
handles problems with staff and students. They develop the curriculum and ensure
the school meets any standards set by law. Other duties include teaching classes as
needed,determining spending responsibilities and making admission decisions
2. Caregiver/Teacher- must be able to supervise/ teach children, prepare daily
activities for children. Attend to children's basic needs by feeding them, dressing
them, and changing their diapers. Provide a variety of materials and resources for
children to explore, manipulate and use. Establish and enforce rules for behavior,
and procedures for maintaining order. Meet with parents and guardians to discuss
their children's progress and needs, determine their priorities for their children, and
suggest ways that they can promote learning and development. Assimilate arriving
children to the school environment by greeting them, helping them remove
outerwear, and selecting activities of interest to them.

3. Nurse/First Aider- the daycare nurse/first aider must be able to provides onsite
assessment of a sick or injured child’s needs. Maintain children medical records
while they are enrolled. If any special children are enrolled the nurse supervises
any accommodations necessary to serve those children. Must be able to provide
training to staff on things such as diaper changing and proper hand washing
procedures. Must be able to monitor the facilities for health issues and cleanliness
and keeping the staff and families about health care and prevention of germs and
bacteria information.

4. Janitor – must be able to clean up the environment each day, clean and sanitize
classrooms , toys, chairs and desks and equipment

5. Assistance caregiver – must be able to assist caregiver/teacher in supervising

safety and well -being of children all the time and preparing daily activities and
assisting children when necessary in activities. Must be able to be prepared to take
on the role of lead teacher when needed.Assist in feeding and changing them, and
generally provide one-on-one attention when needed.

6. Security Guard – must be able to communicate well with others, guard and
provide information to people about the facility.
 Financial Plan
It is estimated that the startup expenses will be $223,000 (including legal cost, advertising and
related expenses). An amount of $500,000 will be required as start-up assets. The start- up cost
are to be financed by a $500,000 3-5-year loan.

Start – up Requirements

Start- up expenses

Legal 50,000

Brochures 30,000

Stationery 20,000

Activity supplies 20,000

Food preparation supplies 30,000

First aid supplies 20,000

Cleaning supplies 15,000

Nap time bedding 28,000

Other 30,000

243,00
Total startup expenses 0

start-up assets
 257,00
cash required 0

other current assets $0

long-term assets $0
257,00
Total Assets 0

500,00
Total Requirements 0

Start-up funding

Start-up Expenses to Fund 243,000

Start-up assets to Fund 257,000

Total Funding Required 500,000

ASSETS

Non-cash assets from start-

up $0
 $257,00
Cash requirements from start-up 0

Additional cash raised $0

Cash balance on starting

date 257,000

Total assets 257,000

Liabilities and Capital

Liabilities

Current
Borrowing $0

Long term
liabilities 500,000

Accounts payable (outstanding bills) $0

Other current liabilities (interest free) $0

Total liabilities 500,000

Capital

Other $0

loss at start up (start-up expenses) 243,000

 Total capital $0

Total capital and liabilities 257,000

Total Funding 500,000

Purpose of a loan

General description

The partners of Little Learners’ Nursery and Day Car seek a loan of 500,000 from the
National Commercial bank (NCB), for the purpose of starting a daycare facility. The partners
already own the property in question and are looking for funding for assets and financial
assistance.
 Marketing Strategy/Plan

a. Overall Market

The primary target will be Pembroke Hall in the parish of St. Andrew. The area is surrounded by
a Community centre, basketball court, basic school and a play field. The average household
income in Pembroke Hall is $45,000.

b. Target Customer

Little Learners Nursery and Day care target customers will be mainly the middle- and upper-
class families with children ages 3 months -8 years of age. This group of families has both parent
working, which makes them unable to keep and care for their children in the day. This group of
families are at advantage to spend a little extra to get a quality level of childcare for their
children/child. The customer target group is made up of two professional parents. The two
income professional families will be able to pay for services offered at our nursery and day care.
We also cater for the lower-class parents and the family with one parent.

c. Marketing Strategy
Although the Little Learners Nursery and Day-care services are competitive in (Nursery, we plan
to use an aggressive advertising campaign of marketing approach to promote our business in the
area. Our plan is to use measures of traditional and non-traditional marketing tools to reach out
to customers.

