Child Day Care Center Business Plan

Child Day Care Center
UNIVERSITY OF THE PUNJAB

Final Project
“Business Plan Child Care Centre”
Care Like Mum
Submitted To:
Sir Abid Raza Khan
Submitted By:
Maham Arif
Roll# (BE-21)
Semester (IV)
Date of Submission 03-09-2020
BUSINESS PLAN:
CHILD DAY CARE CENTER
“CARE LIKE MUM”
(Handle with Affection)
Table of contents:
1. Acknowledgement.
2. Executive Summary.
3. Founders/Owner details.
4. Mission.
5. Vision.
6. Objective.
7. Keys to Success.
8. Our Core Values.
9. Introduction.
a) Facilitate healthful care.
b) To Support families by Providing care.
c) Provide Emotional Care.
d) Ability to Develop Perceptual-Motors.
e) Focus on Physical and Social Development.
f) Learning of Children.
g) To Provide Standard Aid & Protecting Health.
h) Safety & Right of Children.
10. Introduction
11. Business plan
a. Features of Business Plan
b. Reliability
c. Physical Safety of kids

d. Cleanliness & Hygiene
e. Developmental Activities
f. Parents identification and communication.
12. Types of Services
13. Assessing the needs
a. National Need
b. Community Need
14. Startup Summary
a. Name.
b. Legal structure.
c. License Requirement.
d. Documentation.
e. Location.
15. Building and space details
16. Startup Requirement
a. Details of financing
b. Details of assets, Liabilities & Capital
c. Legal procedures by Bank
17. Structure of Day Care
a. Details of space
b. Facilities
18. Financing Plan
a. Project Financing
b. Project Cost
c. Financing HR Details,
d. Balance Sheet
e. Income statement
f. Fee Structure
g. Sales Forecast
19. Marketing plan
a. Targeted Customer
b. Market Segmentation
c. Market Analysis, Market needs & trends
d. Growth
e. Competitors
20. Management Plan
a. Hiring Staff,
b. Responsibility, Staff size
c. Policies for staff
21. Health standards for kids:
a. Adult hygiene.
b. Behavior guidance.
c. Child Hygiene.
d. Diapering Changing
22. Security

a. (CCTV system,
b. Documentation,
c. Staff security,
d. Guards.
23. Facilities
24. Communicating Policies
25. Advertisement strategy
26. Swot Analysis
27. Conclusion
Acknowledgement
“In the name of Allah, the Most Gracious and the Most Merciful”
I would like to thank Allah Almighty to bless me with sound mind because of this I am
able to Pursue my study Alhamdulillah. I want to specially recognize the efforts of our
respected Coordinator Sir Abid Raza Khan. Under his worthy supervision it is facile to
do a project. His invaluable help and affected suggestions help a lot to complete this
business plan. He taught in a very short time how to explore ideas for startup business.
My acknowledgement also goes to each and every staff of economics department who
makes an environment to study in prestigious Institute.
I would like to pay tribute to each and every teacher who taught me a single word. I
encourage their efforts for building me as a better human being. I am heartily thankful
for all the studious efforts by them
My deepest appreciation goes to my Respected Parents MR & MRS Arif Shoukat who
support me in every thick and thin. I would like to thanks my parents for all the
Hardships they suffered for me to complete my studies without their financial and moral
support I will not be able to reach it here,
A huge thanks for their countless sincere prayers
I must consider affection of my brother and sister “Ashir & Neha who makes everything
possible for me to this project

Moreover, I must consider efforts of my friend. without your support and
encouragement. I will not achieve my goals.
Thank You, Allah for all the achievements.
EXECTUIVE SUMMARY
Care like Mum is a Day care center in Lahore located at Gulberg. To start a day care
business is need of modern era for professional couples who are looking a good hand
for their kids. It is a limited liability company running by owners themselves, who has no
such previous experience of managing a successful Day Care Business. But are highly
dedicated and ardent for establishing a profitable and compatible Day Care center.
With Business Knowledge it will helpful to run an affluent Day Care.
Our focus is to provide best services to toddlers and little ones with substantial
responsibility. We ensure to provide safe and secure services in a healthy learning
environment and to introduce new methods and techniques to engage children other
than our competitors are doing.
During the past 5 years, there is a huge increase in number of kindergarten and
preprimary school. Parents are highly keen towards toddlers early educational learning
therefore, We try our best for engagement of young brains through latest learning
modules and parents can easily monitor their kids with single click on mobile.
Our motive is to anticipate highly affordable and quality services to parents

