Business plan of a Company

Firstly, The starting of a new business we have to know about what is

Business?

What is Business?
An organization or economic system where goods and services are
exchanged for one another or for money. Every business requires some
form of investment and enough customers to whom its output can be
sold on a consistent basis in order to make a profit.
Starting up a company the further procedure will be make a proper
business plan for the company.

What is business plan?

A business plan is a written description of a business future. Business
plans are inherently strategic with certain resources and abilities.
Which time the business will have a different set of resources and
abilities as well as greater profitability and increased assets. The plan
shows how it will get from here to there.
Before starting business, we make a proper business plan.
We 7(Seven) entrepreneurs thought of entering into Baby day care
business with the name of “kiddy cove”.

Company Introduction
The “Kiddy cove “ is a full- service child care facility that cares for from
age 6 month to 3.5 years. The kiddy cove will be focus on the upper end
of the market, two income professional parents.
This personally ambitious parent’s one typically eager in terms of their
children’s development and are willing to pay to have their children
attend the best facilities. Through specialized training of the support
staff and innovative learning systems. The kiddy cove is cutting edge in
terms of the child development. This curriculum coupled with a custom
designed facility and a low teacher/ student ratio ensures a top shelter
service for the children and the parents. The kiddy cove except to
become profitable by month 24, and has made a revenue of TK 248110
at the end of year 2(two)

Management: Kiddy cove will be lead by some effective

employees. Team member of “kiddy cove” are
1.Child health physician
2.Child Psychologist
3.Develpoement therapist
Kiddy cove will be runs by 12 officials including, 01 day care officer ,01
teacher for medical service,01 teacher for computer operator,04
Nursemaid, 02 cook, 01 cleaner and 02 gurds. Almost every business
owner wants to effectively manage their employees. So managing them
properly is crucial for successful a business, the same as we also want
to effectively manage our employees. Actually our employees are the
living asset of our business. In any business I think an entrepreneurs
must know to manage their team for key to success. So I describe how
will be manage our team in the below:
First of all we must set the effective communication and setting realistic
goals for our team.
Being business owner, we should talk to our team on a regular basis
with a productive mindset and promptly resolve issues in professional
manner .
Now it’s time to manage workflow and keep the track of employee
performance.
We must respect our employee’s as it is critical to keep them motivated
at the same time. Clear communication is also essential so that
employee’s can freely discuss their problems and avoid making any
mistakes.

Mission statement:
“Our mission”
The mission of the “kiddy cove” is to provide a loving, safe, affordable,
high quality child care. We care for kids, We care for quality. We are
committed to the families we serve, providing support and
encouragement. It is our goal to offer a program that meets the
intellectual, moral, social, emotional and physical needs of each child. It
is also our mission for each child to know that they are loved and
encouraged.

Recruitment:
To recruit employee’s for a company, owner/manager looks for some
qualities within an employee. So we need someone very responsiblw
that will be on time, clean and caring, truth worthy, and able to change
diapers, to help clean after kids, to help teach the kids, to feed the kids
and maintain a clean environment.

Training:
Proper training is essential to give goods service in any kind of venture.
The employee to provide the proper response when a child is injured
and how to control high level of stress tolerance, and employee must
train about how to react in emergency situations. So we need to hire
special trainer to give proper training to the employees.

Business location:
The kiddy cove will soon to be located in Agrabad, or will offer child
care services for kids between the ages of six month to 3.5 years. The
kiddy cove will offer services from 8 a.m. to 5 p.m. The children will be
exposed to a wide range of activities including arts and crests,
socialization, large muscle group activities, and general learning.
Analysis of strength of our organization:
Single parents are usually workers who need child care, and there are
many marriages in which both people work and are in need of day care
for their children. In terms of personal satisfaction, strength of our
business is that it provides a creative aspect for the entrepreneur who
is able to develop the theme and early childhood curriculum to be used.
This strength works hard in hand with the contribution to the
community. We provide when we offer quality child care that enriches
the lives our charge.
Analysis of weekness of our organization:
Start up costs can be exorbitant, as we include a building with a
kitchen, insurance, supplies and a marketing budget. We must also
obtain licensing to run the operation and be in compliance with all local
, state and federal laws. Don’t forget to include the daily costs of
running the business, maintance of the center can expensive with
painting, repairs, replacement furniture and other supplies.
services:
- Our Services –
Some benefit’s are given in the below of our company;