The traditional marketing tools we will use are:

 Flyers
 Posters
 Bulletin boards
 Word of mouth
 Newspaper
 Open house

The non-traditional marketing tools we will use are:

 Social Media (Facebook, WhatsApp, Instagram and Twitter).

 Digital Board

d. Pricing, Sales and Credit Term

Children Ages F/T (p/d) Rate: # of children Monthly Total

Infant 0-24 months $650.00 12 $187,200
Toddler 1-3 $600 6 $86,400
Pre-schoolers 3-6 $600 7 $100,800
$374,400

e. Target Sales

Sales will vary upon the allowable capacity of (number) of children as determined by Ministry of
Education. Nominal increases in costs are estimated at 2% per annum. Example Below.

Year 1 Year 2 Year 3

$ 2,433,600.00 $2,482,272.00 $ 2,531,917.44

Business Feasibility
Viability:

Little Learners will succeed due to a variety of factors:

 There is no other competitor in the community

 Staffs are well trained and qualified
 The facility is offering other unique services
 Lower over head cost and taxes due to operating at home based

Market and Industry Analysis

Service Business Analysis

The childcare business is lucrative. As a result, there are many centers that provide quality care
for children but not in the same area as Little Learners Nursery and Daycare. The childcare
industry is split between large, commercially run centers and smaller, locally owned centers.
Little Learners Nursery and Day Care will compete with the small care centers, this is where the
main competition lies. The age groups that will be served are children 3 months- 8 years old. We
did an open house and on our current waiting list 50 parents had left their names and contact
information that’s interested.

Competition and Buying Patterns

There is no competition in this area due to this business will be the only nursey & daycare
facility to operate from this community.
 Market Survey
I am considering opening a childcare center. I want to be able to provide care that best meets the
needs of you and your children.

Please answer the following questions:

1. Do you think this location(area) is in need of a daycare ?

2. How much you expect to pay for the school fee?

3. Are you currently using What’s App?

4. Are you willing to pay extra for transportation?

5. If you are unable to pay for the service provided would you withdraw your child from our

Daycare/Pre-school, or would you ask for a payment plan?

6. How much are you willing to pay a week for care?

7. Are you comfortable with our Daycare/Pre-school environment?

8. What hours and days will children need care?

9. Will you be able to work with our transportation cost?

10. How many of your children need day care?

 Operation Plan

Here at Little Learners Day Care, our aim is to provide the best services we can offer, by doing
that we are with qualified staff and back up staff.
Here is a list of and staff members and responsibilities:

Title Responsibilities/ Roles

Director of day care The director supervises all day-to-day tasks

of employees in a childcare facility for
nursery children.
The daycare director performs various
administrative duties involved in operating a
daycare facility. He/She is responsible for
processing enrollments, recording attendance,
as well as health and safety checklists,
purchasing supplies, storing invoices and
billing records. He/She also maintains and
updates students’ files, which may include
personal information, parents or guardian
contact numbers, and other daycare records.
At times, daycare directors take care of menu
preparation, lunches. The director is also the
one to hire, train, manage and fire instructors,
teacher assistants, interns, kitchen employees
or other staff members. The daycare director
also determines the curriculum to use
throughout the daycare, provides necessary
training programs for staff members and
serves as a substitute teacher when no other
teachers are available on top of performing
various administrative tasks. He/She also
meets and communicates with parents about
student issues such as behavioral or learning
problems and other daycare-related concerns,
which may include child safety, policies,
curriculum or fees.

Caregiver/ Auxiliary Establishing daily routines, care for children,

creating learning centers, organizing daily
outing, maintaining daily journal and log
entries. Caregivers will also be certified first
aiders and will also perform janitorial duties
 throughout the course of the day. To ensure
the safety and protection of each child.