Furthermore, our aim is to build a profitable successful day care that meets our financial
liability to fulfill in year or two. We ensure you to provide with authentic staff with less
turnover for your child security
FOUNDERS
Care like Mum has two founders who directs the Business at same location in Gulberg
Lahore. Both owners are responsible for operational and financial management.
 Maham Arif Director
 Neha Arif Director
MISSION
“To Become the Leader Child Day Care Business”
Care Like Mum mission’s is to establish a well renowned institution That capture all the needs
of working couples. And committed to provide them best care to their child. Create an
atmosphere that helps toddlers to seek knowledge and work on ethical behavior of child as well.
We dedicated our efforts to create a highly secure and quality service provider of Day Care in

Lahore. To build trust on parents so that they easily pursue their professional working duties.
We Want to provide all services they are demanding under one roof
VISION
Our vision is to create a unique Curriculum based day care where we focused to
provide Social, Physical, Emotional & Cognitive development. We are Committed to the
parents and families to give them Quality Care & Trust for their little ones.
OBJECTIVES
 Make a Day Care that fulfill the needs of every searching parent and fill market
gap.
 Maximize the profit by proper management and efforts within 1-2 years.
 Less staff turnover.
 To become a leading brand.
 Turn in profits after few months of operation.
 To Obtain 75above Customers in 6months of operation.
 Open second franchise at the end of year one.
 Maintain High growth and good reputation among competitors.

KEYS TO SUCCESS
 SERVICE QUALITY: Providing one of the cautionary services of Day care That
nobody is providing in town.
 Special Attention: Each child will perceive equal attention there will be no
`1superiority among Children.
 Trained staff: Highly trained and experienced staff with more retention.
 Child health: Provide healthy atmosphere, keenly look after of sanitation and
mental health of Children
 Multiple Payment Methods: Online banking, traditional payment, credit card.
OUR CORE VALUES
 Integrity:
We believe in integrity our faith is to provide honest and trustful services to our
respondents. To show honesty in our profession for long term success.
 Accountability:
Provide affordable services in reasonable price with honesty.
Maintain all the standards of day care center.
 Excellence:
We are committed towards excellence in our respective field
Assure excellence of staff and other practices involves in institution.
Effectively apply knowledge and skills.

 Encouraging:
Parents and teacher understanding is highly encouraged will keen to provide
ethical and effective Communication among mentor and kids for child betterment.
Introduction
Care Like Mum is going to introduce a Business in which it is supposed to
provide a rare day care in which children learn and grow through unique
experiences. We ensure to maintain a home environment just away from
home. We have categorized our essential key points related to day care
which are formally designed for Children betterment which describes our
complete code of conduct related to business.
I. Facilitate Healthful Care:
Care Like Mum is ambitious to provide all national needs of Health
care to child enrolled in our institution. Health care include all the
medical assistance of child.
II. Support Families by Providing Care:
Care like Mum is keen to support parent with Responsible Care so
that they are able to pursue their professional career without
hindrance of child responsibility. Our services handle Parent tension
of daily hectic management of child by their own.

III. Provide Emotional Care to Parents.
The most important part of any business is to satisfy customer.
Customers are satisfied when they receive what they are demanding,
It is in our code of conduct to support parents with emotional care.
Emotional care helps parents to focus and energized in their jobs and
Business.
IV. Ability to Develop Perceptual-Motors.
Our aim is to establish an institute where we introduce perceptual-
Motors skills for kids. In which include sensory motors, auditory skills to
increase and develop speech and rhythm. Perceptual development
involves all five senses. Perception helps children to use their own mind
to gather information.
V. Focus on Physical and Social Development.
We are going to establish a Business in which we are highly focused on
little brain development. Either the Kids are at home or in any
educational institutions they are adopting all environmental changes and
interaction. According to research early 3 years of play a significant role