1.Motherly Affection and Care

2.Safe Accommodation 
3.Hygienic Food 
4.Age Appropriate Curriculum 
5.Nurturing Environment
6.Small Classes
7.Arts and Crafts 
8.indoor Activities
9.Weather permitting
 10.Flexible hours
11.Music,singing & dancing
 12Nature Outings
13.Speech delay therapy
14Sports and Games 
15.Theme Weeks

 “It's More than just a Chid Care

                        It's a Loving Home 
                          Away from Home”
"Kiddy Cove" is not just child care facility, it's a home! Raising a child
is the most rewarding part of a person's life. When sending child to
"Kiddy Cove" be comforted in the fact that family is the most important
thing in my life and that children will be treated just the same.
They also can assured that at "Kiddy Cove" you will get the professional
care of a big corporate daycare facility, but the personal care of a smaller
setting where your child is not just a face in the crowd." 
We think that’s makes it special from other child care company.

Estimate cost for year 01:

Sales total
Start up cost: 810000
Particular Amount
Flat rent 70000*12=840000
Office salaries 20000*12=240000
Electricity and gas bill 51890
Doctor fee 200000
medicine 12000
Food and etc 60000
Other 25000
total =1428890

Industry analysis:
The kiddy cove is targeting a very specialize niche in child care space.
With this in mind, kiddy cove must then carefully communication it’s
services if the company is to be patronized by this target segment.

Competition:
The next step should be to determine who your potential competitors
might be. If there are a number of businesses in area offering a certain
type of child care, it would be best for you to distinguishyourself by
serving a need yet unmet in your community.

Customer:
The kiddy cove intends to concentrate on the double income working
professional families because they are the segment that can most
readily afford day care are the ones who need day care because of their
work obligations, appreciate the advanced learning and development.

Sales and distribution strategy:

The kiddy cove sales strategy will be targeting double income working
professional families. These families have the money to spend on child
care and these money to spend on child care and these parents are
much more likely to appreciate the advanced learning systems taught
at The kiddy cove based on Matt’s thesis.

Sales forecast:
The first two months will be spent renovating the house and bringing it
up to specifications, both for the state loath and license codes, Matt’s
Specification During this time, Matt will be finishing up the training
program and manuals. Although Matt had designed an entire training
program as part of his master in education, he is re- working it so it is
custom designed for his new facility.
The first week of the third month will be used for training of the staff,
By the middle of the third month the kiddy cove will begin accepting
children for care. It is anticipated that the facility will be underutilized
until the eight month. By then, Word will have spread and the classes
will be filling up quite nicely.
Communication effort to explain in the virtues of the program and how
time at The kiddy cove can speed up the children’s development
considerably. The four of the facility will serve two purposes:

1. The tour will be used as a way to impress the prospect of the

facilities that kiddy cove has. These facilities were custom
Designed to achieve very specific educational goals and The kiddy
cove is immensely proud of the facilities.

2. The tours typically occur during the day and this becomes a
perfect opportunity for potential customer to view the care as it is
occurring. This will serve to build a trust bond between The kiddy
cove and the parent who naturally is cautions about leaving the
child cared for and taught the entire day.

Market segment:
The kiddy cove is targeting one specific customer group, the middle to
upper class, two income professional family. This group of families have
both parents working, not allowing them time to raise their child during
the day. This group has the money for child care, and are willing to
spend a little extra to get a higher level of care. The customer segment
has already begin teaching it’s child advanced concepts like reading,
singing, socialization etc. The kiddy cove will continue to develop the
children skills.
This customer groups is typically made up of two professional parents.
This would explain why the parents
1. Have the money for more sophisticated child care,and
2. ambitious in terms of their children’s learning and development.

