DATA MANAGEMENT: DATA GATHERING

Data Collection - process of gathering and measuring

information about variables on study in an
established systematic procedure.

TYPES OF DATA COLLECTION METHODS

1. Quantitative Data - data that can be counted; numerical
 Discrete Data involve whole numbers
(integers - like 1, 356, or 9)
 Continuous Data divided up as much as you and
measured to many decimal places
(weight, temperature)
2. Qualitative Data - can’t be counted; not numerical
can’t be based on the nature of what they are.
- uses random sampling and structured data
collection instrument based from interviews, focus
groups, observations

TYPES OF DATA
Qualitative
1. Nominal or Classificatory Scale - used of classifying
labeling variables without quantitative value
Ex. What is your eye color, gender, name, nationality, etc?
Where do you live in Naval?

2. Ordinal - posses nominal scale were it classifies;

classification has ranks; shown in order of
magnitude
Ex. How satisfied are you with our service?
What are the ranks of the ladies in a beauty pageant?
What are the honor ranks of the students?
How likely are you to recommend our services to your
friends?
 Very likely
 Likely
 Neutral
 Unlikely
 Very unlikely
Quantitative
3. Interval - posses the nominal and ordinal scale
- data are classified and ranked; concerned with
both the order and difference between your
variables
- measure standard deviation and central tendency.
- there’s no “true zero” (no value) but 0 degrees has
a value

4. Ratio - posses nominal, ordinal, and interval scale

- very similar interval data, except zero means none
- date is not possible to have negative values
Ex. How much income do you earn this week?
How many siblings are there in your family?
How old are you?