in healthy brain development. The quality and number of kids interact
each other is necessary for brain development of kids. Quality child care
helps to develop social skills. That is unique concept in Child care.
VI. Learning of Children:
Learning of children is most important part of Day Care Center.
Because engaging children is difficult and it is necessary to utilize time
in affective way, so we designed learning of children with great care
which include. Storytelling, Words, Pictures and letter recognizing
activities, rhymes learning, preschool and other social activities are
introduced for kids.
VII. To Provide Standard Aid & Protecting Health:
Our focused is to provide each individual Health and safety with Child
hygiene, Behavior Guidance, Health Assessment, Diapering and
Provide first aid in any emergency situation
VIII. Safety & Right of Children:
We ensure to provide all the standard basic rights to children to
maintain their self esteem to boost their confidence in front of other
children and staff. To keep them safe from any emergency situation
and natural mishap. To keep the child safe in our premises is core
value of institution. Parents are highly motivated towards the health
and safety of kids so our first aim is to ensure the safety of your child.
BUSINESS PLAN
Care like Mum is a day care center. The idea to choose this click in my mind
when I saw some of my friend looking forward for a genuine Institute for
their Kids keeping, so I decided to fill the gap of market

Features of Business:
 RELIABLITY: First thing that always comes in any Parents mind Is a
day care is a safe option for their kids. Our main focus is to assure
parents with our management and hard work that their kids are in
safe hands. They easily relay on us by our security system. We ensure
to provide them facility to monitor their kids by just single click on
mobile as the world is captured by wholly by internet.
 Physical safety of kids: We pay special focus on all little matters that
would me harmful for kids as the Baby’s safety is our first priority for
this we focused to cover the Boundaries of wall, to cover all the
switch board or other electric shock hazard from a child can hurt, to
cover all the stairs, balconies and windows.
 Physical health of kids: Our agenda is to provide best health services
to your child in our premises for this we provide full time doctor and
proper aid system in any kind of emergency situation

 Cleanliness and Hygiene: In our setup we are highly motivated to
provide each kid proper clean environment which include room
cleanliness, safe filtered water, neat and clean food, bedsheets and
other supplies without germs, windows and floors completely
sanitized, crockery used for eating must be sterilized, Bibs
handkerchief used must be stain less.
 Developmental Activities: We are highly motivated towards the
activities of children that support their mental health. Such as indoor
games, storytelling, Jumbled activities. Art dance and singing poems.
Social activities to Boost kids: Encourage child to develop social skills
such as manners how to communicate to elders and teachers and, How
to response with elders. Playground activities with other age group
 For infants: Special staff for age group (two months to one year)
infants. They are under supervision of well trained, nannies.
 Parents Identity and communication: Special attention pay towards
giving and receiving kids to parents. We provide proper identity card
to parents in on and off. Communicating with kids make possible for
parents at any time with their consent method.

 Affordable charges: We are deliberately providing best services in
affordable packages. Special Package for parents who admit more
than one child.
We validate to come up with low turnover rate of employees and
security of each employee by our conduct and make sure to hired
experienced employees to attract customer. With complete efforts and
planning we are hoping to establish a reputable daycare in town.
Types of Services Care like Mum Offers
We are offering different child care programs after understanding the need of
parents. For providing them ease to continue their career without any hassle.
1. Day care and child development program : In this program we offer
child care in accordance with proper office timing. The program includes all social
and developmental activities as well.
2. Home Care: In this program we provide nannies to visit one’s home for take
care of babies.
3. Infants Care: Special program for kids less than one year with trained
nannies.
4. Nursery School: offers early education for kid age group 2 years or above
with proper class environment.