Milestone:
The kiddy cove will have several mile stones early on:
Business plan completion. This will be done as a road map for the
organization. While we do not need a business plan to raise capital, it
will be an indispensable Tools for the ongoing performance and
improvement of the company.
2. Finish renovating the facilities.
3. First group of teachers and assistant trained.

Management Summary
The seven directors and owners of the kiddy cove will be running the
daily operations. All the directors got the graduation degree in BBA
from premier University ctg. They all are friends from the graduation
level. After completing their graduation they were in a fix what to do.
Suddenly they learned about baby day care center and find satisfaction
in it. Moreover there were no baby day care center in their city. So they
planned and worked hard for it.
Personnel Plan:
The staff will be working for full time, in a training and leadership role
for the organization, During month three, the following staff will be
brought on board, two teachers, two assistants and a general help
person who will help out with custodial, cooking and laundry tasks. By
month seven, two more tasks. By month be hired.

Financial Plan
Pricing

We classified the child’s in 4 categories according to their age :

category Age Admission fee Monthly fee
A 0.6-1yrs 5000 3500
B 1-1.5yrs 4000 5000
C 1.5-2.5yrs 3500 5500
D 2.5-3.5yrs 3500 5500

Estimate cost of year:1

Sales total
Start up cost: 810000
Particular Amount
Flat rent 70000*12=840000
Office salaries 20000*12=240000
Electricity and gas bill 51890
Doctor fee 200000
medicine 12000
Food and etc 60000
Other 25000
total =1428890

Estimated cost of year:2

Flat rent 75000*12=900000
Food and etc 130000
salaries 30000*12=360000
Electricity and gas 57000
Furniture and toys 48000
Doctor fee and medicine 275000
Advertising and promotion 20000
other 20000

Estimated cost of year:3

Flat rent 80000*12=960000
Food and etc 210000
Office salaries 420000
Electricity and gas 52000
New furniture 30000
Office and kitchen supplies 10000
Doctor fee 280000
Medicine and other 45000

This is estimates cost of first three(3) year,when the start up cost is

8,10,000.from the first year the cost will be increase to year three.it is
an estimated cost.

Break-even analysis
The break-even point is when Companies expenses match its sales or
service volume. Business is considered as profitable when companies
overall revenue will exceed its overall expenses. So before start of our
baby day care company, as entrepreneurs it is important for us to know
about our sales break-even point so that we can meet our expectation.

Risk management:
Operating a daycare center can be a rewarding and fulfilling experience,
but before making a decision to embark on this endeavor, there are a
variety of things to consider. Of prime importance is business insurance
— and evaluating the business risks is essential to getting the right
insurance. Ranging from legal issues to keeping the children safe, there
are many risks associated with operating a daycare center. Below are
the primary risks of owning and operating a daycare center.

Health risk:
The first set of risks to contend with are the health risks of the children
take care of. It is also one of the most important things to keep in mind
when operating a daycare center. Children are in care, and it is a
responsibility to provide a healthy environment.
Safety risk:
the next significant risk of operating a daycare center and something
you should keep in mind is the safety of the children. The environment
not only needs to be healthy.

Compensation:
Compensation details how much company plan on paying their
employees. For a small company, it might list every position on the
personnel plan and how much will be paid each month for each
position.”
Compensation will also include employee burden, which is the cost of
an employee beyond salary. This includes payroll taxes, insurance, and
other necessary costs that will incur every month for having an
employee on their payroll.

Profit and loss statement

The profit and loss is where numbers all come together and show if
company is making profit or taking loss. The profit and loss pulls data
from sales forecast and personnel plan and also includes a list of all
other ongoing expenses.

Rewards
“Kiddy cove “the day baby care center intends to expand its business all
over Bangladesh. Company plans to distribute 5% of its dividends to an
orphanage those children’s are separated from their biological families
if company reaches on its success sales in its first year. Company also
plans to give special bonuses to its employees.