Security Secures premises and personnel by

patrolling property; monitoring
surveillance equipment; inspecting
buildings, equipment, and access
points; permitting entry.
Obtains help by sounding alarms.
Prevents losses and damage by
reporting irregularities; informing
violators of policy and procedures;
restraining trespassers.

Location

The day care will be located at 61 Annandale Avenue Pembroke Hall . This Location will be
ideal because there are a lot of business surrounding the areaand research shows that there are a
lot of businesspersonswho have children who need a care taker and are willing to merge with this
establishment.
This establishment totals 3000 square feet, of which 1400 square feet on the ground floor will
accommodate the business. There is also 12000 square feet of land there for play area for the
children which is fully fenced. The facility is a homey environment which will help the children
to feel warmer and more comfortable.

The business will start out with a maximum of 25 students. Approximately six(6) or five (5)
infants with about fifteen or fourteen toddlers.
There will be 4 rooms 3 1/2 bathrooms, kitchen , playroom/ waiting room.
Caregivers will be assigned assistants to help with the children when necessary, each room will
have seven or eight children with mattresses provided for sleeping along with tables and chairs
for other activities. Television will be provided for educational and recreational purposes.
Part time children who comes in after school etc., will be provided with an area to do homework
or recreational activities.

Staff Training Programs

Programs are set in place to ensure that the staff is filled prepared and is exactly what the
establishment requires. Programs such as:

A three months training program

This is where the staff is trained and notified of the establishment’s rules and policies and
standards. And does weekly assessments as the time go by.

Caregivers on The Job Assessment

Caregivers will be assessed on the job to see how well they put their experience to use and how
well do they adopt to new environment and take on given task.

Six-week probation
This is where the staff will get the opportunity to see if this establishment is where they want to
work and for the director or operator to see if you fit in with the establishment’s requirements.
SUPPORTING DOCUMENTS
 LITTLE LEARNERS WAITING LIST
NAME CONTACT
1. Stacy- Ann Bryden 876- 345-9876
2. Cardia Tomlinson 876-456-7890
3. Lee- Ann Jennings 876-871-6555
4. Amanii Barrett 876-234-5432
5. Javon Welsh 876-227-8686
6. Sheldon Fuller 876-667-8901
7. Mark Thompson 876-657-8091
8. Sharon Blake 876-345-7685
9. Blake Philp 876-887-9084
10. Tim Westwood 876-254-6731
11. Yanique Barrett 876-901-7764
12. Shareece Williams 876-324-2235
13. Serena Williams 876-971-6543
14. Willow Smith 876-327-6548
15. Jaden Williams 876-887-6543
16. William Prince 876-554-7893
17. Aaliyah Thomas 876-223-7761
18. Markcus Muir 876-645-8871
19. Leonardo Perece 876-556-2346
20. Liyah Fuller 876-612-8741
21. Calvin Bryden 876-997-2367
22. Celeb Pry 876-712-5543
23. Oshane Brooks 876-442-8764
24. Shane Grant 876-367-7892
25. Corey Adam 876-228-8429
26. Adam Den 876- 948-8872
27. Danny Willow 876-337-8120
28. Carlos Cameron 876- 880-9741
29. Carmen Oden 876- 654-9823
30. Carly Spencer 876- 557-8989
31. Casey Fletcher 876- 989-3324
32. Ojay Carter 876- 447-4883
33. Jayden Smith 876- 654-7712
34. Cassidy Thompson 876- 377-8445
35. Dejane Black 876- 565-6532
36. Deanna White 876- 233-7845
37. Danae Levis 876- 471-0717
38. Kaceyann Bruden 876- 543-2778
39. Damian Marley 876- 765-2012
40. Bobby Brown 876- 969-2016
41. Sarah Jeffery 876-332-8965
42. Dove Cameron 876- 765-9851
43. Onika Mae 876-554-3210
44. Wayne Marshall 876-266-8321
45. Moses Davis 876-437-7891
46. Laine Ingrid 876-887-9023
47. Shawn Mendez 876-772-8901
48. Ky-mani Brown 876-324-7823
49. Roberto Levy 876- 781-8955
50. Stephen Crest 876- 543-1098
Property Deed
Food Handler Permit

Child Care License