5. After school Care program: Which offers pick up service from school and
providing supervision for home work.
6. Hourly Care:
In this program we offer specific care of child in any emergency situation faced
by families for kids age group of less than 12 years. This include flexible timing
for Parents ease.
Assessing the Need of Day Care Center
In the fast pace world Men and Women are highly motivated to Participate in
Labor Markets. Therefore, gender differences in participation rates are lowering
in recent decades. Women are more ambitious in their professional career. As
the Women participation rate increased in last few years but there is still hurdles
for married women to continue their jobs or studies right after children. Most of
the women giving up their jobs for traditional care of their child. Therefore, we
decided to give Couples a platform where they can trust and perform their role in
professional career as well in personal life.
National Need:
According to Report of Pakistan Bureau statistic total percentage of women are
more than men and the figure is, 51% stands for women 48.6% for men rest
0.24% considered as transgender. Whereas Participation rate in Labor Force is
less than 25 %. One of the main reason women not joining the workforce is
family pressure and Child responsibility. Therefore, it is considered as need to

start an institution which can be helpful for women to start and continue their
professional career. We are hopeful to provide best child care services so
Mothers can easily participate in economic wellbeing of country.
Community Need:
Child Day care Center is not only a business but it is also a need of our community.
Female in Pakistan Left their job right after their marriages or kids. According to a
survey of Dawn almost 5.5% of women were fired just after announcing their
pregnancies. 13% females left job right after their pregnancy. These research shows
that if this problem is highlighted females can pursue their jobs for this a secure child
care is need of community to cater such issues.
Startup Summary of Day Care Center
For starting any new business, it is necessary to choose a unique name which
describes motive to start a venture. Child Day Care is a sensitive sort of
Business which requires set of legal formalities, regulations and legal
considerations. Documentation is one of the most important part of Business to
attract right traffic.
Starting a Day Care

 Name of Day Care Center:
“Care Like Mum”
 Slogan:
(Handle with affection)
 Logo:

LEGAL STRUCTURE OF DAY CARE CENTER
Care Like Mum is a Limited Partnership Company. In which Both owners are
directly involved in operational activities as well as financial activities of
business.
 Equally contribution in investment.
 Equal participation in profit.
 Equal share of Liability.
 Equally liable for taking decisions.
 Responsible for keeping secrecy.
 Ownership and control of decision are combined.
LICENSE REQUIREMENT FOR DAY CARE CENTER

For day care center License, it is mandatory to define Business Model First. We set our
Business Model as profit Organization located at Commercial space.
License requirement may vary by state to state but there are some basic requirements
that’s must be fulfill for attaining license.
 Licensing:
Child Day Care center requires an official license for business from Municipal
Government. License is required to issued by child welfare and other institutions
like child rights protection for starting a day care.
 Employer Identification Number:
To verify your identity is most important part of starting a day care venture. The
identity is required to hire authentic employee and the process is just done online
without any cost.
 Building and health permits for licensing:
For starting a Day Care Center, it is required to inspect premises by respective
officers to verify the space is fit for the setup. Review the cleanliness, safety
hazards, and fire detectors. Building inspection includes electrical wiring and
plumbing as well.
 Medical examination :
Licensing process also includes Medical Examine Certificate from employer and
employee for up to date their vaccination. For security of child.
 Background check from police station:

An innocent certificate is required for license from nearest Police Station to
verify the employer background record. If any criminal record is found license
cannot be entertained.
 Training Certificate:
Training certificate such as first aid training, safe sleep for infants and a
character certificate of employee is needed for licensing.
Documentation Required
 Identification certificate of Key people.
 Child Care Center Management Certificate.
 Early Childhood Management Certificate.
 Staff credentials Certificate which includes 480 Hours of experience working with
children.
 Consultant Contract documents.
 Employees security certificate.
Location`
Care Like Mum Day care Center is located at main Gulberg Lahore. Location is decided
by keeping in mind the ease of parents to pick and drop their kid. Because Gulberg area
is considered as commercial area in context of offices and market present at there.
Therefore, a building of 12 Marla acquired on rent to facilitate our day care center. Rent
is comparatively high at this place.

Location is selected while keeping in mind the safety of kids. Care like mum is located
at the residential area of Gulberg where there is less noise and pollution and all health
safety hazards available.
Building and space Details

 Glass:
Visual identification of sender and receiver of baby is placed on glass to identify the
person for safety purpose with in the day care premises.
 Indoor Temperature:
Special attention has paid to set the temperature of day care center for the
protection of kids. Sensation are all along with kids so therefore, according to the
standard at least 65`F is maintained. Seasonal changing can be made in
accordance with climate change.

