Answer the following

1. What is corporate reputation? State the benefits of corporate reputation (2

2. What is corporate communication? Discuss its scope (1
3. Discuss the various mass media laws in corporate communication.
4. Explain the relevance of corporate communication in contemporary scenario.
5. Explain the Systems theory of public relations with suitable examples and diagram. (3
6. Discuss the growth of public relations in India.
7. Define Public Relations. State its objectives. (1
8. State the socio-cultural and technological factors influencing public relations Environment.
9. What are the guidelines for handling crisis? (1
10. Explain the steps in implementing an effective employee communication programme. (1
11. State the principles of good media relations. (1
12. Explain the technological tools of communication (2
13. What is meant by corporate blogging? State the different types of corporate blogs (1
14. What is corporate communication? Justify its need and relevance
15. Enumerate on defamation and its types (1
16. Define Public relation. What are its essentials? (1
17. Discuss in brief growth of public relations.
18. Discuss the influence of social and cultural trends on business of the company (1
19. How to build effective media relations? Explain in brief.
20. Mention the sources of employee communication (1
21. Trace the growth of financial communication in India
22. Elaborate on steps of making a business blog
23. Explain corporate identity. Mention its features
24. Explain Copyright Act in brief
25. Enumerate on role of ethics in corporate communication
26. Discuss relevance of corporate communication
27. Discuss the growth of PR in India
28. What is financial advertising? State its advantages (2
29. Enumerate on the functions of communication technology in corporate communication (1
30. Define corporate image. Explain the factors influencing corporate image.
31. Describe the causes of growth of public relations
32. Describe the economic and social issues in public relations environment
33. What is the role of communication in crisis?
34. What is the role of management in employee communication?

Write short notes

1. Web conferencing
2. Corporate identity
3. Diffusion theory
4. E- Internal communication
5. Really Simple Syndication (RSS)
6. E-media relations
7. Corporate blogs
8. Financial advertising
9. Press Release
10. Crisis management
11. RTI
12. Sources of media information