 Lighting:
Lighting is one of the most important aspect when it comes to child safety. All the
rooms and play area is lighted with natural and artificial light.
 Details of indoor space:
Care like mum consists of 6 rooms center space play area and outdoor play
area. All rooms are airy and spacious. According to the standards of Child care
center. All the rooms are equipped with cupboards, windows, shelves, Furniture.
 Paint of walls inside room:
Color of paint and quality of paint is determined according to the safety of kids.
Walls must be cleaned before arrival of kids.
 Cover all electric switches:
All electric switches in all room covered with protective gears such as tape so
that crawling kids do not access the switches.
 Sanitation:
Trash Thrown responsibility must take place at least twice a day.
All the surroundings must be Disinfect with various cleaners.
Floor moping must be done twice a day in our premises.
 Heater and Air Condition:
Care Like Mum is serious for the safety of kids therefore, for the precaution of
Kids gas heater are not installed where as air condition are installed according to
the weather need.

 Toilet Area:
We have total space of 4 toilets. Sink is placed in each toilet. Sink is placed at
proper height.
Training chair will use for kids. After use of training chair, it must be Disinfect for
other kid. Soap and hand washing liquids are available in toilets.
 Ventilation:
Windows above the floor are placed for ventilation. Natural ventilation is provided
in play area and surroundings of day care center.
Startup Requirement for Day Care Center
Care Like Mum has invested 2 million to start a Child Day Care Center. All the
investment made by both owners. Some of the amount has financed from
financial institutions. Detail of the startup Requirement is given below:
Startup
Requirements
Items Rs
Startup Expenses
Long Term Assets
Legal 100000
Furniture 400000

Rent 70000
R&D 5000
Insurance 5000
Refrigerator 60000
Air Conditions 200000
Startup Expenses
Playground Equipment 50000
Play Ground fence 20000
Monitoring system 20000
Advertisement 30000
Music systems 10000
Toys & Books 15000
Medical and supplies 10000
Consultants 35000
Computer Equipment 35000
Internet 3000
Telephone & Electricity 10000
Visiting Cards & Brochures 5000
Swings 25000
Office equipment 50000
Printer and Scanner 25000
Form Printing 5000

Stationery 3000
Display toys and Gifts 5000
Food storage shelves 2000
Cleaning supplies 5000
Napping bed 60000
Licensing Fee 5000
Kitchen equipment 25000
Storage Room Shelves 5000
Carpets 30000
Website 5000
Total 1306000
Startup Assets
Cash Required 1500000
Startup inventory 250000
Other Current Assets 230000
Long Term Assets 400000
Total Assets 2020000
Startup funding
Startup expenses to Fund 250000
Startup Assets to Fund
Total Funding Required
Liabilities & Capital

Current Borrowing 300000
Long Term Liabilities 900000
Accounts payable 400000
Total Liabilities 1600000
Capital
Planned Investment 2500000
Investors -
Other Investment -
Additional Investment Requirement -
Project Financing for Care Like Mum
Following details are the part of equity for day care center:
Table Project Financing
Description Details
Total Equity (40%) 1000000Rs
Bank Loan (60%) 1600000 Rs
Markup (6%)
Tenure of loan 5 years
Grace period 1 year
Project Cost of Care Like Mum
Following are the cost that is used to operate a business:

Total Capital Investment of Day care center
Investment Amount Rs
Office Equipment 75000
Furniture and fixture 400000
Appliances 260000
Pre-operating cost 105000
Total Capital Cost 840000
Initial Working 1220000
Capital 1306000
Equipment Cost Details of Care like Mum
Assets and Equipment Details Qty Cost Total
Cost
Refrigerator 1 1*60000 60000
Air condition 3 3*65000 200000
Table set for kids 4 4*20000 80000
Slides 2 2*7000 14000
Play Ground fence 2 2*10000 20000
Marry Go Round 1 1*11000 11000

Sofa set 2 2*15000 30000
Scanner and printer 2 2*14500 25000
Napping beds 6 6*10000 60000
Microwave and Kettle 1 1*25000 25000
Computer 1 1*20000 20000
Total 23 545000
Financing HR Details.
Care like Mum day care employee details and financing
Details Qty Monthly Total
salary Expenses
Preschool teacher 1 1*20000 20000
Nannies 4 4*10000 40000
Guard 1 1*10000 10000
Maid 1 1*7000 7000
HR 1 1*15000 15000
- 8 92000
Legal Procedure by Bank for Child Care Center

Care Like mum is a Private Institution and have 60% investment rest 40% lend from
financial institution on collaterals.
We have taken loan from Finca Microfinance Bank Limited from there scheme
KAROBARI KARZA PLUS. Loan Payment is 5 Lac and the tenure to return the
Payment is 24 Months easy installments.
All the respective Document must be attached with licensing
 Identity card (copies)
 Passport size snaps.
 Application processing fee Challan
 Final Approval of Loan
 Legal entities signature.
 Final Loan received Receipt
Structure of Care Like Mum

Care Like Mum Consist of 6 rooms which includes nap rooms for infants diapering
room activity room. All Rooms have equal facilities according to need of the kids.
Rooms are spacious according to the defined standard of Government with 2.753
m2 space which is almost equal to 30 ft.
Facilities available
Care Like Mum facilitate their customer with best available services which are
helpful for the belonging parents to do their work with extra comfort level.
 SMS alert
 CCTV coverage (any time)
 Flexible Timing
 Learning environment
 Circle time
 Toddler care
 Infants Nursing
 Un stoppable Electricity supply.
 Affordable rates
Market Analysis
In the fast pace era couples are incapacitated to do jobs. Dual income
pays a vital role in the living standard of people. Therefore, couples are
more eager to participate collectively into the market. As the size of
families increasing day by day it is not possible to manage in a single
livelihood.
Market Segmentation
Care Like Mum focus on Fulfill the national need of customer around
radius of 12 mile. Couples can select the segment of their own choice.
Full Time Day care facility:

People are more focused towards full time jobs. Therefore, we are highly
motivated our sales to full time, Day Care Center facility. Our
Expectations is to increase the sale of Full time, day care service.
Part Time:
According to the report In Pakistan there are very less sales/
admissions of part time services because most of the people not relay on
Institutions they are dependent on other family members.
Target Market & Segment Strategy
Our target market is to Cater full time working parents. Who are smoothly
manage their pick and drop service for kids and are highly motivated
toward the growth of their offering well-being.
Maintaining the repute in day care center Business. Wiling to maintain a
crucial position with our planning and strategy.
Market Need
Massive Increase in the rate of inflation. Couples are wiling to do jobs duals
for running household. The Quality Day Care center is therefore, is very
feasible business. It has a huge target market in near future. Care Like
Mum is highly motivated to cater the needs of parents by its best services.
Market Trends
Day care center for child has a great market as compared to simple Baby
Sitter at home. Day Care Center also helps in the grooming of child and will
help to develop good habits in kids. Market trend is increasing rapidly
towards developmental institutions.
Marketing strategy for day Care Center:
Marketing strategies plays vital role in generating sales. It influences
customer with different techniques used for marketing.
Product/ Service:
We are offering the day care facility with proper and flexible timing with reasonable
packages. We are providing the services with great affection and secure atmosphere.
With innovative facilities and other recreational programs.
Place:
Care like mum provide its services in Lahore the porch location for professionals. The
Day Care center is located near Gulberg where all facilities are available in little
circumference.
Promotion:

Promotion for day care center is done through different social media
platform just like SMS marketing, Instagram influencing, word mouth
marketing, Initial fee discounts.
Direct Competitor of Care Like Mum
Positive Competition is healthy for any new venture. Because it creates a sense of more
strategic planning as your competitors are doing on the basis Generating new concept
of growing market and to become unique. Care Like Mum has direct competitor in
nearest radius.
 Lady Bird Day Care and activity club
 Dandelion Montessori
 Happy Baby Day Care Center
 Garrison day Care
 Kinder care
Balance sheet of Care Like Mum Day Care Center
Calculation Year Year Year Year Year Year
0 1 2 3 4 5
Current Asset
Cash & Bank 250000 300000 350000 370000 400000 420000
Prepaid Building 720000 792000 871200 958320 1054152 1159567
Rent
Total Current 970000 1092000 1221200 1328320 1454152 1579567
assets
Fixed Asset
Furniture & Fixture 400000 350000 300000 250000 200000 150000
Appliances 260000 200000 160000 100000 50000 30000
Office Equipment 50000 45000 40000 35000 30000 20000
Total Fixed 710000 595000 500000 385000 280000 200000
Asset
Intangible Assets
Pre-Operation Cost 275000 225000 195000 170000 135000 95000
Legal & Licensing 120000 - - - - -
Total Intangible 395000 225000 195000 170000 135000 95000
Assets

Total Assets 2075000 1909000 1916200 1883320 1869152 1874567
Liabilities &
shareholder Equity
Current Liability
Total Liabilities - - - - - -
Other Liability
Long Term 900000 900000 865000 795000 616000 545000
Debts(project)
Long Term Debt 870000 870000 745000 638000 480000 320000
Working Capital
Loan
Total Long-Term 1770000 1770000 1610000 1433000 1096000 865000
Liabilities
Shareholder Equity
Paid up capital 1562500 1562500 1562500 1562500 1562500 1562500
Retained Earnings - 346500 353700 320700 306652 312067
Total Equity 2075000 1909000 1916200 1883320 1869152 1874567
Income Statement
Income
Statement
Calculation
Year Year Year Year Year
1 2 3 4 5
Revenue 15000000 15500000 16000000 16500000 17000000
Cost of 4500000 4650000 4800000 4950000 5100000

sale(30%)
Labor cost 1000000 1100000 1200000 1300000 1400000
Total Cost of 5500000 5750000 6000000 6250000 6500000

sales
Gross profit 9500000 9750000 10000000 10250000 10500000
General
Administration
& Selling
Expenses
Sales 3%
Administration 450000 465000 480000 495000 510000

expenses

Building Rent 720000 720000 720000 720000 720000
Expenses
Electricity 240000 240000 240000 240000 240000

Expenses
Water 12000 12000 12000 12000 12000

Expenses
Telephone 24000 24000 24000 24000 24000

expenses
Internet 24000 24000 24000 24000 24000

expenses
Advertisement 30000 10000 10000 10000 10000

Expenses
Amortization 5000 5000 5000 5000 5000

Expenses
Miscellaneous 2000 2000 2000 2000 2000

expenses
Subtotal 1507000 1502000 1517000 1532000 15470070330
EBIT 7993000 8248000 8483000 8718000 8953000
Interest 960000 960000 960000 960000 960000

Expenses on
long Term
Debts(6%)
Interest - - - - -
Expenses on
long term debt
(Working
Capital loan)
Subtotal 7033000 7288000 7523000 7758000 7993000

Earning Before
tax
Tax (40%) 2813200 2915200 3009200 3103200 3197200
Net Profit/ 4219800 4372800 4513800 4654800 4795800

Loss after tax
Fee Structure of Care like Mum
Full Time service fee 10000 Rs
Full Time Service fee with food and 18000 Rs
diapering
Part Time 5000 Rs
After School 8000 Rs

After School plus meal 14000 Rs
Extra money is charged according to -

specification
Sales Forecast of Care like Mum
(monthly)
Categories Qty Fee Rs
Full Time 60*10000 600000
Full time with Meal 40*18000 720000
Part Time 20*5000 100000
After School 10*8000 80000
1500000
Management Plan
Care like mum focused on retention of staff Because high turnover of staff
is not securable for kids. Therefore, it is a very hectic challenge to hire staff
for Child Care Center.

Size of staff & Responsibilities:
Size of staff may vary but generally:
LIST Quantity Description
Guard 1 For main gate
Pre School teacher 1 For 15 children
Nannies 3 1 for 3 infants
Activities & circle time 1 for all students age
Teacher Upto 2 to 6
Maid 1 Cleaning Purpose
Receptionist 1 Reception handling
IT expert 1 For IT related work
HR Manager 1 All office work
POLICIES FOR STAFF
 Care like mum keep the record of the staff confidential into no information is
disclosed by the organization for safety purpose.

 Staff is not liable to disclose any sort of information of kids who are enrolled in
our institution. Heavy penalty is charged in case of any disclose of information.
 An inspection of any staff member can be compliance at any time for the safety
purpose of kids.
 No employee is allowed to be a part any violence activity with kids.
Health standards for Kids
Health is one of the most basic element of day care center. Without maintaining the
health standard, it is not possible to run an institution like child care center. Health
standard is applicable for all employees and Kids.
 Adult Hygiene:
It is required to maintain personal hygiene of employee. Employee must
wash his or her hands before meal the kid.
 Behavior Guidance:
Employee must be polite with the kids. Corporal punishment just like
striking child with physical object is not allowed. Teacher cannot use
humiliating words in front of kid. Confine and isolate child are not tolerated.
 Child Hygiene:
Employees must ensure hand wash of kids before meal. Clothes and
towels must be hygiene Glass and plates feeders must be checked before
having meal.
 Diapering Requirements:
Diapers, Wipes and other rash lotion must be used before diapering.
Diapering must not be done in meal area.
Safety Standards for Day Care center
 First aid training:
First aid training Must be taught to all employees. This training must be
taken from professionals of Health and safety.
 Fire Safety requirements:
Fire extinguisher must be mounted. Fire protection training must be taken
from any civil defense institutions.
Communication Policies
Parents Committee:

 A special committee is designed for parents in which they can
give review and suggestions to us.
 Meeting must be held after 2 weeks between teacher and
parents.
 Parents can meet their kids any time.
 Parents are responsible for pick and drop of Kids.
 Parents can check record of children any time.
 In case of any emergency Parents are informed firstly.
 Parents can access the Number of respective Teacher.
SWOT ANALYSIS
Strength:
 Low Turnover Ratio of staff:

We are highly focused towards low turnover ratio of staff for security purpose of
kids. That leads to major Increase in sales.
 Highly Trained Staff:
Training of staff has a powerful impact for attaining sales in day care business
because parents prefer best for their kids.
 Unique Learning Methodology:
Different method of learning is being used for little brain development such as
circle time, riddles.
 Cleanliness:
Cleanliness is considered as our strength as people are highly
focused on neat and clean atmosphere foe kids.
Weakness:
 Brand equity:
People are brand conscious now a days it is not easy to introduce in limited market.
 Less Targeted market:
Target market to reach parents is very low in high Competition.
 Un loyal Staff
In Day Care business one of the most, weakest point is the un authenticity
behavior of staff member with any kid badly influence the name of the venture
Opportunity:

 Future Market Growth
Day care business has a strong future market as increased number of jobs
rapidly in this era have been. People are changing there for innovative study
methods for their kids.
Threats:
 Government Policies:
Day care business is not easy as compared to other traditional business because
it is a Business with high risk safety of Kids if hurt due to any reason. It may
change the pattern of business.
 New Market trends:
This is an era of technology new ways of teaching and engaging kids are highly
adopted. It is possible in near future in modification of traditional day care
business.
Conclusion
Care Like Mum (Child Day Care Center)
Child day care center is a concept to support parents who pursue their professional
career in jobs or business. The turnover ratio increased by women side right after
the marriage Because most of the women left job after child. We designed our
business consider in mind the requirement of parents. We ensure parents the
reliability, safety and development of kids.
In our Institution we are highly focused on child grooming. We designed our
business to cater the need of parents with flexible timing .

Child Day Care Center Business Plan

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Child Day Care Center

UNIVERSITY OF THE PUNJAB

8. Our Core Values.

a) Facilitate healthful care.

b) To Support families by Providing care.

c) Provide Emotional Care.

d) Ability to Develop Perceptual-Motors.

e) Focus on Physical and Social Development.

g) To Provide Standard Aid & Protecting Health.

h) Safety & Right of Children.

11. Business plan

a. Features of Business Plan

c. Physical Safety of kids